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Goldbeater vs Adalysis
Goldbeater is the better choice as an Adalysis alternative for Google Ads: its AI agent investigates what 166 daily checks find, and every fix arrives prepared.
Or connect one account for a free first look, no card needed: how many problems it finds, and what they cost.
274
Problems Goldbeater checks for, every day
149only in Goldbeater
We make Goldbeater, and we aren’t affiliated with Adalysis. Every fact here about Adalysis comes from Adalysis’s own public pages, listed at the end.
- Choose Goldbeater if you run your own Google Ads and want the analysis done: 274 problems checked every day, an AI agent that investigates them each week, and each fix prepared for you to approve.
- Choose Adalysis if you manage many Google Ads or Microsoft Ads accounts and want to write your own alerts.
At a glance
Goldbeater and Adalysis, side by side.
| Goldbeater | Adalysis | |
|---|---|---|
| What it is | An AI analyst for Google Ads that does the work: 166 checks look for 274 problems every day, 72 of them testing what they find against chance, its AI agent investigates each week, and every fix arrives prepared. | A PPC tool for Google Ads and Microsoft Ads: daily audit alerts, ad tests, and budget rules you can set to act by themselves. |
| Who it's for | Operators who want the most from every dollar of Google Ads spend, an experienced agency's depth, and the final say on every change. | PPC specialists and agencies managing many Google Ads and Microsoft Ads accounts, who write their own alerts and rules. |
| How changes reach the account | Goldbeater prepares each change, with its value before and after, and sends it when a person approves it and presses Apply. Every applied change can be undone. | You fix an alert in Adalysis, or choose fixes and budget rules for it to apply automatically. It says it won't change an account without your explicit permission. |
| Platforms | Google Ads, including manager (MCC) accounts | Google Ads and Microsoft Ads |
| What the price is keyed to | Ad spend covered and accounts switched on, with no overage charge | Ad spend alone, with unlimited accounts and users |
| At $50,000 a month in ad spend | $249 a month (Starter, 3 accounts) | $149 a month ($126 a month billed yearly) |
| At $250,000 a month in ad spend | $649 a month (Growth, 12 accounts) | $349 a month ($296 a month billed yearly) |
| At $1,000,000 a month in ad spend | $1,290 a month (Agency, 40 accounts) | $950 a month ($807 a month billed yearly) |
| Trial | 7 days with a card, or a free first look at one account with no card | 30 days, no card |
Why choose Goldbeater over Adalysis
- You want more of the account looked at. Goldbeater checks for 274 problems every day, covering 76 of the 79 that Adalysis's alerts name, with 149 more that Adalysis names nowhere.
- You want a finding to mean something. 72 of Goldbeater's 166 checks raise one only where the difference is too large to be luck, allowing for everything tested in the same pass.
- You want the investigation done for you. Each week Goldbeater's AI agent follows up on what the checks found, and every query it ran against your account is there to read.
- You want each problem's cost beside it. Each finding shows its evidence and, where the cost can be measured, an estimate of what it costs a month.
- You want the fixes prepared. Every change arrives in a change set showing the value before and after, and an applied change can be undone.
- You want the final say on every change. A change reaches Google Ads when a person on your side approves it and presses Apply, and never before.
What a finding looks like
Each finding says what's wrong, why it matters and what to change: here, a step before a sale counted as a conversion beside the sale itself.
Add to cart is counted as a conversion beside the purchases it leads to
Purchase
Bidding counted 479 conversions for 339 purchases in the last 30 days, and Add to cart carries 24% of the conversion value, so every conversion count and cost per conversion is read off the inflated figure.
| Add to cart | Add to cart | $1 | Tag's, else default | 140 | $28,070 | $201 | $262 |
| Purchase | Purchase | $1 | Tag's, else default | 171 | $44,802 | $262 | — |
| Order confirmed | Purchase | $1 | Tag's, else default | 168 | $44,016 | $262 | — |
Two conversion actions counting one event: two tags on the same purchase, a begun checkout counted beside the purchase it leads to, or a lead counted as a form and again as the qualified lead it becomes. Each inflates the numbers Smart Bidding optimizes toward, so it buys more of whatever produced the extra count.
Stop counting Add to cart as conversions, the change below; 339 purchases a month is enough for bidding to learn from.
- Stop counting Add to cart toward your goals; Purchase keeps counting
It reaches your account when you approve it in the change set and press Apply. An applied change can be undone.
