--- title: "Goldbeater vs Opteo: an Opteo alternative" description: "Goldbeater is the better choice as an Opteo alternative: 274 problems checked every day, 72 of its checks testing them against chance, and every fix prepared." canonical: https://goldbeater.ai/compare/goldbeater-vs-opteo last-updated: 2026-09-27 --- Compare # Goldbeater vs Opteo Goldbeater is the better choice as an Opteo alternative: 274 problems checked every day, 72 of its checks testing them against chance, and every fix prepared. [Start the 7-day trial](https://goldbeater.ai/app?start=trial) [Read the evidence](https://goldbeater.ai/compare/goldbeater-vs-opteo#why-goldbeater) Or connect one account for a [free first look](https://goldbeater.ai/app?start=look), no card needed: how many problems it finds, and what they cost. List against list 274 Problems Goldbeater checks for, every day Opteo Goldbeater Both 142 only in Goldbeater The short answer We make Goldbeater, and we aren’t affiliated with Opteo. Every fact here about Opteo comes from Opteo’s own public pages, listed at the end. - Choose Goldbeater for the whole analysis: the same 166 checks for 274 problems every day, an AI agent's investigation each week, and every fix prepared for you to approve. - Choose Opteo for small fixes to push one at a time across many small accounts. At a glance ## Goldbeater and Opteo, side by side. | | Goldbeater | Opteo | | --------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | --------------------------------------------------------------------------------------------------------------------------------------------------- | | What it is | An AI analyst for Google Ads that does the work: 166 checks look for 274 problems every day, 72 of them testing what they find against chance, its AI agent investigates each week, and every fix arrives prepared. | A Google Ads tool that suggests Improvements for you to push live, with alerts and reports. | | Who it's for | Operators who want the most from every dollar of Google Ads spend, an experienced agency's depth, and the final say on every change. | Businesses and agencies who want suggested fixes to push one at a time, with alerts and client reports. | | How changes reach the account | Goldbeater prepares each change, with its value before and after, and sends it when a person approves it and presses Apply. Every applied change can be undone. | A person reviews each Improvement and pushes it to Google Ads. One setting you can switch on pauses campaigns before a monthly budget is overspent. | | Platforms | Google Ads, including manager (MCC) accounts | Google Ads, including manager (MCC) accounts. A new version adding Microsoft, Meta, TikTok and LinkedIn is in early access | | What the price is keyed to | Ad spend covered and accounts switched on, with no overage charge | Ad spend and number of accounts, with a two-month discount when billed yearly | | At $50,000 a month in ad spend | $249 a month (Starter, 3 accounts) | $249 a month (Professional, 25 accounts) | | At $250,000 a month in ad spend | $649 a month (Growth, 12 accounts) | $499 a month (Agency, 75 accounts) | | At $1,000,000 a month in ad spend | $1,290 a month (Agency, 40 accounts) | Enterprise, quoted | | Trial | 7 days with a card, or a free first look at one account with no card | 14 days, with a payment method | Contents 1. [01 Why choose Goldbeater over Opteo](https://goldbeater.ai/compare/goldbeater-vs-opteo#why-goldbeater) 2. [02 What a finding looks like](https://goldbeater.ai/compare/goldbeater-vs-opteo#a-finding) 3. [03 Opteo's Improvements, Scorecard sections and alerts, one by one](https://goldbeater.ai/compare/goldbeater-vs-opteo#their-list) 4. [04 What else Goldbeater checks for](https://goldbeater.ai/compare/goldbeater-vs-opteo#what-else) 5. [05 How the two approaches differ](https://goldbeater.ai/compare/goldbeater-vs-opteo#approaches) 6. [06 When Opteo fits](https://goldbeater.ai/compare/goldbeater-vs-opteo#where-they-fit) 7. [07 Using both, or switching](https://goldbeater.ai/compare/goldbeater-vs-opteo#switching) 8. [08 Questions](https://goldbeater.ai/compare/goldbeater-vs-opteo#questions) 9. [09 Sources](https://goldbeater.ai/compare/goldbeater-vs-opteo#sources) 01 ## Why choose Goldbeater over Opteo - You want the analysis done, not a feed of suggestions to work through. Goldbeater runs the same 166 checks every day, and each week its AI agent investigates what they found and shows every query it ran. - You want the account searched for more than quick fixes. Goldbeater checks for 274 problems every day, 142 of them named nowhere by Opteo, and covers 50 of the 55 Opteo names for Google Ads. - You want statistically significant patterns, with the noise left out. 72 of Goldbeater's 166 checks test what they find against chance on your account's own numbers, corrected for everything tested in the same pass. - You want to know what each problem costs before you fix it. Each finding carries its evidence and, where the cost can be measured, a monthly figure from your own account's data. - You want every change prepared, and the final say on it. Goldbeater writes the undo before it sends anything, reads the change back afterwards, and refuses any change to a campaign you've guarded. 