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Goldbeater vs TrueClicks

Goldbeater is the better choice for the Google Ads accounts you run: 274 problems checked every day and every fix prepared, where TrueClicks scores them.

Start the 7-day trial Read the evidence

Or connect one account for a free first look, no card needed: how many problems it finds, and what they cost.

List against list

274

Problems Goldbeater checks for, every day

TrueClicksGoldbeater

Both

147only in Goldbeater

The short answer

We make Goldbeater, and we aren’t affiliated with TrueClicks. Every fact here about TrueClicks comes from TrueClicks’s own public pages, listed at the end.

Choose Goldbeater if you run your own Google Ads and want the analysis done: what each problem costs where that can be measured, an AI agent that investigates it, and every fix prepared.
Choose TrueClicks if you oversee many accounts and want each scored against one standard; TrueClicks's pricing starts free, up to $50,000 a month of spend.

At a glance

Goldbeater and TrueClicks, side by side.

	Goldbeater	TrueClicks
What it is	An AI analyst for Google Ads that does the work: 166 checks look for 274 problems every day, 72 of them testing what they find against chance, its AI agent investigates each week, and every fix arrives prepared.	A score and a ranked task list for each Google Ads and Microsoft Ads account, free up to $50,000 a month of spend.
Who it's for	Operators who want the most from every dollar of Google Ads spend, an experienced agency's depth, and the final say on every change.	Agencies and teams responsible for many accounts who want every one held to the same standard.
How changes reach the account	Goldbeater prepares each change, with its value before and after, and sends it when a person approves it and presses Apply. Every applied change can be undone.	You apply fixes with its Fix button or through a link into the ad platform. Auto-apply tasks you set per account keep settings, negatives and exclusions in line every day.
Platforms	Google Ads, including manager (MCC) accounts	Google Ads and Microsoft Ads, with Meta Ads in its monitoring and budget pacing
What the price is keyed to	Ad spend covered and accounts switched on, with no overage charge	Ad spend alone, with unlimited accounts and users, and free up to $50,000
At $50,000 a month in ad spend	$249 a month (Starter, 3 accounts)	$0 a month (the free plan, with every user on one email domain)
At $250,000 a month in ad spend	$649 a month (Growth, 12 accounts)	$349 a month ($291 a month billed yearly)
At $1,000,000 a month in ad spend	$1,290 a month (Agency, 40 accounts)	$899 a month ($749 a month billed yearly)
Trial	7 days with a card, or a free first look at one account with no card	A free plan up to $50,000 of spend, and 30 days free on paid plans

Contents

01Why choose Goldbeater over TrueClicks
02What a finding looks like
03TrueClicks's checks, one by one
04What else Goldbeater checks for
05How the two approaches differ
06When TrueClicks fits
07Using both, or switching
08Questions
09Sources

Why choose Goldbeater over TrueClicks

You want the account you run read in depth, not scored against a list. Goldbeater's 166 checks look into where the money goes every day, and each week its AI agent follows up, showing every query it ran.
You want to know exactly what is checked. Goldbeater names all 274 problems it checks for every day, among them 76 of the 79 that TrueClicks's checks, monitors and alerts name and 147 that TrueClicks names nowhere.
You want a problem proven before it reaches you. 72 of Goldbeater's checks weigh what they find against chance, on your account's own data, and hold back whatever luck could explain.
You want to know what each problem costs. Where the cost can be measured, the finding carries an estimate of how much a month, worked out from your own account's data.
You want each fix prepared, and the final say on it. Each change is drafted with its value before and after, and because Goldbeater writes the undo first, an applied change can be undone.

What a finding looks like

Find the money your Google Ads are losing.

Start the 7-day trial

or get a free first look, no card

Each finding shows what Goldbeater saw in your account and drafts the change: here, one keyword live in two ad groups of the same campaign.

Finding

Sample data

MediumCleanliness

"leather sofa" is live in 2 ad groups of one campaign

Sofas — Phrase › Sofas — general

What Goldbeater saw

The same phrase keyword is also in Leather sofas.

