Compare
Goldbeater vs Google's recommendations
Goldbeater is the better choice for an analysis with the evidence on every finding: Google Ads recommendations come from the company that sells you the clicks.
Or connect one account for a free first look, no card needed: how many problems it finds, and what they cost.
List against list
274
Problems Goldbeater checks for, every day
GoogleGoldbeater
Both
239only in Goldbeater
The short answer
We make Goldbeater, and we aren’t affiliated with Google. Every fact here about Google's recommendations comes from Google’s own public pages, listed at the end.
- Goldbeater is the analysis from outside Google: 274 problems checked every day and its AI agent's investigation every week, with the evidence on every finding and every change prepared for you to approve.
- Google Ads recommendations are free and built into every account.
- They come from the company you pay for each click, and the Google Ads optimization score reaches 100% once every recommendation has been applied or dismissed.
At a glance
Goldbeater and Google's recommendations, side by side.
| Goldbeater | Google's recommendations | |
|---|---|---|
| What it is | An AI analyst for Google Ads that does the work: 166 checks look for 274 problems every day, 72 of them testing what they find against chance, its AI agent investigates each week, and every fix arrives prepared. | The suggestions Google Ads makes inside your account: the Recommendations page, its optimization score, auto-apply, and Ask Advisor. |
| Who it's for | Operators who want the most from every dollar of Google Ads spend, an experienced agency's depth, and the final say on every change. | Every Google Ads advertiser. It comes with the account, and costs nothing beyond the clicks. |
| How changes reach the account | Goldbeater prepares each change, with its value before and after, and sends it when a person approves it and presses Apply. Every applied change can be undone. | You apply or dismiss each recommendation, or turn on auto-apply for the types you choose. Ask Advisor can make a change with your approval. |
| Platforms | Google Ads, including manager (MCC) accounts | Google Ads. Ask Advisor isn't available in manager (MCC) accounts |
| What the price is keyed to | Ad spend covered and accounts switched on, with no overage charge | Nothing: it's part of Google Ads, where you pay for clicks |
| At $50,000 a month in ad spend | $249 a month (Starter, 3 accounts) | No charge: part of Google Ads |
| At $250,000 a month in ad spend | $649 a month (Growth, 12 accounts) | No charge: part of Google Ads |
| At $1,000,000 a month in ad spend | $1,290 a month (Agency, 40 accounts) | No charge: part of Google Ads |
| Trial | 7 days with a card, or a free first look at one account with no card | None needed: it's in every account |
01
Why choose Goldbeater over Google's recommendations
- You want an opinion from someone who doesn't sell the clicks. Goldbeater earns a subscription, and its checks look for money leaving the account.
- You want more of the account checked than a recommendation covers. Goldbeater checks for 274 problems every day, 239 of which no recommendation names, and covers 36 of the 37 problems that Google's 57 kinds of recommendation point at.
- You want a finding weighed before it's raised. 72 of Goldbeater's checks test what they find against the campaign's own rate, and raise it where chance is an unlikely explanation.
- You want to see why before you act. Each finding shows its evidence, and the same 166 checks run the same way every day, so a new finding means the account changed.
- You run client accounts from a manager account. Goldbeater works through manager (MCC) accounts on every plan, and Ask Advisor isn't available in them.
- You want the final say on every change. Goldbeater prepares each fix with its value before and after, sends it when you press Apply, and can undo it afterwards.
02
What a finding looks like
Goldbeater reads where the money already went, search term by search term, where many of Google's recommendations widen where your ads show.
Finding
Sample data
HighHigh severity
$412Wasted spend, last 30 days
"sofa bed free" has taken $412 and converted nothing
Sofas — Phrase
What Goldbeater saw
Its 64 clicks in the last 30 days brought no conversion, which happens 1% of the time by chance where this campaign's other searches convert 6.7% of clicks.
- Clicks
- 64
- Impr.
- 1,180
- Cost
- $412
- Cost per click
- $6.44
- Conv.