02 ## What a finding looks like Find the money your Google Ads are losing. [Start the 7-day trial](https://goldbeater.ai/app?start=trial) or get a [free first look](https://goldbeater.ai/app?start=look), no card Each finding carries what Goldbeater saw, what it costs a month where that can be measured, and the change it drafted: here, one search bought by two of your own campaigns. Finding Sample data Medium Medium severity $144 Spend that would move, last 30 days "cedar and pine sofas" is bought by 2 campaigns of your own Brand — Exact What Goldbeater saw Brand — Exact converted it more, under a 0.4% chance of so large a lead by luck, allowing for the 1 pair of campaigns tested across the account, and the other campaign spent $144 on it in the last 30 days. - Cost in the other campaigns $144 - Cost in all of them $412 - Conv. 24 Each campaign, the last 30 days | Figure | Brand — Exact (winner) | Sofas — Phrase (loser) | | ------------------------------------ | ---------------------- | ---------------------- | | Spend | $268 | $144 | | Conversions | 24 | 0 | | Cost per conversion | $11.17 | — | | Clicks | 184 | 49 | | Conversions per click, beyond chance | 13% | 0% | Winner Brand — Exact Loser Sofas — Phrase Spend $268 $144 Conv. 24 0 Cost / conv. $11.17 — Clicks 184 49 Conv. per click Beyond chance 13% 0% Why it matters Two of your enabled campaigns can show on the same searches. Google picks one each time by its own rules, not by which one you meant, so a search can land in the campaign with the worse page or target, and its results are split across both. Goldbeater raises a search one of them converted, and recommends keeping it in one only where that one converts it better by more than chance, and never by negating your brand in a brand campaign. The figure is the spend that would move, not money saved. What to do Add "cedar and pine sofas" to Sofas — Phrase as an exact-match negative, so Brand — Exact, which converts it best, is the one that shows. The spend moves there rather than disappearing. What would change - Add an exact-match negative keyword \[cedar and pine sofas] Campaign Sofas — Phrase It reaches your account when you approve it in the change set and press Apply. An applied change can be undone. Sample data. Cedar & Pine Interiors is an invented account, and its figures are made up. 03 ## Opteo's Improvements, Scorecard sections and alerts, one by one Goldbeater checks for 50 of the 55 problems Opteo's Improvements, Scorecard sections and alerts name, every day, and tests 28 of them against chance. It checks part of 3 more. The other 2 are links to Analytics and YouTube, which Google Ads' API doesn't state. Each row sets Opteo’s item beside the problems on [Goldbeater’s list](https://goldbeater.ai/checks) that cover it. | Opteo | Goldbeater | | ------------------------------------------------------------------------------ | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | Exclude Demographic Improvements: Exclusions | Checked every day, and tested against chance* An age range converting far below the rest of its campaign * A gender converting far below the rest of its campaign * A household income band converting far below the rest of its campaign * Parents, or people who aren't, converting far below the rest of a Display, Video or Demand Gen campaign | | Exclude Placement Improvements: Exclusions | Checked every day, and tested against chance* A site, YouTube channel or video converting far below the rest of its campaign * A mobile app converting far below the rest of its campaign | | Exclude Device Improvements: Exclusions | Checked every day, and tested against chance* A device converting far below the rest of its campaign | | Disable Display Network Improvements: Adjustments | Checked every day, and tested against chance* Display expansion converting far below Google Search | | Disable Text Customisation in Google Ads Improvements: Adjustments | Checked every day, and tested against chance* Text customization on, so Google writes your ad text | | Disable Optimised Targeting in Google Ads Improvements: Adjustments | Checked every day* Optimized