Each copy, the last 30 days

Figure	Leather sofas (winner)	Sofas — general (loser)
Spend	$227	$61
Conversions, beyond chance	8	0
Cost per conversion	$28.35	—
Click-through rate	9.6%	6.2%
Quality Score	7	5
Clicks	142	38
Impressions	1,480	610

Winner

Leather sofas

Sofas — Phrase

Loser

Sofas — general

Sofas — Phrase

Spend

$227

$61

Conv.Beyond chance

Cost / conv.

$28.35

—

CTR

9.6%

6.2%

Quality Score

Clicks

142

Impr.

1,480

610

Each copy's page and Quality Score parts


Leather sofas	cedarandpine.example/sofas/leather (opens in a new tab)	above average	above average	above average
Sofas — general	cedarandpine.example/sofas (opens in a new tab)	average	below average	average

Why it matters

Only one copy can show on a search, and Google picks which, so the ad and page that serve may not be the ones you meant. The history splits between the copies, and every edit has to be made in each. Broad keywords whose words differ only in order, spacing or a plural are copies too, since broad match buys the same searches for both. Across two campaigns serving the same places and languages, where one copy takes every click, too many to be chance, the other is only a second set of settings to keep in step.

What to do

Pause this copy. The one in Leather sofas won on conversions, 8 against none in the last 30 days. Both bid on the same searches, so pausing this one leaves them to the copy that does better with them. It's the change below.

What would change

Pause the keyword"leather sofa"Ad groupSofas — Phrase › Sofas — general

It reaches your account when you approve it in the change set and press Apply. An applied change can be undone.

Sample data. Cedar & Pine Interiors is an invented account, and its figures are made up.

TrueClicks's checks, one by one

Goldbeater checks for 76 of the 79 problems TrueClicks's checks name, every day, and tests 32 of them against chance. It checks part of 2 more. The other one needs a placement's language, which Google Ads doesn't report. Each row sets TrueClicks’s item beside the problems on Goldbeater’s list that cover it.

