--- title: "Goldbeater vs TrueClicks: pricing and checks" description: "Goldbeater is the better choice for the Google Ads accounts you run: 274 problems checked every day and every fix prepared, where TrueClicks scores them." canonical: https://goldbeater.ai/compare/goldbeater-vs-trueclicks last-updated: 2026-09-27 --- Compare # Goldbeater vs TrueClicks Goldbeater is the better choice for the Google Ads accounts you run: 274 problems checked every day and every fix prepared, where TrueClicks scores them. [Start the 7-day trial](https://goldbeater.ai/app?start=trial) [Read the evidence](https://goldbeater.ai/compare/goldbeater-vs-trueclicks#why-goldbeater) Or connect one account for a [free first look](https://goldbeater.ai/app?start=look), no card needed: how many problems it finds, and what they cost. List against list 274 Problems Goldbeater checks for, every day TrueClicks Goldbeater Both 147 only in Goldbeater The short answer We make Goldbeater, and we aren’t affiliated with TrueClicks. Every fact here about TrueClicks comes from TrueClicks’s own public pages, listed at the end. - Choose Goldbeater if you run your own Google Ads and want the analysis done: what each problem costs where that can be measured, an AI agent that investigates it, and every fix prepared. - Choose TrueClicks if you oversee many accounts and want each scored against one standard; TrueClicks's pricing starts free, up to $50,000 a month of spend. At a glance ## Goldbeater and TrueClicks, side by side. | | Goldbeater | TrueClicks | | --------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | What it is | An AI analyst for Google Ads that does the work: 166 checks look for 274 problems every day, 72 of them testing what they find against chance, its AI agent investigates each week, and every fix arrives prepared. | A score and a ranked task list for each Google Ads and Microsoft Ads account, free up to $50,000 a month of spend. | | Who it's for | Operators who want the most from every dollar of Google Ads spend, an experienced agency's depth, and the final say on every change. | Agencies and teams responsible for many accounts who want every one held to the same standard. | | How changes reach the account | Goldbeater prepares each change, with its value before and after, and sends it when a person approves it and presses Apply. Every applied change can be undone. | You apply fixes with its Fix button or through a link into the ad platform. Auto-apply tasks you set per account keep settings, negatives and exclusions in line every day. | | Platforms | Google Ads, including manager (MCC) accounts | Google Ads and Microsoft Ads, with Meta Ads in its monitoring and budget pacing | | What the price is keyed to | Ad spend covered and accounts switched on, with no overage charge | Ad spend alone, with unlimited accounts and users, and free up to $50,000 | | At $50,000 a month in ad spend | $249 a month (Starter, 3 accounts) | $0 a month (the free plan, with every user on one email domain) | | At $250,000 a month in ad spend | $649 a month (Growth, 12 accounts) | $349 a month ($291 a month billed yearly) | | At $1,000,000 a month in ad spend | $1,290 a month (Agency, 40 accounts) | $899 a month ($749 a month billed yearly) | | Trial | 7 days with a card, or a free first look at one account with no card | A free plan up to $50,000 of spend, and 30 days free on paid plans | Contents 1. [01 Why choose Goldbeater over TrueClicks](https://goldbeater.ai/compare/goldbeater-vs-trueclicks#why-goldbeater) 2. [02 What a finding looks like](https://goldbeater.ai/compare/goldbeater-vs-trueclicks#a-finding) 3. [03 TrueClicks's checks, one by one](https://goldbeater.ai/compare/goldbeater-vs-trueclicks#their-list) 4. [04 What else Goldbeater checks for](https://goldbeater.ai/compare/goldbeater-vs-trueclicks#what-else) 5. [05 How the two approaches differ](https://goldbeater.ai/compare/goldbeater-vs-trueclicks#approaches) 6. [06 When TrueClicks fits](https://goldbeater.ai/compare/goldbeater-vs-trueclicks#where-they-fit) 7. [07 Using both, or switching](https://goldbeater.ai/compare/goldbeater-vs-trueclicks#switching) 8. [08 Questions](https://goldbeater.ai/compare/goldbeater-vs-trueclicks#questions) 9. [09 Sources](https://goldbeater.ai/compare/goldbeater-vs-trueclicks#sources) 01 ## Why choose Goldbeater over TrueClicks - You want the account you run read in depth, not scored against a list. Goldbeater's 166 checks look into where the money goes every day, and each week its AI agent follows up, showing every query it ran. - You want to know exactly what is checked. Goldbeater names all 274 problems it checks for every day, among them 76 of the 79 that TrueClicks's checks, monitors and alerts name and 147 that TrueClicks names nowhere. - You want a problem proven before it reaches you. 72 of Goldbeater's checks weigh what they find against chance, on your account's own data, and hold back whatever luck could explain. - You want to know what each problem costs. Where the cost can be measured, the finding carries an estimate of how much a month, worked out from your own account's data. - You want each fix prepared, and the final say on it. Each change is drafted with its value before and after, and because Goldbeater writes the undo first, an applied change can be undone. 