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Goldbeater vs Optmyzr
Goldbeater is the better choice as an Optmyzr alternative for Google Ads: 274 problems checked every day with nothing to set up, and every fix prepared.
Or connect one account for a free first look, no card needed: how many problems it finds, and what they cost.
274
Problems Goldbeater checks for, every day
128only in Goldbeater
We make Goldbeater, and we aren’t affiliated with Optmyzr. Every fact here about Optmyzr comes from Optmyzr’s own public pages, listed at the end.
- Choose Goldbeater to have the analysis done: it checks your Google Ads for 274 problems every day, its AI agent investigates what it finds each week, and it prepares every fix for your approval.
- Choose Optmyzr to build your own tooling across six ad platforms.
At a glance
Goldbeater and Optmyzr, side by side.
| Goldbeater | Optmyzr | |
|---|---|---|
| What it is | An AI analyst for Google Ads that does the work: 166 checks look for 274 problems every day, 72 of them testing what they find against chance, its AI agent investigates each week, and every fix arrives prepared. | A toolkit for paid search and social ads, with a Rule Engine you can schedule to change the account by itself. |
| Who it's for | Operators who want the most from every dollar of Google Ads spend, an experienced agency's depth, and the final say on every change. | Agencies and in-house teams running ads on several platforms, who set up their own tools and automation. |
| How changes reach the account | Goldbeater prepares each change, with its value before and after, and sends it when a person approves it and presses Apply. Every applied change can be undone. | You apply its suggestions yourself, or switch on automation that acts by itself: Rule Engine strategies on a schedule, budget monitors that pause campaigns or adjust budgets, and a URL checker that pauses what sends clicks to a broken page. |
| Platforms | Google Ads, including manager (MCC) accounts | Google Ads, Microsoft Ads, Amazon Ads, Meta Ads, LinkedIn Ads and TikTok Ads |
| What the price is keyed to | Ad spend covered and accounts switched on, with no overage charge | Monthly ad spend, with overage charges above the plan's limit; about 30% less billed yearly |
| At $50,000 a month in ad spend | $249 a month (Starter, 3 accounts) | $349 a month (Essentials, 25 accounts; $244 a month billed yearly) |
| At $250,000 a month in ad spend | $649 a month (Growth, 12 accounts) | $599 a month (Premium, unlimited accounts; $419 a month billed yearly) |
| At $1,000,000 a month in ad spend | $1,290 a month (Agency, 40 accounts) | Enterprise, quoted |
| Trial | 7 days with a card, or a free first look at one account with no card | 14 days, no card |
Why choose Goldbeater over Optmyzr
- You want the analysis done, not tools to run. Goldbeater runs the same 166 checks every day, with nothing to set up first, and each week its AI agent investigates what they found.
- You want more of the account checked. Goldbeater checks for 274 problems every day, including 128 that nothing Optmyzr publishes names and 109 of the 113 that Optmyzr's help center does.
- You want a finding judged on your own numbers, not a threshold somebody set. 72 of Goldbeater's checks test what they find against chance on the campaign's own rate, so what they raise is a pattern, not noise.
- You want each problem's cost in front of you. Every finding shows its evidence and, where the cost can be measured, what it costs a month.
- You want every change ready to go, and yours to send. Each fix arrives with its value before and after, reaches the account when you press Apply, and can be undone.
- Your spend grows past your plan. Goldbeater charges no overage: it tells you, and the analysis carries on for 14 days while you move up or switch an account off.
What a finding looks like
Goldbeater judges a problem like this one against the campaign's own numbers, with a test for chance, rather than against a threshold somebody set.
Sofas — Phrase paid $400 a conversion on search partners, against $61 on Google Search
Sofas — Phrase
$339Estimated, a month
At the $61 a conversion Google Search paid, the 1 conversion search partners brought would have cost about $61; they cost $400, about $339 more in the last 30 days.