TrueClicks	Goldbeater
Conversion (value) trackingAudit: Essentials	Checked every day, and tested against chance No conversion counted anywhere in the account A conversion your campaigns count that stopped recording Conversion imports that stopped arriving Conversion imports that are failing Two conversion actions counting the same event An add-to-cart or begun checkout counted beside the purchase A conversion counted on nearly every click A step before the sale valued like a sale Value bidding on conversions worth a placeholder Sales and leads a campaign doesn't count
AttributionAudit: Essentials	Checked every day Conversions credited to the last click alone Conversions measured two different ways
Ad group granularityAudit: Essentials	Checked every day Ad groups holding keywords their ads don't suit beside ones they do An ad group holding a single keyword under Smart Bidding, where Google asks for themed ad groups
Quality Score factorsAudit: Essentials	Checked every day, and tested against chance Ads Google expects to be clicked less often than others for your keywords Ads Google rates as a poor match for the keywords they serve A landing page Google rates below average for the keywords sending people to it A keyword with a low Quality Score in an ad group that otherwise rates well Keywords spending at a low Quality Score Ad groups holding keywords their ads don't suit beside ones they do Keywords losing Quality Score while they spend
PageSpeedAudit: Essentials	Checked every day Landing pages that load slowly on phones
Separation of branded vs. generic termsAudit: Essentials	Checked every day, and tested against chance Searches for your brand bought by a generic campaign Generic searches bought by your brand campaign Two campaigns splitting the same searches Performance Max taking searches your Search campaign bids on
Excluding placement in Performance Max campaignsAudit: Cost-saving opportunities	Checked every day, and tested against chance Performance Max ads showing on videos, sites and apps for children Performance Max ads showing on games sites, in game apps and on gaming videos Performance Max ads showing on job and employment sites
Use of maximum bid limits with automated biddingAudit: Cost-saving opportunities	Checked every day A bid limit holding your automated bidding back
Use of shared negative keyword listsAudit: Cost-saving opportunities	Checked every day, and tested against chance The same negatives kept separately on several campaigns, where one list would do A negative keyword list your other campaigns carry, missing from one
Acceptable Search Partner performanceAudit: Cost-saving opportunities	Checked every day, and tested against chance Search partners converting far below Google Search
Location of interest performanceAudit: Cost-saving opportunities	Checked every day Paying for clicks outside your area Ads shown to people interested in your locations, not only people in them
Query mining (non-converting + inefficient n-grams & common negatives)Audit: Cost-saving opportunities	Checked every day, and tested against chance A word running through many searches, none of which converted Searches with a word like free or jobs, looking for something other than a purchase A word running through several searches that convert at far worse cost than the campaign's others
Use of appropriate Smart Bidding strategiesAudit: Growth opportunities	Checked every day A target CPA or ROAS set on too few conversions
Use of assets (extensions) that make senseAudit: Growth opportunities	Checked every day A campaign showing no callouts, or fewer than Google recommends A Search campaign showing no structured snippet A Search campaign without the call asset your other campaigns show A Search campaign without the prices your other campaigns show A Search campaign without the promotion your other campaigns show A Search campaign without the lead form your other campaigns show A Search campaign without the images your other campaigns show A Search campaign without the business logo your other campaigns show A Search campaign without the app your other campaigns link to A campaign without the message button your other campaigns show Campaigns with too few sitelinks, or none
Use of unique landing pagesAudit: Growth opportunities	Checked every day, and tested against chance An ad group sent to a page that suits the other ad groups sharing it
Use of Ad VariationsAudit: Growth opportunities	Checked every day A campaign big enough to test changes that never runs an experiment
Budget-limited campaignsAudit	Checked every day, and tested against chance A campaign limited by its budget while it misses its own target A campaign beating its target, held back by its budget
Account downMonitoring: Urgent issues	Checked every day, and tested against chance Every campaign in the account stopped at once
Conversion tracking downMonitoring: Urgent issues	Checked every day, and tested against chance One conversion action silent for days after recording every day Every conversion tag and Analytics import silent at once A conversion your campaigns count that stopped recording Conversion imports that stopped arriving Conversion imports that are failing A campaign whose conversions suddenly collapsed
Broken landing pagesMonitoring: Urgent issues	Checked every day An ad, keyword or asset group sending clicks to a page that doesn't load A sitelink, promotion or price asset sending clicks to a page that doesn't load
Broken ad URLsMonitoring: Errors	Checked every day An ad, keyword or asset group sending clicks to a page that doesn't load
Broken Asset UrlsMonitoring: Errors	Checked every day An ad, keyword or asset group sending clicks to a page that doesn't load