targeting reaching past your audiences with no conversions to aim at | | Adjust Ad Group Targets Improvements: Adjustments | Checked every day, and tested against chance* An ad group returning far less than the rest of its campaign, under the campaign's one target * An ad group returning more than the rest of its campaign and losing searches or impressions to ad rank, under the campaign's one target | | Reduce N-Gram Bids Improvements: Adjustments | Checked every day, and tested against chance* Small keywords sharing a word that together never convert | | Fix Below First Page Bids Improvements: Adjustments | Checked every day* A keyword bid too low to reach the first page | | Raise Budget Cap Improvements: Adjustments | Checked every day* A campaign beating its target, held back by its budget | | Adjust Demographic Bid Improvements: Adjustments | Checked every day, and tested against chance* An age range converting far below the rest of its campaign * A gender converting far below the rest of its campaign * An age range converting far better than the rest of its campaign * A gender converting far better than the rest of its campaign * A household income band converting far below the rest of its campaign * A household income band converting far better than the rest of its campaign * Parents, or people who aren't, converting far below the rest of a Display, Video or Demand Gen campaign * Parents, or people who aren't, converting far better than the rest of a Display campaign | | Disable Locations of Interest Improvements: Adjustments | Checked every day* Ads shown to people interested in your locations, not only people in them * Paying for clicks outside your area | | Disable Search Partner Sites Improvements: Adjustments | Checked every day, and tested against chance* Search partners converting far below Google Search | | Adjust Device Bid Improvements: Adjustments | Checked every day, and tested against chance* A device converting far below the rest of its campaign * A device converting far better than the rest of its campaign | | Classify Search Term Improvements: Keywords | Checked every day, and tested against chance* Paying for searches that never convert * A search that converts but isn't a keyword | | Pause Keyword Improvements: Keywords | Checked every day, and tested against chance* A keyword spending for months with no conversion while the rest of its campaign converts * A keyword paying far more for its conversions, or returning far less, than the rest of its campaign | | Adjust Keyword Bids Improvements: Keywords | Checked every day, and tested against chance* A keyword paying far more for its conversions, or returning far less, than the rest of its campaign * A Manual CPC keyword converting well, losing searches to ad rank | | Fix Keyword Conflicts Improvements: Keywords | Checked every day* A keyword its own negative blocks | | Replace Broad Keyword Improvements: Keywords | Checked every day, and tested against chance* Broad match buying searches that convert far worse | | Pause Duplicate Keyword Improvements: Keywords | Checked every day, and tested against chance* The same keyword, in the same match type, live in two ad groups of one campaign * Broad keywords whose words differ only in order, spacing or a plural, buying the same searches * The same keyword in two campaigns serving the same places, where one copy takes every click | | Add Industry Negative Keyword Improvements: Keywords | Checked every day, and tested against chance* Searches with a word customers in your line of business rarely buy with | | Reduce Campaign Keyword Bids Improvements: Keywords | Checked every day, and tested against chance* A campaign limited by its budget while it misses its own target | | Apply Negative List Improvements: Negatives | Checked every day, and tested against chance* A negative keyword list your other campaigns carry, missing from one * A negative keyword list on no live campaign * A Search or Shopping campaign with no negative keywords | | Add Location Name as Negative Keyword Improvements: Negatives | Checked every day, and tested against chance* Searches naming a country or region the campaign doesn't target | | Add N-Gram Negative Improvements: Negatives | Checked every day, and tested against chance* A word running through many searches, none of which converted | | Fix Modified Broad Negatives Improvements: Negatives | Checked every day* A negative keyword written with plus signs, which Google ignores | | Add Frequency Cap Improvements: Hygiene | Checked every day* Display and Video campaigns with no limit on how often one person sees an ad | | Fix Broken Links & Sitelinks Improvements: Hygiene | Checked every