AI tools for Google Ads: analysts and autopilots

• Who makes each decision. The list runs from tools that act on the account by themselves, through assistants that act when you ask, to analysts that find what to change and leave the call to you. Within each group, the tools that can do more on their own come first. The order isn't a ranking.
• What you see behind a change: the data and the reasoning, or only the result.
• Which ad platforms each one covers.
• What each costs at $50,000 a month of ad spend, from its own pricing page.
• Only tools on sale today, described from their own pages. Announced products that haven't launched are left out until they have.

Best for: Businesses that want software and an account manager to run the account for them, and have the budget for it.

groas makes the decisions. It describes itself as a fully autonomous growth engine: its models build campaigns, write ads, and manage bids and budgets continuously, inside guardrails you set for budgets, targets, limits and approvals, while a named strategist owns the direction and the result. Every action is recorded. For paid search it covers Google Ads and ChatGPT ads, and it costs $999 a month, with a 7-day trial that starts after an onboarding call.

What it lacks: The engine, not you, makes the day-to-day calls. That is the point, and it makes groas the wrong tool if you want to decide each change. At $50,000 of spend it costs more than any other tool here, and you apply for the trial rather than signing up.

Best for: Small advertisers on several ad platforms who want a low flat price and as little hands-on work as they can get.

Ryze AI sells itself as an autopilot: its home page says it monitors campaigns around the clock and adjusts them automatically, with Claude underneath. Its help pages describe it more carefully, as a copilot you instruct in plain language, whose changes need your approval by default until you switch on unattended changes. It covers Google, Meta, TikTok, LinkedIn and Microsoft Ads with unlimited ad accounts, for a flat $89 a month after a 7-day free trial.

What it lacks: Its marketing and its help pages describe different products, so check your account's approval settings before you trust either. Google Ads is one part of a broad product that also sells SEO, website and store services.

Read how it compares, point by point, in Goldbeater vs Ryze AI and groas.

Best for: Anyone already working in Google Ads who wants quick answers, and simple changes made from a conversation, without adding another tool.

Ask Advisor is Google's own agent, built with Gemini and in beta inside Google Ads. You ask about performance, policy or billing, and it can make changes such as pausing a campaign or updating a daily budget, with your approval. It sits beside Google's recommendations, which you can also set to apply automatically. It covers Google Ads only, and comes with it.

What it lacks: It isn't available in manager (MCC) accounts, it's in beta for English-language accounts, and its advice comes from the company that sells the clicks.

Read how it compares, point by point, in Goldbeater vs Google's recommendations.

Best for: People who already work in ChatGPT or Claude and want an agent there that builds campaigns and pulls reports across six ad platforms.

Adspirer acts when you ask. It connects ChatGPT, Claude and other assistants to your ad accounts, and its agents build campaigns, find waste and check pacing on request. New campaigns are created paused, and Adspirer says every high-impact change stays yours to approve. It covers Google, Meta, LinkedIn, TikTok, Amazon and ChatGPT ads, and is priced by the task: free for 15 tasks a month, then $49, $99 or $199 a month. Its own guide suggests the $199 plan at around $50,000 of spend.

What it lacks: Pricing by the task makes a busy month cost more, and the free plan's 15 tasks a month is for trying it rather than running an account. Because it works through ChatGPT or Claude, what it does depends on what you ask it for.

Best for: Agencies and specialists who want a large toolkit and rule-based automation across Google, Microsoft, Amazon and social ad platforms.

Optmyzr leaves the call to you, unless you set a rule to make it. Its home page promises no changes without your approval, and its Rule Engine can apply changes by itself on a schedule once a strategy is set to. Sidekick, its AI assistant, works throughout the product and grounds its answers in your account data. It covers Google, Microsoft, Amazon, Meta, LinkedIn and TikTok ads, and costs $349 a month at $50,000 of spend billed monthly, or $244 billed yearly, with a 14-day trial and no card.

What it lacks: At $50,000 of spend it costs more than Opteo ($249), TrueClicks (free) or Goldbeater ($249). Its approval promise holds only while no Rule Engine strategy is set to apply changes, so check each one.

Read how it compares, point by point, in Goldbeater vs Optmyzr.

Best for: Agencies and teams checking many Google Ads and Microsoft Ads accounts against one standard, including small ones that fit its free plan.

TrueClicks finds what's wrong and leaves most calls to you. It scores every account against 100+ best practices, fixes simple issues from a Fix button, and runs auto-apply tasks you set up to keep settings, negatives and exclusions in line each day. Its AI Assistant answers questions from live account data and shows the data and reasoning behind each answer. It covers Google Ads and Microsoft Ads, and is free up to $50,000 a month of spend when every user shares one email domain.

What it lacks: The free plan stops at $50,000 of spend across every account you link. It covers Google Ads and Microsoft Ads only, and its automation stops at settings, negatives and exclusions.

Read how it compares, point by point, in Goldbeater vs TrueClicks.

Best for: Google Ads managers who want clear recommendations they push live one at a time, with reports and alerts alongside.

Opteo leaves each call to you. It watches accounts for statistically significant patterns and turns them into Improvements that a person pushes live to Google Ads in a few seconds. The version on general sale covers Google Ads only; an early-access version adds Microsoft, Meta, TikTok and LinkedIn, and a Chat that works on your marketing data. At $50,000 of spend it costs $249 a month on its Professional plan, which covers up to $100,000 of spend and 25 accounts, with a 14-day trial.

What it lacks: The version on general sale covers Google Ads only, and the multi-platform version is still in early access. Starting the trial takes a payment method.

Read how it compares, point by point, in Goldbeater vs Opteo.

