---
title: "What are Google Ads lead form extensions, and how do I set one up?"
description: "What Google Ads lead form extensions, now lead form assets, are: who can use one, how to create it, what your campaign's goals decide, and where the leads go."
canonical: https://goldbeater.ai/guides/google-ads-lead-form-extensions
last-updated: 2026-10-04
---

Guide

# What are Google Ads lead form extensions, and how do I set one up?

What Google Ads lead form extensions, now lead form assets, are: who can use one, how to create it, what your campaign's goals decide, and where the leads go.

In short

- A lead form extension is a form that opens on the ad itself, so someone can send you an email address or a phone number without visiting your site. Google has called it a lead form asset since September 2022, when it renamed every ad extension an asset.
- Google's help pages add one to Search and Performance Max campaigns, and ask for a good history of policy compliance, an eligible vertical and a privacy policy. Its policy asks more of a Search ad whose headline opens the form: over $50,000 of total spend, or more than $1,000 in the account and advertiser verification.
- A form serves only in a campaign on a conversion-focused bid strategy whose goals include Submit lead form (Google hosted). With that as its only goal the headline opens the form, and with other goals beside it the form shows as an asset.
- Google stores a lead for 60 days and its CSV download reaches back 30, so send each lead on as it arrives: by email, a webhook, Zapier or the Google Ads API.
- Goldbeater reads every asset your account links, every day. It raises a lead form no campaign shows where Google recommends one, with the leads those campaigns already record, and a Search campaign without the form your others show.

Goldbeater checks this every 24 hours

- A call asset, lead form or images no campaign shows, where Google recommends one
- Campaigns missing callouts, snippets and assets your others show

Each week Goldbeater's AI agent follows up on the findings. A free first look shows how many problems these and 161 other checks find on one of your accounts, and what they cost. No card.

[Get a free first look](https://goldbeater.ai/app?start=look) [or start the 7-day trial](https://goldbeater.ai/app?start=trial)

1. [01 What Google lead form extensions, now lead form assets, are](https://goldbeater.ai/guides/google-ads-lead-form-extensions#what)
2. [02 Who can use Google Ads lead forms](https://goldbeater.ai/guides/google-ads-lead-form-extensions#requirements)
3. [03 How to create a lead form asset, field by field](https://goldbeater.ai/guides/google-ads-lead-form-extensions#create)
4. [04 How a form lead is counted, and what your goals decide](https://goldbeater.ai/guides/google-ads-lead-form-extensions#counted)
5. [05 How to download leads from Google Ads, or send them on](https://goldbeater.ai/guides/google-ads-lead-form-extensions#leads)
6. [06 Are the leads any good? What Google gives you to qualify them](https://goldbeater.ai/guides/google-ads-lead-form-extensions#quality)
7. [07 Why a lead form isn’t showing](https://goldbeater.ai/guides/google-ads-lead-form-extensions#not-showing)
8. [08 How to check whether your account is missing a lead form](https://goldbeater.ai/guides/google-ads-lead-form-extensions#find)
9. [09 What it looks like when Goldbeater finds it](https://goldbeater.ai/guides/google-ads-lead-form-extensions#in-goldbeater)
10. [10 Questions](https://goldbeater.ai/guides/google-ads-lead-form-extensions#questions)

Contents

1. [01 What Google lead form extensions, now lead form assets, are](https://goldbeater.ai/guides/google-ads-lead-form-extensions#what)
2. [02 Who can use Google Ads lead forms](https://goldbeater.ai/guides/google-ads-lead-form-extensions#requirements)
3. [03 How to create a lead form asset, field by field](https://goldbeater.ai/guides/google-ads-lead-form-extensions#create)
4. [04 How a form lead is counted, and what your goals decide](https://goldbeater.ai/guides/google-ads-lead-form-extensions#counted)
5. [05 How to download leads from Google Ads, or send them on](https://goldbeater.ai/guides/google-ads-lead-form-extensions#leads)
6. [06 Are the leads any good? What Google gives you to qualify them](https://goldbeater.ai/guides/google-ads-lead-form-extensions#quality)
7. [07 Why a lead form isn’t showing](https://goldbeater.ai/guides/google-ads-lead-form-extensions#not-showing)
8. [08 How to check whether your account is missing a lead form](https://goldbeater.ai/guides/google-ads-lead-form-extensions#find)
9. [09 What it looks like when Goldbeater finds it](https://goldbeater.ai/guides/google-ads-lead-form-extensions#in-goldbeater)
10. [10 Questions](https://goldbeater.ai/guides/google-ads-lead-form-extensions#questions)

The manual way comes first, in Google Ads itself. Then the same problem as Goldbeater finds it, every day, without anyone asking.

