---
title: "PPC audit tool for Google Ads: 274 problems checked every day"
description: "Goldbeater audits your Google Ads account every day: 166 checks look for 274 problems, and say what each costs you where it can be measured."
canonical: https://goldbeater.ai/checks
last-updated: 2026-10-03
---

What we find

# Your Google Ads account, audited every day.

166 checks look for 274 problems every 24 hours and whenever you ask, and Goldbeater's AI agent follows up on what they find.

[Start the 7-day trial](https://goldbeater.ai/app?start=trial) [See how a review runs](https://goldbeater.ai/#how)

Or connect one account for a [free first look](https://goldbeater.ai/app?start=look), no card needed: how many problems it finds, and what they cost.

13 areas

166 checks · 274 problems

1. [Search terms 24](https://goldbeater.ai/checks#search-terms)
2. [Keywords 35](https://goldbeater.ai/checks#keywords)
3. [Ads 38](https://goldbeater.ai/checks#ads)
4. [Landing pages 12](https://goldbeater.ai/checks#landing-pages)
5. [Assets 22](https://goldbeater.ai/checks#assets)
6. [Performance Max 9](https://goldbeater.ai/checks#performance-max)
7. [Shopping 17](https://goldbeater.ai/checks#shopping)
8. [Bidding 17](https://goldbeater.ai/checks#bidding)
9. [Budget 19](https://goldbeater.ai/checks#budget)
10. [Sudden changes 11](https://goldbeater.ai/checks#sudden-changes)
11. [Targeting 48](https://goldbeater.ai/checks#targeting)
12. [Conversions 17](https://goldbeater.ai/checks#conversions)
13. [Tracking 5](https://goldbeater.ai/checks#tracking)

Each mark is one problem.

What you get back

## A Google Ads audit tool that orders its list by money.

Every PPC audit tool hands you a list; where a problem costs money, Goldbeater's shows an estimate of how much a month, worked out from your own spend.

The list

## All 274 problems, under the 166 checks that find them.

PPC audit software should show its working: press any check to see why it matters and what it reads in your Google Ads account.

Areas

1. [Search terms24](https://goldbeater.ai/checks#search-terms)
2. [Keywords35](https://goldbeater.ai/checks#keywords)
3. [Ads38](https://goldbeater.ai/checks#ads)
4. [Landing pages12](https://goldbeater.ai/checks#landing-pages)
5. [Assets22](https://goldbeater.ai/checks#assets)
6. [Performance Max9](https://goldbeater.ai/checks#performance-max)
7. [Shopping17](https://goldbeater.ai/checks#shopping)
8. [Bidding17](https://goldbeater.ai/checks#bidding)
9. [Budget19](https://goldbeater.ai/checks#budget)
10. [Sudden changes11](https://goldbeater.ai/checks#sudden-changes)
11. [Targeting48](https://goldbeater.ai/checks#targeting)
12. [Conversions17](https://goldbeater.ai/checks#conversions)
13. [Tracking5](https://goldbeater.ai/checks#tracking)

Find out which of these are costing you.

[Start the 7-day trial](https://goldbeater.ai/app?start=trial)

or get a [free first look](https://goldbeater.ai/app?start=look), no card

### Search terms

18 checks 24 problems

What people searched before your ads showed, and what each search cost.

1. #### [Paying for searches that never convert](https://goldbeater.ai/checks#detail-search-term-waste)
   [Fixing it lowers the Wasted spend](https://goldbeater.ai/checks#detail-search-term-waste)
2. #### [Paying for words that never convert](https://goldbeater.ai/checks#detail-search-word-waste)
   [Fixing it lowers the Wasted spend 4 problems](https://goldbeater.ai/checks#detail-search-word-waste)
3. #### [Searches that convert at far worse cost than the rest of the campaign](https://goldbeater.ai/checks#detail-search-below-campaign)
   [Your call 2 problems](https://goldbeater.ai/checks#detail-search-below-campaign)
4. #### [A search people pass your ad over on far more than its keyword's others](https://goldbeater.ai/checks#detail-search-passed-over)
   [Your call](https://goldbeater.ai/checks#detail-search-passed-over)
5. #### [A paused exact keyword's search your campaign still buys](https://goldbeater.ai/checks#detail-paused-keyword-still-bought)
   [Fixing it raises the Cleanliness](https://goldbeater.ai/checks#detail-paused-keyword-still-bought)
6. #### [A Search or Shopping campaign with no negative keywords](https://goldbeater.ai/checks#detail-campaign-no-negatives)
   [Fixing it lowers the Risk](https://goldbeater.ai/checks#detail-campaign-no-negatives)
7. #### [A negative keyword list your other campaigns carry, missing from one](https://goldbeater.ai/checks#detail-negative-list-missing)
   [Fixing it raises the Cleanliness](https://goldbeater.ai/checks#detail-negative-list-missing)
8. #### [A negative keyword list on no live campaign](https://goldbeater.ai/checks#detail-negative-list-unused)
   [Fixing it raises the Cleanliness](https://goldbeater.ai/checks#detail-negative-list-unused)
9. #### [Negative keywords your similar campaigns keep, missing from one](https://goldbeater.ai/checks#detail-campaign-negative-missing)
   [Fixing it raises the Cleanliness](https://goldbeater.ai/checks#detail-campaign-negative-missing)
10. #### [A keyword its own negative blocks](https://goldbeater.ai/checks#detail-negative-conflict)
    [Fixing it raises the Cleanliness](https://goldbeater.ai/checks#detail-negative-conflict)
11. #### [The same negative keywords kept in many places](https://goldbeater.ai/checks#detail-negative-repeated)
    [Fixing it raises the Cleanliness 2 problems](https://goldbeater.ai/checks#detail-negative-repeated)
12. #### [A search that converts but isn't a keyword](https://goldbeater.ai/checks#detail-converting-search-no-keyword)
    [Fixing it raises the Keyword coverage](https://goldbeater.ai/checks#detail-converting-search-no-keyword)
13. #### [A search Performance Max converts that your Search campaigns don't bid on](https://goldbeater.ai/checks#detail-performance-max-search-no-keyword)
    [Fixing it raises the Keyword coverage](https://goldbeater.ai/checks#detail-performance-max-search-no-keyword)
14. #### [Two campaigns splitting the same searches](https://goldbeater.ai/checks#detail-brand-overlap)
    [Spend that would move](https://goldbeater.ai/checks#detail-brand-overlap)
15. #### [Performance Max taking searches your Search campaign bids on](https://goldbeater.ai/checks#detail-performance-max-overlap)
    [Spend that would move](https://goldbeater.ai/checks#detail-performance-max-overlap)
16. #### [Ad groups in one campaign splitting the same search](https://goldbeater.ai/checks#detail-search-split-ad-groups)
    [Spend that would move](https://goldbeater.ai/checks#detail-search-split-ad-groups)
17. #### [Ad groups in one Shopping campaign splitting the same search](https://goldbeater.ai/checks#detail-shopping-search-split)
    [Spend that would move](https://goldbeater.ai/checks#detail-shopping-search-split)
18. #### [Brand and generic searches bought by the wrong campaigns](https://goldbeater.ai/checks#detail-brand-search-misplaced)
    [Spend that would move 2 problems](https://goldbeater.ai/checks#detail-brand-search-misplaced)

### Keywords

20 checks 35 problems

Which keywords earn their spend, and which Google rates poorly.

1. #### [Broad match buying searches that convert far worse](https://goldbeater.ai/checks#detail-match-type-drift)
   [Fixing it lowers the Wasted spend](https://goldbeater.ai/checks#detail-match-type-drift)
2. #### [Close variants of a keyword converting far worse than the keyword](https://goldbeater.ai/checks#detail-close-variant-below-keyword)
   [Fixing it lowers the Wasted spend](https://goldbeater.ai/checks#detail-close-variant-below-keyword)
3. #### [A keyword showing only on searches that don't have its words](https://goldbeater.ai/checks#detail-keyword-only-looser-matches)
   [Your call](https://goldbeater.ai/checks#detail-keyword-only-looser-matches)
4. #### [A keyword converting far below the rest of its campaign](https://goldbeater.ai/checks#detail-keyword-below-campaign)
   [Fixing it lowers the Cost per conversion 3 problems](https://goldbeater.ai/checks#detail-keyword-below-campaign)
5. #### [Small keywords sharing a word that together never convert](https://goldbeater.ai/checks#detail-keyword-word-converts-nothing)
   [Fixing it lowers the Cost per click](https://goldbeater.ai/checks#detail-keyword-word-converts-nothing)
6. #### [A keyword converting worse than a month ago while its campaign holds](https://goldbeater.ai/checks#detail-keyword-slipping)
   [Fixing it lowers the Risk](https://goldbeater.ai/checks#detail-keyword-slipping)
7. #### [A keyword's clicks getting dearer while its campaign's hold](https://goldbeater.ai/checks#detail-keyword-cpc-rising)
   [Fixing it lowers the Cost per click](https://goldbeater.ai/checks#detail-keyword-cpc-rising)
8. #### [A keyword's conversions worth less while its campaign's hold](https://goldbeater.ai/checks#detail-keyword-value-falling)
   [Fixing it lowers the Risk](https://goldbeater.ai/checks#detail-keyword-value-falling)
9. #### [A keyword converting well, losing searches to ad rank](https://goldbeater.ai/checks#detail-keyword-rank-lost)
   [Fixing it raises the Impression share 5 problems](https://goldbeater.ai/checks#detail-keyword-rank-lost)
10. #### [A keyword bid too low to reach the first page](https://goldbeater.ai/checks#detail-keyword-below-first-page)
    [Fixing it raises the Impressions](https://goldbeater.ai/checks#detail-keyword-below-first-page)
11. #### [A keyword bid too low to show among the top ads](https://goldbeater.ai/checks#detail-keyword-below-top-of-page)
    [Fixing it raises the Impressions at the top](https://goldbeater.ai/checks#detail-keyword-below-top-of-page)
12. #### [Keywords losing Quality Score while they spend](https://goldbeater.ai/checks#detail-quality-score-drop)
    [Fixing it lowers the Cost per click](https://goldbeater.ai/checks#detail-quality-score-drop)
13. #### [Keywords spending at a low Quality Score](https://goldbeater.ai/checks#detail-quality-score-low)
    [Fixing it lowers the Cost per click 3 problems](https://goldbeater.ai/checks#detail-quality-score-low)
14. #### [A keyword with a low Quality Score in an ad group that otherwise rates well](https://goldbeater.ai/checks#detail-keyword-quality-low)
    [Fixing it lowers the Cost per click](https://goldbeater.ai/checks#detail-keyword-quality-low)
15. #### [Ads and landing pages Google rates below average for your keywords](https://goldbeater.ai/checks#detail-quality-below-average)
    [Fixing it lowers the Cost per click 3 problems](https://goldbeater.ai/checks#detail-quality-below-average)
16. #### [Ad groups holding keywords their ads don't suit beside ones they do](https://goldbeater.ai/checks#detail-ad-group-mixed-relevance)
    [Fixing it lowers the Cost per click](https://goldbeater.ai/checks#detail-ad-group-mixed-relevance)
17. #### [Ad groups far larger than the rest, most of their keywords idle](https://goldbeater.ai/checks#detail-ad-group-too-many-keywords)
    [Fixing it raises the Cleanliness](https://goldbeater.ai/checks#detail-ad-group-too-many-keywords)
18. #### [Keywords Google's policy review stopped or limited](https://goldbeater.ai/checks#detail-keyword-disapproved)
    [Fixing it lowers the Risk 2 problems](https://goldbeater.ai/checks#detail-keyword-disapproved)
19. #### [The same keyword in two places](https://goldbeater.ai/checks#detail-duplicate-keyword)
    [Fixing it raises the Cleanliness 3 problems](https://goldbeater.ai/checks#detail-duplicate-keyword)
20. #### [Keywords and negatives written in match syntax Google doesn't read](https://goldbeater.ai/checks#detail-keyword-text-misleading)
    [Fixing it raises the Cleanliness 3 problems](https://goldbeater.ai/checks#detail-keyword-text-misleading)

### Ads

19 checks 38 problems

Ads that can't show, say what's no longer true, or get passed over.

1. #### [Ads and headlines Google won't show](https://goldbeater.ai/checks#detail-ad-disapproved)
   [Fixing it lowers the Risk 4 problems](https://goldbeater.ai/checks#detail-ad-disapproved)
2. #### [Enabled campaigns with nothing in them to show](https://goldbeater.ai/checks#detail-campaign-empty)
   [Fixing it raises the Cleanliness](https://goldbeater.ai/checks#detail-campaign-empty)
3. #### [Ad groups that can't show an ad, or hold only one ad or keyword](https://goldbeater.ai/checks#detail-ad-group-incomplete)
   [Fixing it raises the Cleanliness 5 problems](https://goldbeater.ai/checks#detail-ad-group-incomplete)
4. #### [Ad groups running more ads than their conversions can tell apart](https://goldbeater.ai/checks#detail-ad-group-too-many-ads)
   [Fixing it raises the Cleanliness](https://goldbeater.ai/checks#detail-ad-group-too-many-ads)
5. #### [Ads still naming a date that has passed](https://goldbeater.ai/checks#detail-ad-date-passed)
   [Fixing it lowers the Risk](https://goldbeater.ai/checks#detail-ad-date-passed)
6. #### [Ads saying a word you never want in them](https://goldbeater.ai/checks#detail-ad-unwanted-word)
   [Fixing it lowers the Risk](https://goldbeater.ai/checks#detail-ad-unwanted-word)
7. #### [Ad text that misspells a word](https://goldbeater.ai/checks#detail-ad-text-misspelled)
   [Fixing it raises the Cleanliness 3 problems](https://goldbeater.ai/checks#detail-ad-text-misspelled)
8. #### [An ad converting far below the others in its ad group](https://goldbeater.ai/checks#detail-ad-converts-worse)
   [Fixing it raises the Conversions](https://goldbeater.ai/checks#detail-ad-converts-worse)
9. #### [A headline or description people click far less than the rest of its ad](https://goldbeater.ai/checks#detail-ad-text-underperforming)
   [Fixing it raises the Click-through rate](https://goldbeater.ai/checks#detail-ad-text-underperforming)
10. #### [An ad losing its click-through rate](https://goldbeater.ai/checks#detail-ad-ctr-falling)
    [Fixing it raises the Click-through rate](https://goldbeater.ai/checks#detail-ad-ctr-falling)
11. #### [A campaign big enough to test changes that never runs an experiment](https://goldbeater.ai/checks#detail-experiments-unused)
    [Fixing it raises the Conversions](https://goldbeater.ai/checks#detail-experiments-unused)
12. #### [Responsive ads Google rates Poor or Average](https://goldbeater.ai/checks#detail-ad-strength-low)
    [Fixing it raises the Ad strength 2 problems](https://goldbeater.ai/checks#detail-ad-strength-low)
13. #### [Ads whose every headline or description leaves the room unused](https://goldbeater.ai/checks#detail-ad-text-short)
    [Fixing it raises the Click-through rate 2 problems](https://goldbeater.ai/checks#detail-ad-text-short)
14. #### [Repeated or garbled headlines and descriptions](https://goldbeater.ai/checks#detail-headline-duplication)
    [Fixing it raises the Cleanliness 5 problems](https://goldbeater.ai/checks#detail-headline-duplication)
15. #### [A headline pinned alone to one position](https://goldbeater.ai/checks#detail-headline-pinned-alone)
    [Fixing it raises the Cleanliness](https://goldbeater.ai/checks#detail-headline-pinned-alone)
16. #### [Old expanded text ads still running](https://goldbeater.ai/checks#detail-legacy-text-ad)
    [Fixing it raises the Cleanliness 2 problems](https://goldbeater.ai/checks#detail-legacy-text-ad)
17. #### [Dynamic Search Ads running through one catch-all ad group](https://goldbeater.ai/checks#detail-dynamic-ad-group-catch-all)
    [Fixing it raises the Cleanliness](https://goldbeater.ai/checks#detail-dynamic-ad-group-catch-all)
18. #### [Ads rotating evenly, however each performs](https://goldbeater.ai/checks#detail-ad-rotation-indefinite)
    [Your call](https://goldbeater.ai/checks#detail-ad-rotation-indefinite)
19. #### [Google writing your ad text, choosing your landing page, or making your images and videos](https://goldbeater.ai/checks#detail-ad-automation-on)
    [Fixing it lowers the Risk 4 problems](https://goldbeater.ai/checks#detail-ad-automation-on)

### Landing pages

8 checks 12 problems

Goldbeater opens the pages your ads send clicks to, as a visitor would.

1. #### [Ads sending clicks to a page that doesn't load](https://goldbeater.ai/checks#detail-final-url-broken)
   [Fixing it lowers the Risk 4 problems](https://goldbeater.ai/checks#detail-final-url-broken)
2. #### [Ads sending clicks to an address that redirects](https://goldbeater.ai/checks#detail-final-url-redirects)
   [Fixing it lowers the Risk](https://goldbeater.ai/checks#detail-final-url-redirects)
3. #### [Ads sending clicks to an http:// address](https://goldbeater.ai/checks#detail-final-url-http)
   [Fixing it lowers the Risk](https://goldbeater.ai/checks#detail-final-url-http)
4. #### [Ads Google flagged for where they send clicks](https://goldbeater.ai/checks#detail-landing-page-mismatch)
   [Fixing it lowers the Risk 2 problems](https://goldbeater.ai/checks#detail-landing-page-mismatch)
5. #### [Landing pages missing the Google tag](https://goldbeater.ai/checks#detail-google-tag-missing)
   [Fixing it raises the Tracking accuracy](https://goldbeater.ai/checks#detail-google-tag-missing)
6. #### [Landing pages that load slowly on phones](https://goldbeater.ai/checks#detail-landing-page-slow)
   [Fixing it raises the Conversions](https://goldbeater.ai/checks#detail-landing-page-slow)
7. #### [A landing page converting far below the other pages of its campaigns](https://goldbeater.ai/checks#detail-landing-page-converts-worse)
   [Fixing it raises the Conversions](https://goldbeater.ai/checks#detail-landing-page-converts-worse)
8. #### [An ad group sent to a page that suits the other ad groups sharing it](https://goldbeater.ai/checks#detail-shared-page-below-average)
   [Fixing it lowers the Cost per click](https://goldbeater.ai/checks#detail-shared-page-below-average)

### Assets

7 checks 22 problems

The assets that make an ad bigger on the page, and the ones Google won't show.