day* An ad, keyword or asset group sending clicks to a page that doesn't load * A sitelink, promotion or price asset sending clicks to a page that doesn't load | | Add Call Extensions Improvements: Hygiene | Checked every day* Your site asks visitors to call, and no ad offers a call * A Search campaign without the call asset your other campaigns show | | Sync Exclusion Lists Improvements: Hygiene | Checked every day* A placement exclusion list your similar campaigns carry and one lacks | | Add Sitelink Extensions Improvements: Hygiene | Checked every day* Campaigns with too few sitelinks, or none | | Add Callout Extensions Improvements: Hygiene | Checked every day* A campaign showing no callouts, or fewer than Google recommends | | Pause Losing Ads Improvements (features page only): Improve Ad Creative | Checked every day, and tested against chance* An ad converting far below the others in its ad group | | Add Structured Snippets Improvements (features page only): Improve Ad Creative | Checked every day* A Search campaign showing no structured snippet | | Adjust Schedule Bids Improvements (features page only): Optimise Bids | Checked every day, and tested against chance* Hours of the day that spend and never convert * Hours or days converting far below the rest of the week * Hours or days converting far better than the rest of the week | | Resync Groups Improvements (features page only): Manage Shopping Ads | Checked every day* Listing groups naming products your feed no longer has * Products in your feed that no campaign advertises | | Adjust Group Bids Improvements (features page only): Manage Shopping Ads | Checked every day, and tested against chance* A product group selling far below the rest of its campaign * A product group selling far better than the rest of its campaign * A product selling far below the rest of its campaign | | Subdivide Groups Improvements (features page only): Manage Shopping Ads | Checked every day, and tested against chance* A product group whose one bid covers products of very different prices * A product group selling far below the rest of its campaign | | Check Ad Spelling Improvements (features page) / Issues | Checked every day* An ad's headline or description that misspells a word * A sitelink, callout, snippet, promotion or price asset that misspells a word * A Performance Max headline or description that misspells a word | | Integrations: Google Search Console linked Scorecard: Integrations | Checked every day* Search Console not linked, so your organic results are missing beside your ads | | Integrations: Google Business Profile linked Scorecard: Integrations | Checked every day* No Business Profile linked, so your ads can't show where you are | | Ad disapprovals Issues | Checked every day* An ad Google disapproved, so it serves nothing * An ad a policy keeps out of the places its campaign targets * A headline or description Google disapproved inside an ad that still serves * Assets Google disapproved in a Performance Max asset group * An ad Google disapproved or limited because it couldn't load the landing page * An ad Google disapproved or limited because its landing page isn't where the ad says it goes * A sitelink, callout or other asset Google disapproved | | Keyword disapprovals Issues | Checked every day* A keyword Google's policy review disapproved, so it shows on no search * A keyword Google's policy review limited to where and when the policy allows | | Broken links Issues | Checked every day* An ad, keyword or asset group sending clicks to a page that doesn't load * A sitelink, promotion or price asset sending clicks to a page that doesn't load | | Empty campaigns Issues | Checked every day* Enabled campaigns with nothing in them to show * A Shopping campaign with no products to advertise * An ad group with no keywords, so it matches no search | | Empty Ad groups Issues | Checked every day* An ad group with no ad Google shows, so nothing in it shows * An ad group with no keywords, so it matches no search | | Unexpected Changes Alerts | Checked every day, and tested against chance* Impressions or clicks falling sharply, short of stopping * Impressions or clicks jumping far past usual * A campaign spending far more than usual * One campaign that suddenly stopped showing ads * Every campaign in the account stopped at once | | Zero Impressions Alerts | Checked every day, and tested against chance* Every campaign in the account stopped at once * One campaign that suddenly stopped showing ads | | Zero Conversions Alerts | Checked every day, and tested against chance* One conversion action silent for days after recording every day * Every conversion tag and Analytics import silent at once * A conversion your campaigns count that stopped recording * A campaign whose conversions suddenly collapsed | | Budget Alerts | Checked every day, and tested against chance* A month's spend heading past your target, or past last month's * A month's spend falling short of your target, or of last month's | | Exclude Location Improvements: Exclusions | Checked every day, in part By country, region and city.