## What Google lead form extensions, now lead form assets, are

A lead form asset puts a form on the ad itself. Someone opens it from the ad and sends you their contact details, such as an email address or a phone number, without visiting your site. Google’s own line is that lead forms let people “submit their information in a form directly in your ad.”

Lead form extensions is the old name for the same thing. On September 15, 2022 Google announced that “ad extensions will now be called assets,” and its help pages now say lead form assets. This guide says lead form from here on.

Google’s help pages add a lead form to two campaign types: “You can add lead forms to Search and Performance Max campaigns.” Two of its other pages still name more. Its lead form policy sets a requirement for a form on a Video or Display campaign, and its webhook steps list Search, Video, Performance Max and Display. None of the lead form pages read for this guide names Demand Gen.

A campaign takes one lead form, and the account takes one of its own. A campaign’s form always overrides the account’s. If Google disapproves the campaign’s, the account’s serves instead.

Adding a form costs nothing. Google’s pages on lead forms give no price for a click on one. Its page on assets says clicks on any asset are charged as usual, and that it charges no more than two clicks per impression for an ad and its assets.

## Who can use Google Ads lead forms

Google asks three things of every account that uses one:

- A good history of policy compliance.
- An account in an eligible vertical or sub-vertical. Google says sensitive ones aren’t eligible, and its example is sexual content.
- A privacy policy for your business. You give its link when you create the form, and it appears at the end of the form.

Its lead form policy names more that can’t use one. Ads for adult-oriented, alcohol-related, gambling-related, healthcare-related and political content aren’t allowed a lead form. Neither are affiliate networks or lead generation businesses: the policy allows only first-party advertisers, or agencies with a direct relationship with what’s offered.

Two uses need more: a lead form on a Video or Display campaign, and a Search ad whose headline opens straight to the form. For those the policy asks for more than $50,000 USD of total spend in Google Ads. It adds a second route: an advertiser spending more than $1,000 USD in the account, or more than $15,000 USD across all accounts, may also be eligible, subject to further verification, and must complete Google’s advertiser verification program. Google’s help page lists only the second route, and names Display without Video.

The first time you create a form, Google asks you to review and accept its terms of service before the form can go live. It also says lead forms are available “in supported countries.” The pages read for this guide don’t list them.

## How to create a lead form asset, field by field

Have the address of your privacy policy ready. In a new campaign:

1. Go to Campaigns › Campaigns, select the plus button, then New campaign.
2. Select Leads as the campaign objective, and add the Submit lead form (Google hosted) conversion goal.
3. Select Search or Performance Max as the campaign type, then Continue.
4. Enter the campaign’s settings, then open the lead form editor. On Search, under Ads, select + Lead forms. On Performance Max, in Assets, select More asset types, then Lead forms.
5. Select New lead form and fill in the fields below.
6. Select Save.

The editor’s fields, each with the limit or rule Google gives for it:

| Field              | Limit or rule                                | What it holds                  |
| ------------------ | -------------------------------------------- | ------------------------------ |
| Headline           | 30 characters                                | What the form offers           |
| Business name      | Required                                     | The business being advertised  |
| Description        | Required                                     | What the form asks for         |
| Contact questions  | At least one                                 | Name, Email, Phone number      |
| Custom questions   | Up to 5 qualifying questions                 | What the person wants          |
| Privacy policy URL | Required                                     | How you handle the data        |
| Background image   | Exactly 1200 × 628 pixels                    | A picture behind the form      |
| Submission message | A headline and a description                 | Shown after the form is sent   |
| Call to action     | A type from Google’s list, and 30 characters | The words that open the form   |
| Lead delivery      | Optional, and one webhook a form             | A webhook, or emails to notify |

The two 30-character limits are from Google’s best practices page, and the image size, the 5 questions and the one webhook are from its API reference. The pages read for this guide give no character limit for the business name, the description or the submission message.