1. #### [Campaigns with too few sitelinks, or none](https://goldbeater.ai/checks#detail-sitelink-missing)
   [Fixing it raises the Click-through rate](https://goldbeater.ai/checks#detail-sitelink-missing)
2. #### [Campaigns missing callouts, snippets and assets your others show](https://goldbeater.ai/checks#detail-extension-coverage)
   [Fixing it raises the Click-through rate 12 problems](https://goldbeater.ai/checks#detail-extension-coverage)
3. #### [Your site asks visitors to call, and no ad offers a call](https://goldbeater.ai/checks#detail-site-phone-not-in-ads)
   [Fixing it raises the Click-through rate](https://goldbeater.ai/checks#detail-site-phone-not-in-ads)
4. #### [A call asset, lead form or images no campaign shows, where Google recommends one](https://goldbeater.ai/checks#detail-asset-missing-everywhere)
   [Your call 3 problems](https://goldbeater.ai/checks#detail-asset-missing-everywhere)
5. #### [No Business Profile linked, so your ads can't show where you are](https://goldbeater.ai/checks#detail-business-profile-not-linked)
   [Your call](https://goldbeater.ai/checks#detail-business-profile-not-linked)
6. #### [Sitelinks, callouts and other assets Google won't show](https://goldbeater.ai/checks#detail-extension-disapproved)
   [Fixing it raises the Cleanliness 3 problems](https://goldbeater.ai/checks#detail-extension-disapproved)
7. #### [Sitelinks, callouts and other assets saying a word you never want in your ads](https://goldbeater.ai/checks#detail-extension-unwanted-word)
   [Fixing it lowers the Risk](https://goldbeater.ai/checks#detail-extension-unwanted-word)

### Performance Max

5 checks 9 problems

Whether each asset group has what it needs to serve everywhere.

1. #### [Asset groups too thin to serve everywhere](https://goldbeater.ai/checks#detail-asset-group-thin)
   [Fixing it raises the Ad strength 3 problems](https://goldbeater.ai/checks#detail-asset-group-thin)
2. #### [Assets Google disapproved in a Performance Max asset group](https://goldbeater.ai/checks#detail-asset-rejected)
   [Fixing it raises the Cleanliness](https://goldbeater.ai/checks#detail-asset-rejected)
3. #### [Performance Max text saying a word you never want in your ads](https://goldbeater.ai/checks#detail-asset-group-unwanted-word)
   [Fixing it lowers the Risk](https://goldbeater.ai/checks#detail-asset-group-unwanted-word)
4. #### [Performance Max told nothing about your customers](https://goldbeater.ai/checks#detail-audience-signal-missing)
   [Fixing it raises the Bidding signals](https://goldbeater.ai/checks#detail-audience-signal-missing)
5. #### [Performance Max ads showing on children's content, in games or on job sites](https://goldbeater.ai/checks#detail-performance-max-placement-kind)
   [Fixing it lowers the Risk 3 problems](https://goldbeater.ai/checks#detail-performance-max-placement-kind)

### Shopping

14 checks 17 problems

The products that don't sell, and the ones Merchant Center keeps out.

1. #### [A Merchant Center account suspended, or warned it may be](https://goldbeater.ai/checks#detail-merchant-center-suspended)
   [Fixing it lowers the Risk](https://goldbeater.ai/checks#detail-merchant-center-suspended)
2. #### [A Shopping campaign with no products to advertise](https://goldbeater.ai/checks#detail-shopping-campaign-no-products)
   [Fixing it raises the Products in your ads](https://goldbeater.ai/checks#detail-shopping-campaign-no-products)
3. #### [Products in your feed that no campaign advertises](https://goldbeater.ai/checks#detail-product-in-no-campaign)
   [Fixing it raises the Products in your ads](https://goldbeater.ai/checks#detail-product-in-no-campaign)
4. #### [Listing groups naming products your feed no longer has](https://goldbeater.ai/checks#detail-listing-group-empty)
   [Fixing it raises the Cleanliness](https://goldbeater.ai/checks#detail-listing-group-empty)
5. #### [Products Merchant Center keeps out of your ads](https://goldbeater.ai/checks#detail-product-held-back)
   [Fixing it raises the Products in your ads 2 problems](https://goldbeater.ai/checks#detail-product-held-back)
6. #### [Most of what a feed was selling no longer able to show](https://goldbeater.ai/checks#detail-feed-mostly-unavailable)
   [Fixing it lowers the Risk](https://goldbeater.ai/checks#detail-feed-mostly-unavailable)
7. #### [A product selling far below the rest of its campaign](https://goldbeater.ai/checks#detail-product-below-campaign)
   [Fixing it lowers the Cost per conversion](https://goldbeater.ai/checks#detail-product-below-campaign)
8. #### [A product group selling far below the rest of its campaign](https://goldbeater.ai/checks#detail-product-group-below-campaign)
   [Fixing it lowers the Cost per conversion](https://goldbeater.ai/checks#detail-product-group-below-campaign)
9. #### [A product group selling far better than the rest of its campaign](https://goldbeater.ai/checks#detail-product-group-above-campaign)
   [Fixing it raises the Conversions](https://goldbeater.ai/checks#detail-product-group-above-campaign)
10. #### [A product group bid that lets a click cost more than it can earn](https://goldbeater.ai/checks#detail-product-group-bid-above-return)
    [Fixing it lowers the Risk](https://goldbeater.ai/checks#detail-product-group-bid-above-return)
11. #### [A product group whose one bid covers products of very different prices](https://goldbeater.ai/checks#detail-product-group-mixed-prices)
    [Fixing it lowers the Cost per conversion](https://goldbeater.ai/checks#detail-product-group-mixed-prices)
12. #### [The same products advertised by two campaigns at once](https://goldbeater.ai/checks#detail-product-in-several-campaigns)
    [Your call](https://goldbeater.ai/checks#detail-product-in-several-campaigns)
13. #### [Product titles that leave out the brand, or name the wrong one](https://goldbeater.ai/checks#detail-title-brand-missing)
    [Fixing it raises the Cleanliness 3 problems](https://goldbeater.ai/checks#detail-title-brand-missing)
14. #### [Products missing the label, type or brand your listing groups sort by](https://goldbeater.ai/checks#detail-product-attribute-missing)
    [Fixing it raises the Products in your ads](https://goldbeater.ai/checks#detail-product-attribute-missing)

### Bidding

11 checks 17 problems

Whether each bid strategy has a target it can reach and enough conversions to learn from.

1. #### [A target CPA or ROAS the campaign hasn't reached in 13 weeks](https://goldbeater.ai/checks#detail-target-cpa-unreachable)
   [Fixing it raises the Conversions](https://goldbeater.ai/checks#detail-target-cpa-unreachable)
2. #### [A target CPA or ROAS the campaign beats every week](https://goldbeater.ai/checks#detail-target-beaten-every-week)
   [Your call](https://goldbeater.ai/checks#detail-target-beaten-every-week)
3. #### [A target CPA or ROAS set on too few conversions](https://goldbeater.ai/checks#detail-smart-bidding-few-conversions)
   [Fixing it lowers the Risk](https://goldbeater.ai/checks#detail-smart-bidding-few-conversions)
4. #### [A campaign spending its budget with no target CPA or ROAS](https://goldbeater.ai/checks#detail-bid-target-missing)
   [Fixing it lowers the Risk](https://goldbeater.ai/checks#detail-bid-target-missing)
5. #### [A bid strategy that never gets to settle](https://goldbeater.ai/checks#detail-bid-strategy-churn)
   [Fixing it lowers the Risk](https://goldbeater.ai/checks#detail-bid-strategy-churn)
6. #### [A bid limit holding your automated bidding back](https://goldbeater.ai/checks#detail-bid-limit-binding)
   [Your call](https://goldbeater.ai/checks#detail-bid-limit-binding)
7. #### [One target for ad groups that return very differently](https://goldbeater.ai/checks#detail-ad-group-targets-uneven)
   [Fixing it raises the Campaign return 2 problems](https://goldbeater.ai/checks#detail-ad-group-targets-uneven)
8. #### [An ad group converting far below the rest of its campaign](https://goldbeater.ai/checks#detail-ad-group-below-campaign)
   [Fixing it lowers the Cost per conversion 2 problems](https://goldbeater.ai/checks#detail-ad-group-below-campaign)
9. #### [A campaign converting well, losing searches to ad rank](https://goldbeater.ai/checks#detail-impression-share-lost)
   [Fixing it raises the Impression share 3 problems](https://goldbeater.ai/checks#detail-impression-share-lost)
10. #### [A brand campaign losing the top spot or paying more a click](https://goldbeater.ai/checks#detail-brand-campaign-slipping)
    [Fixing it lowers the Cost per click 3 problems](https://goldbeater.ai/checks#detail-brand-campaign-slipping)
11. #### [Recommendations Google applies by itself](https://goldbeater.ai/checks#detail-auto-apply-on)
    [Your call](https://goldbeater.ai/checks#detail-auto-apply-on)

### Budget

10 checks 19 problems

Where each budget runs short or sits unused, and how the month's spend is pacing.

[How Goldbeater paces your budget](https://goldbeater.ai/budget-pacing)

1. #### [A campaign that spends and never converts](https://goldbeater.ai/checks#detail-campaign-no-conversions)
   [Fixing it lowers the Wasted spend](https://goldbeater.ai/checks#detail-campaign-no-conversions)
2. #### [A campaign meeting its target, held back by its budget](https://goldbeater.ai/checks#detail-budget-starved)
   [Fixing it raises the Conversions 2 problems](https://goldbeater.ai/checks#detail-budget-starved)
3. #### [Budget left unused while a campaign meeting its target runs out of its own](https://goldbeater.ai/checks#detail-budget-unused)
   [Fixing it raises the Conversions](https://goldbeater.ai/checks#detail-budget-unused)
4. #### [One campaign eating a shared budget](https://goldbeater.ai/checks#detail-shared-budget-eaten)
   [Fixing it raises the Conversions](https://goldbeater.ai/checks#detail-shared-budget-eaten)
5. #### [A campaign limited by budget while it misses its target, or has none](https://goldbeater.ai/checks#detail-budget-capped)
   [Your call 5 problems](https://goldbeater.ai/checks#detail-budget-capped)
6. #### [A campaign whose daily budget covers only a few clicks](https://goldbeater.ai/checks#detail-budget-few-clicks)
   [Fixing it raises the Clicks](https://goldbeater.ai/checks#detail-budget-few-clicks)
7. #### [A bigger budget Google recommends, priced by its own forecast](https://goldbeater.ai/checks#detail-budget-raise-recommended)
   [Your call 2 problems](https://goldbeater.ai/checks#detail-budget-raise-recommended)
8. #### [A target Google recommends ahead of a rise in searches it forecasts](https://goldbeater.ai/checks#detail-seasonal-target-recommended)
   [Your call](https://goldbeater.ai/checks#detail-seasonal-target-recommended)
9. #### [A month's spend heading off course](https://goldbeater.ai/checks#detail-month-spend-off-target)
   [Fixing it lowers the Risk 2 problems](https://goldbeater.ai/checks#detail-month-spend-off-target)
10. #### [Changes made to your biggest campaigns and keywords](https://goldbeater.ai/checks#detail-top-spender-changed)
    [Your call 3 problems](https://goldbeater.ai/checks#detail-top-spender-changed)

### Sudden changes

6 checks 11 problems

Goldbeater emails your workspace's owners and admins the day it finds one.

[What the alert says, and when it’s sent](https://goldbeater.ai/ppc-monitoring)

1. #### [A campaign that suddenly stopped showing ads](https://goldbeater.ai/checks#detail-campaign-stopped-serving)
   [Fixing it lowers the Risk 2 problems](https://goldbeater.ai/checks#detail-campaign-stopped-serving)
2. #### [An account budget about to stop your ads](https://goldbeater.ai/checks#detail-account-budget-running-out)
   [Fixing it lowers the Risk 2 problems](https://goldbeater.ai/checks#detail-account-budget-running-out)
3. #### [A campaign spending far more than usual](https://goldbeater.ai/checks#detail-spend-spike)
   [Fixing it lowers the Risk](https://goldbeater.ai/checks#detail-spend-spike)
4. #### [Impressions or clicks falling or jumping sharply](https://goldbeater.ai/checks#detail-traffic-sharp-change)
   [Fixing it lowers the Risk 2 problems](https://goldbeater.ai/checks#detail-traffic-sharp-change)
5. #### [A conversion action that suddenly stopped recording](https://goldbeater.ai/checks#detail-conversions-went-quiet)
   [Fixing it raises the Tracking accuracy 2 problems](https://goldbeater.ai/checks#detail-conversions-went-quiet)
6. #### [The account's conversions falling for weeks](https://goldbeater.ai/checks#detail-account-conversions-fell)
   [Fixing it raises the Tracking accuracy 2 problems](https://goldbeater.ai/checks#detail-account-conversions-fell)

### Targeting

32 checks 48 problems

The places, hours, devices and audiences converting far below or above the rest.

1. #### [Paying for clicks outside your area](https://goldbeater.ai/checks#detail-geo-spill)
   [Fixing it lowers the Spend outside your targets](https://goldbeater.ai/checks#detail-geo-spill)
2. #### [Ads shown to people interested in your locations, not only people in them](https://goldbeater.ai/checks#detail-presence-only-off)
   [Fixing it lowers the Risk](https://goldbeater.ai/checks#detail-presence-only-off)
3. #### [A campaign that can show in every country](https://goldbeater.ai/checks#detail-targets-every-country)
   [Fixing it lowers the Risk](https://goldbeater.ai/checks#detail-targets-every-country)
4. #### [A campaign named for a place or a language its targeting doesn't match](https://goldbeater.ai/checks#detail-campaign-name-mismatch)
   [Fixing it lowers the Risk 2 problems](https://goldbeater.ai/checks#detail-campaign-name-mismatch)
5. #### [A country converting far below the rest of its campaign](https://goldbeater.ai/checks#detail-country-below-campaign)
   [Fixing it lowers the Cost per conversion](https://goldbeater.ai/checks#detail-country-below-campaign)
6. #### [A country converting far better than the rest of its campaign](https://goldbeater.ai/checks#detail-country-above-campaign)
   [Fixing it raises the Conversions](https://goldbeater.ai/checks#detail-country-above-campaign)
7. #### [A region converting far below the rest of its country](https://goldbeater.ai/checks#detail-region-below-country)
   [Fixing it lowers the Cost per conversion](https://goldbeater.ai/checks#detail-region-below-country)
8. #### [A region converting far better than the rest of its country](https://goldbeater.ai/checks#detail-region-above-country)
   [Fixing it raises the Conversions](https://goldbeater.ai/checks#detail-region-above-country)
9. #### [A city converting far below the rest of its region](https://goldbeater.ai/checks#detail-city-below-region)
   [Fixing it lowers the Cost per conversion](https://goldbeater.ai/checks#detail-city-below-region)
10. #### [A city converting far better than the rest of its region](https://goldbeater.ai/checks#detail-city-above-region)
    [Fixing it raises the Conversions](https://goldbeater.ai/checks#detail-city-above-region)
11. #### [Hours of the day that spend and never convert](https://goldbeater.ai/checks#detail-schedule-blind-spot)
    [Fixing it lowers the Wasted spend](https://goldbeater.ai/checks#detail-schedule-blind-spot)
12. #### [Hours or days converting far below the rest of the week](https://goldbeater.ai/checks#detail-schedule-below-campaign)
    [Fixing it lowers the Cost per conversion](https://goldbeater.ai/checks#detail-schedule-below-campaign)
13. #### [Hours or days converting far better than the rest of the week](https://goldbeater.ai/checks#detail-schedule-above-campaign)
    [Fixing it raises the Conversions](https://goldbeater.ai/checks#detail-schedule-above-campaign)
14. #### [A device converting far below the rest of its campaign](https://goldbeater.ai/checks#detail-device-bid-gap)
    [Fixing it lowers the Cost per conversion 2 problems](https://goldbeater.ai/checks#detail-device-bid-gap)
15. #### [A device converting far better than the rest of its campaign](https://goldbeater.ai/checks#detail-device-above-campaign)
    [Fixing it raises the Conversions](https://goldbeater.ai/checks#detail-device-above-campaign)
16. #### [Search partners or Display expansion converting far below Google Search](https://goldbeater.ai/checks#detail-network-below-search)
    [Fixing it lowers the Cost per conversion 2 problems](https://goldbeater.ai/checks#detail-network-below-search)
17. #### [An age range, gender, income band or parental status converting far below the rest of its campaign](https://goldbeater.ai/checks#detail-demographic-below-campaign)
    [Fixing it lowers the Cost per conversion 4 problems](https://goldbeater.ai/checks#detail-demographic-below-campaign)
18. #### [An age range, gender, income band or parental status converting far better than the rest of its campaign](https://goldbeater.ai/checks#detail-demographic-above-campaign)
    [Fixing it raises the Conversions 4 problems](https://goldbeater.ai/checks#detail-demographic-above-campaign)
19. #### [An audience converting far below the rest of its campaign](https://goldbeater.ai/checks#detail-audience-below-campaign)
    [Fixing it lowers the Cost per conversion](https://goldbeater.ai/checks#detail-audience-below-campaign)
20. #### [An audience converting far better than the rest of its campaign](https://goldbeater.ai/checks#detail-audience-above-campaign)
    [Fixing it raises the Conversions](https://goldbeater.ai/checks#detail-audience-above-campaign)
21. #### [An audience setting at odds with what the campaign is for](https://goldbeater.ai/checks#detail-audience-setting-accidental)
    [Fixing it lowers the Risk 2 problems](https://goldbeater.ai/checks#detail-audience-setting-accidental)
22. #### [Audience lists built and never used](https://goldbeater.ai/checks#detail-audience-unattached)
    [Fixing it raises the Bidding signals](https://goldbeater.ai/checks#detail-audience-unattached)
23. #### [Customer lists gone out of date](https://goldbeater.ai/checks#detail-customer-list-stale)
    [Fixing it raises the List size](https://goldbeater.ai/checks#detail-customer-list-stale)
24. #### [Sites, apps and YouTube channels converting far below the rest of their campaign](https://goldbeater.ai/checks#detail-placement-below-campaign)
    [Fixing it lowers the Cost per conversion 4 problems](https://goldbeater.ai/checks#detail-placement-below-campaign)
25. #### [Sites and apps whose click-through rate is too high to be real](https://goldbeater.ai/checks#detail-placement-ctr-high)
    [Fixing it lowers the Cost per conversion](https://goldbeater.ai/checks#detail-placement-ctr-high)
26. #### [Ads showing on sites, apps and channels named with a word you never want them beside](https://goldbeater.ai/checks#detail-placement-unwanted-word)
    [Fixing it lowers the Risk](https://goldbeater.ai/checks#detail-placement-unwanted-word)
27. #### [Ads showing on children's channels, in games or on job sites](https://goldbeater.ai/checks#detail-placement-kind-shown)
    [Fixing it lowers the Risk 3 problems](https://goldbeater.ai/checks#detail-placement-kind-shown)
28. #### [Display campaigns that keep their ads off no site, app or video](https://goldbeater.ai/checks#detail-display-exclusions-missing)
    [Fixing it lowers the Risk 2 problems](https://goldbeater.ai/checks#detail-display-exclusions-missing)
29. #### [A placement exclusion list your similar campaigns carry and one lacks](https://goldbeater.ai/checks#detail-placement-list-missing)
    [Fixing it lowers the Risk](https://goldbeater.ai/checks#detail-placement-list-missing)
30. #### [Display ads free to appear beside sensitive content](https://goldbeater.ai/checks#detail-sensitive-content-allowed)
    [Fixing it lowers the Risk](https://goldbeater.ai/checks#detail-sensitive-content-allowed)
31. #### [Display and Video campaigns with no limit on how often one person sees an ad](https://goldbeater.ai/checks#detail-frequency-cap-missing)
    [Your call](https://goldbeater.ai/checks#detail-frequency-cap-missing)
32. #### [Optimized targeting reaching past your audiences with no conversions to aim at](https://goldbeater.ai/checks#detail-optimized-targeting-unguided)
    [Fixing it lowers the Risk](https://goldbeater.ai/checks#detail-optimized-targeting-unguided)

### Conversions

13 checks 17 problems

Conversions that stopped, doubled, went uncounted or are valued wrong.