02 ## What a finding looks like Find the money your Google Ads are losing. [Start the 7-day trial](https://goldbeater.ai/app?start=trial) or get a [free first look](https://goldbeater.ai/app?start=look), no card Each finding shows what Goldbeater saw in your account and drafts the change: here, one keyword live in two ad groups of the same campaign. Finding Sample data Medium Medium severity Cleanliness "leather sofa" is live in 2 ad groups of one campaign Sofas — Phrase › Sofas — general What Goldbeater saw The same phrase keyword is also in Leather sofas. Each copy, the last 30 days | Figure | Leather sofas (winner) | Sofas — general (loser) | | -------------------------- | ---------------------- | ----------------------- | | Spend | $227 | $61 | | Conversions, beyond chance | 8 | 0 | | Cost per conversion | $28.35 | — | | Click-through rate | 9.6% | 6.2% | | Quality Score | 7 | 5 | | Clicks | 142 | 38 | | Impressions | 1,480 | 610 | Winner Leather sofas Sofas — Phrase Loser Sofas — general Sofas — Phrase Spend $227 $61 Conv. Beyond chance 8 0 Cost / conv. $28.35 — CTR 9.6% 6.2% Quality Score 7 5 Clicks 142 38 Impr. 1,480 610 Each copy's page and Quality Score parts | | | | | | | --------------- | ----------------------------------------------------------------------------------- | ------------- | ------------- | ------------- | | Leather sofas | [cedarandpine.​example/​sofas/​leather](https://cedarandpine.example/sofas/leather) | above average | above average | above average | | Sofas — general | [cedarandpine.​example/​sofas](https://cedarandpine.example/sofas) | average | below average | average | Why it matters Only one copy can show on a search, and Google picks which, so the ad and page that serve may not be the ones you meant. The history splits between the copies, and every edit has to be made in each. Broad keywords whose words differ only in order, spacing or a plural are copies too, since broad match buys the same searches for both. Across two campaigns serving the same places and languages, where one copy takes every click, too many to be chance, the other is only a second set of settings to keep in step. What to do Pause this copy. The one in Leather sofas won on conversions, 8 against none in the last 30 days. Both bid on the same searches, so pausing this one leaves them to the copy that does better with them. It's the change below. What would change - Pause the keyword "leather sofa" Ad group Sofas — Phrase › Sofas — general It reaches your account when you approve it in the change set and press Apply. An applied change can be undone. Sample data. Cedar & Pine Interiors is an invented account, and its figures are made up. 03 ## TrueClicks's checks, one by one Goldbeater checks for 76 of the 79 problems TrueClicks's checks name, every day, and tests 32 of them against chance. It checks part of 2 more. The other one needs a placement's language, which Google Ads doesn't report. Each row sets TrueClicks’s item beside the problems on [Goldbeater’s list](https://goldbeater.ai/checks) that cover it. | TrueClicks | Goldbeater | | ------------------------------------------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ | | Conversion (value) tracking Audit: Essentials | Checked every day, and tested against chance* No conversion counted anywhere in the account * A conversion your campaigns count that stopped recording * Conversion imports that stopped arriving * Conversion imports that are failing * Two conversion actions counting the same event * An add-to-cart or begun checkout counted beside the purchase * A conversion counted on nearly every click * A step before the sale valued like a sale * Value bidding on conversions worth a placeholder * Sales and leads a campaign doesn't count | | Attribution Audit: Essentials | Checked every day* Conversions credited to the last click alone * Conversions measured two different ways | | Ad group granularity Audit: Essentials | Checked every day* Ad groups holding keywords their ads don't suit beside ones they do * An ad group holding a single keyword under Smart Bidding, where Google asks for themed ad groups | | Quality Score factors Audit: Essentials | Checked every day, and tested against chance* Ads Google expects to be clicked less often than others for your keywords * Ads Google rates as a poor match for the keywords they serve * A landing page Google rates below average for the keywords sending people to it * A keyword with a low Quality Score in an ad group that otherwise rates well * Keywords spending at a low Quality Score * Ad groups holding keywords their ads don't suit beside ones they do * Keywords losing Quality Score while they spend | | PageSpeed Audit: Essentials | Checked every day* Landing pages that load slowly on phones | | Separation of branded vs. generic terms Audit: Essentials | Checked every day, and tested against chance* Searches for your brand bought by a generic campaign * Generic searches bought by your brand campaign * Two campaigns splitting the same searches * Performance Max taking searches your Search campaign bids on | | Excluding placement in Performance Max campaigns Audit: Cost-saving opportunities | Checked every day, and tested against chance* Performance Max ads showing on videos, sites and apps for children * Performance Max ads showing on games sites, in game apps and on gaming videos * Performance Max ads showing on job and employment sites | | Use of maximum bid limits with automated bidding Audit: Cost-saving opportunities | Checked every day* A bid limit holding your automated bidding back | | Use of shared negative keyword lists Audit: Cost-saving opportunities | Checked every day, and tested against chance* The same negatives kept separately on several campaigns, where one list would do * A negative keyword list your other campaigns carry, missing from one | | Acceptable Search Partner performance Audit: Cost-saving opportunities | Checked every day, and tested against chance* Search partners