* A region converting far below the rest of its country * A city converting far below the rest of its region | | Adjust Location Bids Improvements: Adjustments | Checked every day, in part By country, region and city.* A region converting far below the rest of its country * A country converting far below the rest of its campaign * A region converting far better than the rest of its country * A country converting far better than the rest of its campaign * A city converting far below the rest of its region * A city converting far better than the rest of its region | | Exclude Categories Improvements (features page only): Exclude Bad Traffic | Checked every day, in part By app category; Google Ads reports no category for a site.* A campaign's mobile apps together converting far below the rest of it * A Display campaign that can show its ads in any mobile app | | Integrations: Google Analytics linked Scorecard: Integrations | Google Ads' API doesn't say whether Analytics is linked. | | Integrations: YouTube linked Scorecard: Integrations | Google Ads' API doesn't say whether a YouTube channel is linked. | Tested against chance means Goldbeater judges the item on the campaign’s own numbers and raises it only where the difference is too large to be luck, allowing for everything it tested in the same pass. The table leaves out 18 reports on the account rather than problems in it, 1 rule that changes the account by itself, 24 for other ad platforms and 1 tool for writing ads. 04 ## What else Goldbeater checks for Find out which of these are costing you. [Start the 7-day trial](https://goldbeater.ai/app?start=trial) or get a [free first look](https://goldbeater.ai/app?start=look), no card Goldbeater also checks for 142 problems that none of Opteo's Improvements, Scorecard sections and alerts names, and that Opteo doesn't say it finds anywhere else on its site. 60 of them are tested against chance. They are here by where in the account each is. Search terms - A search reached through a looser keyword, converting at far worse cost than the campaign's other searches - A word running through several searches that convert at far worse cost than the campaign's others - A search people pass your ad over on far more than its keyword's others - A paused exact keyword's search your campaign still buys - Negative keywords your similar campaigns keep, missing from one - The same negatives kept separately on several campaigns, where one list would do - The same negatives on every ad group of a campaign, where the campaign would do - Two campaigns splitting the same searches - Ad groups in one campaign splitting the same search - Ad groups in one Shopping campaign splitting the same search - Searches for your brand bought by a generic campaign - Generic searches bought by your brand campaign Keywords - Close variants of a keyword converting far worse than the keyword - A keyword showing only on searches that don't have its words - A keyword paying far more for its conversions, or returning far less, than the rest of its campaign under automated bidding - A keyword converting worse than a month ago while its campaign holds - A keyword's clicks getting dearer while its campaign's hold - A keyword's conversions worth less while its campaign's hold - A keyword converting well, losing searches to ad rank on a part of Quality Score Google rates below average - A keyword beating its campaign's target, losing searches to ad rank - A keyword converting well in a campaign short of budget, losing searches to ad rank - A keyword converting well, losing searches to ad rank, with nothing in its campaign to change for it - A keyword bid too low to show among the top ads - Competitor keywords whose clicks cost far more a conversion than your other campaigns pay - Competitor keywords scoring low whose clicks pay, come near, or are too new to judge - Ad groups far larger than the rest, most of their keywords idle - A keyword still written in broad match modifier, which Google serves as phrase match - A keyword or negative with quotation marks or brackets in its words, set to another match type Ads - An ad Google approved with limits: kept out of some countries it targets, from your own audience lists, or serving without a rejected part - An ad group