1. #### [No conversion counted anywhere in the account](https://goldbeater.ai/checks#detail-conversion-tracking-missing)
   [Fixing it raises the Tracking accuracy](https://goldbeater.ai/checks#detail-conversion-tracking-missing)
2. #### [Bidding toward a conversion that stopped recording](https://goldbeater.ai/checks#detail-conversion-action-stale)
   [Fixing it raises the Tracking accuracy 3 problems](https://goldbeater.ai/checks#detail-conversion-action-stale)
3. #### [A campaign whose conversions suddenly collapsed](https://goldbeater.ai/checks#detail-conversions-collapsed)
   [Fixing it raises the Tracking accuracy](https://goldbeater.ai/checks#detail-conversions-collapsed)
4. #### [A campaign whose checkouts rarely end in a purchase](https://goldbeater.ai/checks#detail-checkouts-rarely-finish)
   [Fixing it raises the Conversions](https://goldbeater.ai/checks#detail-checkouts-rarely-finish)
5. #### [The account's conversions jumping for weeks](https://goldbeater.ai/checks#detail-account-conversions-jumped)
   [Fixing it raises the Tracking accuracy](https://goldbeater.ai/checks#detail-account-conversions-jumped)
6. #### [One conversion counted twice](https://goldbeater.ai/checks#detail-conversion-double-count)
   [Fixing it raises the Tracking accuracy 3 problems](https://goldbeater.ai/checks#detail-conversion-double-count)
7. #### [A conversion counted on nearly every click](https://goldbeater.ai/checks#detail-conversion-overcounted)
   [Fixing it raises the Tracking accuracy](https://goldbeater.ai/checks#detail-conversion-overcounted)
8. #### [Sales and leads a campaign doesn't count](https://goldbeater.ai/checks#detail-conversion-uncounted)
   [Fixing it raises the Tracking accuracy](https://goldbeater.ai/checks#detail-conversion-uncounted)
9. #### [A step before the sale valued like a sale](https://goldbeater.ai/checks#detail-conversion-value-inflated)
   [Fixing it raises the Tracking accuracy](https://goldbeater.ai/checks#detail-conversion-value-inflated)
10. #### [Value bidding on conversions worth a placeholder](https://goldbeater.ai/checks#detail-conversion-value-token)
    [Fixing it raises the Tracking accuracy](https://goldbeater.ai/checks#detail-conversion-value-token)
11. #### [Conversions measured two different ways](https://goldbeater.ai/checks#detail-attribution-mismatch)
    [Fixing it raises the Tracking accuracy](https://goldbeater.ai/checks#detail-attribution-mismatch)
12. #### [Conversions credited to the last click alone](https://goldbeater.ai/checks#detail-attribution-rule-based)
    [Fixing it raises the Tracking accuracy](https://goldbeater.ai/checks#detail-attribution-rule-based)
13. #### [A conversion window too short for customers who take a few days](https://goldbeater.ai/checks#detail-conversion-window-short)
    [Fixing it raises the Tracking accuracy](https://goldbeater.ai/checks#detail-conversion-window-short)

### Tracking

3 checks 5 problems

Whether each click and call from your ads is recorded where it lands.

1. #### [Clicks arriving untracked, or tracked wrong](https://goldbeater.ai/checks#detail-tracking-template-broken)
   [Fixing it raises the Tracking accuracy 3 problems](https://goldbeater.ai/checks#detail-tracking-template-broken)
2. #### [Calls from your ads going untracked](https://goldbeater.ai/checks#detail-call-reporting-off)
   [Fixing it raises the Tracking accuracy](https://goldbeater.ai/checks#detail-call-reporting-off)
3. #### [Search Console not linked, so your organic results are missing beside your ads](https://goldbeater.ai/checks#detail-search-console-not-linked)
   [Fixing it raises the Tracking accuracy](https://goldbeater.ai/checks#detail-search-console-not-linked)

Search terms

#### Paying for searches that never convert

Fixing it lowers the Wasted spend

Why it matters

Search terms that took real spend over the last 30 days and converted nothing, in enabled Search, Standard Shopping and Performance Max campaigns alike. Each is rated by how likely its clicks were to bring nothing at the rate the campaign's other searches convert, so a few clicks with none is an early read, since it could still convert: it's listed under Early, and what it cost isn't counted as wasted spend until Goldbeater can tell. Goldbeater drafts an exact negative keyword for each, or pausing the campaign's own keyword where the search is one. While a few clicks could still explain it, or where the search converted in that campaign over the last year, or names your brand in a brand campaign, the change is offered rather than recommended.

- Reads

  campaign_search_term_view

- Key

  search-term-waste

[How to check by hand](https://goldbeater.ai/guides/wasted-search-terms)

Search terms

#### Paying for words that never convert

Fixing it lowers the Wasted spend 4 problems

Why it matters

A word that runs through many of a campaign's searches, or a country or region the campaign doesn't target, where none of the searches containing it converted, in the last 30 days or over the year. Words like free or jobs, and the words customers in your line of business rarely buy with, count on less evidence only where your own searches with them convert less than your others. Goldbeater reads your line of business from your keywords and ads, and you can change it in Settings. One search is often too small to judge, but the word they share is not, and one phrase-match negative stops all of them. Each is rated by how likely its searches' clicks were to bring nothing at the rate the campaign's other searches convert; while a few clicks could still explain it, it's an early read, with no figure yet, and the negative is offered rather than recommended. Its figure is spend some search-term findings also count, so a campaign's total counts it once.

Finds four problems

- A word running through many searches, none of which converted
- Searches with a word like free or jobs, looking for something other than a purchase
- Searches naming a country or region the campaign doesn't target
- Searches with a word customers in your line of business rarely buy with

* Reads

  campaign_search_term_view shopping_performance_view

* Key

  search-word-waste

[How to check by hand](https://goldbeater.ai/guides/google-ads-negative-keywords)

Search terms

#### Searches that convert at far worse cost than the rest of the campaign

Your call 2 problems

Why it matters

A search your campaign reaches only through a looser keyword's matching, or a word that runs through several of its searches, that converts, but at far worse cost than the campaign's other searches over the last 30 days: under half the conversions its spend would have bought at their rate, beyond what chance allows for everything tested, and a return under half theirs where your conversion value is real. A brand search is judged beside the campaign's other brand searches. A negative keyword would give those conversions up, so Goldbeater drafts none: it shows what the search costs a conversion against the campaign's own price, names the keyword that bought it, and says what brings the price down, the keyword's bid under Manual CPC, its match type, or the campaign's target.

Finds two problems

- A search reached through a looser keyword, converting at far worse cost than the campaign's other searches
- A word running through several searches that convert at far worse cost than the campaign's others

* Reads

  campaign_search_term_view search_term_view

* Key

  search-below-campaign

[How to check by hand](https://goldbeater.ai/guides/find-keywords-for-google-ads)

Search terms

#### A search people pass your ad over on far more than its keyword's others

Your call

Why it matters

A search one of your keywords keeps matching that people click far less often than the keyword's other searches: under half the rate, beyond what chance allows for every search tested, by Fisher's exact test on the keyword's own 30 days. A search nobody clicks costs nothing, so this isn't money lost; it's your account's own evidence that the people making that search aren't looking for what the ad offers, usually another product's name a broad keyword reached. Goldbeater never raises one that converted, names your brand or is one of the campaign's keywords, and leaves a search that has cost real money to the wasted-search check. It offers an exact-match negative keyword and never recommends it, since only you know whether the search is for what you sell; where another keyword's ad is clicked on it as usual, it names the ad group to add the negative to instead.

- Reads

  search_term_view keyword_view

- Key

  search-passed-over

[How to check by hand](https://goldbeater.ai/guides/google-ads-negative-keywords)

Search terms

#### A paused exact keyword's search your campaign still buys

Fixing it raises the Cleanliness

Why it matters

An exact-match keyword you paused whose search the campaign still buys over the last 30 days through its other keywords, as a close variant of another exact keyword or a broader match of a phrase or broad one: you switched the search off and the account still pays for it. Goldbeater leaves out a keyword whose words are still live in the campaign in any match type, since that was a choice, and a search that has cost real money with no conversion, which the wasted-search check raises with its negative. It offers an exact-match negative keyword where the search converted nothing in 30 days or a year, and never recommends it, since a pause can be for a season or a bid and Goldbeater can't see when or why it was made; where the search converts, it says the choice: enable the keyword again, or block the search and give those conversions up.

- Reads

  keyword_view search_term_view

- Key

  paused-keyword-still-bought

[How to check by hand](https://goldbeater.ai/guides/google-ads-negative-keywords)

Search terms

#### A Search or Shopping campaign with no negative keywords

Fixing it lowers the Risk

Why it matters

A Search or Standard Shopping campaign that bought searches with no negative keyword anywhere: none of its own, none on its ad groups, and no negative keyword list. It pays for every search its keywords or products are matched to, and nothing turns away the ones that don't fit. Goldbeater names the searches it raised there as wasted, each with the negative that stops it.

- Reads

  campaign_criterion ad_group_criterion campaign_shared_set

- Key

  campaign-no-negatives

[How to check by hand](https://goldbeater.ai/guides/google-ads-negative-keywords)

Search terms

#### A negative keyword list your other campaigns carry, missing from one

Fixing it raises the Cleanliness

Why it matters

A negative keyword list left off a campaign it fits, where most of the campaigns it fits carry it, more than chance would give, or where even one carries it and this campaign bought searches the list would have kept out: that campaign keeps paying for the searches the list keeps the others off. Goldbeater applies the list only where none of its negatives would block the campaign's own keywords or a search that converted there over the last year, never where the list's name says it isn't for that campaign (a Non-FINRA list on a FINRA campaign), and never outside the kind of campaign its carriers are all named for (a NonBrand list on a brand campaign). It names the searches the list would have kept out, and recommends it only where their clicks bringing no conversion is unlikely by chance; until then it's an early read, and the list is offered.

- Reads

  campaign_shared_set shared_criterion

- Key

  negative-list-missing

[How to check by hand](https://goldbeater.ai/guides/negative-keyword-lists)

Search terms

#### A negative keyword list on no live campaign

Fixing it raises the Cleanliness

Why it matters

A negative keyword list whose campaigns are all paused or ended, so it keeps nothing out. Goldbeater shows which live Search campaigns it would fit, where none of its negatives blocks their keywords or a search that converted there over the last year, and what it would have kept out of each; whether one of them should carry it is yours to say. A list on a campaign built and not launched yet is waiting for it, and isn't counted.

- Reads

  campaign_shared_set shared_criterion

- Key

  negative-list-unused

[How to check by hand](https://goldbeater.ai/guides/negative-keyword-lists)

Search terms

#### Negative keywords your similar campaigns keep, missing from one

Fixing it raises the Cleanliness

Why it matters

A negative keyword that most of the campaigns named like this one keep as their own, more than chance would give, left off it: a copy made without them, or a campaign that never got them, keeps paying for the searches the others turn away. Goldbeater adds them only where none would block the campaign's own keywords or a search that converted there over the last year, names the searches each would have kept out, and recommends them only where those searches' clicks bringing no conversion is unlikely by chance; until then it's an early read, and they're offered.

- Reads

  campaign_criterion

- Key

  campaign-negative-missing

[How to check by hand](https://goldbeater.ai/guides/google-ads-negative-keywords)

Search terms

#### A keyword its own negative blocks

Fixing it raises the Cleanliness

Why it matters

An enabled keyword whose own words a negative keeps out: the campaign's own negative, a negative keyword list attached to it, the account's list, or a negative on its own ad group. Either a keyword you think is working is kept off its searches, or the negative is keeping the campaign off traffic it was built for. For the campaign's own negative Goldbeater offers both fixes, removing it or pausing the keyword; a list reaches every campaign that carries it, so there, and on an ad group, it offers pausing the keyword. It recommends the pause only where another campaign takes those searches and the keyword no longer buys anything, since a negative doesn't block close variants.

- Reads

  campaign_criterion shared_criterion

- Key

  negative-conflict

[How to check by hand](https://goldbeater.ai/guides/google-ads-ad-preview-tool)

Search terms

#### The same negative keywords kept in many places

Fixing it raises the Cleanliness 2 problems

Why it matters

The same negatives kept separately on several campaigns, or on every ad group of one. Each copy is edited on its own, and a new campaign or ad group starts without them. Goldbeater groups them by the campaigns that carry them, so each finding is one negative keyword list to make, or one campaign to hold them.

Finds two problems

- The same negatives kept separately on several campaigns, where one list would do
- The same negatives on every ad group of a campaign, where the campaign would do

* Reads

  campaign_criterion ad_group_criterion

* Key

  negative-repeated

[How to check by hand](https://goldbeater.ai/guides/negative-keyword-lists)

Search terms

#### A search that converts but isn't a keyword

Fixing it raises the Keyword coverage

Why it matters

A search that has converted at least twice in the last year, for no more than its campaign pays for a conversion, and reaches the campaign only through a broader keyword's matching, so a change to that keyword can lose it. Google puts an exact keyword identical to a search ahead of the looser ones, so Goldbeater drafts the search as an exact keyword in the ad group that converted it, recommended where it converted twice in the last 90 days, so one whose season has passed is offered, not pressed. The figure is what other ad groups spent on it over the year, which the keyword moves.

- Reads

  campaign_search_term_view search_term_view

- Key

  converting-search-no-keyword

[How to check by hand](https://goldbeater.ai/guides/find-keywords-for-google-ads)

Search terms

#### A search Performance Max converts that your Search campaigns don't bid on

Fixing it raises the Keyword coverage

Why it matters

A search Performance Max has converted at least twice in 30 days, where one of your Search campaigns serves the same places and has no keyword for it and didn't buy it. As an exact keyword there it's answered by the ad and page you wrote, ahead of Performance Max. Goldbeater drafts it in the ad group whose keyword sits inside the search, and offers it rather than recommending it where Performance Max pays less for a conversion than the Search campaign does.

- Reads

  campaign_search_term_view keyword_view

- Key

  performance-max-search-no-keyword

[How to check by hand](https://goldbeater.ai/guides/performance-max-optimization)

Search terms

#### Two campaigns splitting the same searches

Spend that would move

Why it matters

Two of your enabled campaigns can show on the same searches. Google picks one each time by its own rules, not by which one you meant, so a search can land in the campaign with the worse page or target, and its results are split across both. Goldbeater raises a search one of them converted, and recommends keeping it in one only where that one converts it better by more than chance, and never by negating your brand in a brand campaign. The figure is the spend that would move, not money saved.

- Reads

  campaign_search_term_view

- Key

  brand-overlap

[How to check by hand](https://goldbeater.ai/guides/brand-in-performance-max)

Search terms

#### Performance Max taking searches your Search campaign bids on

Spend that would move

Why it matters

A search one of your Search campaigns bids on as a keyword, bought by Performance Max instead. It gets the ad and page Performance Max assembled rather than the ones you wrote for it, and its results are counted in Performance Max rather than the campaign built for it. Google puts an exact keyword identical to a search ahead of Performance Max, so that's the change Goldbeater drafts. The figure is the spend that would move, not money saved.

- Reads

  campaign_search_term_view keyword_view

- Key

  performance-max-overlap

[How to check by hand](https://goldbeater.ai/guides/brand-in-performance-max)

Search terms

#### Ad groups in one campaign splitting the same search

Spend that would move

Why it matters

A search that converts in one ad group of a campaign and is bought by others too, each answering it with its own ads and page and its history split between them. An exact keyword in the ad group whose keyword it is, or that converts it best, puts it there first, so that's the change Goldbeater drafts. The figure is the other ad groups' spend on it, which would move, not money saved.

- Reads

  search_term_view keyword_view

- Key

  search-split-ad-groups

[How to check by hand](https://goldbeater.ai/guides/google-ads-ad-groups)

Search terms

#### Ad groups in one Shopping campaign splitting the same search

Spend that would move

Why it matters

A search that converts in one ad group of a Standard Shopping campaign and is bought by others too, so its clicks and sales are split between ad groups with different products and bids. A Shopping campaign has no keywords to hold a search in one ad group, so the finding says which ad groups to add it to as a negative keyword. The figure is the other ad groups' spend on it, which would move, not money saved.

- Reads

  search_term_view

- Key

  shopping-search-split

[How to check by hand](https://goldbeater.ai/guides/google-shopping-ads-optimization)

Search terms

#### Brand and generic searches bought by the wrong campaigns

Spend that would move 2 problems

Why it matters

Searches naming your brand bought by a campaign built for other searches, or searches that don't name it bought by your brand campaign through broad match or AI Max. Each campaign's numbers then mix the two, and bidding set for one kind of click pays for the other. Your brand is the names Goldbeater reads from your account's name, its ads and what your brand campaigns buy, or the terms you set in Settings. Where you keep a negative keyword list of the brand that keeps them all out, Goldbeater applies it. The figure is spend that would move, not money saved.

Finds two problems

- Searches for your brand bought by a generic campaign
- Generic searches bought by your brand campaign

* Reads

  campaign_search_term_view

* Key

  brand-search-misplaced

[How to check by hand](https://goldbeater.ai/guides/google-ads-negative-keywords)

Keywords

#### Broad match buying searches that convert far worse

Fixing it lowers the Wasted spend

Why it matters

A broad-match keyword whose searches Google matched only as broad convert at under half the rate of those it matched as phrase or exact, too far under to be chance. Goldbeater drafts the keyword as phrase match with the broad one paused, which keeps the searches that carry its meaning. The figure is the broad-only spend that converted nothing; its search-term findings count some of the same money, so a campaign's total counts it once.

- Reads

  search_term_view keyword_view

- Key

  match-type-drift

[How to check by hand](https://goldbeater.ai/guides/google-ads-broad-match)

Keywords

#### Close variants of a keyword converting far worse than the keyword

Fixing it lowers the Wasted spend

Why it matters

An exact or phrase keyword whose close variants, the misspellings, plurals and rewordings Google matches it to, bought under half the conversions their spend would have at the rate of the searches matching the keyword as written, too far under to be chance. Google Ads has no setting for close variants, so the spend on the ones that never convert goes on until they're added as negatives.

- Reads

  search_term_view

- Key

  close-variant-below-keyword

[How to check by hand](https://goldbeater.ai/guides/google-ads-broad-match)

Keywords

#### A keyword showing only on searches that don't have its words

Your call

Why it matters

A phrase or exact keyword where none of the searches Google reports it showed on has the keyword's words: every one is a close variant, matched on its meaning. That's how phrase and exact match are meant to work, so nothing is wrong yet. It's an early read, with no figure, that the keyword is reaching other searches than the ones you wrote it for, usually before any of them has cost enough to judge. Goldbeater lists the searches with how Google matched each and what they cost, from five searches on, and never where one of them converted. For a phrase keyword it offers exact match where Google's own labels say that should stop some of them, and never recommends it; otherwise the lever is negative keywords, which block the search you add and its misspellings, not its plural or a synonym.

