---
title: "How do remarketing lists for search ads (RLSA) work in Google Ads?"
description: "What RLSA is and what Google calls it now, how to add RLSA audiences to a Search campaign, Observation or Targeting, list sizes, and whether a list pays."
canonical: https://goldbeater.ai/guides/google-ads-rlsa
last-updated: 2026-10-04
---

Guide

# How do remarketing lists for search ads (RLSA) work in Google Ads?

What RLSA is and what Google calls it now, how to add RLSA audiences to a Search campaign, Observation or Targeting, list sizes, and whether a list pays.

In short

- RLSA, remarketing lists for search ads, lets a Search campaign bid differently for people who have already visited your site, or show its ads to them alone. Google Ads now calls the lists your data segments.
- A list is added to a campaign or an ad group under Observation, which reports on its people and leaves your reach alone, or under Targeting, which shows the ads only to them. Google recommends Observation for Search campaigns.
- A bid adjustment on a list, from −90% to +900%, is applied under manual bidding and Maximize clicks. Smart Bidding doesn't apply it, and uses the list as a signal instead.
- Google's help pages give two minimum sizes for a list on Search: 100 active visitors in the last 30 days, and 1,000 cookies. A visitor stays on a list for 30 days by default, and 540 at most.
- Goldbeater reads every campaign's audiences every day, and raises a setting at odds with the campaign's name, and a list converting far below or far above the rest of its campaign by more than chance.

Goldbeater checks this every 24 hours

- An audience setting at odds with what the campaign is for

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1. [01 The meaning of RLSA, and what Google calls it today](https://goldbeater.ai/guides/google-ads-rlsa#what)
2. [02 RLSA audiences: the lists a Search campaign can use](https://goldbeater.ai/guides/google-ads-rlsa#audiences)
3. [03 How large a list must be, and how long a visitor stays](https://goldbeater.ai/guides/google-ads-rlsa#size)
4. [04 Observation or Targeting decides who sees your ads](https://goldbeater.ai/guides/google-ads-rlsa#settings)
5. [05 How to add a list to a Search campaign](https://goldbeater.ai/guides/google-ads-rlsa#add)
6. [06 A bid adjustment on a list, and what Smart Bidding does](https://goldbeater.ai/guides/google-ads-rlsa#bids)
7. [07 How to tell whether a list pays in a Search campaign](https://goldbeater.ai/guides/google-ads-rlsa#by-hand)
8. [08 What it looks like when Goldbeater finds it](https://goldbeater.ai/guides/google-ads-rlsa#in-goldbeater)
9. [09 Questions](https://goldbeater.ai/guides/google-ads-rlsa#questions)

Contents

1. [01 The meaning of RLSA, and what Google calls it today](https://goldbeater.ai/guides/google-ads-rlsa#what)
2. [02 RLSA audiences: the lists a Search campaign can use](https://goldbeater.ai/guides/google-ads-rlsa#audiences)
3. [03 How large a list must be, and how long a visitor stays](https://goldbeater.ai/guides/google-ads-rlsa#size)
4. [04 Observation or Targeting decides who sees your ads](https://goldbeater.ai/guides/google-ads-rlsa#settings)
5. [05 How to add a list to a Search campaign](https://goldbeater.ai/guides/google-ads-rlsa#add)
6. [06 A bid adjustment on a list, and what Smart Bidding does](https://goldbeater.ai/guides/google-ads-rlsa#bids)
7. [07 How to tell whether a list pays in a Search campaign](https://goldbeater.ai/guides/google-ads-rlsa#by-hand)
8. [08 What it looks like when Goldbeater finds it](https://goldbeater.ai/guides/google-ads-rlsa#in-goldbeater)
9. [09 Questions](https://goldbeater.ai/guides/google-ads-rlsa#questions)

The manual way comes first, in Google Ads itself. Then the same problem as Goldbeater finds it, every day, without anyone asking.

