--- title: "Goldbeater vs Optmyzr: an Optmyzr alternative" description: "Goldbeater is the better choice as an Optmyzr alternative for Google Ads: 274 problems checked every day with nothing to set up, and every fix prepared." canonical: https://goldbeater.ai/compare/goldbeater-vs-optmyzr last-updated: 2026-09-27 --- Compare # Goldbeater vs Optmyzr Goldbeater is the better choice as an Optmyzr alternative for Google Ads: 274 problems checked every day with nothing to set up, and every fix prepared. [Start the 7-day trial](https://goldbeater.ai/app?start=trial) [Read the evidence](https://goldbeater.ai/compare/goldbeater-vs-optmyzr#why-goldbeater) Or connect one account for a [free first look](https://goldbeater.ai/app?start=look), no card needed: how many problems it finds, and what they cost. List against list 274 Problems Goldbeater checks for, every day Optmyzr Goldbeater Both 128 only in Goldbeater The short answer We make Goldbeater, and we aren’t affiliated with Optmyzr. Every fact here about Optmyzr comes from Optmyzr’s own public pages, listed at the end. - Choose Goldbeater to have the analysis done: it checks your Google Ads for 274 problems every day, its AI agent investigates what it finds each week, and it prepares every fix for your approval. - Choose Optmyzr to build your own tooling across six ad platforms. At a glance ## Goldbeater and Optmyzr, side by side. | | Goldbeater | Optmyzr | | --------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ | | What it is | An AI analyst for Google Ads that does the work: 166 checks look for 274 problems every day, 72 of them testing what they find against chance, its AI agent investigates each week, and every fix arrives prepared. | A toolkit for paid search and social ads, with a Rule Engine you can schedule to change the account by itself. | | Who it's for | Operators who want the most from every dollar of Google Ads spend, an experienced agency's depth, and the final say on every change. | Agencies and in-house teams running ads on several platforms, who set up their own tools and automation. | | How changes reach the account | Goldbeater prepares each change, with its value before and after, and sends it when a person approves it and presses Apply. Every applied change can be undone. | You apply its suggestions yourself, or switch on automation that acts by itself: Rule Engine strategies on a schedule, budget monitors that pause campaigns or adjust budgets, and a URL checker that pauses what sends clicks to a broken page. | | Platforms | Google Ads, including manager (MCC) accounts | Google Ads, Microsoft Ads, Amazon Ads, Meta Ads, LinkedIn Ads and TikTok Ads | | What the price is keyed to | Ad spend covered and accounts switched on, with no overage charge | Monthly ad spend, with overage charges above the plan's limit; about 30% less billed yearly | | At $50,000 a month in ad spend | $249 a month (Starter, 3 accounts) | $349 a month (Essentials, 25 accounts; $244 a month billed yearly) | | At $250,000 a month in ad spend | $649 a month (Growth, 12 accounts) | $599 a month (Premium, unlimited accounts; $419 a month billed yearly) | | At $1,000,000 a month in ad spend | $1,290 a month (Agency, 40 accounts) | Enterprise, quoted | | Trial | 7 days with a card, or a free first look at one account with no card | 14 days, no card | Contents 1. [01 Why choose Goldbeater over Optmyzr](https://goldbeater.ai/compare/goldbeater-vs-optmyzr#why-goldbeater) 2. [02 What a finding looks like](https://goldbeater.ai/compare/goldbeater-vs-optmyzr#a-finding) 3. [03 Optmyzr's audits, strategies and alerts, one by one](https://goldbeater.ai/compare/goldbeater-vs-optmyzr#their-list) 4. [04 What else Goldbeater checks for](https://goldbeater.ai/compare/goldbeater-vs-optmyzr#what-else) 5. [05 How the two approaches differ](https://goldbeater.ai/compare/goldbeater-vs-optmyzr#approaches) 6. [06 When Optmyzr fits](https://goldbeater.ai/compare/goldbeater-vs-optmyzr#where-they-fit) 7. [07 Using both, or switching](https://goldbeater.ai/compare/goldbeater-vs-optmyzr#switching) 8. [08 Questions](https://goldbeater.ai/compare/goldbeater-vs-optmyzr#questions) 9. [09 Sources](https://goldbeater.ai/compare/goldbeater-vs-optmyzr#sources) 01 ## Why choose Goldbeater over Optmyzr - You want the analysis done, not tools to run. Goldbeater runs the same 166 checks every day, with nothing to set up first, and each week its AI agent investigates what they found. - You want more of the account checked. Goldbeater checks for 274 problems every day, including 128 that nothing Optmyzr publishes names and 109 of the 113 that Optmyzr's help center does. - You want a finding judged on your own numbers, not a threshold somebody set. 72 of Goldbeater's checks test what they find against chance on the campaign's own rate, so what they raise is a pattern, not noise. - You want each problem's cost in front of you. Every finding shows its evidence and, where the cost can be measured, what it costs a month. - You want every change ready to go, and yours to send. Each fix arrives with its value before and after, reaches the account when you press Apply, and can be undone. - Your spend grows past your plan. Goldbeater charges no overage: it tells you, and the analysis carries on for 14 days while you move up or switch an account off. 02 ## What a finding looks like Find the money your Google Ads are losing. [Start the 7-day trial](https://goldbeater.ai/app?start=trial) or get a [free first look](https://goldbeater.ai/app?start=look), no card Goldbeater judges a problem like this one against the campaign's own numbers, with a test for chance, rather than against a threshold somebody set. Finding Sample data High High severity Cost per conversion Sofas — Phrase paid $400 a conversion on search partners, against $61 on Google Search Sofas — Phrase $339 Estimated, a month At the $61 a conversion Google Search paid, the 1 conversion search partners brought would have cost about $61; they cost $400, about $339 more in the last 30 