- Reads

  search_term_view keyword_view

- Key

  keyword-only-looser-matches

[How to check by hand](https://goldbeater.ai/guides/google-ads-phrase-match)

Keywords

#### A keyword converting far below the rest of its campaign

Fixing it lowers the Cost per conversion 3 problems

Why it matters

A keyword that over the last 13 weeks brought under half the conversions its spend would have bought at the rate your campaign's other keywords converted at in the same weeks, too far under to be chance, and under half their return where your conversion value is real. Goldbeater drafts pausing one that converted nothing, and halving the bid of one that did under Manual CPC; under automated bidding, which sets its bid itself, it names the searches to check first and offers the pause. The estimate is what it spends above the campaign's own price a month, at what it spent in the last four weeks.

Finds three problems

- A keyword spending for months with no conversion while the rest of its campaign converts
- A keyword paying far more for its conversions, or returning far less, than the rest of its campaign
- A keyword paying far more for its conversions, or returning far less, than the rest of its campaign under automated bidding

* Reads

  keyword_view

* Key

  keyword-below-campaign

[How to check by hand](https://goldbeater.ai/guides/google-ads-keyword-optimization)

Keywords

#### Small keywords sharing a word that together never convert

Fixing it lowers the Cost per click

Why it matters

Two or more of a campaign's keywords sharing a word or phrase, none of them enough to judge alone, that together over the last 13 weeks spent real money and converted nothing where the campaign's other keywords converted, too far under to be chance. Goldbeater offers pausing them until you've read the searches they buy, and under Manual CPC names their bids to lower first.

- Reads

  keyword_view

- Key

  keyword-word-converts-nothing

[How to check by hand](https://goldbeater.ai/guides/google-ads-keyword-optimization)

Keywords

#### A keyword converting worse than a month ago while its campaign holds

Fixing it lowers the Risk

Why it matters

A keyword that in the last four weeks brought under half the conversions its spend would have at its own rate the four weeks before, allowing for how the rest of its campaign moved, too far under to be chance. The rest of the campaign held up, so the cause is the keyword's own: the finding says whether its clicks got dearer or stopped converting, and nothing is changed until you know which.

- Reads

  keyword_view

- Key

  keyword-slipping

[How to check by hand](https://goldbeater.ai/guides/google-ads-keyword-optimization)

Keywords

#### A keyword's clicks getting dearer while its campaign's hold

Fixing it lowers the Cost per click

Why it matters

A keyword whose cost per click in the last four weeks rose against its own weeks before and against the rest of its campaign's keywords in the same weeks, each by more than its weeks' own ups and downs explain, where what it paid over is real money and its conversions didn't come cheaper. The finding says where to look: under Manual CPC its bid and the rivals bidding against it, under automated bidding the auction and the parts of Quality Score Google rates below average.

- Reads

  keyword_view

- Key

  keyword-cpc-rising

[How to check by hand](https://goldbeater.ai/guides/google-ads-keyword-optimization)

Keywords

#### A keyword's conversions worth less while its campaign's hold

Fixing it lowers the Risk

Why it matters

Where your conversion value is real, a keyword with five or more conversions in each period whose value per conversion in the last four weeks fell against its own weeks before and against the rest of its campaign's keywords in the same weeks, each by more than its weeks' own ups and downs explain. Its return fell because each conversion is worth less, not because fewer came: the finding says to read which conversion actions and purchases are behind it, and nothing is changed until you know why.

- Reads

  keyword_view

- Key

  keyword-value-falling

[How to check by hand](https://goldbeater.ai/guides/google-ads-keyword-optimization)

Keywords

#### A keyword converting well, losing searches to ad rank

Fixing it raises the Impression share 5 problems

Why it matters

A keyword with five or more conversions in 30 days, converting at least as well as its campaign and not under its campaign's target, in a campaign converting at least as well as your other campaigns typically do, losing a fifth or more of its searches to ad rank. Ad rank is the bid and the quality: under Manual CPC Goldbeater drafts a higher bid; otherwise the finding names the part of Quality Score Google rates below average, the campaign's target, or its budget: always on Maximize conversions or Maximize conversion value with no target, which bid to spend it, and on another strategy where the campaign loses searches to budget.

Finds five problems

- A Manual CPC keyword converting well, losing searches to ad rank
- A keyword converting well, losing searches to ad rank on a part of Quality Score Google rates below average
- A keyword beating its campaign's target, losing searches to ad rank
- A keyword converting well in a campaign short of budget, losing searches to ad rank
- A keyword converting well, losing searches to ad rank, with nothing in its campaign to change for it

* Reads

  keyword_view campaign

* Key

  keyword-rank-lost

[How to check by hand](https://goldbeater.ai/guides/google-ads-auction-insights)

Keywords

#### A keyword bid too low to reach the first page

Fixing it raises the Impressions

Why it matters

A Manual CPC keyword whose maximum CPC is under Google's estimate of the bid that reaches the first page of results, in a campaign converting at least as well as your typical one that already pays at least that much for a click on average, where the keyword itself isn't losing money. Google says an ad under that estimate is less likely to show on the first page. Goldbeater drafts the bid at the estimate.

- Reads

  keyword_view campaign

- Key

  keyword-below-first-page

[How to check by hand](https://goldbeater.ai/guides/google-ads-keyword-bidding)

Keywords

#### A keyword bid too low to show among the top ads

Fixing it raises the Impressions at the top

Why it matters

A Manual CPC keyword whose maximum CPC reaches the first page but is under Google's estimate of the bid that shows an ad among the top ads, which generally sit above the results, in a campaign with five or more conversions in 30 days, converting at least as well as your typical one and already paying that much for a click on average, where the keyword itself isn't losing money. Goldbeater drafts the bid at the estimate, recommended where the keyword has converted.

- Reads

  keyword_view campaign

- Key

  keyword-below-top-of-page

[How to check by hand](https://goldbeater.ai/guides/google-ads-ad-rank)

Keywords

#### Keywords losing Quality Score while they spend

Fixing it lowers the Cost per click

Why it matters

Quality Score falling on keywords that still carry spend. A lower score usually means paying more for the same position, and Google's three parts of it say which one moved: expected click-through rate, ad relevance or the landing page.

- Reads

  keyword_view

- Key

  quality-score-drop

[How to check by hand](https://goldbeater.ai/guides/quality-score-drop)

Keywords

#### Keywords spending at a low Quality Score

Fixing it lowers the Cost per click 3 problems

Why it matters

Keywords Google scores 4 or lower out of 10 for Quality Score that spent in the last 30 days, gathered by ad group, each with the three parts Google rates it on: expected clickthrough rate, ad relevance and landing page experience. Google says higher quality ads can lead to lower prices and better ad positions. The finding names each part rated below average, and whether the fix is the ads or the landing page. A keyword naming a competitor scores low by nature, since the searcher is looking for the competitor, so it's judged instead by what its clicks cost per conversion against your other campaigns.

Finds three problems

- Keywords spending at a low Quality Score
- Competitor keywords whose clicks cost far more a conversion than your other campaigns pay
- Competitor keywords scoring low whose clicks pay, come near, or are too new to judge

* Reads

  keyword_view landing_page_view

* Key

  quality-score-low

[How to check by hand](https://goldbeater.ai/guides/google-ads-low-quality-score)

Keywords

#### A keyword with a low Quality Score in an ad group that otherwise rates well

Fixing it lowers the Cost per click

Why it matters

A keyword Google rates 1 to 3 for Quality Score, with spend, in an ad group whose other keywords mostly rate 5 or more, and which holds no more low-scoring keywords than well-rated ones. The ad group's ads and page suit the rest and not this one, and Google says higher quality ads can lead to lower prices. It wants an ad group of its own, or a pause.

- Reads

  keyword_view

- Key

  keyword-quality-low

[How to check by hand](https://goldbeater.ai/guides/google-ads-low-quality-score)

Keywords

#### Ads and landing pages Google rates below average for your keywords

Fixing it lowers the Cost per click 3 problems

Why it matters

An ad group where most of the spend is on keywords Google rates below average for expected clickthrough rate or ad relevance, or a landing page where most of the spend reaching it comes from keywords rated below average for landing page experience. Google says higher ad quality generally brings better ad positions at a lower cost; the finding says which part, and whether the fix is the ads or the page.

Finds three problems

- Ads Google expects to be clicked less often than others for your keywords
- Ads Google rates as a poor match for the keywords they serve
- A landing page Google rates below average for the keywords sending people to it

* Reads

  keyword_view landing_page_view

* Key

  quality-below-average

[How to check by hand](https://goldbeater.ai/guides/google-ads-low-quality-score)

Keywords

#### Ad groups holding keywords their ads don't suit beside ones they do

Fixing it lowers the Cost per click

Why it matters

An ad group whose ads Google rates relevant to some of its keywords and below average for others, each side spending in the last 30 days, with most of the spend on the keywords the ads suit and a tenth or more on the rest. Google says higher ad quality generally brings better ad positions at a lower cost, and its advice for such an ad group is to split it: the keywords the ads don't suit get an ad group and an ad of their own, and the rest keep the ads that suit them.

- Reads

  keyword_view

- Key

  ad-group-mixed-relevance

[How to check by hand](https://goldbeater.ai/guides/google-ads-low-quality-score)

Keywords

#### Ad groups far larger than the rest, most of their keywords idle

Fixing it raises the Cleanliness

Why it matters

A Search ad group holding far more keywords than your other ad groups do, past the usual line for an outlier, where more than half of them took no click in the last 30 days and that many idle is beyond chance at the rate the keywords in your ad groups of usual size go without one. The keywords that buy nothing are dead weight around the ones that carry the ad group, and Google asks for non-serving keywords to be cleaned up, since the excess makes an account harder to manage and more error prone. Goldbeater lists them with Google's own status on each, offers pausing them and recommends nothing: a keyword added last week, or sold in another season, is yours to know.

- Reads

  keyword_view

- Key

  ad-group-too-many-keywords

[How to check by hand](https://goldbeater.ai/guides/keywords-per-ad-group)

Keywords

#### Keywords Google's policy review stopped or limited

Fixing it lowers the Risk 2 problems

Why it matters

A keyword Google disapproved under one of its advertising policies shows ads on no search, and one it limited shows only where and when the policy allows. Goldbeater names the policy Google gave, and whether the keyword was converting before it stopped.

Finds two problems

- A keyword Google's policy review disapproved, so it shows on no search
- A keyword Google's policy review limited to where and when the policy allows

* Reads

  keyword_view

* Key

  keyword-disapproved

[How to check by hand](https://goldbeater.ai/guides/google-ads-disapproved-ads)

Keywords

#### The same keyword in two places

Fixing it raises the Cleanliness 3 problems

Why it matters

Only one copy can show on a search, and Google picks which, so the ad and page that serve may not be the ones you meant. The history splits between the copies, and every edit has to be made in each. Broad keywords whose words differ only in order, spacing or a plural are copies too, since broad match buys the same searches for both. Across two campaigns serving the same places and languages, where one copy takes every click, too many to be chance, the other is only a second set of settings to keep in step.

Finds three problems

- The same keyword, in the same match type, live in two ad groups of one campaign
- Broad keywords whose words differ only in order, spacing or a plural, buying the same searches
- The same keyword in two campaigns serving the same places, where one copy takes every click

* Reads

  keyword_view ad_group_ad

* Key

  duplicate-keyword

[How to check by hand](https://goldbeater.ai/guides/duplicate-keywords)

Keywords

#### Keywords and negatives written in match syntax Google doesn't read

Fixing it raises the Cleanliness 3 problems

Why it matters

Keywords and negatives in force whose words say one thing and whose setting another: a keyword written +running +shoes serves as phrase match since Google retired broad match modifier in 2021, a negative written with plus signs blocks what the words without them block, and quotation marks or brackets in a keyword's words set no match type. Whoever reads the account next judges it by what it says. Goldbeater drafts the rewrite for a keyword or a campaign's own negative.

Finds three problems

- A keyword still written in broad match modifier, which Google serves as phrase match
- A negative keyword written with plus signs, which Google ignores
- A keyword or negative with quotation marks or brackets in its words, set to another match type

* Reads

  keyword_view campaign_criterion shared_criterion

* Key

  keyword-text-misleading

[How to check by hand](https://goldbeater.ai/guides/google-ads-keyword-optimization)

Ads

#### Ads and headlines Google won't show

Fixing it lowers the Risk 4 problems

Why it matters

Ads Google disapproved, or that a policy keeps out of every place the campaign targets, and headlines or descriptions it disapproved inside a responsive ad. A disapproved ad serves nothing, and a disapproved headline leaves its ad one short until it's replaced. An ad approved with limits serves less than you think: it says where or to whom, and whether a review, a certification or nothing is the answer.

Finds four problems

- An ad Google disapproved, so it serves nothing
- An ad a policy keeps out of the places its campaign targets
- A headline or description Google disapproved inside an ad that still serves
- An ad Google approved with limits: kept out of some countries it targets, from your own audience lists, or serving without a rejected part

* Reads

  ad_group_ad

* Key

  ad-disapproved

[How to check by hand](https://goldbeater.ai/guides/google-ads-disapproved-ads)

Ads

#### Enabled campaigns with nothing in them to show

Fixing it raises the Cleanliness

Why it matters

An enabled campaign with no ad group, or whose ad groups are all paused, and a Performance Max campaign with no enabled asset group, show no ads: Google marks each Not eligible. It reads as live in your campaign list while it does nothing, so a campaign you meant to run isn't running. Goldbeater offers pausing it where it isn't meant to run.

- Reads

  campaign

- Key

  campaign-empty

[How to check by hand](https://goldbeater.ai/guides/google-ads-not-delivering)

Ads

#### Ad groups that can't show an ad, or hold only one ad or keyword

Fixing it raises the Cleanliness 5 problems

Why it matters

An enabled ad group whose ads are all paused or disapproved shows nothing, in Search, Shopping or Display, and a Search ad group with no keywords matches no search at all; a Search campaign none of whose ad groups has a keyword is marked Not eligible and serves nothing. An ad group running a single ad gives Google nothing to choose between, where it asks for at least two responsive search ads in each, and under Smart Bidding Google asks for keywords grouped by theme rather than one to an ad group, in however many match types. Without Smart Bidding a single keyword is a way to control what the ad group buys, unless it's broad match, where Google says Smart Bidding is critical: one bid then buys every search Google relates to it.

Finds five problems

- An ad group with no ad Google shows, so nothing in it shows
- An ad group with no keywords, so it matches no search
- An ad group running a single ad, with nothing to compare it against
- An ad group holding a single keyword under Smart Bidding, where Google asks for themed ad groups
- An ad group holding a single broad match keyword without Smart Bidding, one bid for every search Google relates to it

* Reads

  ad_group ad_group_ad keyword_view

* Key

  ad-group-incomplete

[How to check by hand](https://goldbeater.ai/guides/keywords-per-ad-group)

Ads

#### Ad groups running more ads than their conversions can tell apart

Fixing it raises the Cleanliness

Why it matters

A Search ad group showing more than three enabled ads, or a Display ad group more than four, Google's own numbers, whose conversions over the last 8 weeks couldn't tell any of its ads from luck even converting half as often as the others, and could compare fewer ads than it runs. Every ad takes a share of the same impressions, so none reaches a verdict and the ad tests never call one. Goldbeater says how many its conversions can compare, which to pause first, and never fewer than Google asks for.

- Reads

  ad_group ad_group_ad

- Key

  ad-group-too-many-ads

[How to check by hand](https://goldbeater.ai/guides/keywords-per-ad-group)

Ads

#### Ads still naming a date that has passed

Fixing it lowers the Risk

Why it matters

A responsive search ad whose headline or description names a sale, deadline or event that is over, such as "Sep 4-8 only" three weeks later. Searchers read an offer that has ended, and each click costs the same. Where another ad in the ad group can carry it, pausing the ad is drafted.

- Reads

  ad_group_ad

- Key

  ad-date-passed

[How to check by hand](https://goldbeater.ai/guides/google-ads-ad-copy)

Ads

#### Ads saying a word you never want in them

Fixing it lowers the Risk

Why it matters

An ad whose headline, description or path says a word you've listed in Settings as one your ads must never say: a competitor's name, a claim you can't make, a word you've decided against. Goldbeater reads every enabled ad for each word, whole and in any capitals, and the ads of a campaign waiting to launch, when a word is cheapest to take out. With no words listed it raises nothing.

- Reads

  ad_group_ad

- Key

  ad-unwanted-word

[How to check by hand](https://goldbeater.ai/guides/google-ads-ad-copy)

Ads

#### Ad text that misspells a word

Fixing it raises the Cleanliness 3 problems

Why it matters

A line you wrote that holds a common misspelling, such as recieve for receive: an ad's headline or description, a sitelink, callout, structured snippet, promotion or price asset, or a Performance Max asset group's text. Google shows the line as you wrote it. Goldbeater reads each line against a published list of common English misspellings that each have one right spelling, so the same line reads the same way every time, and only where the ad group's or asset group's own text is written in English. It never raises a word you use on purpose: one in a keyword, a product title, a brand term, a business name, a campaign or ad group name or your site's address, anything Google fills in, or a word in capitals. The finding names the line, the word and its right spelling.

Finds three problems

- An ad's headline or description that misspells a word
- A sitelink, callout, snippet, promotion or price asset that misspells a word
- A Performance Max headline or description that misspells a word

* Reads

  ad_group_ad campaign_asset ad_group_asset customer_asset asset_group_asset

* Key

  ad-text-misspelled

[How to check by hand](https://goldbeater.ai/guides/google-ads-ad-copy)

Ads

#### An ad converting far below the others in its ad group

Fixing it raises the Conversions

Why it matters

An ad that brought under half the conversions per impression of the other ads in its ad group over the weeks they ran together, and no more per click, by more than chance explains across every ad in the account. The impressions it takes go to the weaker message. Goldbeater drafts pausing it, and never an ad group's last ad.

- Reads

  ad_group_ad

- Key

  ad-converts-worse

[How to check by hand](https://goldbeater.ai/guides/google-ads-experiments)

Ads

#### A headline or description people click far less than the rest of its ad

Fixing it raises the Click-through rate

Why it matters

A headline or description with which its ad drew under half the clicks per impression it drew without it, over eight weeks, by more than the account's lines differ from their ads on their own. Every impression it takes is one the ad's better lines could have had.

- Reads

  ad_group_ad_asset_view ad_group_ad

- Key

  ad-text-underperforming

[How to check by hand](https://goldbeater.ai/guides/google-ads-ad-copy)

Ads

#### An ad losing its click-through rate

Fixing it raises the Click-through rate

Why it matters

An ad whose click-through rate over the last four weeks fell by a quarter or more from the four before, judged week by week beside the other ads in its ad group and the rest of its campaign, so a fall their searches share isn't counted. The same impressions bring fewer customers to your site.