This campaign's own cost per conversion on Google Search, last 30 days
The campaign spent $400 on search partners, 20% of its spend, for 1 conversion where 6.5 were expected at its Google Search rate: under a 3.7% chance of so few by luck, allowing for the 2 campaign and network pairs tested across the account.
- Cost
- $400
- Share of the campaign's spend
- 20%
- Expected at Google Search's rate
- 6.5
The last 30 days
| Figure | Search partners | Google Search |
|---|---|---|
| Spend | $400 | $1,590 |
| Conversions | 1 | 26 |
| Cost per conversion, beyond chance | $400 | $61 |
Search partners
Google Search
A Search campaign also showing on Google search partners' sites or the Display Network, where that spend brings under half the conversions it buys on Google Search, too far under to be chance, and under half the return where your conversion value is real. Google turns search partners on for every new Search campaign. The estimate is what those conversions cost above the campaign's Google Search price.
Turn off Google search partners in Sofas — Phrase's network settings, so its budget goes to Google Search alone. It's the change below.
- Stop showing ads on Google search partners' sitesCampaignSofas — Phrase
It reaches your account when you approve it in the change set and press Apply. An applied change can be undone.
Optmyzr's audits, strategies and alerts, one by one
Goldbeater checks for 109 of the 113 problems Optmyzr's audits, strategies and alerts name, every day, and tests 48 of them against chance. It checks part of 1 more. The other 3 are read from Merchant Center's feed, outside Google Ads. Each row sets Optmyzr’s item beside the problems on Goldbeater’s list that cover it.
| Optmyzr | Goldbeater |
|---|---|
High-Cost Ad Groups with Low Quality ScoreAd Groups | Checked every day
|
Ad Groups With Too Few AdsAd Groups | Checked every day
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Ad Groups With Too Many AdsAd Groups | Checked every day, and tested against chance
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Ad Groups With Too Many KeywordsAd Groups | Checked every day, and tested against chance
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Ad Groups with Duplicate AdsAd Groups | Checked every day, and tested against chance
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Ad Groups with too few keywordsAd Groups | Checked every day
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Ads With Duplicate DescriptionsAds | Checked every day, and tested against chance
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Ads With Duplicate Headline 1Ads | Checked every day, and tested against chance
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Ads With Duplicate Headline 2Ads | Checked every day, and tested against chance
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Final URLs that are still using HTTPAds | Checked every day
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Use of Legacy Text AdsAds | Checked every day
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Duplicate Final URLAds | Checked every day
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Display Campaigns With No Placement ExclusionDisplay Campaigns | Checked every day
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Campaigns Losing Impression Share due to BudgetCampaigns | Checked every day, and tested against chance
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Campaigns with Google-Generated Text EnabledCampaigns | Checked every day, and tested against chance
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Performance Max Campaigns with Google-Generated Images EnabledCampaigns | Checked every day, and tested against chance
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Performance Max Campaigns with Google-Generated Videos EnabledCampaigns | Checked every day, and tested against chance
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Campaigns with Too Few DSA Ad GroupsCampaigns | Checked every day
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Campaigns With No Day PartsAdvanced Targeting | Checked every day, and tested against chance
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Campaigns targeting All Countries & TerritoriesAdvanced Targeting | Checked every day
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Campaigns With No Negative KeywordsNegative Keywords | Checked every day
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Conflicting Negative KeywordsNegative Keywords | Checked every day
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Converting Keywords that are losing Impression ShareKeywords | Checked every day
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Broad Match Modifier KeywordsKeywords | Checked every day
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Minimum Account CTRAccount | Checked every day
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Call Reporting Check for AccountAccount | Checked every day
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Account Conversion Tracking StatusConversion Tracking | Checked every day, and tested against chance
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Conversion Tracking Over-counting CheckConversion Tracking | Checked every day
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Conversion Tracking Undercounting CheckConversion Tracking | Checked every day
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Conversion Trackers using Last Click AttributionConversion Tracking | Checked every day
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Ad Relevance Score for keywordsPerformance: Keywords | Checked every day
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Quality Score for keywordsPerformance: Keywords | Checked every day
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Expected CTR Score for keywordsPerformance: Keywords | Checked every day
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Landing Page Score for keywordsPerformance: Keywords | Checked every day
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Campaigns with no Sitelink ExtensionsExtensions | Checked every day
