---
title: "How many keywords per ad group should I have in Google Ads?"
description: "Google's help gives no number of keywords per ad group for Search: how to count yours, find the idle ones, split a large one, and how many ads each needs."
canonical: https://goldbeater.ai/guides/keywords-per-ad-group
last-updated: 2026-10-03
---

Guide

# How many keywords per ad group should I have in Google Ads?

Google's help gives no number of keywords per ad group for Search: how to count yours, find the idle ones, split a large one, and how many ads each needs.

In short

- Google's help pages give no number of keywords for a Search ad group. Google asks for a narrow theme in each, such as one page or category of your site, and lets an ad group hold up to 20,000 targeting items.
- The 5 to 20 keywords often quoted is Google's guideline for a Display Network ad group, not a Search one.
- So judge an ad group against your own account: count each ad group's keywords, then open the one far larger than the rest and see how many of its keywords took no click in the last 30 days.
- For ads, Google asks for at least two responsive search ads in each ad group, rated Good or Excellent, and lets an ad group run three.
- Goldbeater counts every Search ad group's keywords every day, and raises one far larger than your others where most of its keywords are idle, ad groups with no ad, no keywords or a single one, and ad groups running more ads than their conversions can tell apart.

Goldbeater checks this every 24 hours

- Ad groups far larger than the rest, most of their keywords idle
- Ad groups that can't show an ad, or hold only one ad or keyword
- Ad groups running more ads than their conversions can tell apart
- [and 1 more](https://goldbeater.ai/guides/keywords-per-ad-group#goldbeater)

Each week Goldbeater's AI agent follows up on the findings. A free first look shows how many problems these and 159 other checks find on one of your accounts, and what they cost. No card.

[Get a free first look](https://goldbeater.ai/app?start=look) [or start the 7-day trial](https://goldbeater.ai/app?start=trial)

1. [01 Google asks for a theme in each ad group, not a number.](https://goldbeater.ai/guides/keywords-per-ad-group#how-many)
2. [02 How to count each ad group's keywords, and find the idle ones](https://goldbeater.ai/guides/keywords-per-ad-group#by-hand)
3. [03 What Google says about a keyword that isn't showing](https://goldbeater.ai/guides/keywords-per-ad-group#idle)
4. [04 How to split an ad group that has outgrown its theme](https://goldbeater.ai/guides/keywords-per-ad-group#split)
5. [05 Single-keyword ad groups, and what close variants did to them](https://goldbeater.ai/guides/keywords-per-ad-group#single-keyword)
6. [06 How many ads per ad group, and what one needs to serve](https://goldbeater.ai/guides/keywords-per-ad-group#ads)
7. [07 What it looks like when Goldbeater finds it](https://goldbeater.ai/guides/keywords-per-ad-group#in-goldbeater)
8. [08 Questions](https://goldbeater.ai/guides/keywords-per-ad-group#questions)

Contents

1. [01 Google asks for a theme in each ad group, not a number.](https://goldbeater.ai/guides/keywords-per-ad-group#how-many)
2. [02 How to count each ad group's keywords, and find the idle ones](https://goldbeater.ai/guides/keywords-per-ad-group#by-hand)
3. [03 What Google says about a keyword that isn't showing](https://goldbeater.ai/guides/keywords-per-ad-group#idle)
4. [04 How to split an ad group that has outgrown its theme](https://goldbeater.ai/guides/keywords-per-ad-group#split)
5. [05 Single-keyword ad groups, and what close variants did to them](https://goldbeater.ai/guides/keywords-per-ad-group#single-keyword)
6. [06 How many ads per ad group, and what one needs to serve](https://goldbeater.ai/guides/keywords-per-ad-group#ads)
7. [07 What it looks like when Goldbeater finds it](https://goldbeater.ai/guides/keywords-per-ad-group#in-goldbeater)
8. [08 Questions](https://goldbeater.ai/guides/keywords-per-ad-group#questions)

The manual way comes first, in Google Ads itself. Then the same problem as Goldbeater finds it, every day, without anyone asking.

