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AI tools for Google Ads: analysts and autopilots

AI tools for Google Ads and AI PPC management, sorted by who has the final say. Goldbeater does the analysis and prepares every fix, and the final say is yours.

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Or connect one account for a free first look, no card needed: how many problems it finds, and what they cost.

Who has the final say on a change
You decide
  1. You approve
    • Goldbeater (ours)
    • Opteo
    • TrueClicks*
    • Optmyzr*

    It does the analysis and prepares each change, and you send it.

  2. Acts when you ask
    • Adspirer
    • Google's Ask Advisor

    You tell it what to do, and it makes the change with your approval.

  3. Acts by itself
    • Ryze AI
    • groas

    The tool makes the day-to-day calls, inside limits you set.

The tool decides

* with automation you can switch on

In short

We make Goldbeater, one of the tools below. It is placed by the same criteria as the rest, and none of the others paid to be here.

  • AI tools for Google Ads divide by who has the final say. Goldbeater does the analysis and prepares every change for your approval; Opteo, TrueClicks and Optmyzr wait for your approval too, the last two with automation you can switch on; Adspirer and Google's Ask Advisor act when you ask; Ryze AI and groas sell themselves as autopilots.
  • For an operator who wants to own the account, Goldbeater is the better choice: its checks look for 274 problems every day, 72 of them test what they find against chance, its AI agent investigates each week, and every fix arrives prepared. If you'd rather not be involved at all, an autopilot suits you better.
Contents
  1. 01How we chose and ordered them
  2. 02Goldbeater (ours)
  3. 03Opteo
  4. 04TrueClicks
  5. 05Optmyzr
  6. 06Adspirer
  7. 07Google's Ask Advisor
  8. 08Ryze AI
  9. 09groas
  10. 10Sources
01

How we chose and ordered them

  • Who has the final say on each change. Goldbeater is ours, so it comes first; after it the list runs from analysts that prepare each change for your approval, through assistants that act when you ask, to tools that act by themselves. The order isn't a ranking.
  • What you see behind a change: the data and the reasoning, or only the result.
  • Which ad platforms each one covers.
  • What each costs at $50,000 a month of ad spend, from its own pages.
  • Only tools on sale today, described from their own pages. Announced products that haven't launched are left out until they have.
02

Goldbeater (ours)

Goldbeater is an AI analyst that does the work: 166 checks look for 274 problems every day, 72 of them testing what they find against chance, its AI agent investigates each week, and every fix arrives ready to approve. It's $249 a month at $50,000 of Google Ads spend, and its 7-day trial shows what it finds before any charge.

Best for
People serious about getting the most from every dollar of Google Ads spend, alone or in a small team, who want an experienced analyst's work every week and the final say on each change.
What to know
It covers Google Ads only, for now. And it's built for depth, not a one-click build: its findings, their evidence and their figures reward someone who wants to understand the account.
03

Opteo

Opteo leaves each call to you: it suggests Improvements, and a person pushes each one live. At $50,000 of spend it costs $249 a month on its Professional plan, which covers 25 accounts, with a 14-day trial.

Best for
Google Ads managers who want suggested fixes to push live one at a time, with reports and alerts.
What it lacks
Its plans are priced for Google Ads accounts, and the version adding other platforms is offered as early access. Starting the trial takes a payment method.

Read how it compares, point by point, in Goldbeater vs Opteo.

04

TrueClicks

TrueClicks leaves most calls to you. It scores every account against a list of best practices, fixes simple issues from a Fix button, and runs auto-apply tasks you set up. It audits Google Ads and Microsoft Ads, and it's free up to $50,000 a month of spend when every user shares one email domain.

Best for
Agencies and teams checking many Google Ads and Microsoft Ads accounts against one standard, including small ones that fit its free plan.
What it lacks
The free plan stops at $50,000 of spend across every account you link. Its audits cover Google Ads and Microsoft Ads only, and its automation stops at settings, negatives and exclusions.

Read how it compares, point by point, in Goldbeater vs TrueClicks.

05

Optmyzr

Optmyzr leaves the call to you, unless you set a rule to make it: its Rule Engine can apply changes by itself on a schedule. It has an AI assistant, Sidekick, covers six ad platforms, and costs $349 a month at $50,000 of spend billed monthly, with a 14-day trial.