- Reads

  ad_group_ad

- Key

  ad-ctr-falling

[How to check by hand](https://goldbeater.ai/guides/google-ads-ad-copy)

Ads

#### A campaign big enough to test changes that never runs an experiment

Fixing it raises the Conversions

Why it matters

A Search campaign converting enough that a four-week, half-and-half experiment could tell a difference of a fifth in conversions from luck, in an account that hasn't run an experiment or ad variation in a year. Changes to its bidding, keywords or pages are then judged by before and after, which seasons and auctions blur. Nothing is lost by not testing, so it's offered, and low.

- Reads

  experiment campaign

- Key

  experiments-unused

[How to check by hand](https://goldbeater.ai/guides/google-ads-experiments)

Ads

#### Responsive ads Google rates Poor or Average

Fixing it raises the Ad strength 2 problems

Why it matters

Ad groups where Google rates no ad better than Poor or Average for ad strength: headlines that say the same thing, too few of the ad group's keywords in them, or too many pinned, so Google has fewer good combinations to try. A Demand Gen ad is judged by the pictures in each shape, the headlines and the description Google's own table asks of a Good one. It reads ads before they launch too, when a rewrite costs the least. Google doesn't use the rating in the auction; it's feedback on the ad's variety.

Finds two problems

- Responsive search and display ads Google rates Poor or Average
- Demand Gen ads short of the Good ad strength Google asks for

* Reads

  ad_group_ad

* Key

  ad-strength-low

[How to check by hand](https://goldbeater.ai/guides/google-ads-ad-strength)

Ads

#### Ads whose every headline or description leaves the room unused

Fixing it raises the Click-through rate 2 problems

Why it matters

An ad group whose ads say everything in a few words a line: no headline, or no description, long enough to say an offer in full, judged against how long the account's other ad groups' longest lines run. Google asks for headlines of a variety of lengths, so the short ones stay; what's missing is one or two that use the room. Lengths are counted as Google counts them.

Finds two problems

- An ad group none of whose headlines uses the room a headline has
- An ad group none of whose descriptions uses the room a description has

* Reads

  ad_group_ad

* Key

  ad-text-short

[How to check by hand](https://goldbeater.ai/guides/google-ads-character-limits)

Ads

#### Repeated or garbled headlines and descriptions

Fixing it raises the Cleanliness 5 problems

Why it matters

Two responsive ads in one ad group sending people to the same page with mostly the same headlines or descriptions, or one ad holding a line twice. Each ad assembles its own combinations, so two alike ads leave Google's rotation nothing to learn between them, and a line twice leaves the ad one fewer to test. Ad groups of one campaign with much the same ads, more alike than the account's own campaigns are, sending people to different pages: the split buys nothing in relevance. Not two ad groups for competitors, whose ads can't carry the competitor's name that would tell them apart. An ad group whose headlines are its own but whose every description also runs, under other headlines, for other pages, where most of the account's ad groups have a description of their own: whichever Google shows was written for no page in particular. And text pasted in the wrong encoding, which searchers see as written.

Finds five problems

- Two responsive ads in one ad group sending the same page nearly the same headlines or descriptions
- A responsive ad holding the same headline or description twice
- Ads showing garbled characters, such as — where a dash was meant
- Ad groups of one campaign running much the same ads to different pages
- An ad group with no description of its own, each also running for other pages

* Reads

  ad_group_ad

* Key

  headline-duplication

[How to check by hand](https://goldbeater.ai/guides/repeated-headlines)

Ads

#### A headline pinned alone to one position

Fixing it raises the Cleanliness

Why it matters

A headline or description pinned to a position with nothing pinned beside it shows there on every impression, so Google has nothing to test in that place. Where one has to show there, Google asks for two or three pinned to the position.

- Reads

  ad_group_ad

- Key

  headline-pinned-alone

[How to check by hand](https://goldbeater.ai/guides/google-ads-ad-strength)

Ads

#### Old expanded text ads still running

Fixing it raises the Cleanliness 2 problems

Why it matters

Expanded text ads still enabled, which Google stopped anyone editing on June 30, 2022. They serve, but their words stay as written, and an ad group with no responsive search ad beside them has no text anyone can change. Where ad groups sending people to different pages all show the same first headline, second headline or description in every expanded text ad they run, none can be edited to say what its own ad group is about, so those are the ones to replace first.

Finds two problems

- An expanded text ad still running in an ad group
- Expanded text ads in ad groups for different pages all showing the same headline or description

* Reads

  ad_group_ad

* Key

  legacy-text-ad

[How to check by hand](https://goldbeater.ai/guides/google-ads-expanded-text-ads)

Ads

#### Dynamic Search Ads running through one catch-all ad group

Fixing it raises the Cleanliness

Why it matters

A Search campaign whose Dynamic Search Ads all run through a single ad group, with its clicks landing on several pages of your site in the last 30 days: one ad and one set of targets for every page it reaches. Google upgrades Dynamic Search Ads campaigns to AI Max from February 2027 and moves their dynamic ad groups to standard ad groups with their settings carried over, so Goldbeater says to upgrade by hand first and split what the ad group reaches by theme, and never to add dynamic ad groups the upgrade would replace.

- Reads

  ad_group landing_page_view

- Key

  dynamic-ad-group-catch-all

[How to check by hand](https://goldbeater.ai/guides/dynamic-search-ads)

Ads

#### Ads rotating evenly, however each performs

Your call

Why it matters

An ad group, or a whole campaign, set to rotate its ads indefinitely under a bid strategy that follows the setting. Every ad gets its turn whatever its results, which suits a test you run by hand; Google calls it not recommended for most advertisers, and its optimized rotation shows the ads expected to do better.

- Reads

  ad_group_ad

- Key

  ad-rotation-indefinite

[How to check by hand](https://goldbeater.ai/guides/google-ads-experiments)

Ads

#### Google writing your ad text, choosing your landing page, or making your images and videos

Fixing it lowers the Risk 4 problems

Why it matters

Text customization or final URL expansion on in a Performance Max campaign, or in a Search campaign with AI Max, where both are on unless someone turns them off, and Performance Max's image and video enhancement, on the same way. Google then writes headlines and descriptions from your pages and ads, may send a click to another page of your site than the ad names, and crops, animates and shortens the images and videos you gave it. The one campaign of its kind left with one on, where the rest have it off, is flagged as an oversight; otherwise it is yours to judge.

Finds four problems

- Text customization on, so Google writes your ad text
- Final URL expansion on, so Google chooses your landing page
- Image enhancement or landing page images on, so Google edits your images and adds its own
- Video enhancement or sourced videos on, so Google makes new versions of your videos and finds more

* Reads

  campaign

* Key

  ad-automation-on

[How to check by hand](https://goldbeater.ai/guides/dynamic-search-ads)

Landing pages

#### Ads sending clicks to a page that doesn't load

Fixing it lowers the Risk 4 problems

Why it matters

A page your ads, keywords, asset groups, sitelinks, promotions or price assets send clicks to, or one Google chose for a search itself, that answered with an error when Goldbeater opened it, and again when it asked a second time: page not found, a server error, a domain that doesn't resolve, or a certificate browsers refuse. So does a page that loads but whose title or heading says it wasn't found, or that sends a visitor to the home page instead, and an app asset whose store has no such app. Every click to it is billed, and the visitor meets the error instead of the page.

Finds four problems

- An ad, keyword or asset group sending clicks to a page that doesn't load
- A sitelink, promotion or price asset sending clicks to a page that doesn't load
- A page that loads but says it isn't there, or sends visitors to the home page
- An app asset sending taps to an app the store doesn't have

* Reads

  ad_group_ad campaign_asset landing_page_view

* Key

  final-url-broken

[How to check by hand](https://goldbeater.ai/guides/destination-not-working)

Landing pages

#### Ads sending clicks to an address that redirects

Fixing it lowers the Risk

Why it matters

A final URL of an ad, keyword, asset group, sitelink, promotion or price asset that redirects to another page when Goldbeater opens it: to another site, which Google's destination requirements disapprove, or within your site to a page that moved for good. Every click makes a round trip to the old address first, and the ad names a page the site no longer serves.

- Reads

  ad_group_ad campaign_asset landing_page_view

- Key

  final-url-redirects

[How to check by hand](https://goldbeater.ai/guides/destination-not-working)

Landing pages

#### Ads sending clicks to an http\:// address

Fixing it lowers the Risk

Why it matters

Ads, keywords, asset groups, sitelinks, promotions or price assets whose final URL or mobile final URL starts http\://. Chrome tries the https address first, and from Chrome 154 in October 2026 it asks before opening a public site that has none, so where your site has no https, a new visitor's paid click meets a warning before your page.

- Reads

  ad_group_ad keyword_view asset_group campaign_asset

- Key

  final-url-http

[How to check by hand](https://goldbeater.ai/guides/google-ads-landing-page-experience)

Landing pages

#### Ads Google flagged for where they send clicks

Fixing it lowers the Risk 2 problems

Why it matters

Ads Google's own review found pointing at a page it couldn't load, couldn't reach, or that isn't where the ad says it goes. While the ad still serves, each click is billed whether or not the page loads.

Finds two problems

- An ad Google disapproved or limited because it couldn't load the landing page
- An ad Google disapproved or limited because its landing page isn't where the ad says it goes

* Reads

  ad_group_ad

* Key

  landing-page-mismatch

[How to check by hand](https://goldbeater.ai/guides/google-ads-landing-page-experience)

Landing pages

#### Landing pages missing the Google tag

Fixing it raises the Tracking accuracy

Why it matters

A page your ads send clicks to whose HTML carries no Google tag, on a site whose other pages carry one. Google asks for its tag on every page a click can land on, since that's where it records the click's details; a conversion after landing on a page without it can go unrecorded.

- Reads

  ad_group_ad campaign_asset landing_page_view

- Key

  google-tag-missing

[How to check by hand](https://goldbeater.ai/guides/google-ads-landing-page-experience)

Landing pages

#### Landing pages that load slowly on phones

Fixing it raises the Conversions

Why it matters

Of the ten pages your ads send the most spend to, those where a quarter of real visitors on phones waited longer than Google's lines for good: 2.5 seconds for the main content to show, or 200 milliseconds for a tap to answer, from Google's PageSpeed Insights. A visitor who waits often leaves before the page shows what the ad offered, and the click is billed either way.

- Reads

  landing_page_view PageSpeed Insights

- Key

  landing-page-slow

[How to check by hand](https://goldbeater.ai/guides/google-ads-landing-page-experience)

Landing pages

#### A landing page converting far below the other pages of its campaigns

Fixing it raises the Conversions

Why it matters

A page whose clicks bring under half the conversions the same clicks bring on the other pages of the campaigns sending them there, and whose conversions cost more than theirs, too far under to be chance. Each campaign is its own measure, so a page is never judged against a campaign with another goal. The usual causes are a conversion tag missing on the page, a page that doesn't say what the ad did, or searches it wasn't built for; the estimate is the conversions its spend would have bought at what the other pages paid for one.

- Reads

  landing_page_view

- Key

  landing-page-converts-worse

[How to check by hand](https://goldbeater.ai/guides/google-ads-landing-page-experience)

Landing pages

#### An ad group sent to a page that suits the other ad groups sharing it

Fixing it lowers the Cost per click

Why it matters

An ad group whose keywords Google mostly rates below average for landing page experience, on a page that other ad groups also send people to and whose keywords Google mostly rates average or above there: the page answers their searches and not this ad group's. Goldbeater takes an ad group's page to be the one most of its spend reached, and raises it only where so many of its keywords rated below average is more than chance explains across every ad group tested. Mending the page for this ad group would cost the ones it suits, so the fix is a page of its own, and where the same ad group in another campaign already lands on a page Google rates well, the finding names it.

- Reads

  keyword_view landing_page_view

- Key

  shared-page-below-average

[How to check by hand](https://goldbeater.ai/guides/google-ads-landing-page-experience)

Assets

#### Campaigns with too few sitelinks, or none

Fixing it raises the Click-through rate

Why it matters

Campaigns running without sitelinks, or with fewer than the six Google recommends; with only one, Google shows none. They cost nothing to add, make the ad larger on the page, and usually lift its click-through rate. It reads campaigns before they launch too.

- Reads

  campaign_asset

- Key

  sitelink-missing

[How to check by hand](https://goldbeater.ai/guides/sitelinks-and-callouts)

Assets

#### Campaigns missing callouts, snippets and assets your others show

Fixing it raises the Click-through rate 12 problems

Why it matters

Callouts, at least four, and structured snippets, under more than one header with four values each, are free lines of text on your ad, and a call asset, images, a logo, prices, an offer, your app or a message button that another of your campaigns already shows fits the rest too. A campaign without them shows a smaller ad than it could, and usually earns fewer clicks for it. It reads campaigns before they launch too.

Finds twelve problems

- A campaign showing no callouts, or fewer than Google recommends
- A Search campaign showing no structured snippet
- Structured snippets under one header, where Google asks for more than one
- A structured snippet header with fewer than the 4 values Google asks for
- A Search campaign without the call asset your other campaigns show
- A Search campaign without the prices your other campaigns show
- A Search campaign without the promotion your other campaigns show
- A Search campaign without the lead form your other campaigns show
- A Search campaign without the images your other campaigns show
- A Search campaign without the business logo your other campaigns show
- A Search campaign without the app your other campaigns link to
- A campaign without the message button your other campaigns show

* Reads

  campaign_asset customer_asset

* Key

  extension-coverage

[How to check by hand](https://goldbeater.ai/guides/sitelinks-and-callouts)

Assets

#### Your site asks visitors to call, and no ad offers a call

Fixing it raises the Click-through rate

Why it matters

Pages your Search ads send clicks to that link a phone number for visitors to call, in an account with no call asset at all. A call asset puts that number on the ad, so a visitor on a phone can call without opening the page, and Google can count the calls as conversions.

- Reads

  landing_page_view customer_asset campaign_asset

- Key

  site-phone-not-in-ads

[How to check by hand](https://goldbeater.ai/guides/google-ads-image-extensions)

Assets

#### A call asset, lead form or images no campaign shows, where Google recommends one

Your call 3 problems

Why it matters

An account none of whose campaigns shows a call asset, a lead form or images, where Google recommends one on its Search campaigns from signals only it has. Goldbeater says what the campaigns recorded that the asset would serve (calls counted, leads taken) and what they spent without it, and leaves the choice yours: Google's image recommendation hands it the choice of pictures, so Goldbeater asks for your own instead.

Finds three problems

- No campaign shows a call asset, where Google recommends one
- No campaign shows a lead form, where Google recommends one
- No Search campaign shows images, where Google recommends letting it pick some

* Reads

  recommendation customer_asset campaign_asset ad_group_asset

* Key

  asset-missing-everywhere

[How to check by hand](https://goldbeater.ai/guides/google-ads-image-extensions)

Assets

#### No Business Profile linked, so your ads can't show where you are

Your call

Why it matters

A campaign targeting a radius around a place, the targeting of a business people come to, in an account with no Business Profile linked. Its ads can't show your address, a map to you or how far away you are, which location assets add.

- Reads

  asset_set campaign_criterion

- Key

  business-profile-not-linked

[How to check by hand](https://goldbeater.ai/guides/google-ads-image-extensions)

Assets

#### Sitelinks, callouts and other assets Google won't show

Fixing it raises the Cleanliness 3 problems

Why it matters

Sitelinks, callouts, snippets, images, a business name or a logo that Google disapproved, or that a policy keeps out of every place their campaigns target, wherever they're linked: the account, a campaign or an ad group. Google won't show it there until it's fixed, so the ads carry less than you gave them. One approved with limits shows in some of the places its campaigns target and not others, and the finding says which. It reads campaigns before they launch too.

Finds three problems

- A sitelink, callout or other asset Google disapproved
- A sitelink, callout or other asset a policy keeps out of the places its campaigns target
- A sitelink, callout or other asset Google approved with limits, in a country its campaigns target

* Reads

  customer_asset campaign_asset ad_group_asset campaign_criterion landing_page_view

* Key

  extension-disapproved

[How to check by hand](https://goldbeater.ai/guides/google-ads-disapproved-ads)

Assets

#### Sitelinks, callouts and other assets saying a word you never want in your ads

Fixing it lowers the Risk

Why it matters

A sitelink, callout, structured snippet, promotion or business name that says a word you've listed in Settings as one your ads must never say. It shows under your ads wherever it's linked, the account, a campaign or an ad group, and one Google wrote for you counts as yours. Goldbeater reads each asset's every line for each word, whole and in any capitals, before a campaign launches too. With no words listed it raises nothing.

- Reads

  customer_asset campaign_asset ad_group_asset

- Key

  extension-unwanted-word

[How to check by hand](https://goldbeater.ai/guides/google-ads-image-extensions)

Performance Max

#### Asset groups too thin to serve everywhere

Fixing it raises the Ad strength 3 problems

Why it matters

Groups Google rates Poor or Average for ad strength: too few, or too similar, assets to assemble a good ad for every placement. And groups with no video or portrait image of their own, where Google shows a video it made from your images, or has no image of yours for the placements that take a portrait one.

Finds three problems

- An asset group Google rates Poor or Average for ad strength
- An asset group with no video of its own, so Google makes one from its images
- An asset group with no portrait image of its own

* Reads

  asset_group asset_group_asset

* Key

  asset-group-thin

[How to check by hand](https://goldbeater.ai/guides/google-ads-ad-strength)

Performance Max

#### Assets Google disapproved in a Performance Max asset group

Fixing it raises the Cleanliness

Why it matters

An image, video, headline or other asset Google disapproved, or a video YouTube no longer plays, still in a Performance Max asset group. It never shows and still holds one of the group's places; where it leaves the group under Google's minimum of its kind, the group can't assemble its ads.

- Reads

  asset_group_asset

- Key

  asset-rejected

[How to check by hand](https://goldbeater.ai/guides/google-ads-disapproved-ads)

Performance Max

#### Performance Max text saying a word you never want in your ads

Fixing it lowers the Risk

Why it matters

A headline, long headline, description or business name in a Performance Max asset group that says a word you've listed in Settings as one your ads must never say. Performance Max builds its ads from every line the group holds, so one line reaches all of them, and a line Google wrote counts as the group's own. With no words listed it raises nothing.

- Reads

  asset_group_asset

- Key

  asset-group-unwanted-word

[How to check by hand](https://goldbeater.ai/guides/performance-max-optimization)

Performance Max

#### Performance Max told nothing about your customers

Fixing it raises the Bidding signals

Why it matters

An asset group with no audience signal, or one whose signal holds only interests, custom segments or demographics and none of your customer lists or site visitors. Google names your own data as the signal to give Performance Max first; Goldbeater names the lists in your account to add.

- Reads

  asset_group_signal audience user_list

- Key

  audience-signal-missing

[How to check by hand](https://goldbeater.ai/guides/google-ads-customer-match)

Performance Max

#### Performance Max ads showing on children's content, in games or on job sites

Fixing it lowers the Risk 3 problems

Why it matters

The videos, sites and apps a Performance Max campaign showed on that a published list, or their own name, marks as made for children, as games or as job sites, where together they showed more than a stray placement would. Google reports only impressions for them, no cost or conversions, and says the report is for brand safety rather than performance, so the finding says where your ads appeared and how often, never that money was wasted. Performance Max takes placement exclusions only for the whole account.