## Google asks for a theme in each ad group, not a number.

Google’s pages on Search keywords, keyword lists, ad groups and account structure name no number of keywords an ad group should hold. What they ask for is a theme: pick a narrow one for each ad group and build the ad group around it. Google suggests starting from the way your site is laid out, with an ad group for each page or category, and its example is an online electronics store with ad groups for flat screen TVs, plasma TVs, digital cameras and compact cameras.

The reason is the ad. Every keyword in an ad group shares that ad group’s ads, so each should be a search those ads answer. Google’s own warning is an account with all its keywords and ads in one ad group, where a search for women’s evening shoes can be shown the ad for men’s tennis shoes.

The figure most often quoted, 5 to 20 keywords, is Google’s, and it is for another network. It comes from Google’s guidelines for keywords in Display Network campaigns, which say to create a set of 5 to 20 keywords that relate to the ads in that ad group. These are the numbers Google gives for an ad group:

| For                                                       | Google says |
| --------------------------------------------------------- | ----------- |
| Keywords in a Search ad group                             | No number   |
| Keywords in a Display ad group                            | 5 to 20     |
| Targeting items an ad group can hold, keywords among them | 20,000      |
| Responsive search ads to run in an ad group               | At least 2  |
| Responsive search ads an ad group can have enabled        | 3           |
| Ad groups a campaign can hold                             | 20,000      |

The two figures of 20,000 are from Google’s account limits: ceilings, and no guide to a good size. The test of a Search ad group is whether one set of ads answers every keyword in it, and whether its keywords are doing anything. A count tells you where to look first.

## How to count each ad group's keywords, and find the idle ones

1. Go to Campaigns › Audiences, keywords, and content › Search keywords, with all campaigns in view, and set the date range to the last 30 days.
2. Use the filter button above the table to show enabled keywords only.
3. Select the name of the Ad group column to sort the table by ad group, so each ad group’s keywords sit together.
4. To count them, select the download icon above the table, then Download, and choose a format such as .csv or Google Sheets. In the sheet, count the rows for each ad group, and how many of them have no clicks.
5. Back in Google Ads, read the Status column of the keywords that took no click. It says where Google itself is holding one back.

Counting in a sheet

Example

With the campaign in column A, the ad group in B and clicks in F, =COUNTIFS(A:A,A2,B:B,B2) counts the keywords in the ad group on row 2, and =COUNTIFS(A:A,A2,B:B,B2,F:F,0) counts the ones that took no click. Point the last pair at the impressions column to count the ones Google never showed.

Google Ads Editor counts without a download. Select Ad groups in its type list, start typing Count in the advanced search box and choose Function : COUNT(...), then tick Keywords under Keywords and targeting. Google’s own example uses it to find the ad groups holding fewer than five approved keywords.

Keywords by ad group

Sample data

| Ad group           | Keywords | No click, 30 days | Share idle | Campaign       |
| ------------------ | -------- | ----------------- | ---------- | -------------- |
| Sofas — general    | 46       | 34                | 74%        | Sofas — Phrase |
| Competitor names   | 12       | 5                 | 42%        | Competitors    |
| Area rugs          | 10       | 3                 | 30%        | Rugs — Broad   |
| Leather sofas      | 9        | 2                 | 22%        | Sofas — Phrase |
| Corner sofas       | 8        | 3                 | 38%        | Sofas — Phrase |
| Linen sofas        | 7        | 2                 | 29%        | Sofas — Phrase |
| Wool rugs          | 7        | 2                 | 29%        | Rugs — Broad   |
| Velvet sofas       | 6        | 1                 | 17%        | Sofas — Phrase |
| Cedar & Pine       | 5        | 0                 | 0%         | Brand — Exact  |
| Outdoor rugs       | 4        | 0                 | 0%         | Rugs — Broad   |
| Cedar & Pine sofas | 1        | 0                 | 0%         | Brand — Exact  |
| Cedar & Pine rugs  | 1        | 0                 | 0%         | Brand — Exact  |

Half of Cedar & Pine’s 12 Search ad groups hold 7 keywords or fewer. Sofas — general holds 46, and 34 of them took no click in 30 days, where 18 of the other ad groups’ 70 keywords took none. At the other end, two ad groups of Brand — Exact hold a single keyword each.