Adalysis's alerts, one by one
Goldbeater checks for 76 of the 79 problems Adalysis's alerts name, every day, and tests 32 of them against chance. It checks part of 3 more. Each row sets Adalysis’s item beside the problems on Goldbeater’s list that cover it.
| Adalysis | Goldbeater |
|---|---|
Auto-apply settings are enabledAccount | Checked every day
|
Search partners traffic with a significantly higher CPACampaigns | Checked every day, and tested against chance
|
Underperforming user locationCampaigns | Checked every day
|
Campaigns running on both Search and Display simultaneouslyCampaigns | Checked every day, and tested against chance
|
Campaigns that have opted in to Google automatically creating your text assetsCampaigns | Checked every day, and tested against chance
|
Ad groups with no active adsAd groups | Checked every day
|
Ad groups with only one active adAd groups | Checked every day
|
Ad groups with too many adsAd groups | Checked every day, and tested against chance
|
Ad groups with no active keywordsAd groups | Checked every day
|
Ad groups with too many keywordsAd groups | Checked every day, and tested against chance
|
Ads with a falling CTRAds | Checked every day, and tested against chance
|
Disapproved RSA assetsAds | Checked every day
|
Text ads that are not fully approvedAds | Checked every day
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Disapproved text adsAds | Checked every day
|
Disapproved image adsAds | Checked every day
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Text ads with Final URLs that don't use secure landing pagesAds | Checked every day
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Text ads with Mobile Final URLs that don't use secure landing pagesAds | Checked every day
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Keywords with poor conversionsKeywords | Checked every day, and tested against chance
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Keywords with rising CPCKeywords | Checked every day, and tested against chance
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Keywords with rising CPAKeywords | Checked every day, and tested against chance
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Keywords with falling ROASKeywords | Checked every day, and tested against chance
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Duplicate keywords within a campaignKeywords | Checked every day, and tested against chance
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Similar broad match keywords within an ad groupKeywords | Checked every day, and tested against chance
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Keywords in conflict with a negative keywordKeywords | Checked every day
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Incorrect use of broad match typeKeywords | Checked every day
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Incorrect use of exact match typeKeywords | Checked every day
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Incorrect use of phrase match typeKeywords | Checked every day
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Keywords using unsecure landing pagesKeywords | Checked every day
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Ad groups with poor relevance between keywords and adsKeywords | Checked every day
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Disapproved keywordsKeywords | Checked every day
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Expensive keywordsKeywords | Checked every day, and tested against chance
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Keywords with potential for higher impression shareKeywords | Checked every day
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High volume keywords with a quality score dropKeywords | Checked every day
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Search campaigns not using any negative keywordsNegative keywords | Checked every day
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Repeatedly used ad group negative keywordsNegative keywords | Checked every day
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Sets of search campaigns using common campaign negative keywordsNegative keywords | Checked every day
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Negative ad group keywords using modified broadNegative keywords | Checked every day
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Negative campaign keywords using modified broadNegative keywords | Checked every day
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Negative list keywords using modified broadNegative keywords | Checked every day
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Duplicate search terms within a Search campaignSearch terms | Checked every day
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Duplicate search terms within a Shopping campaignSearch terms | Checked every day
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New keyword suggestion (from search term)Search terms | Checked every day
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New negative keyword suggestion from search term (Search campaign)Search terms | Checked every day, and tested against chance
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New negative keyword suggestion from search term (Shopping campaign)Search terms | Checked every day, and tested against chance
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New negative keyword suggestion from n-gram search term (Search campaign)Search terms | Checked every day, and tested against chance
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New negative keyword suggestion from n-gram search term (Shopping campaign)Search terms | Checked every day, and tested against chance
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New negative placements suggestionsPlacements | Checked every day, and tested against chance
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Display campaigns that don't exclude mobile app trafficPlacements | Checked every day, and tested against chance