days. This campaign's own cost per conversion on Google Search, last 30 days What Goldbeater saw The campaign spent $400 on search partners, 20% of its spend, for 1 conversion where 6.5 were expected at its Google Search rate: under a 3.7% chance of so few by luck, allowing for the 2 campaign and network pairs tested across the account. - Cost $400 - Share of the campaign's spend 20% - Expected at Google Search's rate 6.5 The last 30 days | Figure | Search partners | Google Search | | ---------------------------------- | --------------- | ------------- | | Spend | $400 | $1,590 | | Conversions | 1 | 26 | | Cost per conversion, beyond chance | $400 | $61 | Search partners Google Search Spend $400 $1,590 Conv. 1 26 Cost / conv. Beyond chance $400 $61 Why it matters A Search campaign also showing on Google search partners' sites or the Display Network, where that spend brings under half the conversions it buys on Google Search, too far under to be chance, and under half the return where your conversion value is real. Google turns search partners on for every new Search campaign. The estimate is what those conversions cost above the campaign's Google Search price. What to do Turn off Google search partners in Sofas — Phrase's network settings, so its budget goes to Google Search alone. It's the change below. What would change - Stop showing ads on Google search partners' sites Campaign Sofas — Phrase It reaches your account when you approve it in the change set and press Apply. An applied change can be undone. Sample data. Cedar & Pine Interiors is an invented account, and its figures are made up. 03 ## Optmyzr's audits, strategies and alerts, one by one Goldbeater checks for 109 of the 113 problems Optmyzr's audits, strategies and alerts name, every day, and tests 48 of them against chance. It checks part of 1 more. The other 3 are read from Merchant Center's feed, outside Google Ads. Each row sets Optmyzr’s item beside the problems on [Goldbeater’s list](https://goldbeater.ai/checks) that cover it. | Optmyzr | Goldbeater | | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | High-Cost Ad Groups with Low Quality Score Ad Groups | Checked every day* Ads Google expects to be clicked less often than others for your keywords * Ads Google rates as a poor match for the keywords they serve | | Ad Groups With Too Few Ads Ad Groups | Checked every day* An ad group with no ad Google shows, so nothing in it shows * An ad group running a single ad, with nothing to compare it against | | Ad Groups With Too Many Ads Ad Groups | Checked every day, and tested against chance* Ad groups running more ads than their conversions can tell apart | | Ad Groups With Too Many Keywords Ad Groups | Checked every day, and tested against chance* Ad groups far larger than the rest, most of their keywords idle * Ad groups holding keywords their ads don't suit beside ones they do | | Ad Groups with Duplicate Ads Ad Groups | Checked every day, and tested against chance* Two responsive ads in one ad group sending the same page nearly the same headlines or descriptions | | Ad Groups with too few keywords Ad Groups | Checked every day* An ad group with no keywords, so it matches no search * An ad group holding a single keyword under Smart Bidding, where Google asks for themed ad groups * An ad group holding a single broad match keyword without Smart Bidding, one bid for every search Google relates to it | | Ads With Duplicate Descriptions Ads | Checked every day, and tested against chance* Two responsive ads in one ad group sending the same page nearly the same headlines or descriptions * An ad group with no description of its own, each also running for other pages * Expanded text ads in ad groups for different pages all showing the same headline or description | | Ads With Duplicate Headline 1 Ads | Checked every day, and tested against chance* Two responsive ads in one ad group sending the same page nearly the same headlines or descriptions * Expanded text ads in ad groups for different pages all showing the same headline or description | | Ads With Duplicate Headline 2 Ads | Checked every day, and tested against chance* Two responsive ads in one ad group sending the same page nearly the same headlines or descriptions * Expanded text ads in ad groups for different pages all showing the same headline or description | | Final URLs that are still using HTTP Ads | Checked every day* Ads sending clicks to an http\:// address | | Use of Legacy Text Ads Ads | Checked every day* An expanded text ad still running in an ad group | | Duplicate Final URL Ads | Checked every day* A landing page Google rates below average for the keywords sending people to it | | Display Campaigns With No Placement Exclusion Display Campaigns | Checked every day* A Display or Video campaign with no placement excluded anywhere | | Campaigns Losing Impression Share due to Budget Campaigns | Checked every day, and tested against chance* A campaign beating its target, held back by its budget * A campaign limited by its budget while it misses its own target | | Campaigns with Google-Generated Text Enabled Campaigns | Checked every day, and tested against chance* Text customization on, so Google writes your ad text | | Performance Max Campaigns with Google-Generated Images Enabled Campaigns | Checked every day, and tested against chance* Image enhancement or landing page images on, so Google edits your images and adds its own | | Performance Max Campaigns with Google-Generated Videos Enabled Campaigns | Checked every day, and tested against chance* Video enhancement or sourced videos on, so Google makes new versions of your videos and finds more * An asset group with no video of its own, so Google makes one from its images | | Campaigns with Too Few DSA Ad Groups Campaigns | Checked every day* Dynamic Search Ads running through one catch-all ad group | | Campaigns With No Day Parts Advanced Targeting | Checked every day, and tested against chance* Hours of the day that spend and never convert | | Campaigns targeting All Countries & Territories Advanced Targeting | Checked every day* A campaign that can show in every country | | Campaigns With No Negative Keywords Negative Keywords | Checked every day* A Search or Shopping campaign with no negative keywords | | Conflicting Negative Keywords Negative Keywords | Checked every day* A keyword its own negative blocks | | Converting Keywords that are losing Impression Share Keywords | Checked every day* A Manual CPC keyword converting well, losing searches to ad rank | | Broad Match Modifier Keywords Keywords | Checked every day* A keyword still written in broad match modifier, which Google serves as phrase match | | Minimum Account CTR Account | Checked every day* Ads Google expects to be clicked less often than others for your keywords | | Call Reporting Check for Account Account | Checked every day* Calls from your ads going untracked | | Account Conversion Tracking Status Conversion Tracking | Checked every day, and tested against chance* No conversion counted anywhere in the account * A conversion your campaigns count that stopped recording | | Conversion Tracking Over-counting Check Conversion Tracking | Checked every day* A conversion counted on nearly every click * Two conversion actions counting the same event * An add-to-cart or begun checkout counted beside the purchase | | Conversion Tracking Undercounting Check Conversion Tracking | Checked every day* A campaign that spends and never converts * Sales and leads a campaign doesn't count * Calls from your ads going untracked | | Conversion Trackers using Last Click Attribution Conversion Tracking | Checked every day* Conversions credited to the last click alone | | Ad Relevance Score for keywords Performance: Keywords | Checked every day* Ads Google rates as a poor match for the keywords they serve | | Quality Score for keywords Performance: Keywords | Checked every day* Ads Google expects to be clicked less often than others for your keywords * Ads Google rates as a poor match for the keywords they serve * A landing page Google rates below average for the keywords sending people to it * Keywords losing Quality Score while they spend | | Expected CTR Score for keywords Performance: Keywords | Checked every day* Ads Google expects to be clicked less often than others for your keywords | | Landing Page Score for keywords Performance: Keywords | Checked every day* A landing page Google rates below average for the keywords sending people to it | | Campaigns with no Sitelink Extensions Extensions | Checked every day* Campaigns with too few sitelinks, or none | | Campaigns with no Callout Extensions Extensions | Checked every day* A campaign showing no callouts, or fewer than Google recommends | | Campaigns with no Call Extensions Extensions | Checked every day* A Search campaign without the call asset your other campaigns show | | Campaigns with no App Extensions Extensions | Checked every day* A Search campaign without the app your other campaigns link to | | Campaigns with no Message Extensions Extensions | Checked every day* A campaign without the message button your other campaigns show | | Campaigns with no Price Extensions Extensions | Checked every day* A Search campaign without the prices your other campaigns show | | Campaigns with no Promotion Extensions Extensions | Checked every day* A Search campaign without the promotion your other campaigns show | | Campaigns with no Structured Snippet Extensions Extensions | Checked every day* A Search campaign showing no structured snippet | | Asset Groups with No Audience Signal Performance Max Campaigns | Checked every day* Performance Max told nothing about your customers | | Asset Groups with Generic-Only Audience Signals Performance Max Campaigns | Checked every day* Performance Max told nothing about your customers | | Asset Groups with Too Few Headlines Performance Max Campaigns | Checked every day* An asset group Google rates Poor or Average for ad strength | | Asset Groups with Too Few Long Headlines Performance Max Campaigns | Checked every day* An asset group Google rates Poor or Average for ad strength | | Asset Groups with Too Few Descriptions Performance Max Campaigns | Checked every day* An asset group Google rates Poor or Average for ad strength | | Asset Groups with Too Few Image Assets Performance Max Campaigns | Checked every day* An asset group Google rates Poor or Average for ad strength * An asset group with no portrait image of its own | | Asset Groups with Too Few Logo Assets Performance Max Campaigns | Checked every day* An asset group Google rates Poor or Average for ad strength | | RSAs with Too Few Headlines Responsive Search Ads | Checked every day* Responsive search and display ads Google rates Poor or Average | | RSAs with Too Few Descriptions Responsive Search Ads | Checked every day* Responsive search and display ads Google rates Poor or Average | | RSAs with Headlines pinned to a single position Responsive Search Ads | Checked every day* A headline pinned alone to one position | | RSAs with Descriptions pinned to a single position Responsive Search Ads | Checked every day* A headline pinned alone to one position | | RSAs with Too-Short Headlines Responsive Search Ads | Checked every day, and tested against chance* An ad group none of whose headlines uses the room a headline has | | RSAs with Too-Short Descriptions Responsive Search Ads | Checked every day, and tested against chance* An ad group none of whose descriptions uses the room a description has | | RSA Assets with 'Low' Performance Labels Responsive Search Ads | Checked every day, and tested against chance* A headline or description people click far less than the rest of its ad | | RSAs with 'Poor' Ad Strength Responsive Search Ads | Checked every day* Responsive search and display ads Google rates Poor or Average | | RSAs with Duplicate Headlines Responsive Search Ads | Checked every day, and tested against chance* A responsive ad holding the same headline or description twice | | RSAs