No figure of Google’s says which ad group is too large, so use your account’s own. The usual line for an outlier is the third quartile plus 1.5 times the spread between the first quartile and the third. With each ad group’s count in column C of the sheet:

The line for an outlier

```
=QUARTILE(C:C,3)+1.5*(QUARTILE(C:C,3)-QUARTILE(C:C,1))
```

Cedar & Pine’s quartiles are 4.75 and 9.25, so the line falls at 9.25 + 1.5 × 4.5, or 16 keywords, and only Sofas — general is past it.

Size alone isn’t a fault. A large ad group whose keywords all take clicks is working, and an account built of large ad groups has none that stands out. What marks dead weight is the last column: an ad group past the line where 74% of the keywords took no click, in an account where 26% of the rest took none.

## What Google says about a keyword that isn't showing

The Status column gives Google’s reason. A keyword it limits reads Eligible (limited), with one of these beside it:

- Low search volume: the keyword is associated with very little search traffic, so it isn’t eligible to show often. Google says it may be reactivated if searches for it increase.
- Rarely shown due to low Quality Score: the keyword isn’t showing often because its Quality Score is low. The [low Quality Score guide](https://goldbeater.ai/guides/google-ads-low-quality-score) covers which part to fix.
- Below first page bid estimate: the keyword is active and can show ads, but isn’t showing on the first page.

Google clears out the longest idle itself. A keyword created more than 13 months ago that has had no impressions in the past 13 months may be paused automatically. It then reads Paused, with Keyword paused due to low activity beside it. You can enable it again, and Google pauses it again if it gets no impressions in the next 3 months.

Google recommends the same clean-up. Remove non-serving keywords appears among its recommendations when some of your keywords have had no traffic for a year or more, and its guidance on account structure asks you to clean up duplicate and non-serving keywords, since the excess makes an account harder to manage and more error prone.

A year is Google’s line. Thirty days is a faster read and a rougher one: a keyword added in the last few weeks, or sold in another season, hasn’t had its time. So widen the date range to a year before you pause a keyword that may be seasonal. To pause, tick the keywords, select Edit at the top of the table, and pause them.

## How to split an ad group that has outgrown its theme

Sort the large ad group’s keywords into themes, each one a page or category of your site that an ad could be written for. Leave in the old ad group the theme its ads already answer. For each of the others:

1. Go to Campaigns › Ad groups and select the plus button to create an ad group in the same campaign.
2. Write its ads for the theme, with the theme’s page as their final URL. The section on ads below says how many.
3. Go to Campaigns › Audiences, keywords, and content › Search keywords, tick the theme’s keywords, and select Copy from the Edit menu. Open Edit again and select Paste.
4. Pick the new ad group in the ad group picker and select Done. Choose whether the keywords keep their bids and final URLs, tick Pause new keywords after pasting if you want to check them before they run, and select Paste.
5. Pause the originals in the old ad group, so each keyword runs in one place. Left enabled, they are duplicates, which the [duplicate keywords guide](https://goldbeater.ai/guides/duplicate-keywords) covers.

A keyword that moves this way keeps some things and leaves others behind:

- Its statistics stay behind. The pasted keyword is a copy. Google’s Editor help says a keyword pasted into a new ad group doesn’t bring its performance statistics, such as impressions and clicks, so the copy starts at zero and the paused original keeps the history.
- Its quality is judged the same, until the ad changes. Google says there is no ad group-level, campaign-level or account-level Quality Score, and that breaking keywords into new ad groups without changing the ad text or landing page has no effect on their quality. A keyword moved to an ad group with new ad text can see its ad quality estimate, and so its Quality Score, change. That is the purpose of a split: ads written for the theme.
- Bidding carries on. Google says its bidding algorithms learn at the level of the search rather than the keyword, so when you move keywords to a different ad group they don’t relearn from scratch: what they learned about a search elsewhere in your account still applies.

## Single-keyword ad groups, and what close variants did to them

A single-keyword ad group, or SKAG, holds exactly one keyword, so its ad can repeat that keyword’s words and its bid applies to that keyword alone. The idea rests on one keyword standing for one search, and in Google Ads it no longer does.