holding a single keyword under Smart Bidding, where Google asks for themed ad groups - An ad group holding a single broad match keyword without Smart Bidding, one bid for every search Google relates to it - Ad groups running more ads than their conversions can tell apart - Ads still naming a date that has passed - Ads saying a word you never want in them - A headline or description people click far less than the rest of its ad - An ad losing its click-through rate - A campaign big enough to test changes that never runs an experiment - Demand Gen ads short of the Good ad strength Google asks for - An ad group none of whose headlines uses the room a headline has - An ad group none of whose descriptions uses the room a description has - A responsive ad holding the same headline or description twice - Ads showing garbled characters, such as — where a dash was meant - Ad groups of one campaign running much the same ads to different pages - An ad group with no description of its own, each also running for other pages - Expanded text ads in ad groups for different pages all showing the same headline or description - Dynamic Search Ads running through one catch-all ad group - Ads rotating evenly, however each performs Landing pages - A page that loads but says it isn't there, or sends visitors to the home page - An app asset sending taps to an app the store doesn't have - Landing pages missing the Google tag - Landing pages that load slowly on phones - An ad group sent to a page that suits the other ad groups sharing it Assets - Structured snippets under one header, where Google asks for more than one - A structured snippet header with fewer than the 4 values Google asks for - A Search campaign without the prices your other campaigns show - A Search campaign without the promotion your other campaigns show - A Search campaign without the lead form your other campaigns show - A Search campaign without the images your other campaigns show - A Search campaign without the business logo your other campaigns show - A Search campaign without the app your other campaigns link to - A campaign without the message button your other campaigns show - No campaign shows a call asset, where Google recommends one - No campaign shows a lead form, where Google recommends one - No Search campaign shows images, where Google recommends letting it pick some - A sitelink, callout or other asset a policy keeps out of the places its campaigns target - A sitelink, callout or other asset Google approved with limits, in a country its campaigns target - Sitelinks, callouts and other assets saying a word you never want in your ads Performance Max - Performance Max text saying a word you never want in your ads - Performance Max ads showing on videos, sites and apps for children - Performance Max ads showing on games sites, in game apps and on gaming videos - Performance Max ads showing on job and employment sites Shopping - A Merchant Center account suspended, or warned it may be - Most of what a feed was selling no longer able to show - A product group bid that lets a click cost more than it can earn - Products whose brand none of their titles name, likely set wrong - Product titles naming a different brand from the product's own - Products missing the label, type or brand your listing groups sort by Bidding - A target CPA or ROAS the campaign hasn't reached in 13 weeks - A target CPA or ROAS the campaign beats every week - A campaign spending its budget with no target CPA or ROAS - A bid strategy that never gets to settle - A bid limit holding your automated bidding back - An ad group spending for months with no conversion while the rest of its campaign converts - An ad group paying far more for its conversions, or returning far less, than the rest of its campaign, with no target of its own - A campaign on a target ROAS converting well, losing searches to ad rank - A campaign on a target CPA converting well, losing searches to ad rank - A campaign on manual bids converting well, losing searches to ad rank - A brand campaign showing first on fewer of its searches - A brand campaign losing its first place on its own searches to its budget - A brand campaign's clicks costing more than they did - Recommendations Google applies by itself Budget - A campaign at about its target, held back by its budget - Budget left unused while a campaign meeting its target runs out of its own - A campaign limited by its budget, paying far more a conversion than your others - A campaign with no target, limited by its budget - A campaign limited by its budget that converts nothing - A Maximize campaign with no target, priced for more budget by Google's simulator - A campaign whose