Best for: People who run their own Google Ads, alone or in a small team, and want an analyst's weekly review with the evidence while making every call themselves.

Goldbeater leaves every call to you, and has no setting that lets it act alone. Every week it runs the same 24 checks on each account you switch on; an agent follows up on what they find, shows every query it ran, and estimates what each problem costs a month where that can be measured. The review ends in a change set: you approve each change, press Apply, and can undo it. It covers Google Ads, including manager (MCC) accounts, and costs $249 a month at $50,000 of spend, with a 7-day trial.

What it lacks: It covers Google Ads only, and it doesn't do the work for you: someone has to read the review and approve the changes. It runs 24 checks where some tools list 100 or more, it costs more at $50,000 of spend than TrueClicks, Ryze AI or Adspirer, and its trial needs a card.

Each tool is described from its own public pages, read on the days below. How we write about other companies’ products.

• groas describes itself as a fully autonomous growth engine for paid and organic search, in which a named strategist sets the direction and the guardrails and answers for the result. groas's home page, read 26 September 2026.
• groas's guardrails cover budgets, targets, limits and approvals, and it says every action is recorded. groas's home page, read 26 September 2026.
• groas's engine builds campaigns, writes ads, manages bids and budgets and blocks waste, and optimizes continuously. groas's pricing page, read 26 September 2026.
• groas's paid search costs $999 a month and covers Google Ads and ChatGPT ads. You apply for the 7-day free trial, which starts once the engine goes live after an onboarding call. groas's pricing page, read 26 September 2026.
• Ryze AI's Paid Ads Autopilot plan costs $89 a month, with unlimited ad accounts, Claude underneath, and a 7-day free trial. The same page sells SEO, traffic and store plans. Ryze AI's pricing page, read 26 September 2026.
• Ryze AI says it monitors campaigns around the clock and adjusts them automatically, and that its plans are flat, never a percentage of ad spend. Ryze AI's home page, read 26 September 2026.
• Ryze AI's help pages call Paid Ads a copilot you instruct in plain language, say that actions changing your accounts require approval by default, and ask you to review approvals before enabling unattended changes. It covers Google Ads, Meta, TikTok, LinkedIn and Microsoft Ads. Ryze AI's help center, read 26 September 2026.
• Ask Advisor is an agentic conversational experience in Google Ads, built with Gemini, that can implement the changes it suggests with your approval. Google's examples include pausing a campaign and updating a daily budget. Google Ads Help, Ask Advisor, read 26 September 2026.
• Ask Advisor isn't available in MCC accounts. Google Ads Help, Ask Advisor, read 26 September 2026.
• Ask Advisor is in beta for English-language accounts. Google's announcement of Ask Advisor, 20 May 2026, read 26 September 2026.
• With Google's automatically applied recommendations turned on, the kinds of recommendation you choose apply regularly. Google Ads Help, applying recommendations automatically, read 26 September 2026.
• Adspirer says its AI agents plan, build, monitor and improve campaigns across six ad platforms, that you approve what goes live, that every high-impact change stays yours to approve, and that new campaigns stay paused. Adspirer's home page, read 26 September 2026.
• Adspirer works in ChatGPT, Claude and other assistants, covers Google, Meta, LinkedIn, TikTok, Amazon and ChatGPT ads, and is priced by task, never by ad spend: free for 15 tasks a month, then $49, $99 or $199 a month billed monthly. Adspirer's pricing page, read 26 September 2026.
• Adspirer's pricing guide suggests its $199 Max plan for $10,000 to $50,000 a month of spend, and for more than $50,000. Adspirer's pricing guide, read 26 September 2026.
• Optmyzr's home page says “No changes without your approval, ever,” and lists Google, Microsoft, Amazon, Meta, LinkedIn and TikTok ads. Optmyzr's home page, read 26 September 2026.
• An Optmyzr Rule Engine strategy whose action is to apply changes will apply them automatically on its schedule. Optmyzr's help center, automation in Rule Engine, read 26 September 2026.
• Sidekick is a contextual AI assistant available throughout the platform, and Optmyzr says it grounds its AI in your account data. Optmyzr's AI page, read 26 September 2026.
• At $50,000 a month of spend, Optmyzr's Essentials plan is $349 a month billed monthly, or $244 a month billed yearly. Its trial is 14 days and needs no card. Optmyzr's pricing page, read 26 September 2026.
• TrueClicks is free up to $50,000 a month of ad spend when every user shares one email domain, and the free plan's limit is a hard one. It covers Google Ads and Microsoft Ads. TrueClicks's pricing page, read 26 September 2026.
• The TrueClicks Score reflects how well an account is managed, and its recommendations are built from 100+ best practices. TrueClicks's home page, read 26 September 2026.
• TrueClicks's Fix button handles straightforward issues, and its auto-apply keeps your chosen settings, negatives and exclusions in every campaign each day, or only warns when set to preview. TrueClicks's optimization page, read 26 September 2026.
• TrueClicks's AI Assistant works on live account data and shows the data and reasoning behind each answer. TrueClicks's AI Assistant page, read 26 September 2026.
• Opteo monitors Google Ads accounts for statistically significant patterns and suggests Improvements that can be pushed live in a few seconds. Its trial is 14 days, and signing up asks for a payment method. Opteo's home page, read 26 September 2026.
• Opteo's Professional plan costs $249 a month for up to 25 accounts and $100,000 of monthly spend. Opteo's pricing page, read 26 September 2026.
• An early-access version of Opteo adds Microsoft, Meta, TikTok and LinkedIn, and a Chat that can access your marketing data. Opteo's early access page, read 26 September 2026.