## The meaning of RLSA, and what Google calls it today

RLSA stands for remarketing lists for search ads. It means using a list of people who already know your business, past visitors to your site or app, or your customers, in a Search campaign. Google describes it as tailoring “your bids and ads to these visitors when they’re searching on Google and search partner sites”.

Google Ads calls it something else now. When it renamed its audience terms, remarketing became your data: a remarketing list is one of your data segments, and the feature’s page is titled About your data segments for Search ads. The old name is still on some of Google’s pages. Its table of bid adjustments has a row called Audiences (incl. RLSA).

Google gives two ways to use a list on Search:

- Bid differently on the keywords you have. In Google’s words, “optimize bids for your existing keywords for your website visitors and app users”. Its example raises the bid by 25% for people who visited the site in the last 30 days.
- Buy keywords for past visitors alone. Google’s page says you can “bid on keywords that you don’t normally bid on just for people who have recently visited your site”. Its example is broad keywords, shown only to people who have bought from you before.

The first is a list added to a campaign you already run. The second is a campaign of its own, which this guide calls an RLSA campaign. Which one you mean decides the setting the list is added under.

## RLSA audiences: the lists a Search campaign can use

Your lists are in Audience manager, at Tools › Shared library › Audience manager, which opens on Your data segments. Google’s table of list types marks four as compatible with Search: website visitors, YouTube users, app users and customer lists.

- Website visitors are collected by the Google tag. Google says you must install it “on every page of your website, but you need only one Google tag for each Google Ads account”. A visitor joins a segment within seconds of loading a tagged page. Google Ads makes some segments for you, All visitors and All converters among them, and you make others by rule: a segment for every page whose URL contains a word, say. To make one, select the plus button in Audience manager, then Website visitors.
- An audience built in Google Analytics reaches Google Ads once the property is linked. Analytics Help says you need to “activate Google signals and enable ads personalization” on that link. An audience that uses a demographic dimension such as age, gender or in-market can’t be used on Search.
- Customer lists are uploaded through Customer Match, which Google says is available on Search. An account that doesn’t meet Customer Match’s requirements can use a customer list for Observation and exclusions alone. The [Customer Match guide](https://goldbeater.ai/guides/google-ads-customer-match) covers the upload and who qualifies.

A tag that fills a list collects data for personalized ads, so consent comes with it. Google’s page on the tag says to get consent where the law requires it, and to switch off the collection of remarketing data for a visitor who hasn’t given it. For people in the European Economic Area, Google enforces its EU user consent policy: to keep using remarketing, “you must collect consent for use of personal data from end users based in the EEA and share consent signals with Google”. Google also doesn’t permit the tag on pages for offers its personalized advertising policy restricts.

## How large a list must be, and how long a visitor stays

Google’s help pages give two figures for the smallest list a Search campaign can use:

- 100 active visitors. Three pages on data segments say a list on the Google Search Network “must have a minimum of 100 active visitors or users within the last 30 days”. For a customer list, the 100 holds if it was uploaded or refreshed after February 1, 2024. An older one still needs 1,000 matched users.
- 1,000 cookies. The page on your data segments for Search ads says a segment “needs to have a minimum number of 1,000 cookies before the segment can be used to tailor your Search ads”. Analytics Help gives the same figure for a list built in Google Analytics.

None of the pages read says which figure is current. What your own list reaches is in Audience manager’s Size columns, one for each network. The Search size counts the people in the segment who searched on Google in the previous 30 days, so it can be smaller than the list. A Search size of 1,000 or more is at or past the larger figure. A new list can take 48 to 72 hours to fill.

A visitor stays on a list for its membership duration: 30 days by default and 540 at most on Google Search. Each new visit to a tagged page starts the count again. Google’s advice is that the duration “should be similar to the length of your sales cycle”. If you change it, on the Search Network the new duration applies to the visitors already on the list as well as to new ones.

Google closes a segment that no campaign or ad group has used for 540 days, and a closed segment stops adding people. Lists nothing uses are the subject of the [unused audience segments guide](https://goldbeater.ai/guides/unused-audience-segments).