Best for
Agencies and specialists who want a toolkit and rule-based automation across Google, Microsoft, Amazon and social ad platforms.
What it lacks
At $50,000 of spend it costs more than Goldbeater ($249), Opteo ($249) or TrueClicks (free). Its promise of no changes without your approval holds only while none of its automation is switched on.

Read how it compares, point by point, in Goldbeater vs Optmyzr.

06

Adspirer

Adspirer acts when you ask. You brief it in ChatGPT, Claude, Slack or email, and its agents build campaigns, run audits and check accounts; every high-impact change stays yours to approve. It covers six ad platforms, priced by the task from free to $199 a month, the plan its guide suggests at $50,000 of spend.

Best for
People who already work in ChatGPT or Claude and want an agent there that builds campaigns and pulls reports across six ad platforms.
What it lacks
Pricing by the task means a busy month either costs more, on its Plus plan, or pauses its tools until the next billing cycle, on Pro and Max. What it does depends on what you ask it for.
07

Google's Ask Advisor

Ask Advisor is Google's own agent, built with Gemini and in beta inside Google Ads. You ask about performance, policy or billing, and it can make changes such as pausing a campaign or updating a daily budget, with your approval. It covers Google Ads only, and comes with it.

Best for
Anyone already working in Google Ads who wants quick answers, and simple changes made from a conversation, without adding another tool.
What it lacks
It isn't available in manager (MCC) accounts, it's in beta for English-language accounts, and its advice comes from the company that sells the clicks.

Read how it compares, point by point, in Goldbeater vs Google's recommendations.

08

Ryze AI

Ryze AI sells itself as an autopilot that monitors campaigns around the clock and adjusts them automatically. Its help pages describe a copilot whose changes need your approval by default, until you switch on unattended changes. It covers Google, Meta, ChatGPT, Perplexity, TikTok, LinkedIn and Microsoft Ads, for a flat $89 a month.

Best for
Small advertisers on several ad platforms who want a low flat price and as little hands-on work as they can get.
What it lacks
Its marketing and its help pages describe different products, so check your account's approval settings before you trust either. Google Ads is one part of a broad product that also sells SEO, website and store services.

Read how it compares, point by point, in Goldbeater vs Ryze AI and groas.

09

groas

groas makes the decisions. It describes itself as a fully autonomous growth engine: its models build campaigns, write ads, and manage bids and budgets inside guardrails you set, while a named strategist owns the direction. It covers Google Ads and ChatGPT ads, at $999 a month for up to $15,000 of monthly spend.

Best for
Businesses that want software and an account manager to run the account for them, and have the budget for it.
What it lacks
The engine, not you, makes the day-to-day calls, so it's the wrong tool if you want to decide each change. At $50,000 of spend its price is a custom arrangement, and you apply for the trial rather than signing up.
10

Sources

Each tool is described from its own public pages, named here with the facts taken from each; we name our sources rather than link to them. How we write about other companies’ products.

  1. [1]Opteo's home page

    • Opteo monitors Google Ads accounts for statistically significant patterns and suggests Improvements that can be pushed live in a few seconds. Its trial is 14 days, and signing up asks for a payment method.

  2. [2]Opteo's pricing page

    • Opteo's Professional plan costs $249 a month for up to 25 accounts and $100,000 of monthly spend.

  3. [3]Opteo's early access page

    • An early-access version of Opteo adds Microsoft, Meta, TikTok and LinkedIn, and a Chat that can access your marketing data.

  4. [4]TrueClicks's pricing page

    • TrueClicks is free up to $50,000 a month of ad spend when every user shares one email domain, and the free plan's limit is a hard one. It covers Google Ads and Microsoft Ads.

  5. [5]TrueClicks's monitoring page

    • TrueClicks's performance monitor works for Google, Microsoft and Meta Ads.

  6. [6]TrueClicks's home page

    • The TrueClicks Score reflects how well an account is managed, and its recommendations are built from 100+ best practices.

  7. [7]TrueClicks's optimization page

    • TrueClicks's Fix button handles straightforward issues, and its auto-apply keeps your chosen settings, negatives and exclusions in every campaign each day, or only warns when set to preview.