with Duplicate Descriptions Responsive Search Ads | Checked every day, and tested against chance* A responsive ad holding the same headline or description twice | | Campaigns with zero negative keywords Shopping Feed Audit: Negative Keywords (Standard Shopping) | Checked every day* A Search or Shopping campaign with no negative keywords | | Disapproved products Shopping Feed Audit: Product Level | Checked every day* Products held back for their data: a detail missing, wrong or against a policy * Product pages Google couldn't load, keeping the products out of your ads | | Products active in multiple campaigns Shopping Feed Audit: Product Level | Checked every day* The same products advertised by two campaigns at once | | Products not active in any campaign Shopping Feed Audit: Product Level | Checked every day* Products in your feed that no campaign advertises | | Expensive Product/Listing Groups Shopping Feed Audit: Product Group/Listing Group | Checked every day, and tested against chance* A product group selling far below the rest of its campaign * A product selling far below the rest of its campaign | | Large Product/Listing Groups Shopping Feed Audit: Product Group/Listing Group | Checked every day, and tested against chance* A product group whose one bid covers products of very different prices | | Empty Product/Listing Groups Shopping Feed Audit: Product Group/Listing Group | Checked every day* Listing groups naming products your feed no longer has | | Long product titles Shopping Feed Audit: Product Titles and Descriptions | Checked every day, and tested against chance* Product titles that don't name the brand where shoppers read them * Products held back for their data: a detail missing, wrong or against a policy | | Missing brand in titles Shopping Feed Audit: Product Titles and Descriptions | Checked every day, and tested against chance* Product titles that don't name the brand where shoppers read them * Product titles naming a different brand from the product's own | | Missing Product Information Shopping Feed Audit: Missing Product Information | Checked every day* Products held back for their data: a detail missing, wrong or against a policy * Products missing the label, type or brand your listing groups sort by | | Device Bid Adjustments - Ad Group Level Rule Engine pre-built strategy: Device Bid Adjustments | Checked every day, and tested against chance* A device converting far below the rest of its campaign * A device converting far better than the rest of its campaign | | Exclude Mobile Apps With Zero Conversions Rule Engine pre-built strategy: Exclude Mobile App Placements | Checked every day, and tested against chance* A mobile app converting far below the rest of its campaign * A campaign's mobile apps together converting far below the rest of it | | Ad Count Audit - Number of ETA and RSAs Rule Engine pre-built strategy: Optimize Ads | Checked every day, and tested against chance* An ad group with no ad Google shows, so nothing in it shows * An ad group running a single ad, with nothing to compare it against * An expanded text ad still running in an ad group * Ad groups running more ads than their conversions can tell apart | | Report for Disapproved Ads Rule Engine pre-built strategy: Optimize Ads | Checked every day* An ad Google disapproved, so it serves nothing * An ad Google disapproved or limited because its landing page isn't where the ad says it goes * An ad Google disapproved or limited because it couldn't load the landing page | | Ad Copies with a Decline in CTR Rule Engine pre-built strategy: Optimize Ads | Checked every day, and tested against chance* An ad losing its click-through rate | | Audit Maximize Conversions Bidding Strategy Rule Engine pre-built strategy: Optimize Automated Bidding Campaigns; Reduce Cost | Checked every day* A campaign spending its budget with no target CPA or ROAS | | Non-Converting Search Queries - Search Campaigns (Automated Bidding) Rule Engine pre-built strategy: Optimize Automated Bidding Campaigns; Search Queries | Checked every day, and tested against chance* Paying for searches that never convert * A search people pass your ad over on far more than its keyword's others | | Non-Converting Search Queries - Shopping Campaigns (Automated Bidding) Rule Engine pre-built strategy: Optimize Automated Bidding Campaigns; Search Queries; Shopping Campaigns | Checked every day, and tested against chance* Paying for searches that never convert | | Optimize Target CPA - Automated Bidding Rule Engine pre-built strategy: Optimize Automated Bidding Campaigns | Checked every day, and tested against chance* A target CPA or ROAS the campaign beats every week * A target CPA or ROAS the campaign hasn't reached in 13 weeks * A campaign spending its budget with no target CPA or ROAS | | Find Expensive Cities Rule Engine pre-built strategy: Optimize Geo Bid Adjustments; Reduce Cost | Checked every day, and tested against chance* A city converting far below the rest of its region * A region converting far below the rest of its country | | Optimize Automatic Placements Rule Engine pre-built strategy: Optimize Placements | Checked every day, and tested against chance* A site, YouTube channel or video converting far below the rest of its campaign * A mobile app converting far below the rest of its campaign | | Exclude Placements from Employment Content Rule Engine pre-built strategy: Optimize Placements | Checked every day, and tested against chance* Ads showing on job and employment sites | | Identify Expensive Managed Placements in Ad Groups Rule Engine pre-built strategy: Optimize Placements (Expensive Managed Placements - Report) | Checked every day, and tested against chance* A placement you picked converting far below the rest of its campaign | | Find Expensive Keywords Rule Engine pre-built strategy: Reduce Cost | Checked every day, and tested against chance* A keyword spending for months with no conversion while the rest of its campaign converts * A keyword paying far more for its