## Observation or Targeting decides who sees your ads

A list is added to a campaign or an ad group under one of two settings:

- Observation. Google’s page says it “does not restrict the reach of your campaign or ad group”. The list’s people are reported on their own, and can take a bid adjustment. Google recommends it for all Search campaigns.
- Targeting. “You’ll only show ads to members of your data segments.” The list can still take a bid adjustment. Google recommends it for Video and Display campaigns.

So the setting follows what the list is there for. A list added to a campaign that should go on showing to everyone belongs on Observation. An RLSA campaign belongs on Targeting, and Google’s own instruction for it is to “create a new campaign with these keywords, and use the Targeting setting”. The other way round, the first stops showing to anyone new, and the second buys its keywords from every searcher.

To read the setting, go down your Search campaigns in Edit audience segments, which shows Targeting or Observation for the campaign or ad group you choose. A campaign that shows only to its lists spends all of its cost on their people, so the lists’ share of a campaign’s cost says the same thing:

Lists by campaign

Sample data

| Campaign       | Setting     | Lists in it                                     | Their share of cost |
| -------------- | ----------- | ----------------------------------------------- | ------------------- |
| Sofas — RLSA   | Observation | All visitors (540 days), Newsletter subscribers | 23%                 |
| Sofas — Phrase | Observation | All visitors (540 days)                         | 22%                 |
| Brand — Exact  | Observation | Newsletter subscribers                          | 10%                 |

Sofas — Phrase and Brand — Exact are meant for every searcher, and observe a list each. Sofas — RLSA was built to buy broad sofa searches from past visitors alone, and it observes its lists too: only 23% of its cost reached them.

Two rules hold under either setting. A Search campaign that uses a list still needs keywords, unless it runs Dynamic Search Ads. And a campaign holds its lists at one level: on the campaign or on its ad groups, “but not on both levels at the same time”. To move them up, remove the lists from the ad groups first, then add them to the campaign.

## How to add a list to a Search campaign

1. Go to Campaigns › Audiences, keywords, and content › Audiences.
2. Select Edit audience segments, then choose the campaign or ad group.
3. Find the segment with Search or Browse, and tick it.
4. Choose Observation or Targeting, and save.

To add one list to many campaigns, start in Audience manager. Select the segment, then Add to, then Campaigns or Ad groups. Tick the campaigns, select Next, choose the setting, and select Add audiences. Google Ads skips a campaign or ad group that already has the segment. It also skips one that holds the segment at the other level, since the two would conflict.

You can copy lists from one campaign and paste them into others too. By default the paste keeps each destination’s setting, and where a Search or Shopping ad group has no list yet, it picks Observation.

## A bid adjustment on a list, and what Smart Bidding does

A bid adjustment on a list raises or lowers your bids for its people by a percentage, from −90% to +900%, on a campaign or an ad group. To set one, open the Audiences page, select the list’s row, then the pencil icon in its Bid adj. column. Choose Increase or Decrease, enter a percentage, and select Save.

Whether it does anything depends on the bid strategy. Manual bidding applies it. Of the automated strategies, Google’s table marks Audiences (incl. RLSA) under Maximize clicks alone: Target CPA, Target ROAS, Maximize conversions, Maximize conversion value and Target impression share don’t use it. The [targeting guide](https://goldbeater.ai/guides/google-ads-targeting#bid-adjustments) has the table for every kind of adjustment.

Smart Bidding reads the list instead. Google lists the remarketing list among its signals: it can optimize bids “based on which remarketing list someone belongs to”, and on Search by how recently the person joined it and by “each list a user is on for a given campaign or ad group”. Its page on Targeting and Observation says first-party segments “added under the ‘Observation’ setting will be used as signals for Smart Bidding strategies”.

So under Smart Bidding, add the list on Observation and set no adjustment. You don’t need a list for each stretch of days either. Smart Bidding takes into account how long someone has been on a segment, so in Google’s words “you don’t need to categorize the segments based on duration”.