  8. [8]TrueClicks's AI Assistant page

    • TrueClicks's AI Assistant works on live account data and shows the data and reasoning behind each answer.

  9. [9]Optmyzr's home page

    • Optmyzr's home page says “No changes without your approval, ever,” and lists Google, Microsoft, Amazon, Meta, LinkedIn and TikTok ads.

  10. [10]Optmyzr's help center, automation in Rule Engine

    • An Optmyzr Rule Engine strategy whose action is to apply changes will apply them automatically on its schedule.

  11. [11]Optmyzr's AI page

    • Sidekick is a contextual AI assistant available throughout the platform, and Optmyzr says it grounds its AI in your account data.

  12. [12]Optmyzr's pricing page

    • At $50,000 a month of spend, Optmyzr's Essentials plan is $349 a month billed monthly, or $244 a month billed yearly. Its trial is 14 days and needs no card.

  13. [13]Adspirer's home page

    • Adspirer says its AI agents plan, build, monitor and improve campaigns across six ad platforms, that you approve what goes live, that every high-impact change stays yours to approve, and that new campaigns stay paused.
    • You brief Adspirer in ChatGPT, Claude, Slack or email, and can ask it for a campaign, an audit, a report or a recurring account check.

  14. [14]Adspirer's pricing page

    • Adspirer works in ChatGPT, Claude and other assistants, covers Google, Meta, LinkedIn, TikTok, Amazon and ChatGPT ads, and is priced by task, never by ad spend: free for 15 tasks a month, then $49, $99 or $199 a month billed monthly.

  15. [15]Adspirer's pricing guide

    • Adspirer's pricing guide suggests its $199 Max plan for $10,000 to $50,000 a month of spend, and for more than $50,000.
    • On monthly billing, Pro and Max stop at a hard cap, with tools paused until the next billing cycle; Plus keeps going at $0.50 a call, capped at $50 a month.

  16. [16]Google Ads Help, Ask Advisor

    • Ask Advisor is an agentic conversational experience in Google Ads, built with Gemini, that can implement the changes it suggests with your approval. Google's examples include pausing a campaign and updating a daily budget.
    • Ask Advisor isn't available in MCC accounts.

  17. [17]Google's announcement of Ask Advisor, 20 May 2026

    • Ask Advisor is in beta for English-language accounts.

  18. [18]Google Ads Help, applying recommendations automatically

    • With Google's automatically applied recommendations turned on, the kinds of recommendation you choose apply regularly.

  19. [19]Ryze AI's pricing page

    • Ryze AI's Paid Ads Autopilot plan costs $89 a month, with unlimited ad accounts, Claude under the hood, and a 7-day free trial. The same page sells SEO, traffic and store plans.
    • Ryze AI's plans are a flat monthly fee, never a percentage of ad spend.

  20. [20]Ryze AI's home page

    • Ryze AI says it monitors campaigns around the clock and adjusts them automatically, and that it manages ads in Google, Meta, ChatGPT and Perplexity.

  21. [21]Ryze AI's help center

    • Ryze AI's help pages call Paid Ads a copilot you instruct in plain language, say that actions changing your accounts require approval by default, and ask you to review approvals before enabling unattended changes. It covers Google Ads, Meta, TikTok, LinkedIn and Microsoft Ads.

  22. [22]groas's home page

    • groas describes itself as a fully autonomous growth engine for paid and organic search, in which a named strategist sets the direction and the guardrails and answers for the result.
    • groas's guardrails cover budgets, targets, limits and approvals, and it says every action is recorded.

  23. [23]groas's pricing page

    • groas's engine builds campaigns, writes ads, manages bids and budgets and blocks waste, and optimizes continuously.
    • groas's paid search covers Google Ads and ChatGPT ads. You apply for the 7-day free trial, which starts once the engine goes live after an onboarding call.

  24. [24]groas's post explaining its pricing, 19 August 2026

    • groas's Paid Search is $999 a month, covering up to $15,000 of monthly ad spend across all accounts.

  25. [25]groas's page for businesses and its home page

    • Above groas's limits you move to a custom arrangement, and its home page says the exact price is shown inside the application.

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