conversions, or returning far less, than the rest of its campaign | | Find Expensive Ad Groups Rule Engine pre-built strategy: Reduce Cost | Checked every day, and tested against chance* An ad group spending for months with no conversion while the rest of its campaign converts * An ad group paying far more for its conversions, or returning far less, than the rest of its campaign, with no target of its own * An ad group returning far less than the rest of its campaign, under the campaign's one target | | Find Expensive Product Groups Rule Engine pre-built strategy: Reduce Cost; Shopping Campaigns | Checked every day, and tested against chance* A product group selling far below the rest of its campaign * A product selling far below the rest of its campaign | | Reduce Bid Gaps Rule Engine pre-built strategy: Reduce Cost; Shopping Campaigns | Checked every day* A product group bid that lets a click cost more than it can earn | | Kirk Williams - Weekly Shopping Bid Reduction Rule Engine pre-built strategy: Reduce Cost; Shopping Campaigns | Checked every day, and tested against chance* A product group selling far below the rest of its campaign * A product selling far below the rest of its campaign | | Monitor Keywords With Increase in Cost Rule Engine pre-built strategy: Reduce Cost | Checked every day, and tested against chance* A keyword converting worse than a month ago while its campaign holds | | Monitor Close Variant Keyword Performance Rule Engine pre-built strategy: Report on Close Variants | Checked every day, and tested against chance* Close variants of a keyword converting far worse than the keyword | | Monitor Quality Score components for keywords Rule Engine pre-built strategy: Keyword Optimization | Checked every day* Ads Google expects to be clicked less often than others for your keywords * Ads Google rates as a poor match for the keywords they serve * A landing page Google rates below average for the keywords sending people to it * A keyword with a low Quality Score in an ad group that otherwise rates well | | High Performing Search Queries Rule Engine pre-built strategy: Search Queries | Checked every day* A search that converts but isn't a keyword | | Non-Converting Search Queries Rule Engine pre-built strategy: Search Queries | Checked every day, and tested against chance* Paying for searches that never convert * A search people pass your ad over on far more than its keyword's others | | Non-Converting Search Queries (Shopping Campaigns) Rule Engine pre-built strategy: Search Queries; Shopping Campaigns | Checked every day, and tested against chance* Paying for searches that never convert | | Exclude Gaming PMax Placements from Account Rule Engine pre-built strategy: Performance Max Placements | Checked every day, and tested against chance* Performance Max ads showing on games sites, in game apps and on gaming videos | | Exclude Kids PMax Placements from Account Rule Engine pre-built strategy: Performance Max Placements | Checked every day, and tested against chance* Performance Max ads showing on videos, sites and apps for children | | Increase Bids to First Page Bid Estimate Rule Engine pre-built strategy: Target Position | Checked every day* A keyword bid too low to reach the first page | | Identify Recommendations Auto-applied by Google Rule Engine pre-built strategy: Change History | Checked every day* Recommendations Google applies by itself | | Metric anomaly alert: Cost Anomaly Alerts (automatic) | Checked every day, and tested against chance* A campaign spending far more than usual * Impressions or clicks falling sharply, short of stopping * One campaign that suddenly stopped showing ads * Every campaign in the account stopped at once | | Metric anomaly alert: Impressions Anomaly Alerts (automatic) | Checked every day, and tested against chance* Impressions or clicks falling sharply, short of stopping * Impressions or clicks jumping far past usual * One campaign that suddenly stopped showing ads * Every campaign in the account stopped at once | | Metric anomaly alert: Clicks Anomaly Alerts (automatic) | Checked every day, and tested against chance* Impressions or clicks falling sharply, short of stopping * Impressions or clicks jumping far past usual * A campaign spending far more than usual * One campaign that suddenly stopped showing ads | | Feed anomaly alert Anomaly Alerts (automatic) | Checked every day, and tested against chance* Most of what a feed was selling no longer able to show * Products held back for their data: a detail missing, wrong or against a policy * Product pages Google couldn't load, keeping the products out of your ads * A Merchant Center account suspended, or warned it may be | | Budget monitor: under- or over-pacing Budget Tracking and Alerts (user-configured) | Checked every day, and tested against chance* A month's spend heading past your target, or past last month's * A month's spend falling short of your target, or of last month's | | Budget monitor: spend reaches a threshold of target Budget Tracking and Alerts (user-configured) | Checked every day, and tested against chance* A month's spend heading past your target, or past last month's | | URL Checker: broken landing pages Landing Page Monitoring | Checked every day* An ad, keyword or asset group sending clicks to a page that doesn't load * A sitelink, promotion or price asset sending clicks to a page that doesn't load * A page that loads but says it isn't there, or sends visitors to the home page | | Account health: Disapproved Ads (7 days) Account Health (All Accounts Dashboard) | Checked every day* An ad Google disapproved, so it serves nothing * An ad Google disapproved or limited because its landing page isn't where the ad says it goes * An ad Google disapproved or limited because it couldn't load the landing page | | Account health: Disapproved Products (7 days) Account Health (All Accounts Dashboard) | Checked every day* Products held back for their data: a detail missing, wrong or against a policy * Product pages Google couldn't load, keeping the products out of your ads | | Account health: Paused or Removed Top Spending Campaigns (7 days) Account Health (All Accounts Dashboard) | Checked every day* One of your top campaigns paused or removed | | Account health: Budget Changes to Top 3 Campaigns by Cost (7 days) Account Health (All Accounts Dashboard) | Checked every day* A top campaign's daily budget changed | | Account health: Paused or Removed Top 10 Spending Keywords (7 days) Account Health (All Accounts Dashboard) | Checked every day* One of your top keywords paused or removed | | Google Ads Billing Alerts Billing Alerts (beta, on request) | Checked every day, in part For an account budget about to run out, and for every campaign stopping at once.