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Display campaigns that don't exclude sensitive contentPlacements | Checked every day
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Broken URLsLanding pages | Checked every day
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Broken DSA landing pagesLanding pages | Checked every day
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Landing pages in need of improvementLanding pages | Checked every day
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Poorly converting landing pagesLanding pages | Checked every day, and tested against chance
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Campaigns not using enough ad extensionsAd extensions | Checked every day
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Ad extensions that are not fully approvedAd extensions | Checked every day
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Ad extensions that are disapprovedAd extensions | Checked every day
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Device bid adjustment suggestionsBid suggestions | Checked every day, and tested against chance
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Location bid adjustment suggestionsBid suggestions | Checked every day, and tested against chance
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Age bid adjustment suggestionsBid suggestions | Checked every day, and tested against chance
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Gender bid adjustment suggestionsBid suggestions | Checked every day, and tested against chance
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Parental bid adjustment suggestionsBid suggestions | Checked every day, and tested against chance
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Income bid adjustment suggestionsBid suggestions | Checked every day, and tested against chance
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Audience bid adjustment suggestionsBid suggestions | Checked every day, and tested against chance
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Keyword bid suggestionsBid suggestions | Checked every day, and tested against chance
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Keywords below the first page bidBid suggestions | Checked every day
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Keyword below top of page bidBid suggestions | Checked every day
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Product group bid suggestionsBid suggestions | Checked every day, and tested against chance
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Underperforming product groupsProduct groups | Checked every day, and tested against chance
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Disapproved Performance Max assetsPMax campaigns | Checked every day
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Performance Max assets that are automatically generatedPMax campaigns | Checked every day, and tested against chance
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Performance Max asset groups with a poor ad strengthPMax campaigns | Checked every day
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Performance Max asset groups with no audience signalPMax campaigns | Checked every day
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Performance Max asset groups that don't use enough assetsPMax campaigns | Checked every day
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Performance Max search terms to be added as search keywordsPMax campaigns | Checked every day
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Performance Max search terms to be added as negative keywordsPMax campaigns | Checked every day, and tested against chance
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Performance Max search terms that already exist as search keywordsPMax campaigns | Checked every day
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RSA assets with spelling issuesAds | Checked every day, in partIn English, against 3,903 known misspellings.
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Text ads with spelling issuesAds | Checked every day, in partIn English, against 3,903 known misspellings.
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Performance Max assets with spelling issuesPMax campaigns | Checked every day, in partIn English, against 3,903 known misspellings.
|
Tested against chance means Goldbeater judges the item on the campaign’s own numbers and raises it only where the difference is too large to be luck, allowing for everything it tested in the same pass.
The table leaves out 6 reports on the account rather than problems in it and 1 for something Google has since removed.
What else Goldbeater checks for
Goldbeater also checks for 149 problems that none of Adalysis's alerts names, and that Adalysis doesn't say it finds anywhere else on its site. 62 of them are tested against chance. They are here by where in the account each is.
- Searches naming a country or region the campaign doesn't target
- Searches with a word customers in your line of business rarely buy with
- A search reached through a looser keyword, converting at far worse cost than the campaign's other searches
- A word running through several searches that convert at far worse cost than the campaign's others
- A search people pass your ad over on far more than its keyword's others
- A paused exact keyword's search your campaign still buys
- A negative keyword list your other campaigns carry, missing from one
- A negative keyword list on no live campaign
- Negative keywords your similar campaigns keep, missing from one
- Two campaigns splitting the same searches
- Searches for your brand bought by a generic campaign
- Generic searches bought by your brand campaign
- Broad match buying searches that convert far worse
- Close variants of a keyword converting far worse than the keyword
- A keyword showing only on searches that don't have its words