In March 2017 Google widened exact match to take in searches that reorder a keyword’s words, or add or drop function words such as prepositions and articles. Today it says every match type is eligible to match close variants, with no way to opt out, and that an exact match keyword shows on searches with the same meaning or the same intent as the keyword. The close variants Google names include misspellings, singular and plural forms, reordered words with the same meaning, implied words, synonyms and paraphrases. So \[linen sofa] and \[linen sofas] in two ad groups are one set of searches split between two ads.

Under Smart Bidding, Google’s advice is to move single-keyword ad groups into themed ad groups, because grouping keywords by theme makes it easier for Google to understand the keywords, select the best one, and decide which ad should serve for each search. It asks the same of match types: one keyword held as exact, phrase and broad belongs in one ad group, since the copies split the data Smart Bidding works with. Google goes on to suggest keeping only the broad match one, and the [broad match guide](https://goldbeater.ai/guides/google-ads-broad-match) covers when that pays.

Where you set bids by hand, one exact or phrase keyword to an ad group still does what it was built for: one bid on the searches that keyword matches. One broad keyword doesn’t. Google says it’s critical to use Smart Bidding with broad match, because every search is different and a bid should reflect each one.

## How many ads per ad group, and what one needs to serve

Google asks for at least 2 responsive search ads in each ad group, each rated Good or Excellent for Ad Strength and each with a final URL of its own. An ad group can run 3 enabled responsive search ads at most, and Google’s page on organizing ad groups recommends at least 3 ads in each. Its own figures: advertisers who add a second responsive search ad see 6.6% more conversions on average at a similar cost per conversion, and those who add a third, 3.7% more.

The reason is ad rotation. On its Optimize setting, which Smart Bidding always uses, Google favors the ad it expects to perform better in each auction. One ad leaves it nothing to choose between. More than three takes another kind of ad beside the responsive ones, usually expanded text ads still running, and spreads the same impressions thinner, so it takes longer to see which ad converts worse. The [ad strength guide](https://goldbeater.ai/guides/google-ads-ad-strength) covers the rating, and the [expanded text ads guide](https://goldbeater.ai/guides/google-ads-expanded-text-ads) the ads you can no longer edit.

Below that, an ad group has to be able to serve at all. Go to Campaigns › Ad groups and read the Status column:

- Incomplete: you haven’t set up a necessary part of the ad group, such as keywords or ads, and its ads aren’t running.
- Not eligible: among Google’s reasons are an ad group with no ads or with all of them paused, one with no keywords, and one whose ads are all disapproved.

The same holds a level up. Google marks a campaign Not eligible when it has no ad groups, when all its ad groups are paused or deleted, or when all its ads or all its keywords are. Google’s recommendations Add ads to each ad group and Add keywords to each ad group list the same gaps.

## What it looks like when Goldbeater finds it

Every day Goldbeater counts the enabled keywords in every Search ad group of a campaign that took a click in the last 30 days, and reads which of them took one. It raises an ad group on two lines, both your account’s own:

- Far larger than your others. It holds more keywords than the line for an outlier among your Search ad groups, the quartile sum above, so an account built of large ad groups has none that stands out.
- Mostly idle. More than half its keywords took no click in the 30 days, and more than chance would leave at the rate the keywords in your ad groups of usual size go without one.

Finding

Sample data

Low Low severity Cleanliness

Sofas — general holds 46 keywords, and 34 of them took no click in 30 days

Sofas — Phrase › Sofas — general

What Goldbeater saw

In Sofas — Phrase it holds 46 enabled keywords, where half your Search ad groups hold 7 or fewer, and 34 of them took no click in 30 days, against 26% of the keywords in your ad groups of usual size: under a 0.1% chance of so many by luck, allowing for the 1 ad group tested across the account.