daily budget covers only a few clicks - A bigger budget Google recommends, whose added conversions cost no more than you pay - A bigger budget Google recommends, whose added conversions cost more than you pay - A target Google recommends ahead of a rise in searches it forecasts - One of your top campaigns paused or removed - A top campaign's daily budget changed - One of your top keywords paused or removed Sudden changes - An account budget's spending limit about to run out - An account budget ending with no budget after it - Fewer conversions from each click, week after week - Less conversion value from each click, week after week Targeting - A campaign that can show in every country - A campaign named for a country or region that targets somewhere else, or no location at all - A Display, Video, Demand Gen or Performance Max campaign named for a language its languages leave out - A device converting far below its campaign under Smart Bidding - An audience converting far below the rest of its campaign - An audience converting far better than the rest of its campaign - A Search campaign shown only to its audiences by mistake - A campaign named for an audience that shows its ads to everyone - Audience lists built and never used - Customer lists gone out of date - A placement you picked converting far below the rest of its campaign - Sites and apps whose click-through rate is too high to be real - Ads showing on sites, apps and channels named with a word you never want them beside - Ads showing on YouTube channels, sites and apps for children - Ads showing on games sites, in game apps and on gaming channels - Ads showing on job and employment sites - A Display or Video campaign with no placement excluded anywhere Conversions - Conversion imports that stopped arriving - Conversion imports that are failing - A campaign whose checkouts rarely end in a purchase - The account's conversions jumping for weeks - Two conversion actions counting the same event - An add-to-cart or begun checkout counted beside the purchase - A lead counted twice, as a form and again as a qualified lead - A conversion counted on nearly every click - Sales and leads a campaign doesn't count - A step before the sale valued like a sale - Value bidding on conversions worth a placeholder - Conversions measured two different ways - A conversion window too short for customers who take a few days Tracking - Auto-tagging off while conversions rely on the click ID - A tracking parameter no level gives a value, so it arrives empty - One click's ID pasted into a final URL, so every click carries it - Calls from your ads going untracked 05 ## How the two approaches differ Goldbeater Goldbeater works as a daily check and a weekly analysis: the same 166 checks run the same way every day, and each week the review ends in one list of findings and one change set, ready to apply. Opteo Opteo works as a feed: where it finds a statistically significant pattern it suggests an Improvement, and you review it and push it live. The work arrives in small pieces, as often as its data refreshes. 06 ## When Opteo fits - You look after many small accounts. Opteo's Professional plan is $249 for 25 accounts. - You want quick fixes for a spare minute. Many of Opteo's Improvements go live in one click. 07 ## Using both, or switching Goldbeater runs beside Opteo on the same account, and a change made through either shows in the account's change history. A fair test is Goldbeater's 7-day trial on an account Opteo already watches. 08 ## Questions How does Opteo's pricing compare with Goldbeater's? At $50,000 a month in ad spend, Goldbeater is $249 and Opteo is $249. At $250,000, Goldbeater is $649 and Opteo $499. Goldbeater lists $1,290 up to $1,000,000, where Opteo quotes a price above $250,000. Goldbeater's price covers the daily checks, its AI agent's weekly investigation and every fix prepared. Does Opteo ever change an account on its own? Only if you switch on its budget protection, which pauses campaigns before a monthly budget is overspent and turns them back on the first day of the next month. Opteo alerts you first and lets you cancel the pause. Every Improvement is pushed by a person. Do both work with manager (MCC) accounts? Yes. In Goldbeater, each client account you switch on under a manager account keeps its own history and counts toward your plan's accounts. Opteo connects any mix of manager and single accounts. 09 ## Sources Each source is named with the facts taken from it; we name our sources rather than link to them. [How we write about other companies’ products](https://goldbeater.ai/company#editorial). 