* An account budget's spending limit about to run out * An account budget ending with no budget after it * Every campaign in the account stopped at once | | Short product descriptions Shopping Feed Audit: Product Titles and Descriptions | Read from Merchant Center's feed, outside Google Ads. | | Descriptions missing brand Shopping Feed Audit: Product Titles and Descriptions | Read from Merchant Center's feed, outside Google Ads. | | Products exceeding benchmark price Shopping Feed Audit: Product Level (Google Ads only) | Read from Merchant Center's price reports, outside Google Ads. | Tested against chance means Goldbeater judges the item on the campaign’s own numbers and raises it only where the difference is too large to be luck, allowing for everything it tested in the same pass. The table leaves out 39 reports on the account rather than problems in it, 15 rules that change the account by themselves, 1 that would raise spend or widen where ads show and 1 for other ad platforms. 04 ## What else Goldbeater checks for Find out which of these are costing you. [Start the 7-day trial](https://goldbeater.ai/app?start=trial) or get a [free first look](https://goldbeater.ai/app?start=look), no card Goldbeater also checks for 128 problems that none of Optmyzr's audits, strategies and alerts names, and that Optmyzr doesn't say it finds anywhere else on its site. 53 of them are tested against chance. They are here by where in the account each is. Search terms - Searches naming a country or region the campaign doesn't target - Searches with a word customers in your line of business rarely buy with - A search reached through a looser keyword, converting at far worse cost than the campaign's other searches - A word running through several searches that convert at far worse cost than the campaign's others - A paused exact keyword's search your campaign still buys - A negative keyword list your other campaigns carry, missing from one - A negative keyword list on no live campaign - Negative keywords your similar campaigns keep, missing from one - The same negatives kept separately on several campaigns, where one list would do - The same negatives on every ad group of a campaign, where the campaign would do - A search Performance Max converts that your Search campaigns don't bid on - Two campaigns splitting the same searches - Performance Max taking searches your Search campaign bids on - Searches for your brand bought by a generic campaign - Generic searches bought by your brand campaign Keywords - A keyword showing only on searches that don't have its words - A keyword paying far more for its conversions, or returning far less, than the rest of its campaign under automated bidding - Small keywords sharing a word that together never convert - A keyword's clicks getting dearer while its campaign's hold - A keyword's conversions worth less while its campaign's hold - A keyword converting well, losing searches to ad rank on a part of Quality Score Google rates below average - A keyword beating its campaign's target, losing searches to ad rank - A keyword converting well in a campaign short of budget, losing searches to ad rank - A keyword converting well, losing searches to ad rank, with nothing in its campaign to change for it - A keyword bid too low to show among the top ads - Keywords spending at a low Quality Score - Competitor keywords whose clicks cost far more a conversion than your other campaigns pay - Competitor keywords scoring low whose clicks pay, come near, or are too new to judge - A keyword Google's policy review disapproved, so it shows on no search - A keyword Google's policy review limited to where and when the policy allows - Broad keywords whose words differ only in order, spacing or a plural, buying the same searches - A negative keyword written with plus signs, which Google ignores - A keyword or negative with quotation marks or brackets in its words, set to another match type Ads - An ad a policy keeps out of the places its campaign targets - An ad Google approved with limits: kept out of some countries it targets, from your own audience lists, or serving without a rejected part - Enabled campaigns with nothing in them to show - Ads still naming a date that has passed - Ads saying a word you never want in them - An ad's headline or description that misspells a word - A sitelink, callout, snippet, promotion or price asset that misspells a word - A Performance Max headline or description that misspells a word - A campaign big enough to test changes that never runs an experiment - Demand Gen ads short of the Good ad strength Google asks for - Ads showing garbled characters, such as — where a dash was meant - Ad groups of one campaign running much the same ads to different pages - Ads rotating evenly, however each performs - Final URL expansion on, so Google chooses your landing page Landing pages - An app asset sending taps to an app the store doesn't have - Landing pages missing the Google tag - Landing pages that load slowly on phones - An ad group sent to a page that suits the other ad groups sharing it Assets - Structured snippets under one header, where Google asks for more than one - A structured snippet header with fewer than the 4 values Google asks for - A Search campaign without the