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Goldbeater vs Adalysis
A PPC platform for Google Ads and Microsoft Ads: daily audits with 100+ checks, ad testing, budget tools, and rules that can fix what they find.
We make Goldbeater, and we aren’t affiliated with Adalysis. Everything here about Adalysis comes from Adalysis’s own public pages, and the sources are listed at the end.
Last checked 26 September 2026
- Choose Adalysis if you manage many Google Ads or Microsoft Ads accounts and want daily alerts, ad testing and budget automation: it costs $149 a month at $50,000 of spend, with no limit on accounts or users.
- Choose Goldbeater if you run your own Google Ads and want a weekly review that shows the evidence for each problem, follows up on it the way an analyst would, and drafts the changes for you to approve one at a time.
At a glance
Goldbeater and Adalysis, side by side.
| Goldbeater | Adalysis | |
|---|---|---|
| What it is | A Google Ads analyst: the same checks every week, an agent that follows up on what they find, and changes you approve one at a time. | A PPC platform for Google Ads and Microsoft Ads: daily audits with 100+ checks, ad testing, budget tools, and rules that can fix what they find. |
| Who it's for | People who run their own Google Ads, alone or in a small team, and want an agency's depth while making the calls themselves. | PPC specialists and agencies who manage many Google Ads and Microsoft Ads accounts and want alerts, ad tests and budget rules in one tool. |
| How changes reach the account | A person approves each change and presses Apply; an applied change can be undone. Nothing changes on its own. | You fix an alert in Adalysis, or choose fixes and budget rules for it to apply automatically. It says it won't change an account without your explicit permission. |
| Platforms | Google Ads, including manager (MCC) accounts | Google Ads and Microsoft Ads |
| What the price is keyed to | Ad spend covered, and accounts switched on | Ad spend alone, with unlimited accounts and users |
| At $50,000 a month in ad spend | $249 a month (Starter, 3 accounts) | $149 a month ($126 a month billed yearly) |
| At $250,000 a month in ad spend | $649 a month (Growth, 12 accounts) | $349 a month ($296 a month billed yearly) |
| At $1,000,000 a month in ad spend | $1,290 a month (Agency, 40 accounts) | $950 a month ($807 a month billed yearly) |
| Trial | 7 days, with a card | 30 days, extendable to 45 or 60 on the higher spend tiers |
When to choose Adalysis
- It costs less. At $50,000 a month of spend Adalysis is $149 a month for unlimited accounts and users, and Goldbeater is $249 for up to 3 accounts.
- It covers Microsoft Ads as well as Google Ads. Goldbeater reads Google Ads only.
- It checks more, more often: 100+ prebuilt checks every day, plus alerts you write yourself. Goldbeater runs 24 checks a week, and only its Enterprise plan adds checks of your own.
- It tests ads. It suggests tests, tracks them across ad groups and campaigns, and can pause the losing ads for you. Goldbeater flags repeated headlines but doesn't run ad tests.
- It automates budgets: daily adjustments, rollovers, and pausing and restarting campaigns by rule. Nothing in Goldbeater changes an account by itself.
- Its trial is longer: 30 days, extendable on the higher tiers, against Goldbeater's 7 days.
When to choose Goldbeater
- Each finding shows the evidence from your account that raised it and, where the problem costs money, an estimate of how much a month, so you fix the most expensive first.
- The review doesn't stop at the checks. An agent follows up on what they find, the way an analyst would, and every query it ran against your account is there to read.
- Every change arrives in a change set showing the value before and after. You approve each one and press Apply, Goldbeater writes the undo before anything is sent, and an applied change can be undone.
- No rule or schedule changes the account. The review runs every week by itself, but a change reaches Google Ads only when a person on your side approves it and presses Apply.
How the two approaches differ
Adalysis is a workbench for a PPC specialist. It watches every account daily, raises alerts against 100+ checks and any you define, and gives you the tools to act: fix an alert in a few clicks, start an ad test, set a budget rule. How much it does by itself is up to you.
Goldbeater works more like an analyst's weekly report on one account. The checks find where the money is going, an agent works out why, and the review ends with the changes drafted and waiting for a person. There is less to configure and less to operate, and there is no setting that lets it act alone.
They also put AI in different places. Adalysis connects Claude, ChatGPT and other assistants to your account data through an MCP server, so you bring the assistant and the questions. In Goldbeater the agent is part of every review, whether or not anyone asks it anything.
Using both, or switching
Nothing stops you running both on one account, since each reads it through the Google Ads API. If you do, give each kind of change one owner, so an Adalysis budget rule and a Goldbeater change set aren't both adjusting the same campaign. Moving from Adalysis to Goldbeater means giving up its ad tests, its budget automation and its Microsoft Ads coverage; Goldbeater replaces none of them.
Questions
Is Adalysis cheaper than Goldbeater? Yes, at each spend we compared. At $50,000 a month of spend Adalysis is $149 and Goldbeater $249; at $250,000 it's $349 and $649; at $1,000,000 it's $950 and $1,290. Those are Adalysis's monthly prices, and it takes 15% off a year paid up front.
Does Adalysis change my account by itself? Only if you set it to. You can resolve an alert yourself in the app, or choose fixes and budget rules that Adalysis then applies automatically. Its pricing page says it won't change your account without your explicit permission.
Does Goldbeater cover Microsoft Ads? No. Goldbeater reads Google Ads accounts, including manager (MCC) accounts. If Microsoft Ads matters to you, that's a good reason to choose Adalysis.
Sources
Everything this page says about Adalysis comes from Adalysis’s own public pages, read on the days below. How we write about other companies’ products.
- Adalysis has one plan, priced by maximum monthly ad spend: $149 a month up to $50,000, $349 up to $250,000, $950 up to $1,000,000 and $3,000 up to $5,000,000. Above that, it quotes. Adalysis's pricing page, read 26 September 2026.
- Six-month plans take 10% off and annual plans 15%, which makes the $50,000 tier $126 a month billed yearly. Adalysis's pricing page, read 26 September 2026.
- Every plan includes unlimited Google Ads accounts, unlimited Microsoft Ads accounts and unlimited users. Adalysis's pricing page, read 26 September 2026.
- The free trial is 30 days, extendable to 45 or 60 days on the higher spend tiers. Adalysis's pricing page, read 26 September 2026.
- Adalysis says it won't make any changes to your Google Ads account without your explicit permission. Adalysis's pricing page, its questions, read 26 September 2026.
- It runs automated daily audits of Google Ads and Microsoft Ads accounts with 100+ prebuilt checks, and you choose which fixes it applies automatically when an alert is triggered. Adalysis's PPC audits page, read 26 September 2026.
- Its budget tools can adjust daily budgets and pause and restart campaigns automatically. Adalysis's automation page, read 26 September 2026.
- Its ad testing suggests tests, tracks them in single ad groups or across ad groups and campaigns, and can pause losing ads automatically. Adalysis's ad testing page, read 26 September 2026.
- A Google Ads MCP server connects Claude, ChatGPT and other AI assistants to live account data. Adalysis's Google Ads MCP page, read 26 September 2026.
- Adalysis was founded in 2013. Adalysis's about page, read 26 September 2026.
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