---
title: "How do I set up Google Ads alerts? · Goldbeater"
description: "Alerts for a campaign that stops, spends far past its usual day or loses its traffic: Google Ads' rules, Google's anomaly script, or a monitoring tool."
canonical: https://goldbeater.ai/guides/google-ads-alerts
last-updated: 2026-10-14
---

Guide

# How do I set up Google Ads alerts?

Alerts for a campaign that stops, spends far past its usual day or loses its traffic: Google Ads' rules, Google's anomaly script, or a monitoring tool.

In short

- Three changes cost you money every day you don't notice them: a campaign that stops showing ads, a campaign spending far past its usual day, and impressions or clicks falling away.
- Google Ads can email you through an automated rule: choose Send email as the rule's type, set a condition such as Cost above a usual day, and run it daily.
- A rule compares with one number for every day. Google's Account Anomaly Detector script compares each day with the same weekday in the weeks before.
- Google may spend up to twice your average daily budget on a day, so judge a spike against the campaign's own busiest days, not its budget.
- Goldbeater judges every campaign's yesterday against its own days before, every day, and emails your workspace's owners and admins the day it finds a change.

Catch problems before they cost you.

- A campaign that suddenly stopped showing ads
- A campaign spending far more than usual
- Impressions or clicks falling or jumping sharply
- [and 1 more](https://goldbeater.ai/guides/google-ads-alerts#goldbeater)

Goldbeater finds these in your own account, says what each is worth and drafts the fix. 162 other checks find what else is wasting your budget and where it could earn more. Goldbeater's AI agent follows up every week.

[Get a free first look](https://goldbeater.ai/app?start=look)

No card needed. Then $49 a month up to $5,000 of ad spend, or from $249 with a 7-day trial above that.

1. [01 Three changes cost money every day nobody notices them.](https://goldbeater.ai/guides/google-ads-alerts#what-to-watch)
2. [02 How to get an email from Google Ads itself](https://goldbeater.ai/guides/google-ads-alerts#rules)
3. [03 How to compare each day with its usual weekday](https://goldbeater.ai/guides/google-ads-alerts#script)
4. [04 What it looks like when Goldbeater finds it](https://goldbeater.ai/guides/google-ads-alerts#in-goldbeater)
5. [05 Questions](https://goldbeater.ai/guides/google-ads-alerts#questions)

Contents

1. [01 Three changes cost money every day nobody notices them.](https://goldbeater.ai/guides/google-ads-alerts#what-to-watch)
2. [02 How to get an email from Google Ads itself](https://goldbeater.ai/guides/google-ads-alerts#rules)
3. [03 How to compare each day with its usual weekday](https://goldbeater.ai/guides/google-ads-alerts#script)
4. [04 What it looks like when Goldbeater finds it](https://goldbeater.ai/guides/google-ads-alerts#in-goldbeater)
5. [05 Questions](https://goldbeater.ai/guides/google-ads-alerts#questions)

Catch problems before they cost you.

[Get a free first look](https://goldbeater.ai/app?start=look)

No card needed.

The manual way comes first, in Google Ads itself. Then the same problem as Goldbeater finds it, every day, without anyone asking.

## Three changes cost money every day nobody notices them.

- A campaign that stops showing ads. Google’s Status column says why: Paused, Ended when it’s past its end date, or Not eligible when it has no ad groups, or all its ad groups, ads or keywords are paused or removed. Each day it stays dark is a day of the sales it was bringing.
- A campaign spending far more than usual. A budget or a bid raised by mistake, a target loosened, broader match types. The money goes at the new rate every day until someone sets it back.
- Impressions or clicks falling away, or jumping. A fall short of a stop is sales missed while it lasts; a jump is traffic from somewhere new, worth knowing about before it has spent a week.

Each shows in the campaign’s days first, its impressions, clicks and cost against the days before, and that’s what an alert has to read.

## How to get an email from Google Ads itself

Google Ads’ automated rules can send an email when a condition is met, as well as change bids and budgets. A rule of the type Send email changes nothing in the account.

1. Go to Campaigns › Campaigns.
2. Select the three-dot icon above the table, then Create an automated rule.
3. Under Type of rule, select Send email, and choose the campaigns it applies to.
4. Under Condition, select +ADD and choose a metric. For spend, Cost above what a usual day costs; for a campaign that stopped, Impr. below 1.
5. Set Frequency to Daily, using data from the Previous day for a stop, or from the Same day at midday to catch spend while there’s still time to act.
6. Name the rule and save it.