Finds three problems

- Performance Max ads showing on videos, sites and apps for children
- Performance Max ads showing on games sites, in game apps and on gaming videos
- Performance Max ads showing on job and employment sites

* Reads

  performance_max_placement_view

* Key

  performance-max-placement-kind

[How to check by hand](https://goldbeater.ai/guides/google-display-campaign-optimization)

Shopping

#### A Merchant Center account suspended, or warned it may be

Fixing it lowers the Risk

Why it matters

Google has suspended the Merchant Center account your products come from, which takes them off Shopping ads and free listings until it's reinstated, or has warned that it may, with a deadline to fix the issue. The finding says what its products spent in your ads, and where in Merchant Center the issue is and a review is asked for.

- Reads

  recommendation

- Key

  merchant-center-suspended

[How to check by hand](https://goldbeater.ai/guides/google-merchant-center-suspended)

Shopping

#### A Shopping campaign with no products to advertise

Fixing it raises the Products in your ads

Why it matters

An enabled Shopping or Performance Max campaign that has no product it can show, so it runs no Shopping ads at all: Merchant Center has none for it, or its feed label, inventory filter or listing groups leave every one out. The finding says which, from Google's own reason.

- Reads

  recommendation

- Key

  shopping-campaign-no-products

[How to check by hand](https://goldbeater.ai/guides/google-merchant-center-suspended)

Shopping

#### Products in your feed that no campaign advertises

Fixing it raises the Products in your ads

Why it matters

Products that can show in Shopping ads and that none of your campaigns advertises, as Google counts them, in a feed you advertise from. The usual cause is an asset group or ad group that lists its products one item ID at a time, so a product added to your feed since falls into an excluded Everything else. The finding says what the products are and which group leaves them out.

- Reads

  recommendation shopping_product asset_group_listing_group_filter

- Key

  product-in-no-campaign

[How to check by hand](https://goldbeater.ai/guides/google-shopping-feed-optimization)

Shopping

#### Listing groups naming products your feed no longer has

Fixing it raises the Cleanliness

Why it matters

Listing groups in a Performance Max asset group, or product groups in a Standard Shopping ad group, that name an item ID, brand or product type no product in your feed can show today or has shown in the past year. An empty group costs nothing itself; it means the groups stopped following the feed, and the products that replaced those are usually left out. The finding lists the groups to check and remove.

- Reads

  asset_group_listing_group_filter product_group_view shopping_product

- Key

  listing-group-empty

[How to check by hand](https://goldbeater.ai/guides/google-shopping-feed-optimization)

Shopping

#### Products Merchant Center keeps out of your ads

Fixing it raises the Products in your ads 2 problems

Why it matters

Products that were showing in your ads and now can't, because Merchant Center found a problem such as a product page Google can't reach, or that show for fewer searches because their data is missing an age group, a color or an identifier. Until the product data is fixed, your ads don't offer them where the problem applies. The finding says what the products kept out of your ads spent, apart from those still showing.

Finds two problems

- Product pages Google couldn't load, keeping the products out of your ads
- Products held back for their data: a detail missing, wrong or against a policy

* Reads

  shopping_product landing_page_view

* Key

  product-held-back

[How to check by hand](https://goldbeater.ai/guides/google-merchant-center-suspended)

Shopping

#### Most of what a feed was selling no longer able to show

Fixing it lowers the Risk

Why it matters

A feed where the products that can't show in ads today, disapproved or marked out of stock, took more of the feed's clicks over the last 30 days than the products still showing, too many to be the usual sell-through: a feed update that failed, a store that marked everything out of stock, or a policy sweep. The finding lists the products, starting with the stock data, and never says to remove them.

- Reads

  shopping_product

- Key

  feed-mostly-unavailable

[How to check by hand](https://goldbeater.ai/guides/google-shopping-feed-optimization)

Shopping

#### A product selling far below the rest of its campaign

Fixing it lowers the Cost per conversion

Why it matters

A product that spent several conversions' worth at its campaign's price and sold nothing, or sold under half what the campaign's other products sell for the same spend, too far under to be chance, and under half their return where your conversion value is real. The finding says where to exclude it or lower its bid; the estimate is what its sales cost above the campaign's own price.

- Reads

  shopping_performance_view

- Key

  product-below-campaign

[How to check by hand](https://goldbeater.ai/guides/google-shopping-ads-optimization)

Shopping

#### A product group selling far below the rest of its campaign

Fixing it lowers the Cost per conversion

Why it matters

A product group of several products in a Standard Shopping campaign that spent several conversions' worth and sold nothing, or sold under half what the campaign's other groups sell for the same spend, too far under to be chance. The finding says to lower its bid under Manual CPC, or to split it to find the products that don't sell; the estimate is what its sales cost above the campaign's own price.

- Reads

  product_group_view

- Key

  product-group-below-campaign

[How to check by hand](https://goldbeater.ai/guides/google-shopping-ads-optimization)

Shopping

#### A product group selling far better than the rest of its campaign

Fixing it raises the Conversions

Why it matters

A product group of several products in a Standard Shopping campaign that brings over twice the conversions the campaign's other groups buy for the same spend, too far over to be chance, and over twice their return where your conversion value is real. Under Manual CPC, where it still misses searches it could show for, the finding names a bid a fifth higher; otherwise it says when a campaign of its own would let it have more.

- Reads

  product_group_view

- Key

  product-group-above-campaign

[How to check by hand](https://goldbeater.ai/guides/google-shopping-ads-optimization)

Shopping

#### A product group bid that lets a click cost more than it can earn

Fixing it lowers the Risk

Why it matters

A product group in a Standard Shopping campaign under Manual CPC whose maximum CPC is above the most a click on it has shown it can return, its conversion value over its clicks taken at the best chance allows. The auction usually charges less than the bid, so nothing is lost yet; a competitor or a dearer hour can charge up to the bid with no decision of yours. The finding names a ceiling at what a click returns.

- Reads

  product_group_view

- Key

  product-group-bid-above-return

[How to check by hand](https://goldbeater.ai/guides/google-shopping-ads-optimization)

Shopping

#### A product group whose one bid covers products of very different prices

Fixing it lowers the Cost per conversion

Why it matters

A product group in a Standard Shopping campaign under Manual CPC whose products' prices are so far apart that its one bid overpays for a click on the cheap ones while the dear ones could earn more: at the campaign's conversion rate, a click on some returns less than the bid and on others more. Where Google sets bids itself it bids per product, so a large group costs nothing there. The finding says how to split it.

- Reads

  product_group_view shopping_product

- Key

  product-group-mixed-prices

[How to check by hand](https://goldbeater.ai/guides/google-shopping-ads-optimization)

Shopping

#### The same products advertised by two campaigns at once

Your call

Why it matters

Two Shopping or Performance Max campaigns that both paid for the same products in the last 30 days. Which one serves each search is decided auction by auction, so each has part of the products' clicks and sales, and a bid or target in one settles only part of what they cost. The finding lists the products and what each campaign paid; Standard Shopping campaigns set to different priorities are tiered on purpose and left out.

- Reads

  shopping_performance_view

- Key

  product-in-several-campaigns

[How to check by hand](https://goldbeater.ai/guides/google-shopping-ads-optimization)

Shopping

#### Product titles that leave out the brand, or name the wrong one

Fixing it raises the Cleanliness 3 problems

Why it matters

Where your products carry more than one brand, titles that don't name the product's brand in their first 70 characters or so, which is what shoppers usually see, and titles that name a different brand from the one the product carries, so one of the two is wrong. Where none of a brand's titles name it though your other titles name theirs, the brand itself is likelier wrong. The finding lists the products and what they spent in your ads.

Finds three problems

- Product titles that don't name the brand where shoppers read them
- Products whose brand none of their titles name, likely set wrong
- Product titles naming a different brand from the product's own

* Reads

  shopping_product

* Key

  title-brand-missing

[How to check by hand](https://goldbeater.ai/guides/google-shopping-feed-optimization)

Shopping

#### Products missing the label, type or brand your listing groups sort by

Fixing it raises the Products in your ads

Why it matters

Products that can show in ads but carry no custom label, product type or brand that your listing groups divide by, so each falls into an Everything else group: excluded there in Performance Max, so that asset group doesn't advertise it, or given the catch-all bid in Standard Shopping. The finding lists the products and the detail to add in your product data.

- Reads

  shopping_product asset_group_listing_group_filter product_group_view

- Key

  product-attribute-missing

[How to check by hand](https://goldbeater.ai/guides/google-shopping-feed-optimization)

Bidding

#### A target CPA or ROAS the campaign hasn't reached in 13 weeks

Fixing it raises the Conversions

Why it matters

A target cost per conversion below every week's in the last 13, or a target return above every week's, while the campaign leaves budget unspent or loses searches on ad rank. Google bids low to chase a target out of reach: the campaign buys less and still misses it. A target changed in the last four weeks waits, since the weeks before it were bid to another.

- Reads

  campaign

- Key

  target-cpa-unreachable

[How to check by hand](https://goldbeater.ai/guides/google-ads-target-cpa)

Bidding

#### A target CPA or ROAS the campaign beats every week

Your call

Why it matters

A campaign with its own target cost per conversion or return that beat it in every week of the last 13 with five or more conversions, each by more than luck explains, while losing under a fifth of its searches to budget and under a fifth to ad rank. Google aims to keep a campaign's cost per conversion, or its return, at its target, so one this far ahead isn't steered by it and leaves Google room to bid more. A tighter target trades some conversions for a lower cost or a higher return, which is yours to weigh, so it's offered and never recommended.

- Reads

  campaign

- Key

  target-beaten-every-week

[How to check by hand](https://goldbeater.ai/guides/google-ads-target-roas)

Bidding

#### A target CPA or ROAS set on too few conversions

Fixing it lowers the Risk

Why it matters

A campaign bidding to a target CPA or target ROAS on fewer than 15 conversions in 30 days, or one Google reports limited by data. Google recommends judging a bid strategy over at least 30 conversions, 50 for Target ROAS, so a target set on fewer is set, and judged, on too little to know whether it's right.

- Reads

  campaign

- Key

  smart-bidding-few-conversions

[How to check by hand](https://goldbeater.ai/guides/google-ads-smart-bidding)

Bidding

#### A campaign spending its budget with no target CPA or ROAS

Fixing it lowers the Risk

Why it matters

A campaign on Maximize conversions or Maximize conversion value with no target, converting at least 30 times in 30 days, or 50 for conversion value: the counts Google recommends judging a bid strategy over, and more than the 15 it asks for before a Target ROAS on Search and Shopping. Without a target, Google aims to spend the whole budget, so the budget decides what each conversion costs, and a bigger budget buys dearer ones. One whose bid strategy or target changed in the last four weeks waits, since part of its month was bought under the earlier one.

- Reads

  campaign

- Key

  bid-target-missing

[How to check by hand](https://goldbeater.ai/guides/maximize-conversion-value)

Bidding

#### A bid strategy that never gets to settle

Fixing it lowers the Risk

Why it matters

A campaign's bid strategy or its target changed on two or more days in the last two weeks. Google says a change inside a conversion cycle makes the bidding harder to assess, and that a target changed often mid-cycle may take longer to reach. A changed strategy also goes back into learning, and results can swing while it learns. So one changed this often never settles long enough to judge.

- Reads

  change_event

- Key

  bid-strategy-churn

[How to check by hand](https://goldbeater.ai/guides/bid-strategy-learning)

Bidding

#### A bid limit holding your automated bidding back

Your call

Why it matters

A bid strategy Google reports held back by its maximum CPC bid limit over the last 30 days: it would have bid higher. Google advises against a limit on Target CPA and Target ROAS, and its best practices for value-based bidding say to avoid CPC limits, which covers Maximize conversion value; on Maximize clicks and Target impression share, a higher limit buys more clicks or impression share at a higher price, which is yours to weigh.

- Reads

  campaign bidding_strategy

- Key

  bid-limit-binding

[How to check by hand](https://goldbeater.ai/guides/google-ads-smart-bidding)

Bidding

#### One target for ad groups that return very differently

Fixing it raises the Campaign return 2 problems

Why it matters

A Search, Shopping or Display campaign bidding to a target CPA or ROAS whose ad groups returned differently over the last 13 weeks, too far apart to be chance, its paused ad groups counted in the campaign's return. Google meets the target on average, so an ad group returning less keeps buying while the others carry it. Goldbeater drafts a target for each ad group whose own conversions differ from the rest beyond chance, from its own return weighed toward the campaign's by its conversions, at most 30% a step: higher where it returns less than the step asks, lower where it returns more and still loses searches, or a Display ad group's impressions, to ad rank, on a campaign its target holds back.

Finds two problems

- An ad group returning far less than the rest of its campaign, under the campaign's one target
- An ad group returning more than the rest of its campaign and losing searches or impressions to ad rank, under the campaign's one target

* Reads

  ad_group

* Key

  ad-group-targets-uneven

[How to check by hand](https://goldbeater.ai/guides/google-ads-target-cpa)

Bidding

#### An ad group converting far below the rest of its campaign

Fixing it lowers the Cost per conversion 2 problems

Why it matters

An ad group in a Search, Shopping or Display campaign without a target of its own that over the last 13 weeks brought under half the conversions its spend would have at the rate of the campaign's other ad groups in the same weeks, too far under to be chance, and under half their return where your conversion value is real. Keywords raised on their own are left out of its figures, and one still among your account's better buys isn't raised. The finding says what to do by how the campaign bids: under Manual CPC, lower its bids; under automated bidding, read what it buys, then give it a campaign with a target of its own or pause it.

Finds two problems

- An ad group spending for months with no conversion while the rest of its campaign converts
- An ad group paying far more for its conversions, or returning far less, than the rest of its campaign, with no target of its own

* Reads

  ad_group keyword_view

* Key

  ad-group-below-campaign

[How to check by hand](https://goldbeater.ai/guides/google-ads-ad-groups)

Bidding

#### A campaign converting well, losing searches to ad rank

Fixing it raises the Impression share 3 problems

Why it matters

A campaign converting better than your typical one, by more than chance explains, losing a fifth or more of its searches to ad rank, and more to rank than to budget, where you have a lever: a target CPA or ROAS it isn't missing, set on enough conversions, or manual bids. A bigger budget won't win those back; a looser target or higher bids can, and where Google has simulated its target, the finding gives the estimate. Campaigns bidding to spend their budget, and ones held by a bid limit, are left to the checks that judge those. A campaign Google says is still learning after a change waits, and one whose budget, target or bid strategy changed is judged on the days since.

Finds three problems

- A campaign on a target ROAS converting well, losing searches to ad rank
- A campaign on a target CPA converting well, losing searches to ad rank
- A campaign on manual bids converting well, losing searches to ad rank

* Reads

  campaign

* Key

  impression-share-lost

[How to check by hand](https://goldbeater.ai/guides/search-impression-share)

Bidding

#### A brand campaign losing the top spot or paying more a click

Fixing it lowers the Cost per click 3 problems

Why it matters

A campaign whose name says Brand, week by week against its own recent weeks: shown at the very top of fewer of its searches than in any of the eight weeks before, or paying more a click than in any of them by more than their spread explains, without showing higher for it. Where the searches it lost went to its budget, the finding says so; otherwise, on a search for your own brand, both usually mean another advertiser bidding on it, and the finding names any change to its budget or bidding from the change history.

Finds three problems

- A brand campaign showing first on fewer of its searches
- A brand campaign losing its first place on its own searches to its budget
- A brand campaign's clicks costing more than they did

* Reads

  campaign

* Key

  brand-campaign-slipping

[How to check by hand](https://goldbeater.ai/guides/bidding-on-branded-keywords)

Bidding

#### Recommendations Google applies by itself

Your call

Why it matters

Auto-apply is on for recommendations that change a bid strategy or its target, a budget, keywords and targeting, or the words in ads. Google applies each when it finds it relevant, and lists what it applied on the History tab of the Auto-apply page and in Change history, where you can review it. The finding counts every type switched on and lists what Google applied to campaigns, budgets and keywords in the last four weeks.

- Reads

  recommendation_subscription

- Key

  auto-apply-on

[How to check by hand](https://goldbeater.ai/guides/google-ads-mistakes)

Budget

#### A campaign that spends and never converts

Fixing it lowers the Wasted spend

Why it matters

A campaign that has spent at least three conversions' worth in 30 days, at its own target or at what your typical campaign pays for one, and made no sale or lead, counted or not. The figure is its whole spend. Its search-term findings count part of the same money, so a campaign's total counts it once. A campaign that has spent on fewer than 14 days is an early read, with no figure yet: a conversion can follow its click by days, and automated bidding is still learning. The finding shows its last 13 weeks, and what its clicks recorded instead, with an invalid-traffic tool's flags apart from visits.

- Reads

  campaign

- Key

  campaign-no-conversions

[How to check by hand](https://goldbeater.ai/guides/google-ads-not-converting)

Budget

#### A campaign meeting its target, held back by its budget

Fixing it raises the Conversions 2 problems

Why it matters

A campaign at or above its own target CPA or ROAS while losing a fifth or more of its searches to its budget, judged on the days since its budget or bidding last changed. Where it beats the target by more than chance explains on a budget and target that have run two weeks, Goldbeater drafts one a fifth higher, which you can take up to double; at about its target, or where an automated rule changes the budget, it offers the raise without recommending it. The finding lists the budget's changes, and where Google has simulated the budget drafted, its estimate.

Finds two problems

- A campaign beating its target, held back by its budget
- A campaign at about its target, held back by its budget

* Reads

  campaign_budget change_event

* Key

  budget-starved

[How to check by hand](https://goldbeater.ai/guides/google-ads-limited-by-budget)

Budget

#### Budget left unused while a campaign meeting its target runs out of its own

Fixing it raises the Conversions

Why it matters

A campaign that never came near its daily budget in 30 days, beside one that meets its own target and loses searches to its budget. Part of the first budget can move to the second without changing any day the first spent, or the account's total.

- Reads

  campaign_budget

- Key

  budget-unused

[How to check by hand](https://goldbeater.ai/guides/google-ads-limited-by-budget)

Budget

#### One campaign eating a shared budget

Fixing it raises the Conversions

Why it matters

A budget shared by several campaigns, where one takes most of the spend and converts significantly worse than another on it that loses searches to budget. The campaign that converts better runs short of a budget it shares.

- Reads

  campaign_budget

- Key

  shared-budget-eaten

[How to check by hand](https://goldbeater.ai/guides/google-ads-limited-by-budget)

Budget

#### A campaign limited by budget while it misses its target, or has none

Your call 5 problems

Why it matters

A campaign that spends each day's budget on most days and loses a fifth or more of its searches to it, judged on the days since its budget or bidding last changed, while it misses its target by more than chance explains or has none. More budget buys more of the same clicks; whether they're worth it at the return the campaign gets now is your call. With no target and a fair price, Goldbeater offers a raise a fifth higher, never recommended, and where Google has simulated that budget, its estimate. A campaign on Maximize conversions or Maximize conversion value with no target spends its budget by design, so there Goldbeater reads Google's budget simulator and not the share: it raises the campaign where the simulator prices what a raise adds within three times what your typical campaign pays, and says what Google's own forecast prices its recommended budget at where Google recommends one.