Broken extension URLs (sitelink, price, app, and promotion)Monitoring: Errors	Checked every day A sitelink, promotion or price asset sending clicks to a page that doesn't load An app asset sending taps to an app the store doesn't have
Redirects on ad UrlsMonitoring: Errors	Checked every day Ads sending clicks to an address that redirects
Unwanted content in your ad copy & assetsMonitoring: Errors	Checked every day Ads saying a word you never want in them Sitelinks, callouts and other assets saying a word you never want in your ads Performance Max text saying a word you never want in your ads
Ads serving with restrictionsMonitoring: Errors	Checked every day An ad Google approved with limits: kept out of some countries it targets, from your own audience lists, or serving without a rejected part An ad a policy keeps out of the places its campaign targets An ad Google disapproved or limited because it couldn't load the landing page An ad Google disapproved or limited because its landing page isn't where the ad says it goes
Accidental use of observationMonitoring: Errors	Checked every day A campaign named for an audience that shows its ads to everyone
Accidental use of targetingMonitoring: Errors	Checked every day A Search campaign shown only to its audiences by mistake
Incorrect use of match typesMonitoring: Errors	Checked every day A keyword still written in broad match modifier, which Google serves as phrase match A keyword or negative with quotation marks or brackets in its words, set to another match type
Use of broad match modifiersMonitoring: Errors	Checked every day A keyword still written in broad match modifier, which Google serves as phrase match
Empty ad groups and campaignsMonitoring: Errors	Checked every day An ad group with no ad Google shows, so nothing in it shows An ad group with no keywords, so it matches no search Enabled campaigns with nothing in them to show
Search ad groups without keywordsMonitoring: Errors	Checked every day An ad group with no keywords, so it matches no search
Conflicting negative keywordsMonitoring: Errors	Checked every day A keyword its own negative blocks
Separating Search and DisplayMonitoring: Errors	Checked every day, and tested against chance Display expansion converting far below Google Search
Generic queries in branded campaignsMonitoring: Errors	Checked every day Generic searches bought by your brand campaign
Branded queries in generic campaignsMonitoring: Errors	Checked every day Searches for your brand bought by a generic campaign
Disapproved adsMonitoring: Disapprovals	Checked every day An ad Google disapproved, so it serves nothing An ad Google disapproved or limited because it couldn't load the landing page An ad Google disapproved or limited because its landing page isn't where the ad says it goes
Disapproved keywordsMonitoring: Disapprovals	Checked every day A keyword Google's policy review disapproved, so it shows on no search
Disapproved assets (structured snippet, sitelink, promotion, callout)Monitoring: Disapprovals	Checked every day A sitelink, callout or other asset Google disapproved
Check for call assetsOptional checks	Checked every day A Search campaign without the call asset your other campaigns show
Check for structured snippet assetsOptional checks	Checked every day A Search campaign showing no structured snippet
Check for promotion assetsOptional checks	Checked every day A Search campaign without the promotion your other campaigns show
Check for price assetsOptional checks	Checked every day A Search campaign without the prices your other campaigns show
Check for image assetsOptional checks	Checked every day A Search campaign without the images your other campaigns show
Check for app assetsOptional checks	Checked every day A Search campaign without the app your other campaigns link to
Flag RSAs with a 'Poor' Ad StrengthOptional checks	Checked every day Responsive search and display ads Google rates Poor or Average
Flag ad groups that don't meet your required number of active RSAsOptional checks	Checked every day An ad group running a single ad, with nothing to compare it against An ad group with no ad Google shows, so nothing in it shows
Check if auto-tagging is turned onOptional checks	Checked every day Auto-tagging off while conversions rely on the click ID
Flag campaigns that are targeting All countries and territoriesOptional checks	Checked every day A campaign that can show in every country
Check if the average value per conversion is at least 10Optional checks	Checked every day Value bidding on conversions worth a placeholder
Flag campaigns that are running ETAsOptional checks	Checked every day An expanded text ad still running in an ad group
Check if 'Automatically apply recommendations' is turned offOptional checks	Checked every day Recommendations Google applies by itself
Only target people in your targeted locationsAuto-apply: Campaign settings	Checked every day Ads shown to people interested in your locations, not only people in them
Disable Display Expansion on Search campaignsAuto-apply: Campaign settings	Checked every day, and tested against chance Display expansion converting far below Google Search
Enable or disable Search PartnersAuto-apply: Campaign settings	Checked every day, and tested against chance Search partners converting far below Google Search
Preferred ad rotation settingAuto-apply: Campaign settings	Checked every day Ads rotating evenly, however each performs
Automate language targeting (based on campaign names)Auto-apply: Campaign settings	Checked every day, and tested against chance A Display, Video, Demand Gen or Performance Max campaign named for a language its languages leave out