To add a form you already have to another campaign, go to Campaigns › Assets › Assets, select the Lead form card on the Associations tab, check the form’s box, then select Add to and Campaign. Google says the campaign needs Leads as its goal, and that “the campaign will run after the lead form is approved.” The form’s review status is under Lead form in the campaign’s settings.

To cover every campaign with one form, select the plus button on the same page, then Lead form, choose Account under Add to, and select Create new. Google takes only one lead form at the account level.

Edit a form with the pencil icon beside it on the Lead form card. Some edits need a policy review, a new custom question for one, and Google says “your associated campaigns will pause until the updated form is approved.” A removed form can’t be restored.

## How a form lead is counted, and what your goals decide

A form doesn’t serve in every campaign it’s added to. Google lists three criteria:

- Bidding. The campaign uses a conversion-focused bid strategy.
- Conversion goal. The campaign is optimized toward Google’s lead form goal, Submit lead form (Google hosted). It can count other conversions too, and has to include that one.
- Ad type. Responsive search ads are eligible. Expanded text ads aren’t.

What else the campaign counts decides how the form appears:

| The campaign counts     | The headline opens | The form shows                 |
| ----------------------- | ------------------ | ------------------------------ |
| The lead form goal only | The lead form      | From the headline              |
| That goal and others    | Your website       | As an asset, beside the others |

So a lead from the form is a conversion under that goal. It reaches the Conversions column, and your bid strategy, on Google’s two conditions for any conversion: its action is set as Primary, and the campaign uses the goal that holds it. Otherwise it shows under All conv. alone.

1. Go to Campaigns › Campaigns, select the Settings tab, then the campaign.
2. Expand Conversion goals. The campaign uses the account-default goals, or the goals chosen for it alone.
3. To see form leads apart from the rest, go back to the campaigns table, select Segment, then Conversions and Conversion action.

Google gives that last step itself for a download that comes back empty: “if you view conversions but no leads, segment your data by conversion action to identify the actual source.” To stop a campaign serving the form, Google says to remove the goal from it. The [conversion tracking guide](https://goldbeater.ai/guides/conversion-tracking-check) covers goals and primary actions in full.

## How to download leads from Google Ads, or send them on

Google stores a lead for 60 days, and its download reaches back 30. Google’s own advice is to “download your data often.” A form nobody collects from loses its leads.

| Route              | What reaches you                 | What it needs            |
| ------------------ | -------------------------------- | ------------------------ |
| CSV download       | The last 30 days’ leads, by hand | Standard or Admin access |
| Email notification | An email for each lead           | Your address on the form |
| Webhook            | Each lead, as it’s submitted     | A webhook URL and key    |
| Zapier             | New leads, in near real time     | A paid Zapier account    |
| Google Ads API     | Up to 60 days of leads           | A developer token        |

1. Go to Campaigns › Assets › Assets and select the Lead form card.
2. Under the lead form, select CSV or CSV for CRM. The first heads each column with the full question. The second uses short field names, for importing into a CRM.
3. For a form you removed, add the filter Status, then Removed. Its leads from the last 30 days still download.

The download needs Standard or Admin access. A manager account can download a client account’s leads only where the client gave it ownership. The file stays empty until the first lead arrives.

A webhook sends each lead to your own system. You give Google a URL and a key. Google posts each lead to the URL, in its words “immediately after a form is submitted,” and sends the key with it so your side can check the request is Google’s.

1. On the Lead form card, select the pencil icon beside the form.
2. Expand Export leads from Google Ads, then Other data integration options.
3. Under Webhook integration (optional), add your webhook URL and webhook key.
4. Select Send test data, check that your CRM received it, then select Save.

Google’s developer guide gives the rest. The lead arrives as JSON, with a lead_id, the campaign’s ID, the answers, and the click’s ID in gcl_id, which the [GCLID guide](https://goldbeater.ai/guides/gclid-auto-tagging) explains. Answer with HTTP 200. Google retries after a 5XX and not after a 4XX. One lead may be delivered more than once, so drop repeats by lead_id.

If you’d rather not write code, Google names LeadsBridge, HubSpot, Salesforce, Adverity and Driftrock as providers that set the webhook up for you, and says a paid account may be required. Zapier connects through the Google Ads API instead, with one integration a form.