lead form your other campaigns show - A Search campaign without the images your other campaigns show - A Search campaign without the business logo your other campaigns show - Your site asks visitors to call, and no ad offers a call - No campaign shows a call asset, where Google recommends one - No campaign shows a lead form, where Google recommends one - No Search campaign shows images, where Google recommends letting it pick some - No Business Profile linked, so your ads can't show where you are - A sitelink, callout or other asset a policy keeps out of the places its campaigns target - A sitelink, callout or other asset Google approved with limits, in a country its campaigns target - Sitelinks, callouts and other assets saying a word you never want in your ads Performance Max - Performance Max text saying a word you never want in your ads - Performance Max ads showing on job and employment sites Shopping - A Shopping campaign with no products to advertise - A product group selling far better than the rest of its campaign - Products whose brand none of their titles name, likely set wrong Bidding - A target CPA or ROAS set on too few conversions - A bid strategy that never gets to settle - A bid limit holding your automated bidding back - An ad group returning more than the rest of its campaign and losing searches or impressions to ad rank, under the campaign's one target - A brand campaign showing first on fewer of its searches - A brand campaign losing its first place on its own searches to its budget - A brand campaign's clicks costing more than they did Budget - A campaign at about its target, held back by its budget - One campaign eating a shared budget - A campaign limited by its budget, paying far more a conversion than your others - A campaign with no target, limited by its budget - A campaign limited by its budget that converts nothing - A Maximize campaign with no target, priced for more budget by Google's simulator - A campaign whose daily budget covers only a few clicks - A bigger budget Google recommends, whose added conversions cost no more than you pay - A bigger budget Google recommends, whose added conversions cost more than you pay - A target Google recommends ahead of a rise in searches it forecasts Sudden changes - One conversion action silent for days after recording every day - Every conversion tag and Analytics import silent at once - Fewer conversions from each click, week after week - Less conversion value from each click, week after week Targeting - Paying for clicks outside your area - Ads shown to people interested in your locations, not only people in them - A campaign named for a country or region that targets somewhere else, or no location at all - A Display, Video, Demand Gen or Performance Max campaign named for a language its languages leave out - A city converting far better than the rest of its region - A device converting far below its campaign under Smart Bidding - Search partners converting far below Google Search - Display expansion converting far below Google Search - A household income band converting far below the rest of its campaign - Parents, or people who aren't, converting far below the rest of a Display, Video or Demand Gen campaign - A household income band converting far better than the rest of its campaign - Parents, or people who aren't, converting far better than the rest of a Display campaign - A Search campaign shown only to its audiences by mistake - A campaign named for an audience that shows its ads to everyone - Audience lists built and never used - Customer lists gone out of date - Sites and apps whose click-through rate is too high to be real - Ads showing on sites, apps and channels named with a word you never want them beside - Ads showing on YouTube channels, sites and apps for children - Ads showing on games sites, in game apps and on gaming channels - A Display campaign that can show its ads in any mobile app - A placement exclusion list your similar campaigns carry and one lacks - Display ads free to appear beside sensitive content - Display and Video campaigns with no limit on how often one person sees an ad - Optimized targeting reaching past your audiences with no conversions to aim at Conversions - Conversion imports that stopped arriving - Conversion imports that are failing - A campaign whose checkouts rarely end in a purchase - The account's conversions jumping for weeks - A lead counted twice, as a form and again as a qualified lead - A step before the sale valued like a sale - Value bidding on conversions worth a placeholder - Conversions measured two different ways - A conversion window too short for customers who take a few days Tracking - Auto-tagging off while conversions rely on the click ID - A tracking parameter no level gives a value, so it arrives empty - One click's ID pasted into a final URL, so every click carries it - Search Console not linked, so your organic results are missing beside your ads 05 ## How the two approaches differ Goldbeater Goldbeater is built around one analysis, done for you: the same 166 checks for 274 problems every day, an AI agent's investigation each week, and a change set ready to approve line by line. There's nothing to configure. Optmyzr Optmyzr is a set of tools you point at an account: audits, budget monitors, a Rule Engine and an AI assistant. You choose which to run and when, so what it does depends on what you set up. 06 ## When Optmyzr fits - You advertise well beyond Google. Optmyzr covers six ad platforms. - You want to build your own automation. Its Rule Engine runs the strategies you write, on a schedule. 07 ## Using both, or switching Goldbeater runs beside Optmyzr on one Google Ads account. Guard a campaign in Goldbeater if Optmyzr's automation changes it by itself, and it refuses any change Goldbeater drafts. 