- 0
- Cost / conv. of the campaign's search terms
- $86.80
- Conv. rate expected
- 6.7%
- Chance its clicks bring none
- 1.4%
Could it be luck?
| Clicks with no conversion | Chance by luck | Reads |
|---|---|---|
| 0 clicks | 100% | Too early to judge |
| 5 clicks | 72% | Too early to judge |
| 10 clicks | 51% | Too early to judge |
| 15 clicks | 37% | Too early to judge |
| 20 clicks | 26% | Too early to judge |
| 25 clicks | 20% | The line: Goldbeater recommends the negative |
| 30 clicks | 14% | Enough to judge |
| 35 clicks | 10% | Enough to judge |
| 40 clicks | 7% | Enough to judge |
| 45 clicks | 5% | Enough to judge |
| 50 clicks | 4% | Enough to judge |
| 55 clicks | 3% | Enough to judge |
| 60 clicks | 2% | Enough to judge |
| 64 clicks | 1% | This search, now: enough to judge |
| 65 clicks | 1% | Enough to judge |
| 70 clicks | under 1% | Enough to judge |
| 75 clicks | under 1% | Enough to judge |
| 80 clicks | under 1% | Enough to judge |
| 85 clicks | under 1% | Enough to judge |
| 90 clicks | under 1% | Enough to judge |
| 95 clicks | under 1% | Enough to judge |
| 100 clicks | under 1% | Enough to judge |
Now: 64 clicks, no conversion1% by luck · enough to judge
This search, nowChance of no conversion by luck, where this campaign's other searches convert 6.7% of clicksUnder 20%, Goldbeater recommends the negativeIt crossed the line at 25 clicks, where Goldbeater recommends the negative: at 64 clicks, luck alone brings no conversion 1% of the time.
Why it matters
Search terms that took real spend over the last 30 days and converted nothing, in enabled Search, Standard Shopping and Performance Max campaigns alike. Each is rated by how likely its clicks were to bring nothing at the rate the campaign's other searches convert, so a few clicks with none is an early read, since it could still convert: it's listed under Early, and what it cost isn't counted as wasted spend until Goldbeater can tell. Goldbeater drafts an exact negative keyword for each, or pausing the campaign's own keyword where the search is one. While a few clicks could still explain it, or where the search converted in that campaign over the last year, or names your brand in a brand campaign, the change is offered rather than recommended.
What to do
Add "sofa bed free" to Sofas — Phrase as an exact-match negative keyword, so it stops paying for this search. It's the change below.
What would change
- Add an exact-match negative keyword[sofa bed free]CampaignSofas — Phrase
It reaches your account when you approve it in the change set and press Apply. An applied change can be undone.
03
Google's recommendation types, one by one
Goldbeater checks for 36 of the 37 problems Google's recommendation types name, every day, and tests 5 of them against chance. The other one is for App campaigns. Each row sets Google’s item beside the problems on Goldbeater’s list that cover it.
| Goldbeater | |
|---|---|
Add callout assetsCALLOUT_ASSET | Checked every day
|
Add call assetsCALL_ASSET | Checked every day
|
Raise the budget of a campaign limited by itCAMPAIGN_BUDGET | Checked every day, and tested against chance
|
Turn on dynamic image extensionsDYNAMIC_IMAGE_EXTENSION_OPT_IN | Checked every day
|
Set a target CPA ahead of a seasonal eventFORECASTING_SET_TARGET_CPA | Checked every day
|
Raise the budget and set a target ROAS ahead of a seasonal eventFORECASTING_SET_TARGET_ROAS | Checked every day
|
Improve the strength of Demand Gen adsIMPROVE_DEMAND_GEN_AD_STRENGTH | Checked every day
|
Put the Google tag on more pagesIMPROVE_GOOGLE_TAG_COVERAGE | Checked every day
|
Improve a Performance Max asset group's strengthIMPROVE_PERFORMANCE_MAX_AD_STRENGTH | Checked every day
|
Add lead form assetsLEAD_FORM_ASSET | Checked every day
|
Lower the target ROASLOWER_TARGET_ROAS | Checked every day, and tested against chance
|
Lower a Search campaign's target ROAS set too high to reachLOWER_TARGET_ROAS_PERFORMANCE_BID_TOO_LOW | Checked every day
|
Adjust a budget where return is predicted to riseMARGINAL_ROI_CAMPAIGN_BUDGET | Checked every day, and tested against chance
|
Move unused budget to a limited budgetMOVE_UNUSED_BUDGET | Checked every day, and tested against chance
|
Use the Optimize ad rotation settingOPTIMIZE_AD_ROTATION | Checked every day
|
Raise the target CPARAISE_TARGET_CPA | Checked every day, and tested against chance
|
Raise a target CPA so low there are few or no conversionsRAISE_TARGET_CPA_BID_TOO_LOW | Checked every day
|
Raise a Search campaign's target CPA set too lowRAISE_TARGET_CPA_PERFORMANCE_BID_TOO_LOW | Checked every day
|
Update a customer list not updated in 90 daysREFRESH_CUSTOMER_MATCH_LIST | Checked every day
|
Add a responsive search adRESPONSIVE_SEARCH_AD | Checked every day
|
Add headlines or descriptions to a responsive search adRESPONSIVE_SEARCH_AD_ASSET | Checked every day
|
Improve a responsive search ad's strengthRESPONSIVE_SEARCH_AD_IMPROVE_AD_STRENGTH | Checked every day
|
Set a target CPA where there is noneSET_TARGET_CPA | Checked every day
|
Set a target ROAS where there is noneSET_TARGET_ROAS | Checked every day
|
Add the age group to products demoted without oneSHOPPING_ADD_AGE_GROUP | Checked every day
|
Add the color to products demoted without oneSHOPPING_ADD_COLOR | Checked every day
|