- A keyword paying far more for its conversions, or returning far less, than the rest of its campaign under automated bidding
- Small keywords sharing a word that together never convert
- A keyword converting well, losing searches to ad rank on a part of Quality Score Google rates below average
- A keyword beating its campaign's target, losing searches to ad rank
- A keyword converting well in a campaign short of budget, losing searches to ad rank
- A keyword converting well, losing searches to ad rank, with nothing in its campaign to change for it
- Competitor keywords whose clicks cost far more a conversion than your other campaigns pay
- Competitor keywords scoring low whose clicks pay, come near, or are too new to judge
- A keyword Google's policy review limited to where and when the policy allows
- The same keyword in two campaigns serving the same places, where one copy takes every click
- Enabled campaigns with nothing in them to show
- An ad group holding a single keyword under Smart Bidding, where Google asks for themed ad groups
- An ad group holding a single broad match keyword without Smart Bidding, one bid for every search Google relates to it
- Ads still naming a date that has passed
- Ads saying a word you never want in them
- A campaign big enough to test changes that never runs an experiment
- Responsive search and display ads Google rates Poor or Average
- Demand Gen ads short of the Good ad strength Google asks for
- An ad group none of whose headlines uses the room a headline has
- An ad group none of whose descriptions uses the room a description has
- Two responsive ads in one ad group sending the same page nearly the same headlines or descriptions
- A responsive ad holding the same headline or description twice
- Ads showing garbled characters, such as — where a dash was meant
- Ad groups of one campaign running much the same ads to different pages
- An ad group with no description of its own, each also running for other pages
- A headline pinned alone to one position
- An expanded text ad still running in an ad group
- Expanded text ads in ad groups for different pages all showing the same headline or description
- Dynamic Search Ads running through one catch-all ad group
- Ads rotating evenly, however each performs
- Final URL expansion on, so Google chooses your landing page
- A page that loads but says it isn't there, or sends visitors to the home page
- Ads sending clicks to an address that redirects
- Landing pages missing the Google tag
- Landing pages that load slowly on phones
- An ad group sent to a page that suits the other ad groups sharing it
- A Search campaign without the lead form your other campaigns show
- A Search campaign without the images your other campaigns show
- A Search campaign without the business logo your other campaigns show
- A campaign without the message button your other campaigns show
- Your site asks visitors to call, and no ad offers a call
- No campaign shows a call asset, where Google recommends one
- No campaign shows a lead form, where Google recommends one
- No Search campaign shows images, where Google recommends letting it pick some
- No Business Profile linked, so your ads can't show where you are
- Sitelinks, callouts and other assets saying a word you never want in your ads
- Performance Max text saying a word you never want in your ads
- Performance Max ads showing on videos, sites and apps for children
- Performance Max ads showing on games sites, in game apps and on gaming videos
- Performance Max ads showing on job and employment sites
- A Merchant Center account suspended, or warned it may be
- A Shopping campaign with no products to advertise
- Products in your feed that no campaign advertises
- Listing groups naming products your feed no longer has
- Product pages Google couldn't load, keeping the products out of your ads
- Products held back for their data: a detail missing, wrong or against a policy
- Most of what a feed was selling no longer able to show
- A product group bid that lets a click cost more than it can earn
- A product group whose one bid covers products of very different prices
- The same products advertised by two campaigns at once
- Product titles that don't name the brand where shoppers read them
- Products whose brand none of their titles name, likely set wrong
- Product titles naming a different brand from the product's own
- Products missing the label, type or brand your listing groups sort by
- A target CPA or ROAS the campaign hasn't reached in 13 weeks
- A target CPA or ROAS the campaign beats every week
- A target CPA or ROAS set on too few conversions
- A campaign spending its budget with no target CPA or ROAS
- A bid strategy that never gets to settle
- A bid limit holding your automated bidding back
- An ad group returning far less than the rest of its campaign, under the campaign's one target
- An ad group returning more than the rest of its campaign and losing searches or impressions to ad rank, under the campaign's one target
- An ad group spending for months with no conversion while the rest of its campaign converts
- An ad group paying far more for its conversions, or returning far less, than the rest of its campaign, with no target of its own
- A brand campaign losing its first place on its own searches to its budget
- A brand campaign's clicks costing more than they did
- A campaign that spends and never converts
- A campaign at about its target, held back by its budget
- One campaign eating a shared budget
- A campaign limited by its budget, paying far more a conversion than your others
- A campaign with no target, limited by its budget
- A campaign limited by its budget that converts nothing
- A Maximize campaign with no target, priced for more budget by Google's simulator
- A campaign whose daily budget covers only a few clicks
- A bigger budget Google recommends, whose added conversions cost no more than you pay
- A bigger budget Google recommends, whose added conversions cost more than you pay
- A target Google recommends ahead of a rise in searches it forecasts