Finds five problems

- A campaign limited by its budget while it misses its own target
- A campaign limited by its budget, paying far more a conversion than your others
- A campaign with no target, limited by its budget
- A campaign limited by its budget that converts nothing
- A Maximize campaign with no target, priced for more budget by Google's simulator

* Reads

  campaign_budget change_event

* Key

  budget-capped

[How to check by hand](https://goldbeater.ai/guides/google-ads-limited-by-budget)

Budget

#### A campaign whose daily budget covers only a few clicks

Fixing it raises the Clicks

Why it matters

A campaign that loses a fifth or more of its impressions to its budget, more than to rank, on a daily budget that covers fewer than ten clicks at what a click costs it: its own average, or with no click yet, what its ad groups bid where its ads showed. Google spreads a small budget's ads through the day, so the campaign shows on only some of its searches and a day can end with no click; Google's guideline is a budget of at least ten times what a click costs. The other budget checks wait for 14 days of spend, which a budget this small can be slow to reach, so Goldbeater says this from the first day Google reports, as an early read until the campaign has shown for a week. More budget and cheaper clicks are both yours to choose, so nothing is drafted: the finding shows each day's spend, each ad group's bid, and the budget Google recommends where it has one.

- Reads

  campaign_budget change_event ad_group

- Key

  budget-few-clicks

[How to check by hand](https://goldbeater.ai/guides/google-ads-minimum-budget)

Budget

#### A bigger budget Google recommends, priced by its own forecast

Your call 2 problems

Why it matters

A campaign Google recommends a bigger budget for, saying the return improves. Its own forecast says what the raise adds a week, so Goldbeater prices each added conversion, or the return on the added spend, against the campaign's own target or what your typical campaign pays, and says what its budget checks find beside it. Within that price, raise in steps; past it, Goldbeater doesn't advise the raise. Where its budget check already prices that campaign for more budget, that finding carries Google's recommendation, so one budget is one finding.

Finds two problems

- A bigger budget Google recommends, whose added conversions cost no more than you pay
- A bigger budget Google recommends, whose added conversions cost more than you pay

* Reads

  recommendation campaign_budget

* Key

  budget-raise-recommended

[How to check by hand](https://goldbeater.ai/guides/google-ads-optimization-score)

Budget

#### A target Google recommends ahead of a rise in searches it forecasts

Your call

Why it matters

A campaign Google forecasts a rise in searches for, from a date it names, and recommends a target and a bigger budget to capture it. Only Google can forecast the rise, so Goldbeater says it as Google's, beside what the campaign paid a conversion or returned over its last 30 days: a target looser than that lets each conversion cost more as searches rise, so it advises a target near what the campaign achieves, and the budget raised for the rise's days only.

- Reads

  recommendation campaign

- Key

  seasonal-target-recommended

[How to check by hand](https://goldbeater.ai/guides/google-ads-optimization-score)

Budget

#### A month's spend heading off course

Fixing it lowers the Risk 2 problems

Why it matters

The month's spend so far, projected to its end at the last seven days' pace, heading past your monthly spend target or well short of it by more than the account's day-to-day swings explain. Until you set a target in the account's Settings, the month is judged against what the account spent the month before, and raised only when it's heading further from that than its months usually differ. Past a target is money you said you wouldn't spend; short of it is volume the month won't buy.

Finds two problems

- A month's spend heading past your target, or past last month's
- A month's spend falling short of your target, or of last month's

* Reads

  customer

* Key

  month-spend-off-target

[How to check by hand](https://goldbeater.ai/guides/google-ads-budget-pacing)

Budget

#### Changes made to your biggest campaigns and keywords

Your call 3 problems

Why it matters

From the last seven days of Google's change history: one of the ten campaigns or keywords that spend the most paused or removed, or the daily budget of one of the three biggest campaigns changed, and still so. A change to what carries the account moves its results, whoever made it. The finding says how it was made, what a paused campaign was bringing, and what else changed in the same minutes; a budget change's value is what it moves a month.

Finds three problems

- One of your top campaigns paused or removed
- A top campaign's daily budget changed
- One of your top keywords paused or removed

* Reads

  change_event

* Key

  top-spender-changed

[How to check by hand](https://goldbeater.ai/guides/google-ads-alerts)

Sudden changes

#### A campaign that suddenly stopped showing ads

Fixing it lowers the Risk 2 problems

Why it matters

A campaign that showed ads on every one of the two weeks before and none yesterday: its ads disapproved, its end date passed, everything in it paused. Or the whole account all but dark after a week or more of ads: a payment declined, or Google limiting a new advertiser's ads. Each day it stays dark is a day of the sales it was bringing.

Finds two problems

- One campaign that suddenly stopped showing ads
- Every campaign in the account stopped at once

* Reads

  campaign

* Key

  campaign-stopped-serving

[How to check by hand](https://goldbeater.ai/guides/google-ads-not-delivering)

Sudden changes

#### An account budget about to stop your ads

Fixing it lowers the Risk 2 problems

Why it matters

For an account paying by monthly invoicing, the account budget's spending limit used up within a week at the last seven days' spend, or its end date within a week with no budget approved to follow it. Google stops every campaign's ads when either happens, so each day after is a day of the sales the whole account was bringing.

Finds two problems

- An account budget's spending limit about to run out
- An account budget ending with no budget after it

* Reads

  account_budget

* Key

  account-budget-running-out

[How to check by hand](https://goldbeater.ai/guides/google-ads-budget-pacing)

Sudden changes

#### A campaign spending far more than usual

Fixing it lowers the Risk

Why it matters

A day, or a run of days to yesterday, spending at least twice the campaign's highest day of the four weeks before, on more clicks than chance explains: a budget or bid raised by mistake, a target loosened, broader match. The money goes at the new rate every day until someone sets it back.

- Reads

  campaign

- Key

  spend-spike

[How to check by hand](https://goldbeater.ai/guides/google-ads-alerts)

Sudden changes

#### Impressions or clicks falling or jumping sharply

Fixing it lowers the Risk 2 problems

Why it matters

The whole account, or a campaign carrying a twentieth of its spend, showing under a quarter of its usual impressions or clicks for the day of the week and spending less, or over four times as many, where chance doesn't explain it. A fall is sales missed each day it lasts; a jump is traffic from somewhere new.

Finds two problems

- Impressions or clicks falling sharply, short of stopping
- Impressions or clicks jumping far past usual

* Reads

  campaign

* Key

  traffic-sharp-change

[How to check by hand](https://goldbeater.ai/guides/google-ads-alerts)

Sudden changes

#### A conversion action that suddenly stopped recording

Fixing it raises the Tracking accuracy 2 problems

Why it matters

A conversion action your campaigns count that recorded on every one of the two weeks before and nothing for days since, by the day each conversion happened, where its campaigns' clicks make so long a silence unlikely and it's longer than any the action showed in the quarter before. The days Google is still reporting are left out, and uploads are judged by their uploads instead. Bidding learns from what it counts, so until the tag is mended it learns from nothing.

Finds two problems

- One conversion action silent for days after recording every day
- Every conversion tag and Analytics import silent at once

* Reads

  conversion_action customer

* Key

  conversions-went-quiet

[How to check by hand](https://goldbeater.ai/guides/google-ads-not-converting)

Sudden changes

#### The account's conversions falling for weeks

Fixing it raises the Tracking accuracy 2 problems

Why it matters

The whole account's last four weeks or more each converting fewer of its clicks than every week before them, and bringing fewer conversions in total, by the day each conversion happened and in the actions it counts now; or the same for conversion value while conversions held. Judged against the account's own weeks rather than a set percentage, so a season's usual swing isn't raised. A tag, a page or an import broken partway is the usual cause.

Finds two problems

- Fewer conversions from each click, week after week
- Less conversion value from each click, week after week

* Reads

  campaign

* Key

  account-conversions-fell

[How to check by hand](https://goldbeater.ai/guides/google-ads-not-converting)

Targeting

#### Paying for clicks outside your area

Fixing it lowers the Spend outside your targets

Why it matters

Clicks billed from outside the places you chose to target, with the share of spend they take, country by country. Whether they are worth anything depends on whether you sell there, and on whether people there bought at your usual price; the figure is the spend outside your targets.

- Reads

  user_location_view

- Key

  geo-spill

[How to check by hand](https://goldbeater.ai/guides/google-ads-location-targeting)

Targeting

#### Ads shown to people interested in your locations, not only people in them

Fixing it lowers the Risk

Why it matters

A campaign that targets places, whose location option is Presence or interest, Google's default, so its ads also show to people outside those places who search for them or show interest in them. For a business that serves people where they are, that's spend on people who aren't there, and the finding says how much went outside in the last 30 days. Goldbeater drafts Presence: people in, or regularly in, your locations.

- Reads

  campaign_criterion user_location_view

- Key

  presence-only-off

[How to check by hand](https://goldbeater.ai/guides/google-ads-location-targeting)

Targeting

#### A campaign that can show in every country

Fixing it lowers the Risk

Why it matters

No location targeted, so the ads can show in every country and territory, and the budget goes wherever the searches are. For a business that sells in some countries, spend in the others reaches people it doesn't sell to; the finding lists where the spend and the conversions came from.

- Reads

  campaign_criterion

- Key

  targets-every-country

[How to check by hand](https://goldbeater.ai/guides/google-ads-location-targeting)

Targeting

#### A campaign named for a place or a language its targeting doesn't match

Fixing it lowers the Risk 2 problems

Why it matters

A campaign whose name says a country or a region (UK, EMEA, Germany) while it targets somewhere else, somewhere beyond it, or no location at all: often a copy of another campaign that was never pointed at its own market. Goldbeater reads your own names, with no rule for you to keep: a code counts where most of your campaigns that carry it target what it stands for, beyond what chance would give, and a country's full name counts by itself. The finding shows what your campaigns named most like it target. A language in a name (FR, French) is read the same way on Display, Video, Demand Gen, App and Performance Max campaigns; on Search campaigns Google no longer uses the language setting and matches an ad by the language it's written in, so those aren't judged. Which is wrong, the name or the targeting, is yours to say.

Finds two problems

- A campaign named for a country or region that targets somewhere else, or no location at all
- A Display, Video, Demand Gen or Performance Max campaign named for a language its languages leave out

* Reads

  campaign campaign_criterion

* Key

  campaign-name-mismatch

[How to check by hand](https://goldbeater.ai/guides/google-ads-ad-groups)

Targeting

#### A country converting far below the rest of its campaign

Fixing it lowers the Cost per conversion

Why it matters

A country your campaign targets that brings under half the conversions its other countries buy for the same spend, too far under to be chance, and under half their return where your conversion value is real. Only the countries it targets now are compared, and where you count a cart or a form on the way to a sale or a qualified lead, only the last step counts. The estimate is what its conversions cost above the campaign's own price; whether a customer there is worth more is yours to judge.

- Reads

  user_location_view

- Key

  country-below-campaign

[How to check by hand](https://goldbeater.ai/guides/google-ads-location-targeting)

Targeting

#### A country converting far better than the rest of its campaign

Fixing it raises the Conversions

Why it matters

A country your campaign targets that brings over twice the conversions its other countries buy for the same spend, too far over to be chance, and over twice their return where your conversion value is real. Under manual bidding or Maximize clicks, where the campaign targets it by name, the fix raises its bids there by a fifth; where Smart Bidding already bids by location, the finding says when a campaign of its own would let it have more.

- Reads

  user_location_view

- Key

  country-above-campaign

[How to check by hand](https://goldbeater.ai/guides/google-ads-location-targeting)

Targeting

#### A region converting far below the rest of its country

Fixing it lowers the Cost per conversion

Why it matters

A state, province or other region of a country your campaign targets that brings under half the conversions the rest of that country buys for the same spend, too far under to be chance, and under half their return where your conversion value is real. Only the places it targets now are compared, and where you count a cart or a form on the way to a sale or a qualified lead, only the last step counts. Where it bought nothing, the fix excludes it from the campaign's locations; where the campaign targets it by name and bids manually or to Maximize clicks, the fix halves its bids there. The estimate is what its conversions cost above the campaign's price in the rest of the country.

- Reads

  user_location_view

- Key

  region-below-country

[How to check by hand](https://goldbeater.ai/guides/google-ads-location-targeting)

Targeting

#### A region converting far better than the rest of its country

Fixing it raises the Conversions

Why it matters

A state, province or other region of a country your campaign targets that brings over twice the conversions the rest of that country buys for the same spend, too far over to be chance, and over twice their return where your conversion value is real. Where the campaign targets it by name and bids manually or to Maximize clicks, the fix raises its bids there by a fifth; where Smart Bidding already bids by location, the finding says when a campaign of its own would let it have more.

- Reads

  user_location_view

- Key

  region-above-country

[How to check by hand](https://goldbeater.ai/guides/google-ads-location-targeting)

Targeting

#### A city converting far below the rest of its region

Fixing it lowers the Cost per conversion

Why it matters

A city in a region your campaign targets that brings under half the conversions the rest of that region buys for the same spend, too far under to be chance, and under half their return where your conversion value is real. Only the places it targets now are compared, among its costliest cities, and where you count a cart or a form on the way to a sale or a qualified lead, only the last step counts. Where it bought nothing, the fix excludes it from the campaign's locations; where the campaign targets it by name and bids manually or to Maximize clicks, the fix halves its bids there. The estimate is what its conversions cost above the campaign's price in the rest of the region.

- Reads

  user_location_view

- Key

  city-below-region

[How to check by hand](https://goldbeater.ai/guides/google-ads-targeting)

Targeting

#### A city converting far better than the rest of its region

Fixing it raises the Conversions

Why it matters

A city in a region your campaign targets that brings over twice the conversions the rest of that region buys for the same spend, too far over to be chance, and over twice their return where your conversion value is real. Where the campaign targets it by name and bids manually or to Maximize clicks, the fix raises its bids there by a fifth; where Smart Bidding already bids by location, the finding says when a campaign of its own would let it have more.

- Reads

  user_location_view

- Key

  city-above-region

[How to check by hand](https://goldbeater.ai/guides/google-ads-targeting)

Targeting

#### Hours of the day that spend and never convert

Fixing it lowers the Wasted spend

Why it matters

A three-hour block of the day in which a campaign spent real money over the last 30 days and converted nothing, where its own conversion rate says some should have, too far under to be chance. An ad schedule that leaves those hours out sends the budget to the hours that convert, and Smart Bidding works within one.

- Reads

  campaign

- Key

  schedule-blind-spot

[How to check by hand](https://goldbeater.ai/guides/google-ads-ad-schedule)

Targeting

#### Hours or days converting far below the rest of the week

Fixing it lowers the Cost per conversion

Why it matters

A three-hour block of the day that converts, or a day of the week, bringing under half the conversions the rest of the campaign's week buys for the same spend, too far under to be chance, in a campaign bidding manually or to Maximize clicks. Its bids are the campaign's until an ad schedule bid adjustment says otherwise; the finding says where to lower them. The estimate is what its conversions cost above the rest of the week's price.

- Reads

  campaign

- Key

  schedule-below-campaign

[How to check by hand](https://goldbeater.ai/guides/google-ads-ad-schedule)

Targeting

#### Hours or days converting far better than the rest of the week

Fixing it raises the Conversions

Why it matters

A three-hour block of the day or a day of the week bringing over twice the conversions the rest of the campaign's week buys for the same spend, too far over to be chance, in a campaign bidding manually or to Maximize clicks. Its bids are the campaign's until an ad schedule bid adjustment says otherwise; the finding says where to raise them by a fifth.

- Reads

  campaign

- Key

  schedule-above-campaign

[How to check by hand](https://goldbeater.ai/guides/google-ads-ad-schedule)

Targeting

#### A device converting far below the rest of its campaign

Fixing it lowers the Cost per conversion 2 problems

Why it matters

A device, such as mobile phones, that brings under half the conversions your campaign's other devices buy for the same spend, too far under to be chance, and under half their return where your conversion value is real. Where the bid strategy applies a device bid adjustment, the fix halves the device's bids; where it uses one only at −100%, as Target ROAS and Maximize conversions do, the fix switches off a device that converted nothing, and one that converted is its landing page to look at first, then a campaign of its own. The estimate is what its conversions cost above the campaign's own price.

Finds two problems

- A device converting far below the rest of its campaign
- A device converting far below its campaign under Smart Bidding

* Reads

  campaign_criterion

* Key

  device-bid-gap

[How to check by hand](https://goldbeater.ai/guides/google-ads-targeting)

Targeting

#### A device converting far better than the rest of its campaign

Fixing it raises the Conversions

Why it matters

A device, such as mobile phones, that brings over twice the conversions your campaign's other devices buy for the same spend, too far over to be chance, and over twice their return where your conversion value is real. Under manual bidding, Maximize clicks or Target CPA its bids are the campaign's until a device bid adjustment says otherwise, and the fix raises them by a fifth; where Smart Bidding already bids by device, the finding says when a campaign of its own would let it have more.

- Reads

  campaign_criterion

- Key

  device-above-campaign

[How to check by hand](https://goldbeater.ai/guides/google-ads-targeting)

Targeting

#### Search partners or Display expansion converting far below Google Search

Fixing it lowers the Cost per conversion 2 problems

Why it matters

A Search campaign also showing on Google search partners' sites or the Display Network, where that spend brings under half the conversions it buys on Google Search, too far under to be chance, and under half the return where your conversion value is real. Google turns search partners on for every new Search campaign. The estimate is what those conversions cost above the campaign's Google Search price.

Finds two problems

- Search partners converting far below Google Search
- Display expansion converting far below Google Search

* Reads

  campaign

* Key

  network-below-search

[How to check by hand](https://goldbeater.ai/guides/google-search-partners)

Targeting

#### An age range, gender, income band or parental status converting far below the rest of its campaign

Fixing it lowers the Cost per conversion 4 problems

Why it matters

An age range, gender, household income band or parental status that brings under half the conversions the rest of your campaign's audience buys for the same spend, too far under to be chance, and under half their return where your conversion value is real. Where it bought nothing, the fix excludes it from the campaign; people Google couldn't place are never judged. The estimate is what its conversions cost above the campaign's price for everyone else.

Finds four problems

- An age range converting far below the rest of its campaign
- A gender converting far below the rest of its campaign
- A household income band converting far below the rest of its campaign
- Parents, or people who aren't, converting far below the rest of a Display, Video or Demand Gen campaign

* Reads

  age_range_view gender_view income_range_view parental_status_view

* Key

  demographic-below-campaign

[How to check by hand](https://goldbeater.ai/guides/google-ads-targeting)

Targeting

#### An age range, gender, income band or parental status converting far better than the rest of its campaign

Fixing it raises the Conversions 4 problems

Why it matters

An age range, gender, household income band or parental status that brings over twice the conversions the rest of your campaign's audience buys for the same spend, too far over to be chance, and over twice their return where your conversion value is real, in a campaign bidding manually or to Maximize clicks. Its bids are the campaign's until a demographic bid adjustment says otherwise; the finding says where to raise them by a fifth. People Google couldn't place are never judged.