Google’s own example is a campaign with a $100 daily budget and a rule that emails at 12:00 PM if it has spent more than $50 that day. Your rules are listed under Tools › Bulk actions › Rules.

Two things to know before relying on one. Google runs a rule within about 2 hours of the time you set, so a rule for 9 a.m. may run as late as 11. And a rule compares with one number for every day, while Google’s own tips ask you to allow for intra-day and intra-week trends: a threshold that suits a busy Monday lets a Sunday’s surge through.

## How to compare each day with its usual weekday

Google publishes a script for this, the Account Anomaly Detector, among its Google Ads scripts solutions. It compares the account’s impressions, clicks, conversions and cost so far today with the average of the same weekday over the 26 weeks before (you can change how many), and sends an email when one is far from usual, one email per alert a day. Google’s statistics can be up to 3 hours behind, so a run at 7 p.m. reads the day to 4 p.m.

1. On the script’s page, use its button to create the script in your Google Ads account.
2. Use its second button to make a copy of the template spreadsheet the script reads its settings from.
3. Put your copy’s address in the script’s spreadsheet_url, and your email address and thresholds in the spreadsheet.
4. Schedule the script to run Hourly. Google suggests Daily around midday if it alerts too often.

It reads the account as a whole, which is what makes it quiet. A campaign that stops while the others carry on moves the account’s total a little, so a rule on that campaign is still the way to hear about it.

## What it looks like when Goldbeater finds it

Every day Goldbeater reads each enabled campaign’s last 30 days and judges yesterday against the campaign’s own days before it, so no threshold has to be set:

- A stop: a campaign that showed ads on every one of the 14 days before and none yesterday, where its usual day spent enough to matter. Where every campaign stopped at once, it’s one finding about the account, whose billing is the first place to look. The account is judged after a week of ads, and on a day under a twentieth of its usual, so a new advertiser whose ads Google limits is told the next day.
- A spike: a day, or a run of days to yesterday, spending at least twice the campaign’s highest day of the four weeks before, on more clicks than chance explains. Google may spend up to twice your average daily budget on a day, so the bar is the campaign’s own busiest days, not its budget.
- A sharp change: the account, or a campaign carrying a twentieth of its spend, showing under a quarter of its usual impressions or clicks for that day of the week, or over four times as many.

When a daily pass finds one that wasn’t there the day before, Goldbeater emails your workspace’s owners and admins that day, at most once an account a day, and each of them can turn the alerts off. A pass you run yourself mails nobody, since you’re already looking. Each finding stays on the Checks page with the days it was judged on, and says what Google’s status for the campaign is now. The [monitoring page](https://goldbeater.ai/ppc-monitoring) shows the email, and the other sudden changes it’s sent for. Two of those are about conversions, an action that goes quiet and an account converting less week after week, and the [not-converting guide](https://goldbeater.ai/guides/google-ads-not-converting) covers both.

Finding

Sample data

High High severity Risk

Sofas — Phrase showed no ads on Tuesday, Nov 10

Sofas — Phrase

What Goldbeater saw

It had impressions on each of the 14 days before, 602 a day, and Google Ads now lists it as not eligible: ad group ads paused.

- Days without ads

  1

- Impr., a day before

  602

- Spend, a typical day before

  $66

- Conv., the 14 days before

  13

|            |     |    |        |
| ---------- | --- | -- | ------ |
| Tue Oct 27 | 575 | 15 | $63.40 |
| Wed Oct 28 | 590 | 16 | $66.10 |
| Thu Oct 29 | 612 | 16 | $68.25 |
| Fri Oct 30 | 598 | 15 | $64.80 |
| Sat Oct 31 | 570 | 14 | $60.15 |
| Sun Nov 1  | 640 | 17 | $71.60 |
| Mon Nov 2  | 655 | 18 | $74.30 |
| Tue Nov 3  | 568 | 14 | $59.70 |
| Wed Nov 4  | 585 | 15 | $65.20 |
| Thu Nov 5  | 610 | 16 | $67.90 |
| Fri Nov 6  | 596 | 16 | $65.90 |
| Sat Nov 7  | 580 | 15 | $62.85 |
| Sun Nov 8  | 630 | 17 | $72.40 |
| Mon Nov 9  | 615 | 16 | $69.05 |
| Tue Nov 10 | 0   | 0  | $0.00  |

Why it matters

A campaign that showed ads on every one of the two weeks before and none yesterday: its ads disapproved, its end date passed, everything in it paused. Or the whole account all but dark after a week or more of ads: a payment declined, or Google limiting a new advertiser's ads. Each day it stays dark is a day of the sales it was bringing.