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Campaigns with no Callout ExtensionsExtensions | Checked every day
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Campaigns with no Call ExtensionsExtensions | Checked every day
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Campaigns with no App ExtensionsExtensions | Checked every day
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Campaigns with no Message ExtensionsExtensions | Checked every day
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Campaigns with no Price ExtensionsExtensions | Checked every day
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Campaigns with no Promotion ExtensionsExtensions | Checked every day
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Campaigns with no Structured Snippet ExtensionsExtensions | Checked every day
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Asset Groups with No Audience SignalPerformance Max Campaigns | Checked every day
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Asset Groups with Generic-Only Audience SignalsPerformance Max Campaigns | Checked every day
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Asset Groups with Too Few HeadlinesPerformance Max Campaigns | Checked every day
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Asset Groups with Too Few Long HeadlinesPerformance Max Campaigns | Checked every day
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Asset Groups with Too Few DescriptionsPerformance Max Campaigns | Checked every day
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Asset Groups with Too Few Image AssetsPerformance Max Campaigns | Checked every day
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Asset Groups with Too Few Logo AssetsPerformance Max Campaigns | Checked every day
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RSAs with Too Few HeadlinesResponsive Search Ads | Checked every day
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RSAs with Too Few DescriptionsResponsive Search Ads | Checked every day
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RSAs with Headlines pinned to a single positionResponsive Search Ads | Checked every day
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RSAs with Descriptions pinned to a single positionResponsive Search Ads | Checked every day
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RSAs with Too-Short HeadlinesResponsive Search Ads | Checked every day, and tested against chance
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RSAs with Too-Short DescriptionsResponsive Search Ads | Checked every day, and tested against chance
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RSA Assets with 'Low' Performance LabelsResponsive Search Ads | Checked every day, and tested against chance
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RSAs with 'Poor' Ad StrengthResponsive Search Ads | Checked every day
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RSAs with Duplicate HeadlinesResponsive Search Ads | Checked every day, and tested against chance
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RSAs with Duplicate DescriptionsResponsive Search Ads | Checked every day, and tested against chance
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Campaigns with zero negative keywordsShopping Feed Audit: Negative Keywords (Standard Shopping) | Checked every day
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Disapproved productsShopping Feed Audit: Product Level | Checked every day
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Products active in multiple campaignsShopping Feed Audit: Product Level | Checked every day
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Products not active in any campaignShopping Feed Audit: Product Level | Checked every day
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Expensive Product/Listing GroupsShopping Feed Audit: Product Group/Listing Group | Checked every day, and tested against chance
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Large Product/Listing GroupsShopping Feed Audit: Product Group/Listing Group | Checked every day, and tested against chance
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Empty Product/Listing GroupsShopping Feed Audit: Product Group/Listing Group | Checked every day
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Long product titlesShopping Feed Audit: Product Titles and Descriptions | Checked every day, and tested against chance
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Missing brand in titlesShopping Feed Audit: Product Titles and Descriptions | Checked every day, and tested against chance
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Missing Product InformationShopping Feed Audit: Missing Product Information | Checked every day
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Device Bid Adjustments - Ad Group LevelRule Engine pre-built strategy: Device Bid Adjustments | Checked every day, and tested against chance
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Exclude Mobile Apps With Zero ConversionsRule Engine pre-built strategy: Exclude Mobile App Placements | Checked every day, and tested against chance
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Ad Count Audit - Number of ETA and RSAsRule Engine pre-built strategy: Optimize Ads | Checked every day, and tested against chance
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Report for Disapproved AdsRule Engine pre-built strategy: Optimize Ads | Checked every day
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Ad Copies with a Decline in CTRRule Engine pre-built strategy: Optimize Ads | Checked every day, and tested against chance
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Audit Maximize Conversions Bidding StrategyRule Engine pre-built strategy: Optimize Automated Bidding Campaigns; Reduce Cost | Checked every day
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Non-Converting Search Queries - Search Campaigns (Automated Bidding)Rule Engine pre-built strategy: Optimize Automated Bidding Campaigns; Search Queries | Checked every day, and tested against chance