## Are the leads any good? What Google gives you to qualify them

Google describes the trade itself. A form’s default type, More volume, has fewer steps, and Google says its leads “may include people who are less interested in your product or service.” The other type, More qualified, has more steps and brings fewer leads that “generally have a greater interest.” You can switch between them at any time, and Google says the choice may affect your cost per lead and how many leads you collect.

Three more settings change what reaches you:

- Phone number verification. Google sends a one-time code by SMS, and a lead who doesn’t verify isn’t submitted. Each lead then carries a Phone number verified field. It works on Search campaigns only, and Google says your lead count and cost per lead may be affected.
- Qualifying responses. You mark the answers to a multiple-choice question that make a strong prospect. A form sent with one is tagged a qualified lead, each lead carries a Lead stage, and Google adds a conversion action for them to your Qualified lead goal. Search campaigns only.
- Optional questions. Marking a question optional can raise the submission rate. The form still has to take an email address or a phone number, and a qualifying question can’t be optional.

The pages read for this guide give no figure for how form leads compare with the leads your site takes. Your own account can. Segment by conversion action to set the form’s leads and their cost beside your site’s. Then follow them past the form: Google’s best practices page recommends enhanced conversions for leads, which it calls “an upgraded offline conversion import.” The [value-based bidding guide](https://goldbeater.ai/guides/value-based-bidding) covers what a lead is worth to a bid strategy.

## Why a lead form isn’t showing

Google’s pages give six reasons:

- The campaign isn’t set up for it. Its goals don’t include Submit lead form (Google hosted), its bid strategy isn’t conversion-focused, or its ads are expanded text ads.
- The form is in review. A campaign runs after its new form is approved, and an edit that needs review pauses the form’s campaigns until then.
- The form or the account breaks a rule. Google says the campaign won’t serve where a form doesn’t comply with its advertising policies and guidelines. Its example of a guideline is targeting a country where lead forms are available.
- The headline opens your site. It opens the form only when Submit lead form (Google hosted) is the campaign’s one goal, and the account meets the spend or verification requirement.
- Google chose not to show it. An asset shows when Google predicts it will improve the ad’s performance, and when the ad’s position and Ad Rank are high enough.
- The campaign already has one. A campaign takes one lead form, and its own replaces the account’s.

Google’s pages disagree about devices. Its lead form page says forms “can appear on desktop and mobile devices,” and its page on assets still lists them as “Available globally for mobile devices and tablets.” The [disapproved ads guide](https://goldbeater.ai/guides/google-ads-disapproved-ads) covers reading Google’s reason for a disapproval and appealing it.

## How to check whether your account is missing a lead form

1. Go to Campaigns › Assets › Assets and select the Lead form card on the Associations tab. An empty table means nothing in the account shows one.
2. To count a form somebody paused, select Add filter and choose Assets status: All but removed.
3. Go to Campaigns › Recommendations and look for Add lead form assets to your ads. Select View recommendation to see the campaigns it names.
4. Go to Campaigns › Campaigns, select Segment, then Conversions and Conversion category. Note the leads each campaign already records: forms sent on your site, bookings, quote requests and the like.

Leads by campaign

Sample data

| Campaign       | Cost, 30 days | Purchases | Bookings | Lead form | Google recommends one |
| -------------- | ------------- | --------- | -------- | --------- | --------------------- |
| Sofas — Phrase | $2,016        | 21.1      | 8        | None      | Yes                   |
| Rugs — Broad   | $1,260        | 3.8       | 3        | None      | Yes                   |
| Brand — Exact  | $1,176        | 25.5      | 6        | None      | Yes                   |
| Competitors    | $504          | 0         | 0        | None      | No                    |

Cedar & Pine’s four Search campaigns, last 30 days. No lead form is linked anywhere. Google lists Add lead form assets to your ads for 3 of them, which spent $4,452 and recorded 17 showroom bookings among 67.4 conversions: 25%. A booking is a showroom visit booked on the site, which the campaigns count as a conversion.

Read that way, the question is whether a form fits how you sell. One conversion in four on those campaigns is already a lead that someone follows up. A form on the ad that books the same visit fits this business. A store that only takes orders on its site would dismiss the recommendation.