What to do

Google Ads says all its ads are paused. Turn on the ones meant to run. If it was stopped on purpose, dismiss this.

What would change

The steps under What to do are the fix. Goldbeater drafts no change for this one.

This is “A campaign that suddenly stopped showing ads” on a sample account. See what it finds in your own account and what the fix is worth, and ask your AI analyst about any finding.

[Get a free first look](https://goldbeater.ai/app?start=look)

Sample data. Cedar & Pine Interiors is an invented account, and its figures are made up.

To see who paused them, and when, Campaigns › Change history lists the changes made to the account with the person who made each. If a campaign is spending less than it should rather than more, the [search impression share guide](https://goldbeater.ai/guides/search-impression-share) is where to look. If a spike looks like click fraud, the [invalid clicks guide](https://goldbeater.ai/guides/google-ads-invalid-clicks#rule-out) lists what to rule out first.

Goldbeater reads the last 7 days of that change history too, for a change to what spends most: one of the ten campaigns that spent most in 30 days paused or removed and still so, one of the top three whose daily budget stands changed since the week began, or one of the ten keywords that spent most paused or removed and still so. The finding says how it was changed and what else changed within two minutes of it. It reads medium where the change carries a thousandth of the account’s spend, for a budget where it moved by a fifth or more, and low otherwise. Undoing the change is offered, never recommended, since someone made it on purpose or by mistake and only you know which. A change Goldbeater applied for you says so and offers nothing. The [optimization guide](https://goldbeater.ai/guides/google-ads-optimization#in-goldbeater) shows that finding beside a week of changes read by hand.

## Questions

- Can Google Ads email me when my spend goes over a limit?

  Yes: an automated rule of the type Send email, with a condition on Cost. Google’s own example emails at noon when a campaign with a $100 daily budget has spent more than $50 that day.

- Why did my campaign spend twice its daily budget?

  Google may spend up to twice your average daily budget on a given day to catch rises in traffic, and no more than 30.4 times it over a month. A day at twice the budget is within that; days on end of it are worth a look in Change history.

- How often should alerts check the account?

  Google suggests running its anomaly script hourly, or daily around midday if it alerts too often. A daily check of yesterday’s full day notices a morning later, and judges a whole day rather than part of one.

- Who changed my campaign?

  Change history lists the changes made to the account, its campaigns and ad groups over the past 2 years, and its User column shows who made each one through Google Ads.

How Goldbeater checks this

## Catch problems before they cost you.

Goldbeater finds these in your own account every day. Each finding shows its evidence, an estimate of what it costs a month where it costs money, and, where a setting fixes it, a change drafted for you to approve.

A check is code that runs the same way every time, so a new finding means your account changed. Each week Goldbeater's AI agent follows up on what the checks find, and [your AI analyst](https://goldbeater.ai/ai-analyst) answers any question about your account.

Checks A finding is worth

- A campaign that suddenly stopped showing ads

  Fixing it lowers the Risk

- A campaign spending far more than usual

  Fixing it lowers the Risk

- Impressions or clicks falling or jumping sharply

  Fixing it lowers the Risk

- Changes made to your biggest campaigns and keywords

  Your call

[Get a free first look](https://goldbeater.ai/app?start=look)

No card needed. [See every check](https://goldbeater.ai/checks).

Google's own pages

## Where the manual method comes from.

1. [Set up automated rules](https://support.google.com/google-ads/answer/2472779?hl=en)
2. [Common ways to use automated rules](https://support.google.com/google-ads/answer/2497710?hl=en)
3. [Manage your automated rules](https://support.google.com/google-ads/answer/2472728?hl=en)
4. [Tips for using automated rules](https://support.google.com/google-ads/answer/16719424?hl=en)
5. [Account Anomaly Detector (Google Ads scripts)](https://developers.google.com/google-ads/scripts/docs/solutions/account-anomaly-detector)
6. [About campaign statuses](https://support.google.com/google-ads/answer/1722131?hl=en)
7. [About overdelivery and your average daily budget](https://support.google.com/google-ads/answer/1704443?hl=en)
8. [About change history](https://support.google.com/google-ads/answer/19888?hl=en)