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Non-Converting Search Queries - Shopping Campaigns (Automated Bidding)Rule Engine pre-built strategy: Optimize Automated Bidding Campaigns; Search Queries; Shopping Campaigns | Checked every day, and tested against chance
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Optimize Target CPA - Automated BiddingRule Engine pre-built strategy: Optimize Automated Bidding Campaigns | Checked every day, and tested against chance
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Find Expensive CitiesRule Engine pre-built strategy: Optimize Geo Bid Adjustments; Reduce Cost | Checked every day, and tested against chance
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Optimize Automatic PlacementsRule Engine pre-built strategy: Optimize Placements | Checked every day, and tested against chance
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Exclude Placements from Employment ContentRule Engine pre-built strategy: Optimize Placements | Checked every day, and tested against chance
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Identify Expensive Managed Placements in Ad GroupsRule Engine pre-built strategy: Optimize Placements (Expensive Managed Placements - Report) | Checked every day, and tested against chance
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Find Expensive KeywordsRule Engine pre-built strategy: Reduce Cost | Checked every day, and tested against chance
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Find Expensive Ad GroupsRule Engine pre-built strategy: Reduce Cost | Checked every day, and tested against chance
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Find Expensive Product GroupsRule Engine pre-built strategy: Reduce Cost; Shopping Campaigns | Checked every day, and tested against chance
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Reduce Bid GapsRule Engine pre-built strategy: Reduce Cost; Shopping Campaigns | Checked every day
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Kirk Williams - Weekly Shopping Bid ReductionRule Engine pre-built strategy: Reduce Cost; Shopping Campaigns | Checked every day, and tested against chance
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Monitor Keywords With Increase in CostRule Engine pre-built strategy: Reduce Cost | Checked every day, and tested against chance
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Monitor Close Variant Keyword PerformanceRule Engine pre-built strategy: Report on Close Variants | Checked every day, and tested against chance
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Monitor Quality Score components for keywordsRule Engine pre-built strategy: Keyword Optimization | Checked every day
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High Performing Search QueriesRule Engine pre-built strategy: Search Queries | Checked every day
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Non-Converting Search QueriesRule Engine pre-built strategy: Search Queries | Checked every day, and tested against chance
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Non-Converting Search Queries (Shopping Campaigns)Rule Engine pre-built strategy: Search Queries; Shopping Campaigns | Checked every day, and tested against chance
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Exclude Gaming PMax Placements from AccountRule Engine pre-built strategy: Performance Max Placements | Checked every day, and tested against chance
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Exclude Kids PMax Placements from AccountRule Engine pre-built strategy: Performance Max Placements | Checked every day, and tested against chance
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Increase Bids to First Page Bid EstimateRule Engine pre-built strategy: Target Position | Checked every day
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Identify Recommendations Auto-applied by GoogleRule Engine pre-built strategy: Change History | Checked every day
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Metric anomaly alert: CostAnomaly Alerts (automatic) | Checked every day, and tested against chance
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Metric anomaly alert: ImpressionsAnomaly Alerts (automatic) | Checked every day, and tested against chance
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Metric anomaly alert: ClicksAnomaly Alerts (automatic) | Checked every day, and tested against chance
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Feed anomaly alertAnomaly Alerts (automatic) | Checked every day, and tested against chance
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Budget monitor: under- or over-pacingBudget Tracking and Alerts (user-configured) | Checked every day, and tested against chance
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Budget monitor: spend reaches a threshold of targetBudget Tracking and Alerts (user-configured) | Checked every day, and tested against chance
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URL Checker: broken landing pagesLanding Page Monitoring | Checked every day
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Account health: Disapproved Ads (7 days)Account Health (All Accounts Dashboard) | Checked every day
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Account health: Disapproved Products (7 days)Account Health (All Accounts Dashboard) | Checked every day
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Account health: Paused or Removed Top Spending Campaigns (7 days)Account Health (All Accounts Dashboard) | Checked every day
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Account health: Budget Changes to Top 3 Campaigns by Cost (7 days)Account Health (All Accounts Dashboard) | Checked every day
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Account health: Paused or Removed Top 10 Spending Keywords (7 days)Account Health (All Accounts Dashboard) | Checked every day
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Google Ads Billing AlertsBilling Alerts (beta, on request) | Checked every day, in partFor an account budget about to run out, and for every campaign stopping at once.