Finds four problems

- An age range converting far better than the rest of its campaign
- A gender converting far better than the rest of its campaign
- A household income band converting far better than the rest of its campaign
- Parents, or people who aren't, converting far better than the rest of a Display campaign

* Reads

  age_range_view gender_view income_range_view parental_status_view

* Key

  demographic-above-campaign

[How to check by hand](https://goldbeater.ai/guides/google-ads-targeting)

Targeting

#### An audience converting far below the rest of its campaign

Fixing it lowers the Cost per conversion

Why it matters

An audience segment your campaign observes or targets, such as an in-market segment or a remarketing list, that brings under half the conversions the rest of the campaign buys for the same spend, too far under to be chance, and under half their return where your conversion value is real. Where it bought nothing, the finding says to exclude it; where the bid strategy applies an audience bid adjustment, to lower its bids. The estimate is what its conversions cost above the rest of the campaign's price.

- Reads

  campaign_audience_view ad_group_audience_view

- Key

  audience-below-campaign

[How to check by hand](https://goldbeater.ai/guides/google-ads-remarketing)

Targeting

#### An audience converting far better than the rest of its campaign

Fixing it raises the Conversions

Why it matters

An audience segment your campaign observes or targets that brings over twice the conversions the rest of the campaign buys for the same spend, too far over to be chance, in a campaign bidding manually or to Maximize clicks. Its bids are the campaign's until an audience bid adjustment says otherwise; the finding says to raise them by a fifth.

- Reads

  campaign_audience_view ad_group_audience_view

- Key

  audience-above-campaign

[How to check by hand](https://goldbeater.ai/guides/google-ads-targeting)

Targeting

#### An audience setting at odds with what the campaign is for

Fixing it lowers the Risk 2 problems

Why it matters

A Search or Shopping campaign set to Targeting, so its ads show only to the people in its audiences, when nothing in its name says it's meant for them; or a campaign named for an audience, such as remarketing, set to Observation, so its ads show to everyone. The first loses every searcher outside those audiences; the second spends a remarketing budget on people who never visited.

Finds two problems

- A Search campaign shown only to its audiences by mistake
- A campaign named for an audience that shows its ads to everyone

* Reads

  campaign_audience_view ad_group_audience_view

* Key

  audience-setting-accidental

[How to check by hand](https://goldbeater.ai/guides/google-ads-rlsa)

Targeting

#### Audience lists built and never used

Fixing it raises the Bidding signals

Why it matters

Lists collecting people that no campaign that serves targets, observes or excludes, or that sit only in paused campaigns and audiences nothing signals, each place named. The work was done and none of it reaches the auction, unless Smart Bidding is picking up your customer lists by itself; the finding says where to check, and when a list belongs to something you no longer advertise.

- Reads

  user_list

- Key

  audience-unattached

[How to check by hand](https://goldbeater.ai/guides/unused-audience-segments)

Targeting

#### Customer lists gone out of date

Fixing it raises the List size

Why it matters

A customer list your campaigns exclude, target or use as a signal that Google says hasn't been updated in 90 days or more, or sizes at under the 100 people it needs to serve. An exclusion list gone stale lets every customer since its last upload see ads meant for new ones. Where the account already keeps a fresher customer list, the finding names it to put in its place.

- Reads

  user_list

- Key

  customer-list-stale

[How to check by hand](https://goldbeater.ai/guides/google-ads-customer-match)

Targeting

#### Sites, apps and YouTube channels converting far below the rest of their campaign

Fixing it lowers the Cost per conversion 4 problems

Why it matters

A site, app, YouTube channel or video your Display, Video or Demand Gen campaign paid for that brought under half the conversions the rest of the campaign buys for the same spend, too far under to be chance, and often nothing at all. Apps are judged one by one and together, a placement you picked by hand is taken out of its ad group rather than excluded, and in Demand Gen, YouTube, Gmail and Discover are channels to choose rather than placements. The estimate is what it cost above the campaign's own price.

Finds four problems

- A site, YouTube channel or video converting far below the rest of its campaign
- A mobile app converting far below the rest of its campaign
- A campaign's mobile apps together converting far below the rest of it
- A placement you picked converting far below the rest of its campaign

* Reads

  group_placement_view

* Key

  placement-below-campaign

[How to check by hand](https://goldbeater.ai/guides/google-display-campaign-optimization)

Targeting

#### Sites and apps whose click-through rate is too high to be real

Fixing it lowers the Cost per conversion

Why it matters

A site or app drawing over twice the clicks your campaign's other sites and apps would from the same impressions, too far over to be chance, while its clicks convert far less than theirs or not at all. That's the mark of clicks nobody meant, most often in games and apps, and you pay for each one Google's filters don't catch.

- Reads

  group_placement_view

- Key

  placement-ctr-high

[How to check by hand](https://goldbeater.ai/guides/google-ads-invalid-clicks)

Targeting

#### Ads showing on sites, apps and channels named with a word you never want them beside

Fixing it lowers the Risk

Why it matters

A site, app, YouTube channel or video your Display, Video or Demand Gen campaign paid to show on, whose name holds a word you've listed in Settings as one you never want your ads beside. Each finding lists a campaign's placements for one word, with what each cost, so you can read them before excluding them. With no words listed it raises nothing.

- Reads

  group_placement_view

- Key

  placement-unwanted-word

[How to check by hand](https://goldbeater.ai/guides/google-display-campaign-optimization)

Targeting

#### Ads showing on children's channels, in games or on job sites

Fixing it lowers the Risk 3 problems

Why it matters

The YouTube channels, sites and apps your Display, Video or Demand Gen campaign paid for that a published list, or their own name, marks as made for children, as games or as job sites: the kinds advertisers most often keep their ads off. Goldbeater gathers each kind into one finding a campaign, lists the placements, and says how they converted beside the rest of the campaign: far below it, with what that cost, or no differently, where keeping your ads off them is a question of where you want to be seen.

Finds three problems

- Ads showing on YouTube channels, sites and apps for children
- Ads showing on games sites, in game apps and on gaming channels
- Ads showing on job and employment sites

* Reads

  group_placement_view

* Key

  placement-kind-shown

[How to check by hand](https://goldbeater.ai/guides/google-display-campaign-optimization)

Targeting

#### Display campaigns that keep their ads off no site, app or video

Fixing it lowers the Risk 2 problems

Why it matters

A Display or Video campaign, live or about to launch, that keeps its ads off no site, app or video, itself, in an ad group, through a list or on the account; and a Display campaign that excludes no category of apps, so its ads can show in any of them. Nothing is lost until it spends, and once it does Goldbeater judges each placement and its apps together.

Finds two problems

- A Display or Video campaign with no placement excluded anywhere
- A Display campaign that can show its ads in any mobile app

* Reads

  campaign_criterion customer_negative_criterion campaign_shared_set

* Key

  display-exclusions-missing

[How to check by hand](https://goldbeater.ai/guides/google-display-campaign-optimization)

Targeting

#### A placement exclusion list your similar campaigns carry and one lacks

Fixing it lowers the Risk

Why it matters

A list of sites, apps or videos kept out, carried by most of your campaigns of the same kind and named alike, more than chance would put on them, and missing from one, which still shows where the others don't.

- Reads

  campaign_shared_set

- Key

  placement-list-missing

[How to check by hand](https://goldbeater.ai/guides/google-display-campaign-optimization)

Targeting

#### Display ads free to appear beside sensitive content

Fixing it lowers the Risk

Why it matters

None of the five kinds of sensitive content Google lets an account exclude (tragedy and conflict, sensitive social issues, profanity, sexually suggestive, sensational and shocking) is excluded, while enabled campaigns, Performance Max among them, spend on the Display Network. The ads can appear beside any of them; the finding says what they spent there, and its share of the account's spend.

- Reads

  customer_negative_criterion

- Key

  sensitive-content-allowed

[How to check by hand](https://goldbeater.ai/guides/google-display-campaign-optimization)

Targeting

#### Display and Video campaigns with no limit on how often one person sees an ad

Your call

Why it matters

A Display or Video campaign with no frequency cap. For Display that's the setting Google recommends, letting it decide how often your ads show, so the finding says what's left to Google and when a cap is worth setting; for Video, nothing limits how often one viewer sees the same ad.

- Reads

  campaign

- Key

  frequency-cap-missing

[How to check by hand](https://goldbeater.ai/guides/google-display-campaign-optimization)

Targeting

#### Optimized targeting reaching past your audiences with no conversions to aim at

Fixing it lowers the Risk

Why it matters

A Display, Video or Demand Gen ad group with optimized targeting on, which shows its ads beyond the audiences you chose to people Google expects to convert, while its campaign bids by clicks or impressions, or records no conversions. Google recommends it with Maximize conversions or Target CPA; without conversion data it widens your reach with nothing to steer it.

- Reads

  ad_group

- Key

  optimized-targeting-unguided

Conversions

#### No conversion counted anywhere in the account

Fixing it raises the Tracking accuracy

Why it matters

An account spending with no conversion action counting toward its goals: none set up, or every one secondary. Every campaign's conversions read nothing, no campaign's results can be told apart from another's, and a bid strategy that bids to conversions has nothing to bid to.

- Reads

  conversion_action

- Key

  conversion-tracking-missing

[How to check by hand](https://goldbeater.ai/guides/google-ads-not-converting)

Conversions

#### Bidding toward a conversion that stopped recording

Fixing it raises the Tracking accuracy 3 problems

Why it matters

A conversion action your campaigns count that recorded conversions before and has recorded none for longer than its own rate explains, often a tag removed from the site: Smart Bidding keeps bidding toward it, and where no campaign bids on conversions, their Conversions column reads short. Or imported conversions that stopped arriving or are failing, which Google reports within days.

Finds three problems

- A conversion your campaigns count that stopped recording
- Conversion imports that stopped arriving
- Conversion imports that are failing

* Reads

  conversion_action

* Key

  conversion-action-stale

[How to check by hand](https://goldbeater.ai/guides/conversion-tracking-check)

Conversions

#### A campaign whose conversions suddenly collapsed

Fixing it raises the Tracking accuracy

Why it matters

A campaign whose last few weeks' clicks brought under a quarter of the conversions its clicks brought the month before, in the actions it still counts: a tag stopped firing, an import stopped arriving, or something changed on the page. Smart Bidding learns from what the campaign counts, so it adjusts to the fall as if it were real.

- Reads

  campaign

- Key

  conversions-collapsed

[How to check by hand](https://goldbeater.ai/guides/google-ads-not-converting)

Conversions

#### A campaign whose checkouts rarely end in a purchase

Fixing it raises the Conversions

Why it matters

A campaign whose clicks reach the checkout and then buy under a quarter as often as your other campaigns' do, too far under to be chance. Either its sales are made and not recorded, so its reports and its bidding can't see them, or its checkout is losing buyers you already paid to bring that far. Google Ads shows the same figures for both, and one test purchase from one of its ads tells them apart. A sale is counted once however many conversion actions record it, a campaign in its first two weeks is an early read, and the estimate is the purchases its checkouts would have ended in at your other campaigns' rate.

- Reads

  campaign

- Key

  checkouts-rarely-finish

Conversions

#### The account's conversions jumping for weeks

Fixing it raises the Tracking accuracy

Why it matters

The whole account's last three weeks or more each converting more of its clicks than every week before them, and more in total, by the day each conversion happened. A sale or a new page explains it; a tag firing twice, or an action counting what another already does, inflates what bidding buys toward. Where Goldbeater already says the action that rose is counted twice, it's left to that finding.

- Reads

  campaign

- Key

  account-conversions-jumped

[How to check by hand](https://goldbeater.ai/guides/google-ads-all-conversions-vs-conversions)

Conversions

#### One conversion counted twice

Fixing it raises the Tracking accuracy 3 problems

Why it matters

Two conversion actions counting one event: two tags on the same purchase, a begun checkout counted beside the purchase it leads to, or a lead counted as a form and again as the qualified lead it becomes. Each inflates the numbers Smart Bidding optimizes toward, so it buys more of whatever produced the extra count.

Finds three problems

- Two conversion actions counting the same event
- An add-to-cart or begun checkout counted beside the purchase
- A lead counted twice, as a form and again as a qualified lead

* Reads

  conversion_action

* Key

  conversion-double-count

[How to check by hand](https://goldbeater.ai/guides/conversion-tracking-check)

Conversions

#### A conversion counted on nearly every click

Fixing it raises the Tracking accuracy

Why it matters

One conversion action counted at least 80% as many times as the campaign was clicked, where a sale or lead tag on the confirmation page records a share of the clicks. It usually fires on a page every visitor reaches, and bidding and every report read each visit as a result.

- Reads

  campaign

- Key

  conversion-overcounted

[How to check by hand](https://goldbeater.ai/guides/google-ads-all-conversions-vs-conversions)

Conversions

#### Sales and leads a campaign doesn't count

Fixing it raises the Tracking accuracy

Why it matters

A campaign whose clicks make purchases, sign-ups or leads that its own conversions leave out, because the action is secondary or isn't among the campaign's goals, while what it does count is next to nothing. A conversion bid strategy optimizes toward the little it counts, and its reports judge the spend by it. Leaving an action out can be deliberate, so whether to count it is your call.

- Reads

  campaign

- Key

  conversion-uncounted

[How to check by hand](https://goldbeater.ai/guides/google-ads-all-conversions-vs-conversions)

Conversions

#### A step before the sale valued like a sale

Fixing it raises the Tracking accuracy

Why it matters

An add-to-cart, a begun checkout or a lead that bidding counts, carrying as much value as its share of the sale it leads to or more. If a fifth of checkouts end in a sale, a checkout is worth at most a fifth of one, and it has earned nothing yet. Value bidding chases it as if it were revenue.

- Reads

  conversion_action

- Key

  conversion-value-inflated

[How to check by hand](https://goldbeater.ai/guides/value-based-bidding)

Conversions

#### Value bidding on conversions worth a placeholder

Fixing it raises the Tracking accuracy

Why it matters

A sale or lead that a campaign bidding on conversion value counts, recorded at a value of 1 or less each, Google's default for a new action and what a tag passing no order value leaves. Value bidding then bids on how many conversions there are rather than what they're worth, and a target ROAS on it means nothing.

- Reads

  conversion_action

- Key

  conversion-value-token

[How to check by hand](https://goldbeater.ai/guides/value-based-bidding)

Conversions

#### Conversions measured two different ways

Fixing it raises the Tracking accuracy

Why it matters

Conversion actions feeding one campaign's bidding that credit conversions by different attribution models, or that count the same kind of conversion over different conversion windows, so the strategy weighs numbers counted by different rules.

- Reads

  conversion_action

- Key

  attribution-mismatch

[How to check by hand](https://goldbeater.ai/guides/google-ads-attribution-models)

Conversions

#### Conversions credited to the last click alone

Fixing it raises the Tracking accuracy

Why it matters

A conversion action bidding learns from that gives each conversion to the last ad click, so the searches and ads that started the customer earn nothing and bidding cuts them back. Data-driven attribution shares the credit among the clicks that led to it.

- Reads

  conversion_action

- Key

  attribution-rule-based

[How to check by hand](https://goldbeater.ai/guides/google-ads-attribution-models)

Conversions

#### A conversion window too short for customers who take a few days

Fixing it raises the Tracking accuracy

Why it matters

A conversion action bidding learns from that counts conversions for fewer than the 7 days after a click Google recommends. A customer who buys later is never counted, and bidding learns only from the quickest.

- Reads

  conversion_action

- Key

  conversion-window-short

[How to check by hand](https://goldbeater.ai/guides/google-ads-attribution-models)

Tracking

#### Clicks arriving untracked, or tracked wrong

Fixing it raises the Tracking accuracy 3 problems

Why it matters

Auto-tagging switched off while conversions your bidding counts rely on it, a custom parameter your tracking uses that nothing gives a value, so it arrives empty, or one click's ID pasted into a final URL, so every click carries it. The spend is real, and the record of where it came from is lost or wrong.

Finds three problems

- Auto-tagging off while conversions rely on the click ID
- A tracking parameter no level gives a value, so it arrives empty
- One click's ID pasted into a final URL, so every click carries it

* Reads

  ad_group_ad asset_group conversion_action

* Key

  tracking-template-broken

[How to check by hand](https://goldbeater.ai/guides/tracking-templates)

Tracking

#### Calls from your ads going untracked

Fixing it raises the Tracking accuracy

Why it matters

Call reporting switched off while your campaigns show a call asset. Google shows your own number and tracks none of the calls, so no call from an ad is reported or counted as a conversion.

- Reads

  customer

- Key

  call-reporting-off

[How to check by hand](https://goldbeater.ai/guides/google-ads-call-reporting)

Tracking

#### Search Console not linked, so your organic results are missing beside your ads

Fixing it raises the Tracking accuracy

Why it matters

A brand Search campaign spending while Google Ads holds no organic result for any search, which it does only with a Search Console property linked. Without it the paid and organic report is empty: you can't see what your ads add on searches your site already ranks for, or the searches you rank for that no keyword covers.

- Reads

  paid_organic_search_term_view

- Key

  search-console-not-linked

[How to check by hand](https://goldbeater.ai/guides/bidding-on-branded-keywords)

Why you can trust the list

## The same account gets the same answer, every time.

The checks run first, before Goldbeater's AI agent sees your account, so a new finding means your account changed.

And is the change worth making

## Knowing what's wrong isn't knowing what to do about it.

A check can tell you that 412 search terms overlap with your brand campaign; Goldbeater's AI agent follows up to work out which campaign should keep them, and shows its working.

7-day trial · nothing charged for 7 days

## Try it for a week. See the money it saves. It pays for itself.

[Start the 7-day trial](https://goldbeater.ai/app?start=trial)

Or connect one account for a [free first look](https://goldbeater.ai/app?start=look), no card needed: how many problems it finds, and what they cost.

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Product

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Guides

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- [Google Ads wasted spend](https://goldbeater.ai/guides/wasted-search-terms)
- [Google Ads MCP server](https://goldbeater.ai/guides/google-ads-mcp)
- [Broad match keywords](https://goldbeater.ai/guides/google-ads-broad-match)
- [Google search partners](https://goldbeater.ai/guides/google-search-partners)
- [Common Google Ads mistakes](https://goldbeater.ai/guides/google-ads-mistakes)
- [All guides](https://goldbeater.ai/guides)

Goldbeater vs

- [Opteo](https://goldbeater.ai/compare/goldbeater-vs-opteo)
- [Optmyzr](https://goldbeater.ai/compare/goldbeater-vs-optmyzr)
- [Google's recommendations](https://goldbeater.ai/compare/goldbeater-vs-google-recommendations)
- [Ryze AI and groas](https://goldbeater.ai/compare/goldbeater-vs-ryze-ai)
- [A PPC agency](https://goldbeater.ai/compare/goldbeater-vs-ppc-agency)
- [Adalysis](https://goldbeater.ai/compare/goldbeater-vs-adalysis)
- [TrueClicks](https://goldbeater.ai/compare/goldbeater-vs-trueclicks)
- [AI tools for Google Ads](https://goldbeater.ai/compare/ai-tools-for-google-ads)
- [All comparisons](https://goldbeater.ai/compare)

Company

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