More guides

## Other things worth checking by hand.

- [How do I audit a Google Ads account? Work through 166 checks, area by area, conversions first.](https://goldbeater.ai/guides/google-ads-audit-checklist)
- [How do I set up location targeting in Google Ads? Pick Presence or interest, and see where clicks came from.](https://goldbeater.ai/guides/google-ads-location-targeting)
- [What are the Google Ads targeting options, and which ones pay off? Read each device, age range, audience and city against the rest.](https://goldbeater.ai/guides/google-ads-targeting)
- [What is a Demand Gen campaign in Google Ads, and does yours pay off? Read who it reached and where, each against the rest.](https://goldbeater.ai/guides/google-ads-demand-gen)

[All 75 guides](https://goldbeater.ai/guides)

Free first look · about five minutes

## Connect your account. See what to fix. No card needed.

[Get a free first look](https://goldbeater.ai/app?start=look)

No card needed. Then $49 a month up to $5,000 of ad spend, or from $249 with a 7-day trial above that.

[Goldbeater home](https://goldbeater.ai/)

Goldbeater checks your Google Ads account every day and shows its work: what’s wasting money, what it’s worth, and the changes that would fix it. Nothing changes in your account until you approve it.

Changes only with your approval · Disconnect any time

Product

- [How it works](https://goldbeater.ai/#how)
- [What we find](https://goldbeater.ai/checks)
- [The dashboard](https://goldbeater.ai/#dashboard)
- [PPC software](https://goldbeater.ai/ppc-software)
- [Free Google Ads audit](https://goldbeater.ai/google-ads-audit)
- [PPC monitoring](https://goldbeater.ai/ppc-monitoring)
- [Budget pacing](https://goldbeater.ai/budget-pacing)
- [Google Ads automation](https://goldbeater.ai/google-ads-automation)
- [AI analyst](https://goldbeater.ai/ai-analyst)
- [MCP server](https://goldbeater.ai/mcp)
- [Pricing](https://goldbeater.ai/pricing)
- [Sign in](https://goldbeater.ai/app)

Guides

- [Google Ads audit checklist](https://goldbeater.ai/guides/google-ads-audit-checklist)
- [Google Ads auction insights](https://goldbeater.ai/guides/google-ads-auction-insights)
- [Negative keywords](https://goldbeater.ai/guides/google-ads-negative-keywords)
- [Google Ads wasted spend](https://goldbeater.ai/guides/wasted-search-terms)
- [Google Ads MCP server](https://goldbeater.ai/guides/google-ads-mcp)
- [Broad match keywords](https://goldbeater.ai/guides/google-ads-broad-match)
- [Google Ads GCLID](https://goldbeater.ai/guides/gclid-auto-tagging)
- [Google Ads sitelinks and callouts](https://goldbeater.ai/guides/sitelinks-and-callouts)
- [All guides](https://goldbeater.ai/guides)

Goldbeater vs

- [Opteo](https://goldbeater.ai/compare/goldbeater-vs-opteo)
- [Optmyzr](https://goldbeater.ai/compare/goldbeater-vs-optmyzr)
- [Google's recommendations](https://goldbeater.ai/compare/goldbeater-vs-google-recommendations)
- [Ryze AI and groas](https://goldbeater.ai/compare/goldbeater-vs-ryze-ai)
- [A PPC agency](https://goldbeater.ai/compare/goldbeater-vs-ppc-agency)
- [Adalysis](https://goldbeater.ai/compare/goldbeater-vs-adalysis)
- [TrueClicks](https://goldbeater.ai/compare/goldbeater-vs-trueclicks)
- [AI tools for Google Ads](https://goldbeater.ai/compare/ai-tools-for-google-ads)
- [All comparisons](https://goldbeater.ai/compare)

Company

- [About Goldbeater](https://goldbeater.ai/company)
- [Security](https://goldbeater.ai/security)
- [Press](https://goldbeater.ai/press)
- [Contact us](mailto:support@goldbeater.ai)

Legal

- [Privacy](https://goldbeater.ai/privacy)
- [Terms](https://goldbeater.ai/terms)
- [Google API disclosure](https://goldbeater.ai/privacy#google-api)

© 2026 [PressRoom, Inc.](https://www.pressroom.ai/) goldbeater.ai