- Keywords

  46

- Took no click, 30 days

  34

- Keywords in half your ad groups, at most

  7

- No click, keywords in your ad groups of usual size

  26%

|                                  |    |        |                                       |
| -------------------------------- | -- | ------ | ------------------------------------- |
| "sofas"                          | 34 | $64.60 |                                       |
| "leather sofa"                   | 38 | $61.20 |                                       |
| "sofa sale"                      | 27 | $48.60 |                                       |
| "3 seater sofa"                  | 19 | $32.30 |                                       |
| "buy sofa online"                | 14 | $26.60 |                                       |
| "modern sofa"                    | 11 | $17.60 |                                       |
| "corner sofa"                    | 9  | $15.30 |                                       |
| "2 seater sofa"                  | 7  | $11.20 |                                       |
| "sofa store"                     | 5  | $9.00  |                                       |
| "comfortable sofa"               | 4  | $6.00  |                                       |
| "small sofa"                     | 3  | $4.80  |                                       |
| "grey sofa"                      | 2  | $3.10  |                                       |
| "affordable mid century sofa"    | 0  | $0.00  | Low search volume                     |
| "apartment sofa with storage"    | 0  | $0.00  | Low search volume                     |
| "boucle sofa"                    | 0  | $0.00  | Below first page bid estimate         |
| "chaise sofa left hand sage"     | 0  | $0.00  | Low search volume                     |
| "cheap sofas"                    | 0  | $0.00  | Rarely shown due to low Quality Score |
| "deep seat sofa for tall people" | 0  | $0.00  | Low search volume                     |
| "extra deep 4 seater sofa"       | 0  | $0.00  | Low search volume                     |
| "feather sofa cushions"          | 0  | $0.00  | Rarely shown due to low Quality Score |

Why it matters

A Search ad group holding far more keywords than your other ad groups do, past the usual line for an outlier, where more than half of them took no click in the last 30 days and that many idle is beyond chance at the rate the keywords in your ad groups of usual size go without one. The keywords that buy nothing are dead weight around the ones that carry the ad group, and Google asks for non-serving keywords to be cleaned up, since the excess makes an account harder to manage and more error prone. Goldbeater lists them with Google's own status on each, offers pausing them and recommends nothing: a keyword added last week, or sold in another season, is yours to know.

What to do

Go through the keywords in Sofas — general that took no click, 9 of which Google marks as low search volume, and pause the ones that have had their time, the change below, so the ad group holds what its ads are written for. Google asks for non-serving keywords to be cleaned up, since the excess makes an account harder to manage and more error prone. It's offered rather than recommended: a keyword added in the last few weeks, or sold in another season, is yours to know.

What would change

Pause the 34 keywords that took no click

Right where the keywords have had their time: one added in the last few weeks, or sold in another season, hasn't yet.

Goldbeater offers this change without recommending it, so nothing is drafted until you pick it. It reaches your account when you approve it in the change set and press Apply.

This is “Ad groups far larger than the rest, most of their keywords idle” on a sample account. Goldbeater runs it on yours every 24 hours, and your AI analyst answers what you ask about any finding.

[Get a free first look](https://goldbeater.ai/app?start=look)

Sample data. Cedar & Pine Interiors is an invented account, and its figures are made up.

That is the table’s first row: 46 keywords, 34 of them idle, against 26% elsewhere. The finding lists the keywords that carry the ad group, by cost, then the idle ones, with Google’s own status beside each. Goldbeater offers pausing the idle keywords and doesn’t recommend it, because 30 days can’t tell a dead keyword from one added last week.

Whether an ad group’s keywords belong together is a separate question from how many it holds. Goldbeater answers it with Google’s ad relevance rating, keyword by keyword, whatever the ad group’s size, and the [low Quality Score guide](https://goldbeater.ai/guides/google-ads-low-quality-score) shows that finding.

The same daily read covers what an ad group needs, one finding for each campaign and shortfall:

- No ad Google shows: an enabled Search, Shopping or Display ad group with no enabled ad, or only disapproved ones.
- No keywords: a standard Search ad group with no keyword. Goldbeater doesn’t ask it of an ad group where Google’s AI Max matches searches beyond the keywords.
- One ad: a Search ad group that served in the last 8 weeks on a single ad, under Google’s ask of two.
- One keyword: under Smart Bidding, an ad group holding a single keyword, in one match type or several. Without Smart Bidding, only where that keyword is broad match.

