Guides
Find what your Google Ads account is losing.
How to optimize Google Ads one problem at a time: each guide finds a problem by hand, then shows it as Goldbeater finds it.
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Whole account
- How do I audit a Google Ads account?Work through 166 checks, area by area, conversions first.
- What is an ad group in Google Ads, and how is a campaign different?A campaign sets the budget; an ad group holds a theme.
- What is optimization score in Google Ads, and should I follow it?Judge a recommendation by what it adds, not by the score.
- How long does it take for Google Ads to work?What each wait is, and when the results mean something.
- What are common Google Ads mistakes, and how do I find them?Ten that cost money quietly, and where to find each.
- What is Google Ads optimization, and how often should I do it?A daily, weekly and monthly routine, step by step.
- How do I set up the Google Ads MCP server with Claude?Connect Google's own server to your assistant, step by step.
Search terms
- How do I find the search terms wasting my Google Ads budget?Find the searches that cost money and never convert.
- How do I find keywords for Google Ads, and how do I add them?Start with the searches that already convert for you.
- How do you use negative keyword lists in Google Ads?Keep negatives once, and apply them wherever they fit.
- What are negative keywords in Google Ads, and how do I add them?Choose each negative's match type, and where to keep it.
Keywords
- How do I find and remove duplicate keywords in Google Ads?Find the copies, keep one, and remove the rest.
- How many keywords per ad group should I have in Google Ads?Judge an ad group by its theme, not a count.
- Should I use broad match keywords in Google Ads?See what broad match adds, and when to narrow it.
- What is phrase match in Google Ads, and what does it match?See which searches a phrase keyword shows on, and how each matched.
- Why did my Google Ads Quality Score drop, and how do I fix it?See which of its three parts fell.
- How do I optimize keywords in Google Ads and lower my CPC?Compare each keyword with the rest of its campaign.
- How do I improve a low Quality Score in Google Ads?Fix the part Google rates below average.
Ads
- What are Google Dynamic Search Ads, and is AI Max replacing them?Steer them by page, and upgrade to AI Max yourself.
- Why are my Google Ads not delivering, spending or getting impressions?Read the status first, then the days before.
- How do I optimize my Google Ads headlines?Find repeated headlines and write ones that differ.
- What are the Google Ads headline and description character limits?Every limit in one table, and how to use the room.
- How do I improve ad strength in Google Ads?What lifts it from Poor to Excellent.
- How do I write Google Ads ad copy, and tell which lines work?Read each line's clicks, and catch the ones that hurt.
- What happened to expanded text ads in Google Ads?They still serve and can't be edited, so replace yours.
- How do I fix or appeal a disapproved ad in Google Ads Policy manager?Read the policy reason, then edit or appeal.
- Why is my ad not showing in the Google Ads ad preview tool?Preview one search, then trace why your ad is missing.
- Can I use a competitor's trademark in Google Ads keywords or ad text?Bid on the name, and keep it out of the ad.
- Why does Google Ads say “Compromised site”, and how do I fix it?Find the injected code, clean the site, then appeal.
- How do Google Ads campaign experiments and A/B testing work?Count your conversions before you split a campaign.
Landing pages
Assets
- What are sitelinks and callouts in Google Ads?What they add, and which campaigns run without them.
- What are structured snippets in Google Ads, with examples by header?Pick a header, list four values, and check every campaign.
- What are Google Ads image extensions, and which assets am I missing?What an image asset needs, and which assets you lack.
- What are Google Ads lead form extensions, and how do I set one up?What a lead form needs, and where its leads go.
- What are Google Ads price extensions and promotion extensions?What each shows, its limits, and which campaigns lack one.
Performance Max
Shopping
- Why is my Google Merchant Center account suspended?Find the reason, fix it, then request a review.
- What is Google Shopping feed optimization, and what do I fix first?Fix what stops a product showing, then its title.
- How do I optimize Google Shopping ads and campaigns?Read each product group against the rest of its campaign.
Bidding
- What is Maximize conversion value bidding in Google Ads?Know what the budget buys before you add a target.
- How do I increase search impression share in Google Ads?Tell searches lost to budget from searches lost to rank.
- Should I be bidding on my own branded keywords in Google Ads?Bid on your own name, and watch who else does.
- How do I read the Google Ads Auction insights report?Read who shares your auctions, and which losses matter.
- What is Ad Rank in Google Ads, and how do I improve it?See what ranks your ad, and improve it without bidding more.
- What is keyword bidding, and how do I bid on keywords in Google Ads?Work out what a click is worth, then bid under it.
- What is Smart Bidding in Google Ads, and what does it need to work?Know what it bids for, and what it needs first.
- How do I set a target CPA in Google Ads?Set a target your campaign can reach, then tighten it.
- What is Target ROAS in Google Ads, and what is a good target?Set it from your margin, then read the weeks.
- Why is my Google Ads bid strategy stuck in learning?See what reset learning, and let it settle.
Budget
- What does “Limited by budget” mean in Google Ads?Read the searches it loses before you raise the budget.
- How does Google Ads budget pacing work, and how do I stay on budget?Project the month from its last week, not its average.
- What's the minimum daily budget for Google Ads, and how much to spend?Size a daily budget in clicks, not dollars.
Sudden changes
Targeting
- How do I find Google Ads audience segments that no campaign uses?Find idle segments and add them where bidding can learn.
- How do I use Customer Match in Google Ads?Upload a customer list, then keep it fresh.
- How do remarketing lists for search ads (RLSA) work in Google Ads?Add your visitor lists to Search, and check they pay.
- How do I set up Google Ads remarketing (retargeting) and its tag?Tag the site, build lists, and check each one pays.
- Should you turn off Google search partners?Compare them with Google Search, campaign by campaign.
- How do I optimize a Google Display campaign by where its ads appear?Read each placement against the rest of its campaign.
- What are invalid clicks in Google Ads, and do you pay for them?Read what Google filtered, then look for what it missed.
- How do I set up location targeting in Google Ads?Pick Presence or interest, and see where clicks came from.
- What are the Google Ads targeting options, and which ones pay off?Read each device, age range, audience and city against the rest.
- What is a Demand Gen campaign in Google Ads, and does yours pay off?Read who it reached and where, each against the rest.
- How do I set up an ad schedule in Google Ads?Find the hours that never convert, and leave them out.
Conversions
- How do I check that my Google Ads conversion tracking is right?Find actions that stopped recording and sales counted twice.
- Why are my Google Ads getting clicks but not converting?Tell a tracking fault from clicks that don't convert.
- Which attribution model should I use in Google Ads?Data-driven or last click, and what each one credits.
- All conversions vs Conversions in Google Ads: what's the difference?Which column bidding reads, and what the other one adds.
- What is value-based bidding in Google Ads, and how does it work?Tell bidding what each conversion is really worth.
Tracking
- Where do UTM parameters go in Google Ads?In the final URL suffix, not the tracking template.
- What is a GCLID, the click ID that Google Ads auto-tagging adds?What the click ID is, and how to test it arrives.
- How do I track calls from my Google Ads with call reporting?Turn on call reporting, and calls can count as conversions.
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