converting far below Google Search | | Location of interest performance Audit: Cost-saving opportunities | Checked every day* Paying for clicks outside your area * Ads shown to people interested in your locations, not only people in them | | Query mining (non-converting + inefficient n-grams & common negatives) Audit: Cost-saving opportunities | Checked every day, and tested against chance* A word running through many searches, none of which converted * Searches with a word like free or jobs, looking for something other than a purchase * A word running through several searches that convert at far worse cost than the campaign's others | | Use of appropriate Smart Bidding strategies Audit: Growth opportunities | Checked every day* A target CPA or ROAS set on too few conversions | | Use of assets (extensions) that make sense Audit: Growth opportunities | Checked every day* A campaign showing no callouts, or fewer than Google recommends * A Search campaign showing no structured snippet * A Search campaign without the call asset your other campaigns show * A Search campaign without the prices your other campaigns show * A Search campaign without the promotion your other campaigns show * A Search campaign without the lead form your other campaigns show * A Search campaign without the images your other campaigns show * A Search campaign without the business logo your other campaigns show * A Search campaign without the app your other campaigns link to * A campaign without the message button your other campaigns show * Campaigns with too few sitelinks, or none | | Use of unique landing pages Audit: Growth opportunities | Checked every day, and tested against chance* An ad group sent to a page that suits the other ad groups sharing it | | Use of Ad Variations Audit: Growth opportunities | Checked every day* A campaign big enough to test changes that never runs an experiment | | Budget-limited campaigns Audit | Checked every day, and tested against chance* A campaign limited by its budget while it misses its own target * A campaign beating its target, held back by its budget | | Account down Monitoring: Urgent issues | Checked every day, and tested against chance* Every campaign in the account stopped at once | | Conversion tracking down Monitoring: Urgent issues | Checked every day, and tested against chance* One conversion action silent for days after recording every day * Every conversion tag and Analytics import silent at once * A conversion your campaigns count that stopped recording * Conversion imports that stopped arriving * Conversion imports that are failing * A campaign whose conversions suddenly collapsed | | Broken landing pages Monitoring: Urgent issues | Checked every day* An ad, keyword or asset group sending clicks to a page that doesn't load * A sitelink, promotion or price asset sending clicks to a page that doesn't load | | Broken ad URLs Monitoring: Errors | Checked every day* An ad, keyword or asset group sending clicks to a page that doesn't load | | Broken Asset Urls Monitoring: Errors | Checked every day* An ad, keyword or asset group sending clicks to a page that doesn't load | | Broken extension URLs (sitelink, price, app, and promotion) Monitoring: Errors | Checked every day* A sitelink, promotion or price asset sending clicks to a page that doesn't load * An app asset sending taps to an app the store doesn't have | | Redirects on ad Urls Monitoring: Errors | Checked every day* Ads sending clicks to an address that redirects | | Unwanted content in your ad copy & assets Monitoring: Errors | Checked every day* Ads saying a word you never want in them * Sitelinks, callouts and other assets saying a word you never want in your ads * Performance Max text saying a word you never want in your ads | | Ads serving with restrictions Monitoring: Errors | Checked every day* An ad Google approved with limits: kept out of some countries it targets, from your own audience lists, or serving without a rejected part * An ad a policy keeps out of the places its campaign targets * An ad Google disapproved or limited because it couldn't load the landing page * An ad Google disapproved or limited because its landing page isn't where the ad says it goes | | Accidental use of observation Monitoring: Errors | Checked every day* A campaign named for an audience that shows its ads to everyone | | Accidental use of targeting Monitoring: Errors | Checked every day* A Search campaign shown only to its audiences by mistake | | Incorrect use of match types Monitoring: Errors | Checked every day* A keyword still written in broad match modifier, which Google serves as phrase match * A keyword or negative with quotation marks or brackets in its words, set to another match type | | Use of broad match modifiers Monitoring: Errors | Checked every day* A keyword still written in broad match modifier, which Google serves as phrase match | | Empty ad groups and campaigns Monitoring: Errors | Checked every day* An ad group with no ad Google shows, so nothing in it shows * An ad group with no keywords, so it matches no search * Enabled campaigns with nothing in them to show | | Search ad groups without keywords Monitoring: Errors | Checked every day* An ad group with no keywords, so it matches no search | | Conflicting negative keywords Monitoring: Errors | Checked every day* A keyword its own negative blocks | | Separating Search and Display Monitoring: Errors | Checked every day, and tested against chance* Display expansion converting far below Google Search | | Generic queries in branded campaigns Monitoring: Errors | Checked every day* Generic searches bought by your brand campaign | | Branded queries in generic campaigns Monitoring: Errors | Checked every day* Searches for your brand bought by a generic campaign | | Disapproved ads Monitoring: Disapprovals | Checked every day* An ad Google disapproved, so it serves nothing * An ad Google disapproved or limited because it couldn't load the landing page * An ad Google disapproved or limited because its landing page isn't where the ad says it goes | | Disapproved keywords Monitoring: Disapprovals | Checked every day* A keyword Google's policy review disapproved, so it shows on no search | | Disapproved assets (structured snippet, sitelink, promotion, callout) Monitoring: Disapprovals | Checked every day* A sitelink, callout or other asset Google disapproved | | Check for call assets Optional checks | Checked every day* A Search campaign without the call asset your other campaigns show | | Check for structured snippet assets Optional checks | Checked every day* A Search campaign showing no structured snippet | | Check for promotion assets Optional checks | Checked every day* A Search campaign without the promotion your other campaigns show | | Check for price assets Optional checks | Checked every day* A Search campaign without the prices your other campaigns show | | Check for image assets Optional checks | Checked every day* A Search campaign without the images your other campaigns show | | Check for app assets Optional checks | Checked every day* A Search campaign without the app your other campaigns link to | | Flag RSAs with a 'Poor' Ad Strength Optional checks | Checked every day* Responsive search and display ads Google rates Poor or Average | | Flag ad groups that don't meet your required number of active RSAs Optional checks | Checked every day* An ad group running a single ad, with nothing to compare it against * An ad group with no ad Google shows, so nothing in it shows | | Check if auto-tagging is turned on Optional checks | Checked every day* Auto-tagging off while conversions rely on the click ID | | Flag campaigns that are targeting All countries and territories Optional checks | Checked every day* A campaign that can show in every country | | Check if the average value per conversion is at least 10 Optional checks | Checked every day* Value bidding on conversions worth a placeholder | | Flag campaigns that are running ETAs Optional checks | Checked every day* An expanded text ad still running in an ad group | | Check if 'Automatically apply recommendations' is turned off Optional checks | Checked every day* Recommendations Google applies by itself | | Only target people in your targeted locations Auto-apply: Campaign settings | Checked every day* Ads shown to people interested in your locations, not only people in them | | Disable Display Expansion on Search campaigns Auto-apply: Campaign settings | Checked every day, and tested against chance* Display expansion converting far below Google Search | | Enable or disable Search Partners Auto-apply: Campaign settings | Checked every day, and tested against chance* Search partners converting far below Google Search | | Preferred ad rotation setting Auto-apply: Campaign settings | Checked every day* Ads rotating evenly, however each performs | | Automate language targeting (based on campaign names) Auto-apply: Campaign settings | Checked every day, and tested against chance* A Display, Video, Demand Gen or Performance Max campaign named for a language its languages leave out | | Automate location targeting (based on campaign names) Auto-apply: Campaign settings | Checked every day, and tested against chance* A campaign named for a country or region that targets somewhere else, or no location at all | | Apply negative keyword lists (based on campaign names) Auto-apply: Apply negative keyword and placement exclusion lists | Checked every day, and tested against chance* A negative keyword list your other campaigns carry, missing from one | | Apply placement exclusion lists (based on campaign names) Auto-apply: Apply negative keyword and placement exclusion lists | Checked every day* A placement exclusion list your similar campaigns carry and one lacks | | Apply campaign-level negative keywords Auto-apply: Apply negative keyword and placement exclusion lists | Checked every day, and tested against chance* A Search or Shopping campaign with no negative keywords * A negative keyword list your other campaigns carry, missing from one * Negative keywords your similar campaigns keep, missing from one | | Negatives for paused exact match keywords Auto-apply: Populate negative keyword(s) (lists) | Checked every day, and tested against chance* A paused exact keyword's search your campaign still buys * Paying for searches that never convert | | Search terms: exclude based on customizable performance rules Auto-apply: Populate negative keyword(s) (lists) | Checked every day, and tested against chance* Paying for searches that never convert * A search reached through a looser keyword, converting at far worse cost than the campaign's other searches * A word running through several searches that convert at far worse cost than the campaign's others | | TrueClicks waste prevention: kids channels Auto-apply: Populate placement exclusions lists | Checked every day, and tested against chance* Ads showing on YouTube channels, sites and apps for children * Performance Max ads showing on videos, sites and apps for children | | External exclusion sources for YouTube, Display and mobile apps Auto-apply: Populate placement exclusions lists | Checked every day, and tested against chance* Ads showing on YouTube channels, sites and apps for children * Ads showing