08 ## Questions Does Optmyzr change my account without my approval? Its home page says no changes without your approval, ever. Changes happen by themselves only through automation you switch on yourself: a Rule Engine strategy scheduled with its Apply Changes option, a budget monitor set to pause campaigns or adjust budgets, or its URL checker in Apply mode, which pauses ads, keywords or asset groups. How does Optmyzr's pricing compare at $50,000 of monthly spend? Goldbeater's Starter plan is $249 a month for 3 accounts, with no overage charge. Optmyzr's Essentials plan is $349 a month billed monthly, or $244 a month billed yearly, for up to 25 accounts. Which ad platforms does Goldbeater cover? Google Ads, including manager (MCC) accounts: Google Ads only, for now. Optmyzr covers Microsoft Ads and four other platforms besides Google. 09 ## Sources Each source is named with the facts taken from it; we name our sources rather than link to them. [How we write about other companies’ products](https://goldbeater.ai/company#editorial). 1. \[1] Optmyzr's help center: its Google Ads audit widgets, Shopping feed audit, Rule Engine strategies and alerts - Its help center lists 86 audit widgets and 46 pre-built Rule Engine strategies for Google Ads, 19 Shopping feed audit widgets, and 18 alerts and account health checks: 169 in all. 2. \[2] Optmyzr's pricing page - At $50,000 of monthly ad spend, Essentials is $349 a month billed monthly or $244 billed yearly, for up to 25 accounts. These are the standard prices. - At $250,000 the plan is Premium, at $599 a month billed monthly or $419 billed yearly, with unlimited accounts under a fair-usage policy. Above $500,000 the price is quoted. - If connected spend exceeds the plan's limit, overage charges may apply. - The free trial is 14 days and needs no credit card, and first-time subscribers get a 30-day money-back guarantee. - Rule Engine automations run weekly or monthly on Essentials, and daily, weekly or monthly on Premium. - Essentials includes account audits and performance reports, budget monitoring, KPI alerts, the Rule Engine, and Sidekick, an AI assistant. Premium adds Shopping and Performance Max retail campaign management, Campaign Automator for one account, and cross-platform reporting and dashboards. 3. \[3] Optmyzr's help center, Automation in Rule Engine - A scheduled Rule Engine strategy with Apply Changes selected applies its changes automatically. 4. \[4] Optmyzr's help center, its budget tools - Its budget monitors can pause campaigns and adjust daily budgets automatically, features that are off until you switch them on. 5. \[5] Optmyzr's help center, its URL checker - Its URL checker, in Apply mode, pauses the ads, keywords or asset groups that send clicks to a broken page. 6. \[6] Optmyzr's home page - Its home page promises “No changes without your approval, ever.” - Optmyzr supports Google Ads, Microsoft Ads, Amazon Ads, Meta Ads, LinkedIn Ads and TikTok Ads. Other comparisons ## Weighing more than one option? - [AI tools for Google Ads: analysts and autopilots](https://goldbeater.ai/compare/ai-tools-for-google-ads) - [Goldbeater vs Google's recommendations](https://goldbeater.ai/compare/goldbeater-vs-google-recommendations) - [Goldbeater vs Ryze AI and groas](https://goldbeater.ai/compare/goldbeater-vs-ryze-ai) - [Goldbeater vs hiring a PPC agency](https://goldbeater.ai/compare/goldbeater-vs-ppc-agency) - [Goldbeater vs Adalysis](https://goldbeater.ai/compare/goldbeater-vs-adalysis) - [Goldbeater vs TrueClicks](https://goldbeater.ai/compare/goldbeater-vs-trueclicks) - [Goldbeater vs Opteo](https://goldbeater.ai/compare/goldbeater-vs-opteo) 7-day trial · nothing charged for 7 days ## Try it for a week. See the money it saves. It pays for itself. [Start the 7-day trial](https://goldbeater.ai/app?start=trial) [Goldbeater home](https://goldbeater.ai/) Goldbeater checks your Google Ads account every day and shows its work: what’s wasting money, what it’s worth, and the changes that would fix it. Nothing changes in your account until you approve it. Changes only with your approval · Disconnect any time Product - [How it works](https://goldbeater.ai/#how) - [What we find](https://goldbeater.ai/checks) - [The dashboard](https://goldbeater.ai/#dashboard) - [PPC monitoring](https://goldbeater.ai/ppc-monitoring) - [Budget pacing](https://goldbeater.ai/budget-pacing) - [Google Ads automation](https://goldbeater.ai/google-ads-automation) - [AI analyst](https://goldbeater.ai/ai-analyst) - [MCP server](https://goldbeater.ai/mcp) - [Pricing](https://goldbeater.ai/pricing) - [Sign in](https://goldbeater.ai/app) Guides - [Google Ads audit checklist](https://goldbeater.ai/guides/google-ads-audit-checklist) - [Google Ads wasted spend](https://goldbeater.ai/guides/wasted-search-terms) - [Google Ads MCP server](https://goldbeater.ai/guides/google-ads-mcp) - [Broad match keywords](https://goldbeater.ai/guides/google-ads-broad-match) - [Google search partners](https://goldbeater.ai/guides/google-search-partners) - [Common Google Ads mistakes](https://goldbeater.ai/guides/google-ads-mistakes) - [All guides](https://goldbeater.ai/guides) Goldbeater vs - [Opteo](https://goldbeater.ai/compare/goldbeater-vs-opteo) - [Optmyzr](https://goldbeater.ai/compare/goldbeater-vs-optmyzr) - [Google's recommendations](https://goldbeater.ai/compare/goldbeater-vs-google-recommendations) - [Ryze AI and groas](https://goldbeater.ai/compare/goldbeater-vs-ryze-ai) - [A PPC agency](https://goldbeater.ai/compare/goldbeater-vs-ppc-agency) - [Adalysis](https://goldbeater.ai/compare/goldbeater-vs-adalysis) - [TrueClicks](https://goldbeater.ai/compare/goldbeater-vs-trueclicks) - [AI tools for Google Ads](https://goldbeater.ai/compare/ai-tools-for-google-ads) - [All comparisons](https://goldbeater.ai/compare) Company - [About Goldbeater](https://goldbeater.ai/company) - [Security](https://goldbeater.ai/security) - [Press](https://goldbeater.ai/press) - [Contact us](mailto:support@goldbeater.ai) Legal - [Privacy](https://goldbeater.ai/privacy) - [Terms](https://goldbeater.ai/terms) - [Google API disclosure](https://goldbeater.ai/privacy#google-api) © 2026 [PressRoom, Inc.](https://www.pressroom.ai/) goldbeater.ai