Finding

Sample data

Low Low severity Cleanliness

2 of the 3 ad groups in Brand — Exact hold a single keyword

Brand — Exact

What Goldbeater saw

Under Smart Bidding Google asks for themed ad groups rather than one keyword to an ad group: grouped by theme, Google picks the best keyword and ad for each search from more than one.

- Ad groups with one keyword

  2

- Ad groups in the campaign

  3

- Cost, 8 weeks

  $82.80

- Conv., 8 weeks

  5

|                    |                         |       |     |   |
| ------------------ | ----------------------- | ----- | --- | - |
| Cedar & Pine sofas | \[cedar and pine sofas] | Exact | 640 | 4 |
| Cedar & Pine rugs  | \[cedar and pine rugs]  | Exact | 310 | 1 |

Why it matters

An enabled ad group whose ads are all paused or disapproved shows nothing, in Search, Shopping or Display, and a Search ad group with no keywords matches no search at all; a Search campaign none of whose ad groups has a keyword is marked Not eligible and serves nothing. An ad group running a single ad gives Google nothing to choose between, where it asks for at least two responsive search ads in each, and under Smart Bidding Google asks for keywords grouped by theme rather than one to an ad group, in however many match types. Without Smart Bidding a single keyword is a way to control what the ad group buys, unless it's broad match, where Google says Smart Bidding is critical: one bid then buys every search Google relates to it.

What to do

Move each lone keyword into the ad group in Brand — Exact whose keywords share its theme, with the ads written for them, and pause the ad group it leaves; where none does, add the keywords its theme covers. It's Google's advice under Smart Bidding, and which ad group a keyword belongs in is yours to judge, so nothing is changed for you here.

What would change

The steps under What to do are the fix. Goldbeater drafts no change for this one.

This is “Ad groups that can't show an ad, or hold only one ad or keyword” on a sample account. Goldbeater runs it on yours every 24 hours, and your AI analyst answers what you ask about any finding.

[Get a free first look](https://goldbeater.ai/app?start=look)

Sample data. Cedar & Pine Interiors is an invented account, and its figures are made up.

Those are the table’s last two rows. Which ad group a lone keyword belongs in is a judgement of its theme, so the finding says where to move it and Goldbeater drafts no change.

Goldbeater also raises a Search ad group that showed more than three enabled ads over the last 8 weeks, or a Display one more than four, Google’s number for each, where its conversions are too few to tell any ad from luck even if it converted half as often as the others, and fewer ads on the same impressions could be told apart. The finding says how many ads those conversions can compare, never fewer than Google asks for. And it raises an enabled campaign Google reports isn’t serving because it has no ad group or every ad group is paused, or for Performance Max no asset group, and offers pausing the campaign.

The [audit checklist](https://goldbeater.ai/guides/google-ads-audit-checklist) has each of these lines with where to find it in Google Ads.

## Questions

- How many keywords should an ad group have in Google Ads?

  Google’s help pages give no number for a Search ad group. Google asks for a narrow theme in each one, such as a page or category of your site, so that the ad group’s ads answer every keyword in it. As many keywords as fit one theme and take clicks is the right number.

- Does Google recommend 5 to 20 keywords per ad group?

  For Display Network campaigns, yes: its guidelines for Display keywords say to create a set of 5 to 20 keywords that relate to the ads in the ad group. Its pages on Search keywords and on organizing ad groups give no figure.

- What is the maximum number of keywords in an ad group?

  An ad group can hold 20,000 targeting items, and keywords count toward them. An account can hold 5 million. Both are limits, not advice.

- How many ad groups should a campaign have?

  As many as it has themes. Google’s advice is one narrow theme to an ad group, starting from your site, where each ad group stands for a page or category. A campaign can hold up to 20,000 ad groups.

- How many responsive search ads should an ad group have?

  At least 2, each rated Good or Excellent for Ad Strength, and 3 at most: Google lets an ad group run 3 enabled responsive search ads. Google says advertisers who add a second see 6.6% more conversions on average at a similar cost per conversion.

- Are single-keyword ad groups still worth using?