on games sites, in game apps and on gaming channels * Ads showing on job and employment sites | | Exclude unwanted content (blacklist words) for YouTube, Display and Mobile apps Auto-apply: Populate placement exclusions lists | Checked every day* Ads showing on sites, apps and channels named with a word you never want them beside | | Drop in account impressions Performance alert gallery template | Checked every day, and tested against chance* Impressions or clicks falling sharply, short of stopping * Every campaign in the account stopped at once * One campaign that suddenly stopped showing ads | | Drop in account conversions Performance alert gallery template | Checked every day, and tested against chance* Fewer conversions from each click, week after week * A campaign whose conversions suddenly collapsed | | Drop in account conv. value Performance alert gallery template | Checked every day, and tested against chance* Less conversion value from each click, week after week | | 30% change in account-level conversions Performance alert gallery template | Checked every day, and tested against chance* Fewer conversions from each click, week after week * The account's conversions jumping for weeks | | Too low branded search impression share Performance alert gallery template | Checked every day, and tested against chance* A campaign on a target ROAS converting well, losing searches to ad rank * A campaign on a target CPA converting well, losing searches to ad rank * A campaign on manual bids converting well, losing searches to ad rank * A campaign beating its target, held back by its budget * A campaign limited by its budget while it misses its own target | | Too low branded search abs. top impression rate Performance alert gallery template | Checked every day, and tested against chance* A brand campaign showing first on fewer of its searches | | Branded CPC increase Performance alert gallery template | Checked every day, and tested against chance* A brand campaign's clicks costing more than they did | | Drop in Shopping campaign impressions Performance alert gallery template | Checked every day, and tested against chance* Impressions or clicks falling sharply, short of stopping * One campaign that suddenly stopped showing ads * Product pages Google couldn't load, keeping the products out of your ads * Products held back for their data: a detail missing, wrong or against a policy * A Merchant Center account suspended, or warned it may be | | Drop in Performance Max campaign impressions Performance alert gallery template | Checked every day, and tested against chance* Impressions or clicks falling sharply, short of stopping * One campaign that suddenly stopped showing ads | | Too high Display CTR Performance alert gallery template | Checked every day, and tested against chance* Sites and apps whose click-through rate is too high to be real | | Shopping errors (Merchant Center checks) Monitoring: Shopping errors | Checked every day, in part On every product your ads showed, as Google Ads reports its issues.* Product pages Google couldn't load, keeping the products out of your ads * Products held back for their data: a detail missing, wrong or against a policy * A Merchant Center account suspended, or warned it may be | | TrueClicks waste prevention: low-quality websites Auto-apply: Populate placement exclusions lists | Checked every day, in part Against published lists of games, children's and job sites, and by what each placement did.* Ads showing on games sites, in game apps and on gaming channels | | Enforce target languages for YouTube and Display Auto-apply: Populate placement exclusions lists | Google Ads reports no language for a placement. | Tested against chance means Goldbeater judges the item on the campaign’s own numbers and raises it only where the difference is too large to be luck, allowing for everything it tested in the same pass. The table leaves out 2 reports on the account rather than problems in it, 1 rule that changes the account by itself, 3 that would raise spend or widen where ads show, 1 for something Google has since removed and 1 heading with no check named under it. 04 ## What else Goldbeater checks for Find out which of these are costing you. [Start the 7-day trial](https://goldbeater.ai/app?start=trial) or get a [free first look](https://goldbeater.ai/app?start=look), no card Goldbeater also checks for 147 problems that none of TrueClicks's checks names, and that TrueClicks doesn't say it finds anywhere else on its site. 75 of them are tested against chance. They are here by where in the account each is. Search terms - Searches naming a country or region the campaign doesn't target - Searches with a word customers in your line of business rarely buy with - A search people pass your ad over on far more than its keyword's others - A negative keyword list on no live campaign - The same negatives on every ad group of a campaign, where the campaign would do - A search that converts but isn't a keyword - A search Performance Max converts that your Search campaigns don't bid on - Ad groups in one campaign splitting the same search - Ad groups in one Shopping campaign splitting the same search Keywords - Broad match buying searches that convert far worse - Close variants of a keyword converting far worse than the keyword - A keyword showing only on searches that don't have its words - A keyword paying far more for its conversions, or returning far less, than the rest of its campaign - A keyword paying far more for its conversions, or returning far less, than the rest of its campaign under automated bidding - Small keywords sharing a word that