Automate location targeting (based on campaign names)Auto-apply: Campaign settings	Checked every day, and tested against chance A campaign named for a country or region that targets somewhere else, or no location at all
Apply negative keyword lists (based on campaign names)Auto-apply: Apply negative keyword and placement exclusion lists	Checked every day, and tested against chance A negative keyword list your other campaigns carry, missing from one
Apply placement exclusion lists (based on campaign names)Auto-apply: Apply negative keyword and placement exclusion lists	Checked every day A placement exclusion list your similar campaigns carry and one lacks
Apply campaign-level negative keywordsAuto-apply: Apply negative keyword and placement exclusion lists	Checked every day, and tested against chance A Search or Shopping campaign with no negative keywords A negative keyword list your other campaigns carry, missing from one Negative keywords your similar campaigns keep, missing from one
Negatives for paused exact match keywordsAuto-apply: Populate negative keyword(s) (lists)	Checked every day, and tested against chance A paused exact keyword's search your campaign still buys Paying for searches that never convert
Search terms: exclude based on customizable performance rulesAuto-apply: Populate negative keyword(s) (lists)	Checked every day, and tested against chance Paying for searches that never convert A search reached through a looser keyword, converting at far worse cost than the campaign's other searches A word running through several searches that convert at far worse cost than the campaign's others
TrueClicks waste prevention: kids channelsAuto-apply: Populate placement exclusions lists	Checked every day, and tested against chance Ads showing on YouTube channels, sites and apps for children Performance Max ads showing on videos, sites and apps for children
External exclusion sources for YouTube, Display and mobile appsAuto-apply: Populate placement exclusions lists	Checked every day, and tested against chance Ads showing on YouTube channels, sites and apps for children Ads showing on games sites, in game apps and on gaming channels Ads showing on job and employment sites
Exclude unwanted content (blacklist words) for YouTube, Display and Mobile appsAuto-apply: Populate placement exclusions lists	Checked every day Ads showing on sites, apps and channels named with a word you never want them beside
Drop in account impressionsPerformance alert gallery template	Checked every day, and tested against chance Impressions or clicks falling sharply, short of stopping Every campaign in the account stopped at once One campaign that suddenly stopped showing ads
Drop in account conversionsPerformance alert gallery template	Checked every day, and tested against chance Fewer conversions from each click, week after week A campaign whose conversions suddenly collapsed
Drop in account conv. valuePerformance alert gallery template	Checked every day, and tested against chance Less conversion value from each click, week after week
30% change in account-level conversionsPerformance alert gallery template	Checked every day, and tested against chance Fewer conversions from each click, week after week The account's conversions jumping for weeks
Too low branded search impression sharePerformance alert gallery template	Checked every day, and tested against chance A campaign on a target ROAS converting well, losing searches to ad rank A campaign on a target CPA converting well, losing searches to ad rank A campaign on manual bids converting well, losing searches to ad rank A campaign beating its target, held back by its budget A campaign limited by its budget while it misses its own target
Too low branded search abs. top impression ratePerformance alert gallery template	Checked every day, and tested against chance A brand campaign showing first on fewer of its searches
Branded CPC increasePerformance alert gallery template	Checked every day, and tested against chance A brand campaign's clicks costing more than they did
Drop in Shopping campaign impressionsPerformance alert gallery template	Checked every day, and tested against chance Impressions or clicks falling sharply, short of stopping One campaign that suddenly stopped showing ads Product pages Google couldn't load, keeping the products out of your ads Products held back for their data: a detail missing, wrong or against a policy A Merchant Center account suspended, or warned it may be
Drop in Performance Max campaign impressionsPerformance alert gallery template	Checked every day, and tested against chance Impressions or clicks falling sharply, short of stopping One campaign that suddenly stopped showing ads
Too high Display CTRPerformance alert gallery template	Checked every day, and tested against chance Sites and apps whose click-through rate is too high to be real
Shopping errors (Merchant Center checks)Monitoring: Shopping errors	Checked every day, in partOn every product your ads showed, as Google Ads reports its issues. Product pages Google couldn't load, keeping the products out of your ads Products held back for their data: a detail missing, wrong or against a policy A Merchant Center account suspended, or warned it may be
TrueClicks waste prevention: low-quality websitesAuto-apply: Populate placement exclusions lists	Checked every day, in partAgainst published lists of games, children's and job sites, and by what each placement did. Ads showing on games sites, in game apps and on gaming channels
Enforce target languages for YouTube and DisplayAuto-apply: Populate placement exclusions lists	Google Ads reports no language for a placement.