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Short product descriptionsShopping Feed Audit: Product Titles and Descriptions | Read from Merchant Center's feed, outside Google Ads. |
Descriptions missing brandShopping Feed Audit: Product Titles and Descriptions | Read from Merchant Center's feed, outside Google Ads. |
Products exceeding benchmark priceShopping Feed Audit: Product Level (Google Ads only) | Read from Merchant Center's price reports, outside Google Ads. |
Tested against chance means Goldbeater judges the item on the campaign’s own numbers and raises it only where the difference is too large to be luck, allowing for everything it tested in the same pass.
The table leaves out 39 reports on the account rather than problems in it, 15 rules that change the account by themselves, 1 that would raise spend or widen where ads show and 1 for other ad platforms.
What else Goldbeater checks for
Goldbeater also checks for 128 problems that none of Optmyzr's audits, strategies and alerts names, and that Optmyzr doesn't say it finds anywhere else on its site. 53 of them are tested against chance. They are here by where in the account each is.
- Searches naming a country or region the campaign doesn't target
- Searches with a word customers in your line of business rarely buy with
- A search reached through a looser keyword, converting at far worse cost than the campaign's other searches
- A word running through several searches that convert at far worse cost than the campaign's others
- A paused exact keyword's search your campaign still buys
- A negative keyword list your other campaigns carry, missing from one
- A negative keyword list on no live campaign
- Negative keywords your similar campaigns keep, missing from one
- The same negatives kept separately on several campaigns, where one list would do
- The same negatives on every ad group of a campaign, where the campaign would do
- A search Performance Max converts that your Search campaigns don't bid on
- Two campaigns splitting the same searches
- Performance Max taking searches your Search campaign bids on
- Searches for your brand bought by a generic campaign
- Generic searches bought by your brand campaign
- A keyword showing only on searches that don't have its words
- A keyword paying far more for its conversions, or returning far less, than the rest of its campaign under automated bidding
- Small keywords sharing a word that together never convert
- A keyword's clicks getting dearer while its campaign's hold
- A keyword's conversions worth less while its campaign's hold
- A keyword converting well, losing searches to ad rank on a part of Quality Score Google rates below average
- A keyword beating its campaign's target, losing searches to ad rank
- A keyword converting well in a campaign short of budget, losing searches to ad rank
- A keyword converting well, losing searches to ad rank, with nothing in its campaign to change for it
- A keyword bid too low to show among the top ads
- Keywords spending at a low Quality Score
- Competitor keywords whose clicks cost far more a conversion than your other campaigns pay
- Competitor keywords scoring low whose clicks pay, come near, or are too new to judge
- A keyword Google's policy review disapproved, so it shows on no search
- A keyword Google's policy review limited to where and when the policy allows
- Broad keywords whose words differ only in order, spacing or a plural, buying the same searches
- A negative keyword written with plus signs, which Google ignores
- A keyword or negative with quotation marks or brackets in its words, set to another match type
- An ad a policy keeps out of the places its campaign targets
- An ad Google approved with limits: kept out of some countries it targets, from your own audience lists, or serving without a rejected part
- Enabled campaigns with nothing in them to show
- Ads still naming a date that has passed
- Ads saying a word you never want in them
- An ad's headline or description that misspells a word
- A sitelink, callout, snippet, promotion or price asset that misspells a word
- A Performance Max headline or description that misspells a word
- A campaign big enough to test changes that never runs an experiment
- Demand Gen ads short of the Good ad strength Google asks for
- Ads showing garbled characters, such as — where a dash was meant
- Ad groups of one campaign running much the same ads to different pages
- Ads rotating evenly, however each performs
- Final URL expansion on, so Google chooses your landing page
- An app asset sending taps to an app the store doesn't have
- Landing pages missing the Google tag
- Landing pages that load slowly on phones
- An ad group sent to a page that suits the other ad groups sharing it
- Structured snippets under one header, where Google asks for more than one
- A structured snippet header with fewer than the 4 values Google asks for
- A Search campaign without the lead form your other campaigns show