Add the gender to products demoted without oneSHOPPING_ADD_GENDER | Checked every day
|
Add the GTIN to products demoted without oneSHOPPING_ADD_GTIN | Checked every day
|
Add identifiers to products demoted without themSHOPPING_ADD_MORE_IDENTIFIERS | Checked every day
|
A Shopping campaign that can't serve because it targets no productsSHOPPING_ADD_PRODUCTS_TO_CAMPAIGN | Checked every day
|
Add the size to products demoted without oneSHOPPING_ADD_SIZE | Checked every day
|
A campaign with a high share of disapproved productsSHOPPING_FIX_DISAPPROVED_PRODUCTS | Checked every day
|
Fix a Merchant Center suspension warningSHOPPING_FIX_MERCHANT_CENTER_ACCOUNT_SUSPENSION_WARNING | Checked every day
|
Fix a suspended Merchant Center accountSHOPPING_FIX_SUSPENDED_MERCHANT_CENTER_ACCOUNT | Checked every day
|
Add sitelink assetsSITELINK_ASSET | Checked every day
|
Add a text adTEXT_AD | Checked every day
|
Add a campaign-specific app conversion goalCAMPAIGN_SPECIFIC_APP_GOAL | For App campaigns. |
Tested against chance means Goldbeater judges the item on the campaign’s own numbers and raises it only where the difference is too large to be luck, allowing for everything it tested in the same pass.
The table leaves out 20 that would raise spend or widen where ads show.
04
What else Goldbeater checks for
Goldbeater also checks for 239 problems that none of Google's recommendation types names. 121 of them are tested against chance. They are here by where in the account each is.
Search terms
- Paying for searches that never convert
- A word running through many searches, none of which converted
- Searches with a word like free or jobs, looking for something other than a purchase
- Searches naming a country or region the campaign doesn't target
- Searches with a word customers in your line of business rarely buy with
- A search reached through a looser keyword, converting at far worse cost than the campaign's other searches
- A word running through several searches that convert at far worse cost than the campaign's others
- A search people pass your ad over on far more than its keyword's others
- A paused exact keyword's search your campaign still buys
- A Search or Shopping campaign with no negative keywords
- A negative keyword list your other campaigns carry, missing from one
- A negative keyword list on no live campaign
- Negative keywords your similar campaigns keep, missing from one
- A keyword its own negative blocks
- The same negatives kept separately on several campaigns, where one list would do
- The same negatives on every ad group of a campaign, where the campaign would do
- Two campaigns splitting the same searches
- Performance Max taking searches your Search campaign bids on
- Ad groups in one campaign splitting the same search
- Ad groups in one Shopping campaign splitting the same search
- Searches for your brand bought by a generic campaign
- Generic searches bought by your brand campaign
Keywords
- Broad match buying searches that convert far worse
- Close variants of a keyword converting far worse than the keyword
- A keyword showing only on searches that don't have its words
- A keyword spending for months with no conversion while the rest of its campaign converts
- A keyword paying far more for its conversions, or returning far less, than the rest of its campaign
- A keyword paying far more for its conversions, or returning far less, than the rest of its campaign under automated bidding
- Small keywords sharing a word that together never convert
- A keyword converting worse than a month ago while its campaign holds
- A keyword's clicks getting dearer while its campaign's hold
- A keyword's conversions worth less while its campaign's hold
- A Manual CPC keyword converting well, losing searches to ad rank
- A keyword converting well, losing searches to ad rank on a part of Quality Score Google rates below average
- A keyword beating its campaign's target, losing searches to ad rank
- A keyword converting well in a campaign short of budget, losing searches to ad rank
- A keyword converting well, losing searches to ad rank, with nothing in its campaign to change for it
- A keyword bid too low to reach the first page
- A keyword bid too low to show among the top ads
- Keywords losing Quality Score while they spend
- Keywords spending at a low Quality Score
- Competitor keywords whose clicks cost far more a conversion than your other campaigns pay
- Competitor keywords scoring low whose clicks pay, come near, or are too new to judge
- A keyword with a low Quality Score in an ad group that otherwise rates well
- Ads Google expects to be clicked less often than others for your keywords
- Ads Google rates as a poor match for the keywords they serve
- A landing page Google rates below average for the keywords sending people to it
- Ad groups holding keywords their ads don't suit beside ones they do
- Ad groups far larger than the rest, most of their keywords idle
- A keyword Google's policy review disapproved, so it shows on no search
- A keyword Google's policy review limited to where and when the policy allows
- The same keyword, in the same match type, live in two ad groups of one campaign
- Broad keywords whose words differ only in order, spacing or a plural, buying the same searches
- The same keyword in two campaigns serving the same places, where one copy takes every click