  Rarely. Every match type matches close variants, with no way to opt out, so one exact keyword stands for many searches, and under Smart Bidding Google’s advice is to move single-keyword ad groups into themed ones. On manual bids, one exact or phrase keyword to an ad group still gives you one bid on a narrow set of searches.

- Does moving a keyword to another ad group reset its Quality Score?

  Not by the move. Google says breaking keywords into new ad groups without changing the ad text or landing page has no effect on their quality. With new ad text, the estimate can change. The keyword’s statistics don’t move with it: the copy in the new ad group starts at zero.

How Goldbeater checks this

## These checks run every day, and whenever you ask.

Each finding shows its evidence, an estimate of what it costs a month where it costs money, and, where a setting fixes it, a change drafted for you to approve.

A check is code that runs the same way every time, so a new finding means your account changed. Each week Goldbeater's AI agent follows up on what the checks find, and your AI analyst answers any question about your account.

Checks A finding is worth

- Ad groups far larger than the rest, most of their keywords idle Fixing it raises the Cleanliness
- Ad groups that can't show an ad, or hold only one ad or keyword Fixing it raises the Cleanliness
- Ad groups running more ads than their conversions can tell apart Fixing it raises the Cleanliness
- Enabled campaigns with nothing in them to show Fixing it raises the Cleanliness

[Get a free first look](https://goldbeater.ai/app?start=look) [Start the 7-day trial](https://goldbeater.ai/app?start=trial)

No card for the first look. [See every check](https://goldbeater.ai/checks).

Google's own pages

## Where the manual method comes from.

1. [Organize your account with ad groups (opens in a new tab)](https://support.google.com/google-ads/answer/6372655?hl=en)
2. [About keywords in Search Network campaigns (opens in a new tab)](https://support.google.com/google-ads/answer/1704371?hl=en)
3. [Basic tips for building a keyword list (opens in a new tab)](https://support.google.com/google-ads/answer/2453981?hl=en)
4. [Choose keywords for Display Network campaigns (opens in a new tab)](https://support.google.com/google-ads/answer/2453986?hl=en)
5. [About your Google Ads account limits (opens in a new tab)](https://support.google.com/google-ads/answer/6372658?hl=en)
6. [The ABCs of Account Structure (opens in a new tab)](https://support.google.com/google-ads/answer/14752782?hl=en)
7. [Monitor your ads and keywords (opens in a new tab)](https://support.google.com/google-ads/answer/1722084?hl=en)
8. [Filter your view of performance data (opens in a new tab)](https://support.google.com/google-ads/answer/2454069?hl=en)
9. [Add or remove columns in your statistics table (opens in a new tab)](https://support.google.com/google-ads/answer/7085713?hl=en)
10. [Create, save, and schedule reports from your statistics tables (opens in a new tab)](https://support.google.com/google-ads/answer/2404176?hl=en)
11. [Advanced search (Google Ads Editor Help) (opens in a new tab)](https://support.google.com/google-ads/editor/answer/47641?hl=en)
12. [About keyword status (opens in a new tab)](https://support.google.com/google-ads/answer/2453978?hl=en)
13. [About auto-pause for low activity keywords (opens in a new tab)](https://support.google.com/google-ads/answer/14881035?hl=en)
14. [Types of recommendations (opens in a new tab)](https://support.google.com/google-ads/answer/3416396?hl=en)
15. [Edit keywords (opens in a new tab)](https://support.google.com/google-ads/answer/7477082?hl=en)
16. [Manage ad groups for existing campaigns (opens in a new tab)](https://support.google.com/google-ads/answer/2375452?hl=en)
17. [Copy and paste campaigns, ad groups, ads, audiences, and keywords (opens in a new tab)](https://support.google.com/google-ads/answer/9471263?hl=en)
18. [Copy or move keywords (Google Ads Editor Help) (opens in a new tab)](https://support.google.com/google-ads/editor/answer/32921?hl=en)
19. [What matters (and what doesn't) when it comes to ads quality (opens in a new tab)](https://support.google.com/google-ads/answer/6167132?hl=en)
20. [Google Ads automated bidding (opens in a new tab)](https://support.google.com/google-ads/answer/10964872?hl=en)
21. [Close variants now connects more people with what they're looking for (Google Ads blog, March 17, 2017) (opens in a new tab)](https://blog.google/products-and-platforms/products/ads/close-variants-now-connects-more-people-2017/)
22. [Keyword close variants: Definition (opens in a new tab)](https://support.google.com/google-ads/answer/9342105?hl=en)
23. [About keyword matching options (opens in a new tab)](https://support.google.com/google-ads/answer/7478529?hl=en)
24. [About responsive search ads (opens in a new tab)](https://support.google.com/google-ads/answer/7684791?hl=en)
25. [Use ad rotation (opens in a new tab)](https://support.google.com/google-ads/answer/112876?hl=en)
26. [About ad group status (opens in a new tab)](https://support.google.com/google-ads/answer/2375403?hl=en)
27. [Campaign status: Definition (opens in a new tab)](https://support.google.com/google-ads/answer/2549115?hl=en)
28. [How AI Max for Search campaigns works (opens in a new tab)](https://support.google.com/google-ads/answer/15910187?hl=en)
29. [Best practices guide for responsive display ads (opens in a new tab)](https://support.google.com/google-ads/answer/9823397?hl=en)