together never convert - A keyword converting worse than a month ago while its campaign holds - A keyword's clicks getting dearer while its campaign's hold - A keyword's conversions worth less while its campaign's hold - A Manual CPC keyword converting well, losing searches to ad rank - A keyword converting well, losing searches to ad rank on a part of Quality Score Google rates below average - A keyword beating its campaign's target, losing searches to ad rank - A keyword converting well in a campaign short of budget, losing searches to ad rank - A keyword converting well, losing searches to ad rank, with nothing in its campaign to change for it - A keyword bid too low to reach the first page - A keyword bid too low to show among the top ads - Competitor keywords whose clicks cost far more a conversion than your other campaigns pay - Competitor keywords scoring low whose clicks pay, come near, or are too new to judge - Ad groups far larger than the rest, most of their keywords idle - A keyword Google's policy review limited to where and when the policy allows - The same keyword, in the same match type, live in two ad groups of one campaign - Broad keywords whose words differ only in order, spacing or a plural, buying the same searches - The same keyword in two campaigns serving the same places, where one copy takes every click - A negative keyword written with plus signs, which Google ignores Ads - An ad group holding a single broad match keyword without Smart Bidding, one bid for every search Google relates to it - Ad groups running more ads than their conversions can tell apart - Ads still naming a date that has passed - An ad's headline or description that misspells a word - A sitelink, callout, snippet, promotion or price asset that misspells a word - A Performance Max headline or description that misspells a word - An ad converting far below the others in its ad group - A headline or description people click far less than the rest of its ad - An ad losing its click-through rate - Demand Gen ads short of the Good ad strength Google asks for - An ad group none of whose headlines uses the room a headline has - An ad group none of whose descriptions uses the room a description has - Two responsive ads in one ad group sending the same page nearly the same headlines or descriptions - A responsive ad holding the same headline or description twice - Ads showing garbled characters, such as — where a dash was meant - Ad groups of one campaign running much the same ads to different pages - An ad group with no description of its own, each also running for other pages - A headline pinned alone to one position - Expanded text ads in ad groups for different pages all showing the same headline or description - Dynamic Search Ads running through one catch-all ad group - Text customization on, so Google writes your ad text - Final URL expansion on, so Google chooses your landing page - Image enhancement or landing page images on, so Google edits your images and adds its own - Video enhancement or sourced videos on, so Google makes new versions of your videos and finds more Landing pages - A page that loads but says it isn't there, or sends visitors to the home page - Ads sending clicks to an http\:// address - Landing pages missing the Google tag - A landing page converting far below the other pages of its campaigns Assets - Structured snippets under one header, where Google asks for more than one - A structured snippet header with fewer than the 4 values Google asks for - Your site asks visitors to call, and no ad offers a call - No campaign shows a call asset, where Google recommends one - No campaign shows a lead form, where Google recommends one - No Search campaign shows images, where Google recommends letting it pick some - No Business Profile linked, so your ads can't show where you are - A sitelink, callout or other asset a policy keeps out of the places its campaigns target - A sitelink, callout or other asset Google approved with limits, in a country its campaigns target Performance Max - An asset group Google rates Poor or Average for ad strength - An asset group with no video of its own, so Google makes one from its images - An asset group with no portrait image of its own - Performance Max told nothing about your customers Shopping - A Shopping campaign with no products to advertise - Products in your feed that no campaign advertises - Listing groups naming products your feed no longer has - Most of what a feed was selling no longer able to show - A product selling far below the rest of its campaign - A product group selling far below the rest of its campaign - A product group selling far better than the rest of its campaign - A product group bid that lets a click cost more than it can earn - A product group whose one bid covers products of very different prices - The same products advertised by two campaigns at once - Product titles that don't name the brand where shoppers read them - Products whose brand none of their titles name, likely set wrong - Product titles naming a different brand from the product's own - Products missing the label, type or brand your listing groups sort by Bidding - A target CPA or ROAS the campaign hasn't reached in 13 weeks - A target CPA or ROAS the campaign beats every week - A campaign spending its budget with no target CPA or ROAS - A bid strategy that never gets to settle - An ad group returning far less than the rest of its campaign, under the campaign's one target - An ad group returning more than the rest of its campaign and losing searches or impressions to ad rank, under the campaign's one target - An ad group spending for