- A keyword still written in broad match modifier, which Google serves as phrase match
- A negative keyword written with plus signs, which Google ignores
- A keyword or negative with quotation marks or brackets in its words, set to another match type
Ads
- An ad Google disapproved, so it serves nothing
- An ad a policy keeps out of the places its campaign targets
- A headline or description Google disapproved inside an ad that still serves
- An ad Google approved with limits: kept out of some countries it targets, from your own audience lists, or serving without a rejected part
- Enabled campaigns with nothing in them to show
- An ad group with no keywords, so it matches no search
- An ad group holding a single keyword under Smart Bidding, where Google asks for themed ad groups
- An ad group holding a single broad match keyword without Smart Bidding, one bid for every search Google relates to it
- Ad groups running more ads than their conversions can tell apart
- Ads still naming a date that has passed
- Ads saying a word you never want in them
- An ad's headline or description that misspells a word
- A sitelink, callout, snippet, promotion or price asset that misspells a word
- A Performance Max headline or description that misspells a word
- An ad converting far below the others in its ad group
- A headline or description people click far less than the rest of its ad
- An ad losing its click-through rate
- A campaign big enough to test changes that never runs an experiment
- An ad group none of whose headlines uses the room a headline has
- An ad group none of whose descriptions uses the room a description has
- Two responsive ads in one ad group sending the same page nearly the same headlines or descriptions
- A responsive ad holding the same headline or description twice
- Ads showing garbled characters, such as — where a dash was meant
- Ad groups of one campaign running much the same ads to different pages
- An ad group with no description of its own, each also running for other pages
- A headline pinned alone to one position
- Expanded text ads in ad groups for different pages all showing the same headline or description
- Dynamic Search Ads running through one catch-all ad group
- Text customization on, so Google writes your ad text
- Final URL expansion on, so Google chooses your landing page
- Image enhancement or landing page images on, so Google edits your images and adds its own
- Video enhancement or sourced videos on, so Google makes new versions of your videos and finds more
Landing pages
- An ad, keyword or asset group sending clicks to a page that doesn't load
- A sitelink, promotion or price asset sending clicks to a page that doesn't load
- A page that loads but says it isn't there, or sends visitors to the home page
- An app asset sending taps to an app the store doesn't have
- Ads sending clicks to an address that redirects
- Ads sending clicks to an http:// address
- An ad Google disapproved or limited because it couldn't load the landing page
- An ad Google disapproved or limited because its landing page isn't where the ad says it goes
- Landing pages that load slowly on phones
- A landing page converting far below the other pages of its campaigns
- An ad group sent to a page that suits the other ad groups sharing it
Assets
- A Search campaign showing no structured snippet
- Structured snippets under one header, where Google asks for more than one
- A structured snippet header with fewer than the 4 values Google asks for
- A Search campaign without the prices your other campaigns show
- A Search campaign without the promotion your other campaigns show
- A Search campaign without the business logo your other campaigns show
- A Search campaign without the app your other campaigns link to
- A campaign without the message button your other campaigns show
- No Business Profile linked, so your ads can't show where you are
- A sitelink, callout or other asset Google disapproved
- A sitelink, callout or other asset a policy keeps out of the places its campaigns target
- A sitelink, callout or other asset Google approved with limits, in a country its campaigns target
- Sitelinks, callouts and other assets saying a word you never want in your ads
Performance Max
- An asset group with no video of its own, so Google makes one from its images
- An asset group with no portrait image of its own
- Assets Google disapproved in a Performance Max asset group
- Performance Max text saying a word you never want in your ads
- Performance Max told nothing about your customers
- Performance Max ads showing on videos, sites and apps for children
- Performance Max ads showing on games sites, in game apps and on gaming videos
- Performance Max ads showing on job and employment sites
Shopping
- Products in your feed that no campaign advertises
- Listing groups naming products your feed no longer has
- Most of what a feed was selling no longer able to show
- A product selling far below the rest of its campaign
- A product group selling far below the rest of its campaign
- A product group selling far better than the rest of its campaign
- A product group bid that lets a click cost more than it can earn
- A product group whose one bid covers products of very different prices
- The same products advertised by two campaigns at once