Tested against chance means Goldbeater judges the item on the campaign’s own numbers and raises it only where the difference is too large to be luck, allowing for everything it tested in the same pass.

The table leaves out 2 reports on the account rather than problems in it, 1 rule that changes the account by itself, 3 that would raise spend or widen where ads show, 1 for something Google has since removed and 1 heading with no check named under it.

What else Goldbeater checks for

Find out which of these are costing you.

Start the 7-day trial

or get a free first look, no card

Goldbeater also checks for 147 problems that none of TrueClicks's checks names, and that TrueClicks doesn't say it finds anywhere else on its site. 75 of them are tested against chance. They are here by where in the account each is.

Search terms

Searches naming a country or region the campaign doesn't target
Searches with a word customers in your line of business rarely buy with
A search people pass your ad over on far more than its keyword's others
A negative keyword list on no live campaign
The same negatives on every ad group of a campaign, where the campaign would do
A search that converts but isn't a keyword
A search Performance Max converts that your Search campaigns don't bid on
Ad groups in one campaign splitting the same search
Ad groups in one Shopping campaign splitting the same search

Keywords

Broad match buying searches that convert far worse
Close variants of a keyword converting far worse than the keyword
A keyword showing only on searches that don't have its words
A keyword paying far more for its conversions, or returning far less, than the rest of its campaign
A keyword paying far more for its conversions, or returning far less, than the rest of its campaign under automated bidding
Small keywords sharing a word that together never convert
A keyword converting worse than a month ago while its campaign holds
A keyword's clicks getting dearer while its campaign's hold
A keyword's conversions worth less while its campaign's hold
A Manual CPC keyword converting well, losing searches to ad rank
A keyword converting well, losing searches to ad rank on a part of Quality Score Google rates below average
A keyword beating its campaign's target, losing searches to ad rank
A keyword converting well in a campaign short of budget, losing searches to ad rank
A keyword converting well, losing searches to ad rank, with nothing in its campaign to change for it
A keyword bid too low to reach the first page
A keyword bid too low to show among the top ads
Competitor keywords whose clicks cost far more a conversion than your other campaigns pay
Competitor keywords scoring low whose clicks pay, come near, or are too new to judge
Ad groups far larger than the rest, most of their keywords idle
A keyword Google's policy review limited to where and when the policy allows
The same keyword, in the same match type, live in two ad groups of one campaign
Broad keywords whose words differ only in order, spacing or a plural, buying the same searches
The same keyword in two campaigns serving the same places, where one copy takes every click
A negative keyword written with plus signs, which Google ignores

Ads

An ad group holding a single broad match keyword without Smart Bidding, one bid for every search Google relates to it
Ad groups running more ads than their conversions can tell apart
Ads still naming a date that has passed
An ad's headline or description that misspells a word
A sitelink, callout, snippet, promotion or price asset that misspells a word
A Performance Max headline or description that misspells a word
An ad converting far below the others in its ad group
A headline or description people click far less than the rest of its ad
An ad losing its click-through rate
Demand Gen ads short of the Good ad strength Google asks for
An ad group none of whose headlines uses the room a headline has
An ad group none of whose descriptions uses the room a description has
Two responsive ads in one ad group sending the same page nearly the same headlines or descriptions
A responsive ad holding the same headline or description twice
Ads showing garbled characters, such as â€” where a dash was meant
Ad groups of one campaign running much the same ads to different pages
An ad group with no description of its own, each also running for other pages
A headline pinned alone to one position
Expanded text ads in ad groups for different pages all showing the same headline or description
Dynamic Search Ads running through one catch-all ad group
Text customization on, so Google writes your ad text
Final URL expansion on, so Google chooses your landing page
Image enhancement or landing page images on, so Google edits your images and adds its own
Video enhancement or sourced videos on, so Google makes new versions of your videos and finds more

Landing pages

A page that loads but says it isn't there, or sends visitors to the home page
Ads sending clicks to an http:// address
Landing pages missing the Google tag
A landing page converting far below the other pages of its campaigns