months with no conversion while the rest of its campaign converts - An ad group paying far more for its conversions, or returning far less, than the rest of its campaign, with no target of its own - A brand campaign losing its first place on its own searches to its budget Budget - A campaign that spends and never converts - A campaign at about its target, held back by its budget - Budget left unused while a campaign meeting its target runs out of its own - One campaign eating a shared budget - A campaign limited by its budget, paying far more a conversion than your others - A campaign with no target, limited by its budget - A campaign limited by its budget that converts nothing - A Maximize campaign with no target, priced for more budget by Google's simulator - A campaign whose daily budget covers only a few clicks - A bigger budget Google recommends, whose added conversions cost no more than you pay - A bigger budget Google recommends, whose added conversions cost more than you pay - A target Google recommends ahead of a rise in searches it forecasts - One of your top campaigns paused or removed - A top campaign's daily budget changed - One of your top keywords paused or removed Sudden changes - An account budget's spending limit about to run out - An account budget ending with no budget after it - Impressions or clicks jumping far past usual Targeting - A country converting far better than the rest of its campaign - A region converting far better than the rest of its country - A city converting far below the rest of its region - A city converting far better than the rest of its region - Hours of the day that spend and never convert - Hours or days converting far better than the rest of the week - A device converting far below its campaign under Smart Bidding - A device converting far better than the rest of its campaign - A household income band converting far below the rest of its campaign - Parents, or people who aren't, converting far below the rest of a Display, Video or Demand Gen campaign - An age range converting far better than the rest of its campaign - A gender converting far better than the rest of its campaign - A household income band converting far better than the rest of its campaign - Parents, or people who aren't, converting far better than the rest of a Display campaign - An audience converting far better than the rest of its campaign - Audience lists built and never used - Customer lists gone out of date - A site, YouTube channel or video converting far below the rest of its campaign - A mobile app converting far below the rest of its campaign - A campaign's mobile apps together converting far below the rest of it - A placement you picked converting far below the rest of its campaign - A Display or Video campaign with no placement excluded anywhere - A Display campaign that can show its ads in any mobile app - Display and Video campaigns with no limit on how often one person sees an ad - Optimized targeting reaching past your audiences with no conversions to aim at Conversions - A campaign whose checkouts rarely end in a purchase - A lead counted twice, as a form and again as a qualified lead - A conversion window too short for customers who take a few days Tracking - A tracking parameter no level gives a value, so it arrives empty - One click's ID pasted into a final URL, so every click carries it - Calls from your ads going untracked - Search Console not linked, so your organic results are missing beside your ads 05 ## How the two approaches differ Goldbeater Goldbeater starts from your account's money: its checks look for where spend is being lost every day, its AI agent works out why each week, and the review ends with every change drafted. It's built for depth on the accounts you run yourself. TrueClicks TrueClicks starts from a standard: it scores every account against a list of best practices and ranks what falls short. It tells a team lead which accounts need attention. 06 ## When TrueClicks fits - You hold a whole book of accounts to one standard. TrueClicks scores every account against the same list. - You manage Microsoft Ads or Meta Ads as well. TrueClicks audits Microsoft Ads, and its monitoring covers Meta. 07 ## Using both, or switching An agency can run Goldbeater on the accounts that need an analyst's depth and keep TrueClicks scoring the whole book. If both can change one account, decide which owns negatives and exclusions. 08 ## Questions Is TrueClicks really free? Up to $50,000 a month of spend, with every user on the same email domain, self-serve onboarding, and chat and email support within two business days. Above that, plans start at $249 a month for $100,000 of spend. Does TrueClicks change my account automatically? Only through auto-apply tasks you set up for an account; set to preview, the same tasks only warn you. Otherwise you apply its fixes yourself, from its Fix button or through a link into the ad platform. How does TrueClicks's pricing compare with Goldbeater's? Goldbeater is $249 a month at $50,000 of spend, $649 at $250,000 and $1,290 at $1,000,000. TrueClicks is free up to $50,000, then $349 at $250,000 and $899 at $1,000,000, billed monthly. Goldbeater's price buys the analysis done: the daily checks, its AI agent's investigation each week, a monthly figure on each problem whose cost can be measured, and every fix prepared. 09 ## Sources Each source is named with the facts taken from it; we name our sources rather than link to them. [How we write about other companies’ products](https://goldbeater.ai/company#editorial). 