- A Search campaign without the images your other campaigns show
- A Search campaign without the business logo your other campaigns show
- Your site asks visitors to call, and no ad offers a call
- No campaign shows a call asset, where Google recommends one
- No campaign shows a lead form, where Google recommends one
- No Search campaign shows images, where Google recommends letting it pick some
- No Business Profile linked, so your ads can't show where you are
- A sitelink, callout or other asset a policy keeps out of the places its campaigns target
- A sitelink, callout or other asset Google approved with limits, in a country its campaigns target
- Sitelinks, callouts and other assets saying a word you never want in your ads
- Performance Max text saying a word you never want in your ads
- Performance Max ads showing on job and employment sites
- A Shopping campaign with no products to advertise
- A product group selling far better than the rest of its campaign
- Products whose brand none of their titles name, likely set wrong
- A target CPA or ROAS set on too few conversions
- A bid strategy that never gets to settle
- A bid limit holding your automated bidding back
- An ad group returning more than the rest of its campaign and losing searches or impressions to ad rank, under the campaign's one target
- A brand campaign showing first on fewer of its searches
- A brand campaign losing its first place on its own searches to its budget
- A brand campaign's clicks costing more than they did
- A campaign at about its target, held back by its budget
- One campaign eating a shared budget
- A campaign limited by its budget, paying far more a conversion than your others
- A campaign with no target, limited by its budget
- A campaign limited by its budget that converts nothing
- A Maximize campaign with no target, priced for more budget by Google's simulator
- A campaign whose daily budget covers only a few clicks
- A bigger budget Google recommends, whose added conversions cost no more than you pay
- A bigger budget Google recommends, whose added conversions cost more than you pay
- A target Google recommends ahead of a rise in searches it forecasts
- One conversion action silent for days after recording every day
- Every conversion tag and Analytics import silent at once
- Fewer conversions from each click, week after week
- Less conversion value from each click, week after week
- Paying for clicks outside your area
- Ads shown to people interested in your locations, not only people in them
- A campaign named for a country or region that targets somewhere else, or no location at all
- A Display, Video, Demand Gen or Performance Max campaign named for a language its languages leave out
- A city converting far better than the rest of its region
- A device converting far below its campaign under Smart Bidding
- Search partners converting far below Google Search
- Display expansion converting far below Google Search
- A household income band converting far below the rest of its campaign
- Parents, or people who aren't, converting far below the rest of a Display, Video or Demand Gen campaign
- A household income band converting far better than the rest of its campaign
- Parents, or people who aren't, converting far better than the rest of a Display campaign
- A Search campaign shown only to its audiences by mistake
- A campaign named for an audience that shows its ads to everyone
- Audience lists built and never used
- Customer lists gone out of date
- Sites and apps whose click-through rate is too high to be real
- Ads showing on sites, apps and channels named with a word you never want them beside
- Ads showing on YouTube channels, sites and apps for children
- Ads showing on games sites, in game apps and on gaming channels
- A Display campaign that can show its ads in any mobile app
- A placement exclusion list your similar campaigns carry and one lacks
- Display ads free to appear beside sensitive content
- Display and Video campaigns with no limit on how often one person sees an ad
- Optimized targeting reaching past your audiences with no conversions to aim at
- Conversion imports that stopped arriving
- Conversion imports that are failing
- A campaign whose checkouts rarely end in a purchase
- The account's conversions jumping for weeks
- A lead counted twice, as a form and again as a qualified lead
- A step before the sale valued like a sale
- Value bidding on conversions worth a placeholder
- Conversions measured two different ways
- A conversion window too short for customers who take a few days
- Auto-tagging off while conversions rely on the click ID
- A tracking parameter no level gives a value, so it arrives empty
- One click's ID pasted into a final URL, so every click carries it
- Search Console not linked, so your organic results are missing beside your ads
How the two approaches differ
Goldbeater
Optmyzr
When Optmyzr fits
- You advertise well beyond Google. Optmyzr covers six ad platforms.
