Google Ads · continuous review

Find the money
your ads are losing.

Goldbeater re-reads your Google Ads account every week, prices what is not working, and drafts the changes for you to approve. Your budget does not go up. What it returns does.

Start the 7-day trialSee how we work

Read-only to start · No changes without your approval · Disconnect any time

Run 0412
Recoverable · monthly

Findings

5

  • Check
    search-terms/brand-overlap
    Evidence
    412 terms · 19% of spend
    Area
    Search terms
  • Check
    pmax/asset-group-thin
    Evidence
    3 of 7 groups · 4 headlines each
    Area
    Performance Max
  • Check
    conversions/double-counted
    Evidence
    Form_Lead · Contact_Thanks
    Area
    Conversions
  • Check
    budget/capped-search
    Evidence
    Lost IS (budget) 0.22 · 28d
    Area
    Budget
  • Check
    geo/spill
    Evidence
    2 campaigns · 6% of clicks out of area
    Area
    Locations
Sample accountNothing applied without approval
Weekly
Caught the week it starts, not the quarter you get round to it.
Priced
Every finding carries what it is costing you a month.
Line by line
Nothing reaches your account until you approve it.
Repeatable
Same account, same answer. 7 checks run the same way every week.
26 ways an account loses money
You are bidding against yourselfPaying for searches that never convertBuying traffic you then blockThe same keyword in two placesBroad match buying the wrong intentPaying more for the same positionClicks landing on a broken pageOne conversion counted twiceBidding towards a conversion that stopped firingConversions measured two different waysA winning campaign cut off earlyA profitable campaign held down by an old numberA bid strategy that never gets to settleA target the campaign has never hitImpressions you were winning and stopped gettingAsset groups too thin to serve everywhereDisapproved assets holding a slotThe same headline over and overFree space on the results page left emptyAsset types missing, campaign by campaignPaying for clicks outside your areaBuying people who searched about a placeAds running when nobody answersA device converting differently, bid the sameAudience lists built and never usedClicks arriving untracked

The return

Take away the spend that returns nothing and ROAS moves on its own.

Most of an account is fine. The part that is not is never dramatic — a negative keyword quietly blocking a keyword you are bidding on — and it stays invisible until somebody looks.

Return on spend
1.18× → 2.36× +100%
Waste stopped
$11,613 / mo
Revenue gained
$43,909 / mo
With GoldbeaterPrior trendChange set applied
2.5×2.0×1.5×1.0×0.5×0.0×CONNECTED1.18×2.36×WK 1WK 12THE SAME BUDGET · WASTED SHARE OF IT4%35%
Sample account · 12 weeks · budget unchanged12 operations approved over 4 change sets

The grey line is the account’s own rate before it was connected, held flat. The gap is $43,909 a month of revenue on a budget that never moved — $11,613 of it spend that stopped going to clicks that never converted.

  1. W4412 search terms blocked
  2. W6Two capped budgets raised
  3. W8Three asset groups filled out
  4. W10Device bids and geo tightened
Show the twelve weeks
The sample account week by week: spend, the part of it that returned no conversion, the share that did, revenue, and the resulting return on ad spend.
WeekSpendWastedConvertedRevenueROAS
W1$8,460$2,96065%$9,8101.16×
W2$8,310$2,99064%$10,0601.21×
W3$8,640$3,02065%$10,1101.17×
W4$8,520$2,56070%$10,9901.29×
W5$8,390$2,10075%$12,2501.46×
W6$8,710$1,74080%$14,4601.66×
W7$8,480$1,31085%$15,6901.85×
W8$8,600$1,03088%$17,2902.01×
W9$8,360$75091%$17,8902.14×
W10$8,720$61093%$19,6202.25×
W11$8,540$43095%$19,8102.32×
W12$8,590$34096%$20,2702.36×

How we work

Three things happen every week, and you only have to do one of them.

Step 01

Nothing is sampled, so nothing is missed

We read the whole live account every week — never a sample, never a cached copy. What comes back is about this week.

Scorecard · vs. last review
Sample

  • Search terms

    6214up 14

  • Performance Max

    489up 9

  • Conversions

    91no change

  • Budget pacing

    773down 3
Step 02

Every finding arrives with a price on it

7 checks run first, then the Goldbeater agent works out what each problem is costing you a month. The list arrives ordered by money.

Agent turn · live
Sample
  1. gaqlSELECT search_term_view.search_term, metrics.cost_micros …4,182 rows · 1.9s
  2. run_pythonmewads.run_audit(manifest, profile)7 checks · 3.4s
  3. run_pythonbrand_overlap(terms, profile.brand_tokens)412 matched
  4. gaql… WHERE campaign.id IN (17 ids) AND segments.date …1,204 rows · 0.8s
  5. propose_change_set4 operations · validate-onlydrafting
Step 03

You keep the last word on every change

You see what each value is now and what we would make it. Take the ones you agree with.

Change set 0412-a · validate-only
Sample
ResourceFieldCurrentProposedDecision
Search — Brandnegative_keyword—+412 termsApproved
Search — Corecampaign_budget.amount_micros$120.00 / day$168.00 / dayApproved
PMax — Retailasset_group.headlines4 headlines11 headlinesPending
Search — Coregeo_target_constanteverywhere3 metrosRejected
2 approved · 1 pending · 1 rejectedRollback artifact written before execution

Safety

We cannot spend your money, and that is a property of the code.

Every boundary below is enforced by the code, not by a model instruction asking nicely.

We cannot read anyone else's account

The account a query runs against is attached by our server, not written by the agent. There is no string it could produce that reaches somebody else's data.

Your credentials never leave our server

The analysis runs somewhere that holds no credential at all and can reach exactly one address: our own server. Your Google access never goes near it.

Nothing changes without a way back

Every change is checked with Google before it is sent, refused unless the undo was written first, and read back afterwards to prove it did what it said.

Nothing in your data can give us orders

Search terms are what strangers typed into Google, so we treat them as data and never as instructions. The backstop is that the agent can only propose — the worst case is a suggestion you turn down.
The whole security page

7-day trial · nothing charged until day 7

One review, one change set, one week of results. Then decide.

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