The setting itself holds under every strategy. Google says Smart Bidding “will still consider targeting and exclusions”, so a campaign set to Targeting shows to its lists alone, and an excluded list stays excluded.

A customer list may already be in use. Google’s guide to Customer Match says Smart Bidding includes every customer list in the account without being asked, and its timeline gives Search ads as launched in Q3 of 2023, though a sentence on the same page still says this “will soon be available for in-feed ads and Search ads”. Add the list to the campaign yourself all the same: only a list the campaign names is reported as a row.

## How to tell whether a list pays in a Search campaign

Once a list is in a campaign, Google Ads reports what its people cost and what they bought. One row says little by itself. Set it beside the rest of its campaign:

1. Go to Campaigns › Audiences, keywords, and content › Audiences. In the Audience segments module choose Campaign view, then Show table, and set the date range to the last 30 days.
2. Note the list’s cost and conversions, and the campaign’s own from Campaigns › Campaigns. Take the list’s from the campaign’s. What’s left is the rest of the campaign.
3. Divide the rest’s cost by its conversions. That is what everyone else paid for a conversion.
4. Divide the list’s cost by that price. The answer is what its spend would have bought at their rate.
5. If the list bought over twice that, or under half, ask whether it could be luck. In Google Sheets, BINOMDIST takes the list’s conversions, the campaign’s conversions, the list’s share of the campaign’s cost, and TRUE, and returns the chance of that few or fewer. For a list that bought more than expected, give it one conversion fewer and take the answer from 1: the chance of that many or more.
6. Multiply the chance by the number of rows you compared, in every campaign, since each was another chance for luck to show. Under 5%, the gap is worth acting on.

Sofas — RLSA, 30 days

Sample data

| Audience segment        | Cost   | Conv. | Cost / conv. | Expected | By luck |
| ----------------------- | ------ | ----- | ------------ | -------- | ------- |
| Whole campaign          | $1,088 | 12    | $90.67       | —        | —       |
| All visitors (540 days) | $212   | 9     | $23.56       | 0.7      | 0.005%  |
| Newsletter subscribers  | $38    | 0     | —            | 0.4      | 65%     |

At $90.67 a conversion, Sofas — RLSA reads like any other campaign. Its lists say otherwise. All visitors (540 days) took $212, 19% of the cost, and bought 9 of the 12 sales. The rest of the campaign paid $292 for each of its 3, a rate at which the list’s spend would have bought 0.7: 9 is a 0.005% chance, and 0.02% after the 4 rows compared across the account. Newsletter subscribers bought nothing for $38, where 0.4 was expected. That happens about two months in three.

Read each row against the campaign less that row, never against the other lists. A row holds the people on the list who also met the campaign’s targeting, and where a searcher is on more than one of a campaign’s lists, Google’s page says “the segment with highest bid adjustment receives the impression attribution”. Where your account records a real conversion value, compare the return as well, and act when both are over twice, or both under half.

What the sum tells you to change depends on which way the gap runs, and on the bid strategy:

- A list far above the rest, under manual bidding or Maximize clicks: raise its bid adjustment.
- A list far above the rest, under Smart Bidding: there is no bid to raise, since the bidding already reads the list. Look at the rest instead. If the campaign’s keywords only pay for past visitors, that is an RLSA campaign, and it belongs on Targeting.
- A list far below the rest: exclude one that bought nothing, in the Exclusions module on the Audiences page. Existing customers in a campaign meant for new ones are one such list. For one that converted at a worse price, lower its bid adjustment where the bid strategy applies one.
- A list with too little spend to judge: leave it on Observation and read it again next month.