To dismiss it, select View recommendation on its card, then Dismiss all. Google says a dismissed recommendation can surface again after a preset amount of time, and that one is dismissed for 28 or 60 days, depending on the reason you give.

## What it looks like when Goldbeater finds it

Every day Goldbeater reads every asset linked to your account, to each enabled campaign and to its enabled ad groups, beside Google’s own recommendation of a lead form. It raises a lead form when two things hold. Nothing in the account links one, and a link someone paused counts as a link, since pausing was a choice. And a recommendation of Google’s that you haven’t dismissed asks for one on a Search campaign that can serve.

That is one finding for the account, low. It names the campaigns Google recommends a form on, what they spent in 30 days, and the leads they recorded as conversions in that time, each kind counted apart: form leads, sign-ups, contacts, quote requests and bookings. An imported, qualified or converted lead is named too and left out of the figure, as a later stage of a lead already counted.

Finding

Sample data

Low Low severity Your call

No campaign shows a lead form, and Google recommends one on 3 Search campaigns

Account

What Goldbeater saw

Those campaigns recorded 17 bookings as conversions in the last 30 days, 25% of what they recorded, and no campaign or the account links a lead form.

- Campaigns Google recommends it on

  3

- Their cost, 30 days

  $4,452

- Leads they recorded, 30 days

  17

The campaigns Google recommends it on

|                |        |
| -------------- | ------ |
| Brand — Exact  | $1,176 |
| Rugs — Broad   | $1,260 |
| Sofas — Phrase | $2,016 |

Why it matters

An account none of whose campaigns shows a call asset, a lead form or images, where Google recommends one on its Search campaigns from signals only it has. Goldbeater says what the campaigns recorded that the asset would serve (calls counted, leads taken) and what they spent without it, and leaves the choice yours: Google's image recommendation hands it the choice of pictures, so Goldbeater asks for your own instead.

What to do

Google recommends lead form assets on these campaigns, to get more leads by taking them on the ad. A form on the ad takes the lead without a visit to your site, so it suits a business that follows leads up by phone or mail: add one at the campaign level in Google Ads, asking a question or two at most. Google asks that campaign to have Leads as its goal, and serves the form only on a conversion-focused bid strategy with Submit lead form (Google hosted) among the campaign's conversion goals. If you'd rather take leads on your site, dismiss the recommendation in Google Ads and nothing changes.

What would change

The steps under What to do are the fix. Goldbeater drafts no change for this one.

This is “A call asset, lead form or images no campaign shows, where Google recommends one” on a sample account. Goldbeater runs it on yours every 24 hours, and your AI analyst answers what you ask about any finding.

[Get a free first look](https://goldbeater.ai/app?start=look)

Sample data. Cedar & Pine Interiors is an invented account, and its figures are made up.

That is the account read above: the finding’s 3 campaigns, its $4,452 and its 17 leads are the table’s. The finding is advice. A form’s questions, its privacy policy and where its leads go are yours to write, so Goldbeater drafts no change. Its advice ends one of two ways. One is a form added at the campaign level in Google Ads, and it says what Google asks of that campaign before the form serves: Leads as its goal, a conversion-focused bid strategy, and Submit lead form (Google hosted) among its conversion goals. The other is Google’s recommendation dismissed there.

Google recommends dynamic image assets on this account too, so the same check raises images beside the lead form. The [image extensions guide](https://goldbeater.ai/guides/google-ads-image-extensions) shows that finding.

Once any campaign links a lead form, that finding goes quiet and another check judges the campaigns without one. It raises a Search campaign, serving or paused and waiting to launch, with no lead form on itself or on the account, where at least half of the other campaigns that could show one do: your other Search campaigns, and any other campaign showing one. A form paused on the campaign or on the account is a choice and isn’t asked for, and a campaign with an ad group carrying its own isn’t judged. The finding is low and names the campaigns that show a form. The [sitelinks and callouts guide](https://goldbeater.ai/guides/sitelinks-and-callouts) shows that check’s finding.