- One of your top campaigns paused or removed
- A top campaign's daily budget changed
- One of your top keywords paused or removed
- An account budget's spending limit about to run out
- An account budget ending with no budget after it
- One conversion action silent for days after recording every day
- Every conversion tag and Analytics import silent at once
- Fewer conversions from each click, week after week
- Less conversion value from each click, week after week
- A campaign that can show in every country
- A campaign named for a country or region that targets somewhere else, or no location at all
- A Display, Video, Demand Gen or Performance Max campaign named for a language its languages leave out
- Hours of the day that spend and never convert
- A device converting far below its campaign under Smart Bidding
- A Search campaign shown only to its audiences by mistake
- A campaign named for an audience that shows its ads to everyone
- Audience lists built and never used
- Customer lists gone out of date
- A placement you picked converting far below the rest of its campaign
- Sites and apps whose click-through rate is too high to be real
- Ads showing on sites, apps and channels named with a word you never want them beside
- Ads showing on YouTube channels, sites and apps for children
- Ads showing on games sites, in game apps and on gaming channels
- Ads showing on job and employment sites
- A Display or Video campaign with no placement excluded anywhere
- A placement exclusion list your similar campaigns carry and one lacks
- Display and Video campaigns with no limit on how often one person sees an ad
- Optimized targeting reaching past your audiences with no conversions to aim at
- Conversion imports that stopped arriving
- Conversion imports that are failing
- A campaign whose checkouts rarely end in a purchase
- The account's conversions jumping for weeks
- Two conversion actions counting the same event
- An add-to-cart or begun checkout counted beside the purchase
- A lead counted twice, as a form and again as a qualified lead
- A conversion counted on nearly every click
- Sales and leads a campaign doesn't count
- A step before the sale valued like a sale
- Value bidding on conversions worth a placeholder
- Conversions measured two different ways
- Conversions credited to the last click alone
- A conversion window too short for customers who take a few days
- Auto-tagging off while conversions rely on the click ID
- A tracking parameter no level gives a value, so it arrives empty
- One click's ID pasted into a final URL, so every click carries it
- Calls from your ads going untracked
- Search Console not linked, so your organic results are missing beside your ads
How the two approaches differ
Goldbeater
Adalysis
When Adalysis fits
- You run Microsoft Ads beside Google Ads. Adalysis covers both.
- You want to write your own alerts. Adalysis takes custom alerts beside its prebuilt checks.
Using both, or switching
Goldbeater runs beside Adalysis on one account. Give each kind of change one owner, so a Goldbeater change set and an Adalysis budget rule never adjust the same campaign.
Questions
How does Adalysis's pricing compare with Goldbeater's?
At $50,000 a month of spend Goldbeater is $249 and Adalysis $149; at $250,000, $649 and $349; at $1,000,000, $1,290 and $950. Those are monthly prices, and Adalysis takes 15% off a year paid up front. Goldbeater's price buys the analysis done: its AI agent's investigation of what the checks find, a monthly figure on each problem whose cost can be measured, and every fix prepared, so you can set what it finds against what it costs.
Does Adalysis change my account by itself?
Only if you set it to. You can resolve an alert yourself in the app, or choose fixes and budget rules that Adalysis then applies automatically. Its pricing page says it won't change your account without your explicit permission.
Which platforms does each one cover?
Goldbeater covers Google Ads, including manager (MCC) accounts, and Google Ads only for now. Adalysis covers Google Ads and Microsoft Ads.
Sources
Each source is named with the facts taken from it; we name our sources rather than link to them. How we write about other companies’ products.
[1]Adalysis's pricing page
- Adalysis has one plan, priced by maximum monthly ad spend: $149 a month up to $50,000, $349 up to $250,000, $950 up to $1,000,000 and $3,000 up to $5,000,000. Above that, it quotes.
- Six-month plans take 10% off and annual plans 15%, which makes the $50,000 tier $126 a month billed yearly.
- Every plan includes unlimited Google Ads accounts, unlimited Microsoft Ads accounts and unlimited users.
- The free trial is 30 days, extendable to 45 or 60 days on the higher spend tiers.
[2]Adalysis's features page
- The trial needs no credit card.
[3]Adalysis's pricing page, its questions
- Adalysis says it won't make any changes to your Google Ads account without your explicit permission.
[4]Adalysis's PPC audits page
- It runs automated daily audits of Google Ads and Microsoft Ads accounts with 100+ prebuilt checks, and you choose which fixes it applies automatically when an alert is triggered.
[5]Adalysis's auditing page
- Its audits run daily with 100+ customizable checks, ranked by urgency.
[6]Adalysis's help center, its audit overview
- It comes with 100+ prebuilt checks, custom alerts and automatic fixes.
[7]Adalysis's help center, its prebuilt alert list
- Its help center lists its prebuilt alerts by name: 86 entries, in 14 categories.
[8]Adalysis's automation page
- Its budget tools can adjust daily budgets and pause and restart campaigns automatically.
[9]Adalysis's ad testing page
- Its ad testing suggests tests, tracks them in single ad groups or across ad groups and campaigns, and can pause losing ads automatically.
[10]Adalysis's Google Ads MCP page
- A Google Ads MCP server connects Claude, ChatGPT and other AI assistants to live account data.
[11]Adalysis's about page
- Adalysis was founded in 2013.
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