- You want to build your own automation. Its Rule Engine runs the strategies you write, on a schedule.
Using both, or switching
Goldbeater runs beside Optmyzr on one Google Ads account. Guard a campaign in Goldbeater if Optmyzr's automation changes it by itself, and it refuses any change Goldbeater drafts.
Questions
Does Optmyzr change my account without my approval?
Its home page says no changes without your approval, ever. Changes happen by themselves only through automation you switch on yourself: a Rule Engine strategy scheduled with its Apply Changes option, a budget monitor set to pause campaigns or adjust budgets, or its URL checker in Apply mode, which pauses ads, keywords or asset groups.
How does Optmyzr's pricing compare at $50,000 of monthly spend?
Goldbeater's Starter plan is $249 a month for 3 accounts, with no overage charge. Optmyzr's Essentials plan is $349 a month billed monthly, or $244 a month billed yearly, for up to 25 accounts.
Which ad platforms does Goldbeater cover?
Google Ads, including manager (MCC) accounts: Google Ads only, for now. Optmyzr covers Microsoft Ads and four other platforms besides Google.
Sources
Each source is named with the facts taken from it; we name our sources rather than link to them. How we write about other companies’ products.
[1]Optmyzr's help center: its Google Ads audit widgets, Shopping feed audit, Rule Engine strategies and alerts
- Its help center lists 86 audit widgets and 46 pre-built Rule Engine strategies for Google Ads, 19 Shopping feed audit widgets, and 18 alerts and account health checks: 169 in all.
[2]Optmyzr's pricing page
- At $50,000 of monthly ad spend, Essentials is $349 a month billed monthly or $244 billed yearly, for up to 25 accounts. These are the standard prices.
- At $250,000 the plan is Premium, at $599 a month billed monthly or $419 billed yearly, with unlimited accounts under a fair-usage policy. Above $500,000 the price is quoted.
- If connected spend exceeds the plan's limit, overage charges may apply.
- The free trial is 14 days and needs no credit card, and first-time subscribers get a 30-day money-back guarantee.
- Rule Engine automations run weekly or monthly on Essentials, and daily, weekly or monthly on Premium.
- Essentials includes account audits and performance reports, budget monitoring, KPI alerts, the Rule Engine, and Sidekick, an AI assistant. Premium adds Shopping and Performance Max retail campaign management, Campaign Automator for one account, and cross-platform reporting and dashboards.
[3]Optmyzr's help center, Automation in Rule Engine
- A scheduled Rule Engine strategy with Apply Changes selected applies its changes automatically.
[4]Optmyzr's help center, its budget tools
- Its budget monitors can pause campaigns and adjust daily budgets automatically, features that are off until you switch them on.
[5]Optmyzr's help center, its URL checker
- Its URL checker, in Apply mode, pauses the ads, keywords or asset groups that send clicks to a broken page.
[6]Optmyzr's home page
- Its home page promises “No changes without your approval, ever.”
- Optmyzr supports Google Ads, Microsoft Ads, Amazon Ads, Meta Ads, LinkedIn Ads and TikTok Ads.
7-day trial · nothing charged for 7 days