Pricing

Priced against the budget it protects.

Four plans, capped by the ad spend you connect, because that is what a review is worth. The plan sets how much spend we cover, not how good the analysis is.

7 days free · One full review cycle · Cancel before day 7 and nothing is charged

Starter

One advertiser, one person watching it.

$249/ month

Ad spend covered: Up to $50,000 / mo
Included: 3 accounts · Unlimited seats

0.50% of the spend we read

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Growth

Recommended

A team with more accounts than hours.

$649/ month

Ad spend covered: Up to $250,000 / mo
Included: 12 accounts · Unlimited seats

0.26% of the spend we read

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Agency

A book of clients, reviewed on the same cadence.

$1,290/ month

Ad spend covered: Up to $1,000,000 / mo
Included: 40 accounts · Unlimited seats

0.13% of the spend we read

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Enterprise

Above $1M a month, or procurement is involved.

Custom

Ad spend covered: Above $1,000,000
Included: Unlimited · Unlimited seats

Priced against the book, not the seat.

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Monthly, on a card, cancel any time. Annual terms and invoicing are Enterprise.

Not sure which cap you are under? Tell us your monthly spend.

The trial

Seven days, because that is one full cycle.

A review runs the day you connect, and a change needs about a week in the account before the numbers mean anything. Seven days is one full cycle.

The 7 days

What happens

Day 1
You connect an account
Read-only, through Google's own consent screen. The first review starts within the hour.
Day 1
You find out what the account is costing you
7 checks, then the agent on whatever they turned up. Every finding priced by the month, evidence attached.
Day 2
You approve, line by line
Every operation shows its current value beside the proposed one. Take what you agree with.
Days 3–6
The changes take effect
Google needs a few days before the numbers mean anything. Nothing is asked of you.
Day 7
You decide, against a number
The second review reports what moved. If we have not found more than the plan costs, cancel and nothing is charged.

What the price buys

It is not the cheapest tool in this category, and it is not trying to be.

Most Google Ads software samples an account and scores it. We read all of it, every week — which is why a finding here holds up when somebody asks where the number came from.

We re-read the whole account, every week

A broken tracking template caught in seven days rather than ninety. Reading all of it every week is the expensive part, and the part that finds things.

You can argue with any of it

Evidence on the finding, a diff on the change, an undo on the apply. You are buying an argument you can check.

For scale: a thorough manual audit is most of a day of a senior analyst’s time. Weekly, at agency rates, that costs more than the Agency plan.

The sample account, run through the plans

The sample account spends $36,949 a month, which puts it on Starter at $249. Its wasted spend fell $11,613 a month and its return rose 100% — $43,909 a month more revenue on a budget that never moved.

One sample account, labelled as one — not an average, and not a number we can put on yours.

Compare

Every plan, side by side.

The analysis is identical across all four. What changes is the spend we cover, the accounts you connect, and how quickly we answer.

Coverage

Feature	Starter	Growth	Agency	Enterprise
Monthly ad spend covered	$50,000	$250,000	$1,000,000	Custom
Google Ads accounts	3	12	40	Unlimited
Manager accounts (MCC)	Not included	Included	Included	Included
Review cadence	Weekly	Weekly	Weekly or twice weekly	Daily available
Finding history retained	12 months	24 months	24 months	Custom

Analysis

Feature	Starter	Growth	Agency	Enterprise
Every check we run	Included	Included	Included	Included
The agent follows up on what the checks find	Included	Included	Included	Included
A diff on every proposed change	Included	Included	Included	Included
An undo on every applied change	Included	Included	Included	Included
Ask the account a question, any time	Included	Included	Included	Included
Custom checks and per-account playbooks	Not included	Not included	Included	Included
Scheduled exports and client-facing reports	Not included	Included	Included	Included

Access and support

Feature	Starter	Growth	Agency	Enterprise
Support	Email, 1 business day	Email and chat, same day	Priority, shared channel	Named contact
Onboarding	Docs	Docs	Guided session	Guided, recurring
Audit log	Not included	Not included	Included	Included
SSO / SAML	Not included	Not included	Not included	Included
Signed DPA and security review	Not included	Not included	Not included	Included
Invoicing and annual terms	Not included	Not included	Not included	Included

Questions

The things people ask before they connect an account.

How is monthly ad spend measured?

The total across every account you connect, over the trailing 30 days. Your spend in Google Ads, not a number we set.

What happens if I go over the cap?

We tell you and the reviews keep running. No overage charge — move up at your next billing date, or disconnect an account.

Does the trial need a card?

Yes, and nothing is charged until day seven. Cancel before then and the findings are still yours.

Can you change my account during the trial?

Only what you approve, line by line. Every applied change writes its undo first.

Do you support manager accounts?

From Growth up. Each client account you choose keeps its own history.

Can I get a refund?

Assume not. Fees are non-refundable and any refund is at our discretion — which is what the seven days are for.

What happens to my data if I leave?

Export your findings and change-set history on the way out, then we delete it within 30 days.

What we hold, and for how long, is on the security page.

7-day trial · no charge until day 7

One review, one change set, one week of results. Then decide.

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