Goldbeater’s conversion checks read a form lead as they read any conversion. Three things follow:

- A lead counted twice. The same campaigns bid on a form lead and on a later stage of it, a qualified or converted lead. Goldbeater raises it where three or more leads, and at least half of the later stage’s count, could be counted twice. It offers each way to count a lead once and recommends neither, since which stage to bid on is yours to choose. Google’s qualifying responses add such a stage. The [conversion tracking guide](https://goldbeater.ai/guides/conversion-tracking-check) covers that finding.
- A form that stops recording. A lead form’s conversion action is one Google records itself. Goldbeater raises an action your campaigns count that recorded on each of 14 days and nothing since, where the silence is longer than any in the quarter before and unlikely by chance. The [not converting guide](https://goldbeater.ai/guides/google-ads-not-converting) covers it.
- The later stage is what’s compared. Where your account records form leads and qualified or converted leads, the checks that set a device, a city or an audience against the rest of its campaign count the last stage, not the form leads on the way to it. The [targeting guide](https://goldbeater.ai/guides/google-ads-targeting) covers those findings.

The [audit checklist](https://goldbeater.ai/guides/google-ads-audit-checklist) has every asset line with where to find it in Google Ads.

## Questions

- What is a lead form extension in Google Ads?

  A form that opens on the ad itself, so someone can send you a name, an email address or a phone number without visiting your site. Google has called it a lead form asset since September 2022, when it renamed every ad extension an asset.

- Which campaigns can use a Google lead form?

  Google’s help pages add a lead form to Search and Performance Max campaigns. Its lead form policy also sets a requirement for Video and Display campaigns, and its webhook steps list all four. A campaign takes one lead form, and the account takes one of its own.

- How much do I need to spend to use Google Ads lead forms?

  The three requirements for a lead form name no spend: a good history of policy compliance, an eligible vertical and a privacy policy. For a Video or Display campaign, or a Search ad whose headline opens the form, Google’s policy asks for more than $50,000 USD of total spend, or more than $1,000 in the account with advertiser verification.

- How long does Google keep the leads from a lead form?

  60 days. The CSV download in Google Ads reaches back 30 days, and the Google Ads API retrieves up to 60. Google’s advice is to download often, or to send each lead on by email, a webhook or Zapier.

- Why isn’t my lead form showing?

  Most often the campaign isn’t set up to serve it. Google asks for a conversion-focused bid strategy, the Submit lead form (Google hosted) goal among the campaign’s goals, and responsive search ads. A form in review holds its campaign until it’s approved, and Google shows any asset only when it predicts it will help the ad.

- What does a click on a lead form cost?

  Google’s pages on lead forms give no price of their own. Its page on assets says adding an asset costs nothing, clicks on any asset are charged as usual, and no more than two clicks are charged per impression for an ad and its assets.

- Can I send Google lead form leads to my CRM?

  Yes. A webhook sends each lead to a URL of yours as it’s submitted, with a key to check the request is Google’s. Google also names providers that set the webhook up for you, a Zapier integration, and the Google Ads API, which needs a developer token.

How Goldbeater checks this

## These checks run every day, and whenever you ask.

Each finding shows its evidence, an estimate of what it costs a month where it costs money, and, where a setting fixes it, a change drafted for you to approve.

A check is code that runs the same way every time, so a new finding means your account changed. Each week Goldbeater's AI agent follows up on what the checks find, and your AI analyst answers any question about your account.

Checks A finding is worth

- A call asset, lead form or images no campaign shows, where Google recommends one Your call
- Campaigns missing callouts, snippets and assets your others show Fixing it raises the Click-through rate

[Get a free first look](https://goldbeater.ai/app?start=look) [Start the 7-day trial](https://goldbeater.ai/app?start=trial)

No card for the first look. [See every check](https://goldbeater.ai/checks).