1. \[1] Opteo's help center and its Improvements page - Its help center and Improvements page name 65 kinds of Improvement, 42 of them for Google Ads, besides its issues, Scorecard sections and alerts: 99 in all. 2. \[2] Opteo's pricing page - Basic is $129 a month for 10 accounts and $25,000 of monthly spend; Professional is $249 for 25 accounts and $100,000; Agency is $499 for 75 accounts and $250,000; Enterprise is priced on a call. - Accounts billed yearly get a two-month discount. - Account data refreshes every 24 hours on Basic, every 12 hours on Professional and Agency, and every 6 hours on Enterprise. - Opteo connects any combination of manager accounts and single accounts. 3. \[3] Opteo's home page - The free trial is 14 days, and signing up asks for a payment method. - Opteo monitors accounts continuously for statistically significant patterns, and sends alerts, which can go to Slack. Its reports carry your branding and colors. 4. \[4] Opteo's Improvements page - There are more than 40 kinds of Improvement, sorted by priority and statistical confidence. You review and approve each, then push it live; many take a single click. 5. \[5] Opteo's changelog - With Pause spend when over budget switched on, Opteo pauses campaigns before a monthly budget is exceeded, offers to cancel the pause first, and turns them back on the first day of the next month. 6. \[6] Opteo's early-access page - A new version supporting Google, Microsoft, Meta, TikTok and LinkedIn is in early access. Other comparisons ## Weighing more than one option? - [AI tools for Google Ads: analysts and autopilots](https://goldbeater.ai/compare/ai-tools-for-google-ads) - [Goldbeater vs Optmyzr](https://goldbeater.ai/compare/goldbeater-vs-optmyzr) - [Goldbeater vs Google's recommendations](https://goldbeater.ai/compare/goldbeater-vs-google-recommendations) - [Goldbeater vs Ryze AI and groas](https://goldbeater.ai/compare/goldbeater-vs-ryze-ai) - [Goldbeater vs hiring a PPC agency](https://goldbeater.ai/compare/goldbeater-vs-ppc-agency) - [Goldbeater vs Adalysis](https://goldbeater.ai/compare/goldbeater-vs-adalysis) - [Goldbeater vs TrueClicks](https://goldbeater.ai/compare/goldbeater-vs-trueclicks) 7-day trial · nothing charged for 7 days ## Try it for a week. See the money it saves. It pays for itself. [Start the 7-day trial](https://goldbeater.ai/app?start=trial) [Goldbeater home](https://goldbeater.ai/) Goldbeater checks your Google Ads account every day and shows its work: what’s wasting money, what it’s worth, and the changes that would fix it. Nothing changes in your account until you approve it. Changes only with your approval · Disconnect any time Product - [How it works](https://goldbeater.ai/#how) - [What we find](https://goldbeater.ai/checks) - [The dashboard](https://goldbeater.ai/#dashboard) - [PPC monitoring](https://goldbeater.ai/ppc-monitoring) - [Budget pacing](https://goldbeater.ai/budget-pacing) - [Google Ads automation](https://goldbeater.ai/google-ads-automation) - [AI analyst](https://goldbeater.ai/ai-analyst) - [MCP server](https://goldbeater.ai/mcp) - [Pricing](https://goldbeater.ai/pricing) - [Sign in](https://goldbeater.ai/app) Guides - [Google Ads audit checklist](https://goldbeater.ai/guides/google-ads-audit-checklist) - [Google Ads wasted spend](https://goldbeater.ai/guides/wasted-search-terms) - [Google Ads MCP server](https://goldbeater.ai/guides/google-ads-mcp) - [Broad match keywords](https://goldbeater.ai/guides/google-ads-broad-match) - [Google search partners](https://goldbeater.ai/guides/google-search-partners) - [Common Google Ads mistakes](https://goldbeater.ai/guides/google-ads-mistakes) - [All guides](https://goldbeater.ai/guides) Goldbeater vs - [Opteo](https://goldbeater.ai/compare/goldbeater-vs-opteo) - [Optmyzr](https://goldbeater.ai/compare/goldbeater-vs-optmyzr) - [Google's recommendations](https://goldbeater.ai/compare/goldbeater-vs-google-recommendations) - [Ryze AI and groas](https://goldbeater.ai/compare/goldbeater-vs-ryze-ai) - [A PPC agency](https://goldbeater.ai/compare/goldbeater-vs-ppc-agency) - [Adalysis](https://goldbeater.ai/compare/goldbeater-vs-adalysis) - [TrueClicks](https://goldbeater.ai/compare/goldbeater-vs-trueclicks) - [AI tools for Google Ads](https://goldbeater.ai/compare/ai-tools-for-google-ads) - [All comparisons](https://goldbeater.ai/compare) Company - [About Goldbeater](https://goldbeater.ai/company) - [Security](https://goldbeater.ai/security) - [Press](https://goldbeater.ai/press) - [Contact us](mailto:support@goldbeater.ai) Legal - [Privacy](https://goldbeater.ai/privacy) - [Terms](https://goldbeater.ai/terms) - [Google API disclosure](https://goldbeater.ai/privacy#google-api) © 2026 [PressRoom, Inc.](https://www.pressroom.ai/) goldbeater.ai