Goldbeater vs TrueClicks

• It's free up to $50,000 a month of spend, as long as everyone using it shares one email domain. Goldbeater is $249 a month at that spend.
• It costs less further up too: $349 a month at $250,000 of spend and $899 at $1,000,000, against Goldbeater's $649 and $1,290, with unlimited accounts and users on every plan.
• It covers Microsoft Ads as well as Google Ads.
• It's built for watching a whole book of accounts: one dashboard across them, a score for each account and each person, and recommendations you can hand to a colleague as tasks. That suits a team lead holding several specialists to one standard.
• Its auto-apply tasks keep campaign settings, negative keyword lists and placement exclusions consistent every day, and can dismiss Google recommendations you've already ruled out. Goldbeater has nothing that acts on its own.
• Its paid plans start with a 30-day free trial, against Goldbeater's 7 days.

• It reads the account you run in depth rather than scoring many against a list: the checks find where money is going, and an agent follows up on each finding the way an analyst would, showing every query it ran.
• Where a problem costs money, the finding carries an estimate of how much a month, worked out from your own account's data, so the order you fix things in follows the money.
• Each change is drafted into a change set with the value before and after. You approve each one and press Apply, and because Goldbeater writes the undo before it sends anything, an applied change can be undone.

TrueClicks starts from a standard. It checks every account against 100+ best practices, scores it, and ranks what falls short by impact and effort, across as many accounts and people as you have. It works as a quality-assurance system: it tells a team lead which accounts need attention, and makes the common fixes quick.

Goldbeater starts from one account's money. Its checks look for where spend is being lost, an agent works out why, and the review ends with changes drafted for the person who runs the account. It's built for depth on the accounts you run yourself, rather than coverage of a whole book.

Both now have an AI assistant that works on live account data and shows its reasoning. TrueClicks's draws on its own methodology, lets you pick a Claude or Gemini model for each prompt, and includes 100 AI credits a month for each account. Goldbeater's agent runs as part of every weekly review, whether or not anyone asks it a question.

An agency can keep TrueClicks watching the whole book and use Goldbeater on the accounts that need an analyst's attention. Both work through the ad platforms' own access, with your permission. If both can change the same account, decide which one owns negatives and exclusions, so TrueClicks's daily auto-apply and a Goldbeater change set don't work against each other.

Is TrueClicks really free? Up to $50,000 a month of spend, with every user on the same email domain, self-serve onboarding, and chat and email support within two business days. Above that, plans start at $249 a month for $100,000 of spend.

Does TrueClicks change my account automatically? Only through auto-apply tasks you set up for an account; set to preview, the same tasks only warn you. Otherwise you apply its fixes yourself, from its Fix button or through a link into the ad platform.

How does TrueClicks count spend? It puts you on the plan nearest your actual monthly spend: its $100K plan covers up to $150,000, for example. The free plan stops at $50,000.

Everything this page says about TrueClicks comes from TrueClicks’s own public pages, read on the days below. How we write about other companies’ products.

• TrueClicks is free up to $50,000 a month of ad spend, provided every user shares one email domain. That plan has self-serve onboarding and chat and email support within two business days. TrueClicks's pricing page, read 26 September 2026.
• Paid plans are priced by monthly ad spend: $249 a month at $100,000, $349 at $200,000, $899 at $1,000,000 and $4,999 at $10,000,000, billed monthly. Above that, TrueClicks asks you to talk to it. TrueClicks's pricing page, read 26 September 2026.
• A plan covers spend until it's nearer the next plan up: the $100K plan allows up to $150,000, and the $2M plan up to $2,500,000. TrueClicks's pricing page, its questions, read 26 September 2026.
• Paying yearly gives two months free, and paying six months ahead takes 10% off. TrueClicks's pricing page, its questions, read 26 September 2026.
• Every plan includes unlimited users, unlimited Google Ads accounts and unlimited Microsoft Ads accounts. Paid plans come with a 30-day free trial. TrueClicks's pricing page, read 26 September 2026.
• The TrueClicks Score reflects how well an account is managed, and its recommendations are built from 100+ best practices. TrueClicks's home page, read 26 September 2026.
• Team features include a score for each user, prioritized task lists, and recommendations you can assign to a colleague as tasks. TrueClicks's home page and its optimization page, read 26 September 2026.
• Audit findings are prioritized by impact and effort. TrueClicks's auditing page, read 26 September 2026.
• A Fix button loads prepared solutions for straightforward issues, and deep links open the right campaign or ad group in the ad platform. TrueClicks's optimization page, read 26 September 2026.
• Auto-apply keeps your chosen settings, negatives and content suitability in place in every campaign each day. Set to preview instead, it only warns. TrueClicks's optimization page, read 26 September 2026.
• Auto-apply tasks can dismiss the Google recommendations you choose, attach negative keyword and placement exclusion lists, and exclude search terms by performance rules you set. TrueClicks's automation page, read 26 September 2026.
• Its AI Assistant works on live account data, shows the data and reasoning behind each answer, lets you pick a Claude or Gemini model for each prompt, and includes 100 free AI credits a month for each account. TrueClicks says nothing changes in your account without your sign-off. TrueClicks's AI Assistant page, read 26 September 2026.