1. \[1] TrueClicks's pricing page - TrueClicks is free up to $50,000 a month of ad spend, provided every user shares one email domain. That plan has self-serve onboarding and chat and email support within two business days. - Paid plans are priced by monthly ad spend: $249 a month at $100,000, $349 at $200,000, $899 at $1,000,000 and $4,999 at $10,000,000, billed monthly. Above that, TrueClicks asks you to talk to it. - Every plan includes unlimited users, unlimited Google Ads accounts and unlimited Microsoft Ads accounts. Paid plans come with a 30-day free trial. 2. \[2] TrueClicks's pricing page, its questions - A plan covers spend until it's nearer the next plan up: the $100K plan allows up to $150,000, and the $2M plan up to $2,500,000. - Paying yearly gives two months free, and paying six months ahead takes 10% off. 3. \[3] TrueClicks's home page - The TrueClicks Score reflects how well an account is managed, and its recommendations are built from 100+ best practices. 4. \[4] TrueClicks's product pages and help center - Its product pages and help center name 87 checks, monitors, auto-apply tasks and alert templates. 5. \[5] TrueClicks's monitoring page - Its performance monitor works for Google, Microsoft and Meta Ads. 6. \[6] TrueClicks's budget monitoring page - Its budget pacing covers Google, Microsoft and Meta budgets. 7. \[7] TrueClicks's home page and its optimization page - Team features include a score for each user, prioritized task lists, and recommendations you can assign to a colleague as tasks. 8. \[8] TrueClicks's auditing page - Audit findings are prioritized by impact and effort. 9. \[9] TrueClicks's optimization page - A Fix button loads prepared solutions for straightforward issues, and deep links open the right campaign or ad group in the ad platform. - Auto-apply keeps your chosen settings, negatives and content suitability in place in every campaign each day. Set to preview instead, it only warns. 10. \[10] TrueClicks's automation page - Auto-apply tasks can dismiss the Google recommendations you choose, attach negative keyword and placement exclusion lists, and exclude search terms by performance rules you set. 11. \[11] TrueClicks's AI Assistant page - Its AI Assistant works on live account data, shows the data and reasoning behind each answer, lets you pick a Claude or Gemini model for each prompt, and includes 100 free AI credits a month for each account. TrueClicks says nothing changes in your account without your sign-off. Other comparisons ## Weighing more than one option? - [AI tools for Google Ads: analysts and autopilots](https://goldbeater.ai/compare/ai-tools-for-google-ads) - [Goldbeater vs Opteo](https://goldbeater.ai/compare/goldbeater-vs-opteo) - [Goldbeater vs Optmyzr](https://goldbeater.ai/compare/goldbeater-vs-optmyzr) - [Goldbeater vs Google's recommendations](https://goldbeater.ai/compare/goldbeater-vs-google-recommendations) - [Goldbeater vs Ryze AI and groas](https://goldbeater.ai/compare/goldbeater-vs-ryze-ai) - [Goldbeater vs hiring a PPC agency](https://goldbeater.ai/compare/goldbeater-vs-ppc-agency) - [Goldbeater vs Adalysis](https://goldbeater.ai/compare/goldbeater-vs-adalysis) 7-day trial · nothing charged for 7 days ## Try it for a week. See the money it saves. It pays for itself. [Start the 7-day trial](https://goldbeater.ai/app?start=trial) [Goldbeater home](https://goldbeater.ai/) Goldbeater checks your Google Ads account every day and shows its work: what’s wasting money, what it’s worth, and the changes that would fix it. Nothing changes in your account until you approve it. Changes only with your approval · Disconnect any time Product - [How it works](https://goldbeater.ai/#how) - [What we find](https://goldbeater.ai/checks) - [The dashboard](https://goldbeater.ai/#dashboard) - [PPC monitoring](https://goldbeater.ai/ppc-monitoring) - [Budget pacing](https://goldbeater.ai/budget-pacing) - [Google Ads automation](https://goldbeater.ai/google-ads-automation) - [AI analyst](https://goldbeater.ai/ai-analyst) - [MCP server](https://goldbeater.ai/mcp) - [Pricing](https://goldbeater.ai/pricing) - [Sign in](https://goldbeater.ai/app) Guides - [Google Ads audit checklist](https://goldbeater.ai/guides/google-ads-audit-checklist) - [Google Ads wasted spend](https://goldbeater.ai/guides/wasted-search-terms) - [Google Ads MCP server](https://goldbeater.ai/guides/google-ads-mcp) - [Broad match keywords](https://goldbeater.ai/guides/google-ads-broad-match) - [Google search partners](https://goldbeater.ai/guides/google-search-partners) - [Common Google Ads mistakes](https://goldbeater.ai/guides/google-ads-mistakes) - [All guides](https://goldbeater.ai/guides) Goldbeater vs - [Opteo](https://goldbeater.ai/compare/goldbeater-vs-opteo) - [Optmyzr](https://goldbeater.ai/compare/goldbeater-vs-optmyzr) - [Google's recommendations](https://goldbeater.ai/compare/goldbeater-vs-google-recommendations) - [Ryze AI and groas](https://goldbeater.ai/compare/goldbeater-vs-ryze-ai) - [A PPC agency](https://goldbeater.ai/compare/goldbeater-vs-ppc-agency) - [Adalysis](https://goldbeater.ai/compare/goldbeater-vs-adalysis) - [TrueClicks](https://goldbeater.ai/compare/goldbeater-vs-trueclicks) - [AI tools for Google Ads](https://goldbeater.ai/compare/ai-tools-for-google-ads) - [All comparisons](https://goldbeater.ai/compare) Company - [About Goldbeater](https://goldbeater.ai/company) - [Security](https://goldbeater.ai/security) - [Press](https://goldbeater.ai/press) - [Contact us](mailto:support@goldbeater.ai) Legal - [Privacy](https://goldbeater.ai/privacy) - [Terms](https://goldbeater.ai/terms) - [Google API disclosure](https://goldbeater.ai/privacy#google-api) © 2026 [PressRoom, Inc.](https://www.pressroom.ai/) goldbeater.ai