Google's own pages

## Where the manual method comes from.

1. [About lead form assets (opens in a new tab)](https://support.google.com/google-ads/answer/9423234?hl=en)
2. [Create lead form assets (opens in a new tab)](https://support.google.com/google-ads/answer/16726130?hl=en)
3. [How to use lead forms in responsive search ads and campaigns (opens in a new tab)](https://support.google.com/google-ads/answer/17079814?hl=en)
4. [Lead form requirements (Advertising Policies Help) (opens in a new tab)](https://support.google.com/adspolicy/answer/9472930?hl=en)
5. [Best practices for lead form assets (opens in a new tab)](https://support.google.com/google-ads/answer/17051443?hl=en)
6. [LeadFormAsset (Google Ads API reference) (opens in a new tab)](https://developers.google.com/google-ads/api/reference/rpc/v25/LeadFormAsset)
7. [Download leads (opens in a new tab)](https://support.google.com/google-ads/answer/10089020?hl=en)
8. [How to set up a webhook integration for a lead form (opens in a new tab)](https://support.google.com/google-ads/answer/16729613?hl=en)
9. [Lead Form Webhook: Overview (Google for Developers) (opens in a new tab)](https://developers.google.com/google-ads/webhook/docs/overview)
10. [Lead Form Webhook: Implementation (Google for Developers) (opens in a new tab)](https://developers.google.com/google-ads/webhook/docs/implementation)
11. [Export leads automatically using Zapier (opens in a new tab)](https://support.google.com/google-ads/answer/11351975?hl=en)
12. [Retrieve leads using Google Ads API (opens in a new tab)](https://support.google.com/google-ads/answer/12080108?hl=en)
13. [About phone number verification (opens in a new tab)](https://support.google.com/google-ads/answer/16804244?hl=en)
14. [About qualifying responses in lead forms (opens in a new tab)](https://support.google.com/google-ads/answer/17050941?hl=en)
15. [About assets (opens in a new tab)](https://support.google.com/google-ads/answer/7331111?hl=en)
16. [New tools to create more engaging ads (Google Ads & Commerce Blog, September 15, 2022) (opens in a new tab)](https://blog.google/products/ads-commerce/create-engaging-ads/)
17. [About conversion goals (opens in a new tab)](https://support.google.com/google-ads/answer/10995103?hl=en)
18. [Associations view (opens in a new tab)](https://support.google.com/google-ads/answer/7571712?hl=en)
19. [About assets upgrade (opens in a new tab)](https://support.google.com/google-ads/answer/10514212?hl=en)
20. [Types of recommendations (opens in a new tab)](https://support.google.com/google-ads/answer/3416396?hl=en)
21. [Apply or dismiss recommendations (opens in a new tab)](https://support.google.com/google-ads/answer/10169817?hl=en)

More guides

## Other things worth checking by hand.

- [How do I audit a Google Ads account? Work through 163 checks, area by area, conversions first.](https://goldbeater.ai/guides/google-ads-audit-checklist)
- [How do I optimize my Google Ads headlines? Find repeated headlines and write ones that differ.](https://goldbeater.ai/guides/repeated-headlines)
- [What are the Google Ads headline and description character limits? Every limit in one table, and how to use the room.](https://goldbeater.ai/guides/google-ads-character-limits)
- [How do I improve ad strength in Google Ads? What lifts it from Poor to Excellent.](https://goldbeater.ai/guides/google-ads-ad-strength)

[All 64 guides](https://goldbeater.ai/guides)

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Product

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- [PPC monitoring](https://goldbeater.ai/ppc-monitoring)
- [Budget pacing](https://goldbeater.ai/budget-pacing)
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Guides

- [Google Ads audit checklist](https://goldbeater.ai/guides/google-ads-audit-checklist)
- [Google Ads wasted spend](https://goldbeater.ai/guides/wasted-search-terms)
- [Google Ads MCP server](https://goldbeater.ai/guides/google-ads-mcp)
- [Broad match keywords](https://goldbeater.ai/guides/google-ads-broad-match)
- [Google search partners](https://goldbeater.ai/guides/google-search-partners)
- [Common Google Ads mistakes](https://goldbeater.ai/guides/google-ads-mistakes)
- [All guides](https://goldbeater.ai/guides)

Goldbeater vs

- [Opteo](https://goldbeater.ai/compare/goldbeater-vs-opteo)
- [Optmyzr](https://goldbeater.ai/compare/goldbeater-vs-optmyzr)
- [Google's recommendations](https://goldbeater.ai/compare/goldbeater-vs-google-recommendations)
- [Ryze AI and groas](https://goldbeater.ai/compare/goldbeater-vs-ryze-ai)
- [A PPC agency](https://goldbeater.ai/compare/goldbeater-vs-ppc-agency)
- [Adalysis](https://goldbeater.ai/compare/goldbeater-vs-adalysis)
- [TrueClicks](https://goldbeater.ai/compare/goldbeater-vs-trueclicks)
- [AI tools for Google Ads](https://goldbeater.ai/compare/ai-tools-for-google-ads)
- [All comparisons](https://goldbeater.ai/compare)

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