## What it looks like when Goldbeater finds it

Every day Goldbeater reads the audiences in each enabled campaign and ad group, with the setting they sit under. A campaign can only say what it’s for in its name, so Goldbeater reads the name beside the setting, and raises a campaign or ad group where the two disagree, either way:

- Set to Targeting, and not named for an audience. A Search or Shopping campaign or ad group with an audience in it, set to Targeting, whose name doesn’t say it’s meant for one. Its ads show only to the people in its audiences. Goldbeater drafts the switch to Observation.
- Named for an audience, and set to Observation. One whose name carries a word for an audience, such as remarketing, retargeting, RLSA, visitors, cart abandoners, existing customers or customer list. Its ads show to everyone. The finding says to switch it to Targeting if that’s what it’s for, and drafts nothing: Goldbeater drafts only the change that hands reach back.

An ad group is read by its campaign’s name as well as its own. A setting with no audience under it narrows nothing, and isn’t raised. The finding reads medium where the campaign or ad group spent a thousandth of the account’s last 30 days or more, and low under that.

Finding

Sample data

Medium Medium severity Risk

Sofas — RLSA is named for an audience and shows its ads to everyone

Sofas — RLSA

What Goldbeater saw

It's set to Observation, so its 2 audiences are reported, not required, while its name says it's meant for an audience.

- Cost

  $1,088

|                           |      |   |
| ------------------------- | ---- | - |
| "All visitors (540 days)" | $212 | 9 |
| "Newsletter subscribers"  | $38  | 0 |

Why it matters

A Search or Shopping campaign set to Targeting, so its ads show only to the people in its audiences, when nothing in its name says it's meant for them; or a campaign named for an audience, such as remarketing, set to Observation, so its ads show to everyone. The first loses every searcher outside those audiences; the second spends a remarketing budget on people who never visited.

What to do

If the campaign is meant only for these audiences, switch its audience setting to Targeting (the campaign's audiences in Google Ads, then Edit audience segments), so its ads show only to them. If it's meant for everyone, its name says otherwise.

What would change

The steps under What to do are the fix. Goldbeater drafts no change for this one.

This is “An audience setting at odds with what the campaign is for” on a sample account. Goldbeater runs it on yours every 24 hours, and your AI analyst answers what you ask about any finding.

[Get a free first look](https://goldbeater.ai/app?start=look)

Sample data. Cedar & Pine Interiors is an invented account, and its figures are made up.

That is the campaign worked above. The finding’s table is the two rows of the sum, and its cost is the campaign’s $1,088, of which $250 reached the people the campaign is named for. One of its lists is a customer list, which an account can target only where it meets Customer Match’s requirements.

Goldbeater also runs the sum above on every audience with spend, each beside the rest of its campaign or ad group. It raises one that bought under half the conversions its spend would have at the rest’s rate, on at least $20, where so few is unlikely by chance once every audience tested in your account is allowed for (5% overall). Where your conversion value is real, its return has to be under half as well. That finding says to exclude an audience that bought nothing, and to lower one that converted by −50% where the bid strategy applies an audience bid adjustment.

It raises an audience that bought over twice as many only in a campaign bidding manually or to Maximize clicks, and advises a +20% bid adjustment. Sofas — RLSA bids to Maximize conversion value, so its past visitors’ 9 sales are no finding of that kind. On Manual CPC, the same rows would be. Both findings are advice, with no change drafted. Where you count a cart or a form on the way to a sale, only the last step counts.

A customer list gone out of date is in the [Customer Match guide](https://goldbeater.ai/guides/google-ads-customer-match), devices, demographics and cities are in the [targeting guide](https://goldbeater.ai/guides/google-ads-targeting), and the [audit checklist](https://goldbeater.ai/guides/google-ads-audit-checklist) has every targeting line with where to find it in Google Ads.

## Questions

- What does RLSA stand for in Google Ads?

  Remarketing lists for search ads: using a list of past visitors or customers in a Search campaign, to bid differently for them or to show an ad to them alone. Google Ads now calls the lists your data segments, and the feature your data segments for Search ads.

- Should an RLSA list be on Observation or Targeting?