More guides

## Other things worth checking by hand.

- [How do I audit a Google Ads account? Work through 163 checks, area by area, conversions first.](https://goldbeater.ai/guides/google-ads-audit-checklist)
- [How do I find the search terms wasting my Google Ads budget? Find the searches that cost money and never convert.](https://goldbeater.ai/guides/wasted-search-terms)
- [Should I use broad match keywords in Google Ads? See what broad match adds, and when to narrow it.](https://goldbeater.ai/guides/google-ads-broad-match)
- [What are Google Dynamic Search Ads, and is AI Max replacing them? Steer them by page, and upgrade to AI Max yourself.](https://goldbeater.ai/guides/dynamic-search-ads)

[All 36 guides](https://goldbeater.ai/guides)

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Product

- [How it works](https://goldbeater.ai/#how)
- [What we find](https://goldbeater.ai/checks)
- [The dashboard](https://goldbeater.ai/#dashboard)
- [PPC monitoring](https://goldbeater.ai/ppc-monitoring)
- [Budget pacing](https://goldbeater.ai/budget-pacing)
- [Google Ads automation](https://goldbeater.ai/google-ads-automation)
- [AI analyst](https://goldbeater.ai/ai-analyst)
- [MCP server](https://goldbeater.ai/mcp)
- [Pricing](https://goldbeater.ai/pricing)
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Guides

- [Google Ads audit checklist](https://goldbeater.ai/guides/google-ads-audit-checklist)
- [Google Ads wasted spend](https://goldbeater.ai/guides/wasted-search-terms)
- [Google Ads MCP server](https://goldbeater.ai/guides/google-ads-mcp)
- [Broad match keywords](https://goldbeater.ai/guides/google-ads-broad-match)
- [Google search partners](https://goldbeater.ai/guides/google-search-partners)
- [Common Google Ads mistakes](https://goldbeater.ai/guides/google-ads-mistakes)
- [All guides](https://goldbeater.ai/guides)

Goldbeater vs

- [Opteo](https://goldbeater.ai/compare/goldbeater-vs-opteo)
- [Optmyzr](https://goldbeater.ai/compare/goldbeater-vs-optmyzr)
- [Google's recommendations](https://goldbeater.ai/compare/goldbeater-vs-google-recommendations)
- [Ryze AI and groas](https://goldbeater.ai/compare/goldbeater-vs-ryze-ai)
- [A PPC agency](https://goldbeater.ai/compare/goldbeater-vs-ppc-agency)
- [Adalysis](https://goldbeater.ai/compare/goldbeater-vs-adalysis)
- [TrueClicks](https://goldbeater.ai/compare/goldbeater-vs-trueclicks)
- [AI tools for Google Ads](https://goldbeater.ai/compare/ai-tools-for-google-ads)
- [All comparisons](https://goldbeater.ai/compare)

Company

- [About Goldbeater](https://goldbeater.ai/company)
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- [Press](https://goldbeater.ai/press)
- [Contact us](mailto:support@goldbeater.ai)

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