Assets

Structured snippets under one header, where Google asks for more than one
A structured snippet header with fewer than the 4 values Google asks for
Your site asks visitors to call, and no ad offers a call
No campaign shows a call asset, where Google recommends one
No campaign shows a lead form, where Google recommends one
No Search campaign shows images, where Google recommends letting it pick some
No Business Profile linked, so your ads can't show where you are
A sitelink, callout or other asset a policy keeps out of the places its campaigns target
A sitelink, callout or other asset Google approved with limits, in a country its campaigns target

Performance Max

An asset group Google rates Poor or Average for ad strength
An asset group with no video of its own, so Google makes one from its images
An asset group with no portrait image of its own
Performance Max told nothing about your customers

Shopping

A Shopping campaign with no products to advertise
Products in your feed that no campaign advertises
Listing groups naming products your feed no longer has
Most of what a feed was selling no longer able to show
A product selling far below the rest of its campaign
A product group selling far below the rest of its campaign
A product group selling far better than the rest of its campaign
A product group bid that lets a click cost more than it can earn
A product group whose one bid covers products of very different prices
The same products advertised by two campaigns at once
Product titles that don't name the brand where shoppers read them
Products whose brand none of their titles name, likely set wrong
Product titles naming a different brand from the product's own
Products missing the label, type or brand your listing groups sort by

Bidding

A target CPA or ROAS the campaign hasn't reached in 13 weeks
A target CPA or ROAS the campaign beats every week
A campaign spending its budget with no target CPA or ROAS
A bid strategy that never gets to settle
An ad group returning far less than the rest of its campaign, under the campaign's one target
An ad group returning more than the rest of its campaign and losing searches or impressions to ad rank, under the campaign's one target
An ad group spending for months with no conversion while the rest of its campaign converts
An ad group paying far more for its conversions, or returning far less, than the rest of its campaign, with no target of its own
A brand campaign losing its first place on its own searches to its budget

Budget

A campaign that spends and never converts
A campaign at about its target, held back by its budget
Budget left unused while a campaign meeting its target runs out of its own
One campaign eating a shared budget
A campaign limited by its budget, paying far more a conversion than your others
A campaign with no target, limited by its budget
A campaign limited by its budget that converts nothing
A Maximize campaign with no target, priced for more budget by Google's simulator
A campaign whose daily budget covers only a few clicks
A bigger budget Google recommends, whose added conversions cost no more than you pay
A bigger budget Google recommends, whose added conversions cost more than you pay
A target Google recommends ahead of a rise in searches it forecasts
One of your top campaigns paused or removed
A top campaign's daily budget changed
One of your top keywords paused or removed

Sudden changes

An account budget's spending limit about to run out
An account budget ending with no budget after it
Impressions or clicks jumping far past usual

Targeting

A country converting far better than the rest of its campaign
A region converting far better than the rest of its country
A city converting far below the rest of its region
A city converting far better than the rest of its region
Hours of the day that spend and never convert
Hours or days converting far better than the rest of the week
A device converting far below its campaign under Smart Bidding
A device converting far better than the rest of its campaign
A household income band converting far below the rest of its campaign
Parents, or people who aren't, converting far below the rest of a Display, Video or Demand Gen campaign
An age range converting far better than the rest of its campaign
A gender converting far better than the rest of its campaign
A household income band converting far better than the rest of its campaign
Parents, or people who aren't, converting far better than the rest of a Display campaign
An audience converting far better than the rest of its campaign
Audience lists built and never used
Customer lists gone out of date
A site, YouTube channel or video converting far below the rest of its campaign
A mobile app converting far below the rest of its campaign
A campaign's mobile apps together converting far below the rest of it
A placement you picked converting far below the rest of its campaign
A Display or Video campaign with no placement excluded anywhere
A Display campaign that can show its ads in any mobile app
Display and Video campaigns with no limit on how often one person sees an ad
Optimized targeting reaching past your audiences with no conversions to aim at

Conversions

A campaign whose checkouts rarely end in a purchase
A lead counted twice, as a form and again as a qualified lead
A conversion window too short for customers who take a few days

Tracking

A tracking parameter no level gives a value, so it arrives empty
One click's ID pasted into a final URL, so every click carries it
Calls from your ads going untracked
Search Console not linked, so your organic results are missing beside your ads

How the two approaches differ

Goldbeater

Goldbeater starts from your account's money: its checks look for where spend is being lost every day, its AI agent works out why each week, and the review ends with every change drafted. It's built for depth on the accounts you run yourself.