  Observation, where the campaign should keep showing to everyone and you want the list reported, or used by Smart Bidding. Targeting, where the campaign was built for the people on the list alone, since Targeting shows the ads only to them. Google recommends Observation for all Search campaigns.

- How many people does a remarketing list need to work on Search?

  Google’s help pages give two figures. Its pages on data segments say a list needs at least 100 active visitors or users within the last 30 days on the Google Search Network. Its page on your data segments for Search ads says 1,000 cookies. A list whose Search size in Audience manager is 1,000 or more is at or past the larger of the two.

- How long does someone stay on a remarketing list for Search?

  For the list’s membership duration: 30 days by default, and 540 days at most on Google Search. Each visit to a tagged page starts the count again. Google suggests a duration about as long as your sales cycle.

- Do bid adjustments on a remarketing list work with Smart Bidding?

  No. Manual bidding and Maximize clicks apply an audience bid adjustment, and Target CPA, Target ROAS, Maximize conversions and Maximize conversion value don’t. Smart Bidding uses the lists added to a campaign as signals when it sets each bid, so add the list on Observation and set no adjustment.

- Does an RLSA campaign need keywords?

  Yes. Google says keywords are required for a Search campaign that uses your data segments under either setting, except in Dynamic Search Ads campaigns. The list narrows or informs who the keywords reach, and doesn’t replace them.

- Can I use remarketing lists in a Shopping campaign?

  Yes. Google lists your data among the segments a Standard Shopping campaign takes, recommends Observation for Shopping as it does for Search, and marks Shopping campaigns as taking a bid adjustment on a remarketing list under manual bidding.

How Goldbeater checks this

## This check runs every day, and whenever you ask.

Each finding shows its evidence, an estimate of what it costs a month where it costs money, and, where a setting fixes it, a change drafted for you to approve.

A check is code that runs the same way every time, so a new finding means your account changed. Each week Goldbeater's AI agent follows up on what the checks find, and your AI analyst answers any question about your account.

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- An audience setting at odds with what the campaign is for Fixing it lowers the Risk

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Google's own pages

## Where the manual method comes from.

1. [About your data segments for Search ads (opens in a new tab)](https://support.google.com/google-ads/answer/2701222?hl=en)
2. [Updates to Audience terms and phrases (opens in a new tab)](https://support.google.com/google-ads/answer/10566701?hl=en)
3. [Set up your data segments for Search ads campaign (opens in a new tab)](https://support.google.com/google-ads/answer/7068417?hl=en)
4. [How your data segments work (opens in a new tab)](https://support.google.com/google-ads/answer/2472738?hl=en)
5. [About audience segments in Audience manager (opens in a new tab)](https://support.google.com/google-ads/answer/7558048?hl=en)
6. [About your data segment compatibility (opens in a new tab)](https://support.google.com/google-ads/answer/7476585?hl=en)
7. [Tag your website using Google Ads (opens in a new tab)](https://support.google.com/google-ads/answer/2476688?hl=en)
8. [About the Google tag (opens in a new tab)](https://support.google.com/google-ads/answer/11994839?hl=en)
9. [Updates to consent mode for traffic in European Economic Area (EEA) (opens in a new tab)](https://support.google.com/google-ads/answer/13695607?hl=en)
10. [About setting up your data segments (opens in a new tab)](https://support.google.com/google-ads/answer/2454000?hl=en)
11. [Create an audience segment that includes your website visitors (opens in a new tab)](https://support.google.com/google-ads/answer/2454064?hl=en)
12. [Remarketing lists for search ads (Analytics Help) (opens in a new tab)](https://support.google.com/analytics/answer/9759219?hl=en)
13. [About Customer Match (opens in a new tab)](https://support.google.com/google-ads/answer/6379332?hl=en)
14. [Your guide to Customer Match (opens in a new tab)](https://support.google.com/google-ads/answer/10550383?hl=en)
15. [About “Targeting” and “Observation” settings (opens in a new tab)](https://support.google.com/google-ads/answer/7365594?hl=en)
16. [About bid adjustments (opens in a new tab)](https://support.google.com/google-ads/answer/2732132?hl=en)
17. [Add or remove a bid adjustment (opens in a new tab)](https://support.google.com/google-ads/answer/6262954?hl=en)
18. [About Smart Bidding (opens in a new tab)](https://support.google.com/google-ads/answer/7065882?hl=en)
19. [Combining automated bid strategies with audience segments for Search ads (opens in a new tab)](https://support.google.com/google-ads/answer/4782789?hl=en)
20. [About Audience reporting (opens in a new tab)](https://support.google.com/google-ads/answer/10566573?hl=en)
21. [Add data segments for website visitors to ad groups (opens in a new tab)](https://support.google.com/google-ads/answer/2454003?hl=en)
22. [About audience segments (opens in a new tab)](https://support.google.com/google-ads/answer/2497941?hl=en)
23. [Edit, pause, or remove a data segment and audiences (opens in a new tab)](https://support.google.com/google-ads/answer/3176171?hl=en)
24. [About Exclusions: Exclude specific audience segments from your targeting (opens in a new tab)](https://support.google.com/google-ads/answer/2549058?hl=en)
25. [BINOMDIST (Google Docs Editors Help) (opens in a new tab)](https://support.google.com/docs/answer/3093987?hl=en)