- Product titles that don't name the brand where shoppers read them
- Products whose brand none of their titles name, likely set wrong
- Product titles naming a different brand from the product's own
- Products missing the label, type or brand your listing groups sort by
Bidding
- A target CPA or ROAS the campaign beats every week
- A bid strategy that never gets to settle
- A bid limit holding your automated bidding back
- An ad group returning far less than the rest of its campaign, under the campaign's one target
- An ad group returning more than the rest of its campaign and losing searches or impressions to ad rank, under the campaign's one target
- An ad group spending for months with no conversion while the rest of its campaign converts
- An ad group paying far more for its conversions, or returning far less, than the rest of its campaign, with no target of its own
- A campaign on manual bids converting well, losing searches to ad rank
- A brand campaign showing first on fewer of its searches
- A brand campaign losing its first place on its own searches to its budget
- A brand campaign's clicks costing more than they did
- Recommendations Google applies by itself
Budget
- A campaign that spends and never converts
- A campaign at about its target, held back by its budget
- One campaign eating a shared budget
- A campaign limited by its budget, paying far more a conversion than your others
- A campaign with no target, limited by its budget
- A campaign limited by its budget that converts nothing
- A Maximize campaign with no target, priced for more budget by Google's simulator
- A campaign whose daily budget covers only a few clicks
- A month's spend heading past your target, or past last month's
- A month's spend falling short of your target, or of last month's
- One of your top campaigns paused or removed
- A top campaign's daily budget changed
- One of your top keywords paused or removed
Sudden changes
- One campaign that suddenly stopped showing ads
- Every campaign in the account stopped at once
- An account budget's spending limit about to run out
- An account budget ending with no budget after it
- A campaign spending far more than usual
- Impressions or clicks falling sharply, short of stopping
- Impressions or clicks jumping far past usual
- One conversion action silent for days after recording every day
- Every conversion tag and Analytics import silent at once
- Fewer conversions from each click, week after week
- Less conversion value from each click, week after week
Targeting
- Paying for clicks outside your area
- Ads shown to people interested in your locations, not only people in them
- A campaign that can show in every country
- A campaign named for a country or region that targets somewhere else, or no location at all
- A Display, Video, Demand Gen or Performance Max campaign named for a language its languages leave out
- A country converting far below the rest of its campaign
- A country converting far better than the rest of its campaign
- A region converting far below the rest of its country
- A region converting far better than the rest of its country
- A city converting far below the rest of its region
- A city converting far better than the rest of its region
- Hours of the day that spend and never convert
- Hours or days converting far below the rest of the week
- Hours or days converting far better than the rest of the week
- A device converting far below the rest of its campaign
- A device converting far below its campaign under Smart Bidding
- A device converting far better than the rest of its campaign
- Search partners converting far below Google Search
- Display expansion converting far below Google Search
- An age range converting far below the rest of its campaign
- A gender converting far below the rest of its campaign
- A household income band converting far below the rest of its campaign
- Parents, or people who aren't, converting far below the rest of a Display, Video or Demand Gen campaign
- An age range converting far better than the rest of its campaign
- A gender converting far better than the rest of its campaign
- A household income band converting far better than the rest of its campaign
- Parents, or people who aren't, converting far better than the rest of a Display campaign
- An audience converting far below the rest of its campaign
- An audience converting far better than the rest of its campaign
- A Search campaign shown only to its audiences by mistake
- A campaign named for an audience that shows its ads to everyone
- Audience lists built and never used
- A site, YouTube channel or video converting far below the rest of its campaign
- A mobile app converting far below the rest of its campaign
- A campaign's mobile apps together converting far below the rest of it
- A placement you picked converting far below the rest of its campaign
- Sites and apps whose click-through rate is too high to be real
- Ads showing on sites, apps and channels named with a word you never want them beside
- Ads showing on YouTube channels, sites and apps for children
- Ads showing on games sites, in game apps and on gaming channels
- Ads showing on job and employment sites
- A Display or Video campaign with no placement excluded anywhere