TrueClicks

TrueClicks starts from a standard: it scores every account against a list of best practices and ranks what falls short. It tells a team lead which accounts need attention.

When TrueClicks fits

You hold a whole book of accounts to one standard. TrueClicks scores every account against the same list.
You manage Microsoft Ads or Meta Ads as well. TrueClicks audits Microsoft Ads, and its monitoring covers Meta.

Using both, or switching

An agency can run Goldbeater on the accounts that need an analyst's depth and keep TrueClicks scoring the whole book. If both can change one account, decide which owns negatives and exclusions.

Questions

Is TrueClicks really free?

Up to $50,000 a month of spend, with every user on the same email domain, self-serve onboarding, and chat and email support within two business days. Above that, plans start at $249 a month for $100,000 of spend.

Does TrueClicks change my account automatically?

Only through auto-apply tasks you set up for an account; set to preview, the same tasks only warn you. Otherwise you apply its fixes yourself, from its Fix button or through a link into the ad platform.

How does TrueClicks's pricing compare with Goldbeater's?

Goldbeater is $249 a month at $50,000 of spend, $649 at $250,000 and $1,290 at $1,000,000. TrueClicks is free up to $50,000, then $349 at $250,000 and $899 at $1,000,000, billed monthly. Goldbeater's price buys the analysis done: the daily checks, its AI agent's investigation each week, a monthly figure on each problem whose cost can be measured, and every fix prepared.

Sources

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[1]TrueClicks's pricing page
- TrueClicks is free up to $50,000 a month of ad spend, provided every user shares one email domain. That plan has self-serve onboarding and chat and email support within two business days.
- Paid plans are priced by monthly ad spend: $249 a month at $100,000, $349 at $200,000, $899 at $1,000,000 and $4,999 at $10,000,000, billed monthly. Above that, TrueClicks asks you to talk to it.
- Every plan includes unlimited users, unlimited Google Ads accounts and unlimited Microsoft Ads accounts. Paid plans come with a 30-day free trial.
[2]TrueClicks's pricing page, its questions
- A plan covers spend until it's nearer the next plan up: the $100K plan allows up to $150,000, and the $2M plan up to $2,500,000.
- Paying yearly gives two months free, and paying six months ahead takes 10% off.
[3]TrueClicks's home page
- The TrueClicks Score reflects how well an account is managed, and its recommendations are built from 100+ best practices.
[4]TrueClicks's product pages and help center
- Its product pages and help center name 87 checks, monitors, auto-apply tasks and alert templates.
[5]TrueClicks's monitoring page
- Its performance monitor works for Google, Microsoft and Meta Ads.
[6]TrueClicks's budget monitoring page
- Its budget pacing covers Google, Microsoft and Meta budgets.
[7]TrueClicks's home page and its optimization page
- Team features include a score for each user, prioritized task lists, and recommendations you can assign to a colleague as tasks.
[8]TrueClicks's auditing page
- Audit findings are prioritized by impact and effort.
[9]TrueClicks's optimization page
- A Fix button loads prepared solutions for straightforward issues, and deep links open the right campaign or ad group in the ad platform.
- Auto-apply keeps your chosen settings, negatives and content suitability in place in every campaign each day. Set to preview instead, it only warns.
[10]TrueClicks's automation page
- Auto-apply tasks can dismiss the Google recommendations you choose, attach negative keyword and placement exclusion lists, and exclude search terms by performance rules you set.
[11]TrueClicks's AI Assistant page
- Its AI Assistant works on live account data, shows the data and reasoning behind each answer, lets you pick a Claude or Gemini model for each prompt, and includes 100 free AI credits a month for each account. TrueClicks says nothing changes in your account without your sign-off.

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