More guides

## Other things worth checking by hand.

- [How do I audit a Google Ads account? Work through 163 checks, area by area, conversions first.](https://goldbeater.ai/guides/google-ads-audit-checklist)
- [Why is my Google Ads bid strategy stuck in learning? See what reset learning, and let it settle.](https://goldbeater.ai/guides/bid-strategy-learning)
- [Should you turn off Google search partners? Compare them with Google Search, campaign by campaign.](https://goldbeater.ai/guides/google-search-partners)
- [How do I optimize a Google Display campaign by where its ads appear? Read each placement against the rest of its campaign.](https://goldbeater.ai/guides/google-display-campaign-optimization)

[All 58 guides](https://goldbeater.ai/guides)

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- [Google Ads audit checklist](https://goldbeater.ai/guides/google-ads-audit-checklist)
- [Google Ads wasted spend](https://goldbeater.ai/guides/wasted-search-terms)
- [Google Ads MCP server](https://goldbeater.ai/guides/google-ads-mcp)
- [Broad match keywords](https://goldbeater.ai/guides/google-ads-broad-match)
- [Google search partners](https://goldbeater.ai/guides/google-search-partners)
- [Common Google Ads mistakes](https://goldbeater.ai/guides/google-ads-mistakes)
- [All guides](https://goldbeater.ai/guides)

Goldbeater vs

- [Opteo](https://goldbeater.ai/compare/goldbeater-vs-opteo)
- [Optmyzr](https://goldbeater.ai/compare/goldbeater-vs-optmyzr)
- [Google's recommendations](https://goldbeater.ai/compare/goldbeater-vs-google-recommendations)
- [Ryze AI and groas](https://goldbeater.ai/compare/goldbeater-vs-ryze-ai)
- [A PPC agency](https://goldbeater.ai/compare/goldbeater-vs-ppc-agency)
- [Adalysis](https://goldbeater.ai/compare/goldbeater-vs-adalysis)
- [TrueClicks](https://goldbeater.ai/compare/goldbeater-vs-trueclicks)
- [AI tools for Google Ads](https://goldbeater.ai/compare/ai-tools-for-google-ads)
- [All comparisons](https://goldbeater.ai/compare)

Company

- [About Goldbeater](https://goldbeater.ai/company)
- [Security](https://goldbeater.ai/security)
- [Press](https://goldbeater.ai/press)
- [Contact us](mailto:support@goldbeater.ai)

Legal

- [Privacy](https://goldbeater.ai/privacy)
- [Terms](https://goldbeater.ai/terms)
- [Google API disclosure](https://goldbeater.ai/privacy#google-api)

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