- A Display campaign that can show its ads in any mobile app
- A placement exclusion list your similar campaigns carry and one lacks
- Display ads free to appear beside sensitive content
- Display and Video campaigns with no limit on how often one person sees an ad
- Optimized targeting reaching past your audiences with no conversions to aim at
Conversions
- No conversion counted anywhere in the account
- A conversion your campaigns count that stopped recording
- Conversion imports that stopped arriving
- Conversion imports that are failing
- A campaign whose conversions suddenly collapsed
- A campaign whose checkouts rarely end in a purchase
- The account's conversions jumping for weeks
- Two conversion actions counting the same event
- An add-to-cart or begun checkout counted beside the purchase
- A lead counted twice, as a form and again as a qualified lead
- A conversion counted on nearly every click
- Sales and leads a campaign doesn't count
- A step before the sale valued like a sale
- Value bidding on conversions worth a placeholder
- Conversions measured two different ways
- Conversions credited to the last click alone
- A conversion window too short for customers who take a few days
Tracking
- Auto-tagging off while conversions rely on the click ID
- A tracking parameter no level gives a value, so it arrives empty
- One click's ID pasted into a final URL, so every click carries it
- Calls from your ads going untracked
- Search Console not linked, so your organic results are missing beside your ads
05
How the two approaches differ
Goldbeater
Goldbeater reads the same account from outside, and earns nothing from your clicks. Its checks look for money leaving the account as well as reach being lost, and every finding carries the evidence that produced it.
Google's recommendations
Google's recommendations come from inside the auction, and suggest what Google predicts will move the account toward your bid strategy's goal. Many widen where your ads show: broad match, search partners, and targeting and Display expansion.
06
When Google's recommendations fits
- You want something free that's already there. Recommendations come with every Google Ads account.
- You're happy for Google to make routine changes. Auto-apply keeps the types you choose applied.
07
Using both, or switching
Keep using both. Goldbeater leaves Google's recommendations as they are, and if you use auto-apply, its daily checks read the account as those changes left it.
08
Questions
What is a good optimization score for Google Ads?
Read it as a to-do list rather than a result. Google describes it as an estimate of how well the account is set to perform, from 0 to 100%, and its help page says an account reaches 100% by applying or dismissing all of its recommendations.
Do Google Ads recommendations apply automatically?
Only if you turn on auto-apply, which works at the account level for the types you choose. Since January 26, 2026, auto-apply no longer adds new responsive search ads, and it doesn't raise budgets.
Will Goldbeater move my Google Partners optimization score?
Goldbeater leaves Google's recommendations as they are. A change you apply through Goldbeater can still move the score, since Google recalculates it from the account's statistics and settings as well. Partners must keep 70% on their registered manager account, so keep working through the Recommendations page there.
09
Sources
Each source is named with the facts taken from it; we name our sources rather than link to them. How we write about other companies’ products.
[1]The Google Ads API reference, its recommendation types (v25)
- The Google Ads API lists 57 kinds of recommendation, from adding sitelinks to raising a budget.
[2]Google Ads Help, About recommendations
- The Recommendations page draws on the account's performance history, its campaign settings, and trends across Google.
[3]Google Ads Help, About optimization score
- Optimization score is an estimate of how well an account is set to perform, from 0 to 100%, calculated in real time from the account's statistics, settings and status and its recommendations. Applying or dismissing recommendations changes it, and an account can reach 100% by applying or dismissing all of them.
- Optimization score is available at the campaign, account and manager-account levels.
[4]Google Ads Help, About applying recommendations automatically
- Auto-apply is turned on by the advertiser, at the account level, for chosen recommendation types. It can include broad match keywords, search partners, targeting expansion, Display expansion, optimized ad rotation, and removing redundant or non-serving keywords.
- From January 26, 2026, auto-apply no longer adds new responsive search ads. Auto-applying recommendations won't increase a budget.
[5]Google Ads Help, How to become a Google Partner or Premier Partner
- A Google Partner's registered manager account needs a minimum optimization score of 70%.
[6]Google Ads Help, Ask Advisor in Google Ads
- Ask Advisor, in beta, can carry out suggested changes with your approval, such as pausing a campaign or updating a daily budget. It isn't available in manager (MCC) accounts.
[7]Google's advertising support page
- Google Ads is pay-per-click: you only pay when someone clicks on your ad.
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